This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. Course Overview The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A Member-driven organization representing professionals in more than 100 countries, CAIA Association advocates for the highest ethical standards. Whether you need a deep, practical understanding of the world of alternative investments, a solid introduction, or data science skills for the future in finance, the CAIA Association offers a program for you. Why CAIA? Distinguish yourself with knowledge, expertise, and a clear career advantage – become a CAIA Charterholder. CAIA® is the globally recognized credential for professionals allocating, managing, analyzing, distributing, or regulating alternative investments. The Level II curriculum takes a top-down approach and provides Candidates with the skills and tools to conduct due diligence, monitor investments, and appropriately construct an investment portfolio. In addition, the Level II curriculum contains Emerging Topic readings; articles written by academics and practitioners designed to further inform and provoke the Candidate’s investment management process. After passing the Level II exam you are eligible, with relevant professional experience, to join the CAIA Association as a Member and receive the CAIA Charter. You will be part of an elite group of more than 13,000 professionals worldwide. Only after joining the Association, you are eligible to add the CAIA designation to your professional profiles. Who will benefit from enrolling in the CAIA program? Professionals who want to develop a deep level of knowledge and demonstrated expertise in alternative investments and their contribution to the diversified portfolio should pursue the CAIA Charter including: • Asset Allocators • Risk managers • Analysts • Portfolio managers • Traders • Consultants • Business development/marketing • Operations • Advisors Curriculum Topics: Topic 1: Emerging Topics • Decentralized Finance: On Blockchain- and Smart Contract-Based Financial Markets • Technical Guide for Limited Partners: Responsible Investing in Private Equity • Channels for Exposure to Bitcoin • Assessing Long-Term Investor Performance: Principles, Policies and Metrics • Demystifying Illiquid Assets: Expected Returns for Private Equity • An Introduction to Portfolio Rebalancing Strategies • Longevity and Liabilities: Bridging the Gap • A Short Introduction to the World of Cryptocurrencies Topic 2: Ethics, Regulation and ESG • Asset Manager Code • Recommendations and Guidance • Global Regulation • ESG and Alternative Investments • ESG Analysis and Application Topic 3: Models • Modeling Overview and Interest Rate Models • Credit Risk Models • Multi-Factor Equity Pricing Models • Asset Allocation Processes and the Mean-Variance Model • Other Asset Allocation Approaches Topic 4: Institutional Asset Owners and Investment Policies • Types of Asset Owners and the Investment Policy Statement • Foundations and the Endowment Model • Pension Fund Portfolio Management • Sovereign Wealth Funds • Family Offices and the family office Model Topic 5: Risk and Risk Management • Cases in Tail Risk • Benchmarking and Performance Attribution • Liquidity and Funding Risks • Hedging, Rebalancing, and Monitoring • Risk Measurement, Risk Management, and Risk Systems Topic 6: Methods for Alternative Investing • Valuation and Hedging Using Binomial Trees • Directional Strategies and Methods • Multivariate Empirical Methods and Performance Persistence • Relative Value Methods • Valuation Methods for Private Assets: The Case of Real Estate Topic 7: Accessing Alternative Investments • Hedge Fund Replication • Diversified Access to Hedge Funds • Access to Real Estate and Commodities • Access through Private Structures • The Risk and Performance of Private and Listed Assets Topic 8: Due Diligence and Selecting Managers • Active Management and New Investments • Selection of a Fund Manager • Investment Process Due Diligence • Operational Due Diligence • Due Diligence of Terms and Business Activities Topic 9: Volatility and Complex Strategies • Volatility as a Factor Exposure • Volatility, Correlation, and Dispersion Products and Strategies • Complexity and Structured Products • Insurance-Linked and Hybrid Securities • Complexity and the Case of Cross-Border Real Estate Investing DURATION 200 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
This course is suitable for anyone looking to become an accredited tutor or trainer. You may be new to the teaching or training sector; thinking of a career in training and development, or already training / tutoring and would like to become accredited. The course is delivered over 5 half day workshops which develop your knowledge and skills of training techniques. There is some home study, a tutoring session and a 20 minute micro-teach. The total duration of the course is approximately 8 weeks. Through attending this course, you will be able to: Plan, design and deliver a training session using appropriate methods Engage learners using a range of techniques and manage a learning environment Monitor, assess and evaluate training Reflect on own practice and identify areas for development Further Information You will be set self study to complete after each session. This should not take more than 1-2 hours per week. We are on hand to answer any questions you may have throughout your course. You will prepare a microteach session on a topic of your choice, you will have a mentoring session with your tutor to prepare you for this. You will deliver your session to 4 colleagues and will receive feedback from your peers and the course tutor. Please ensure you have read the Terms and Conditions before signing up to this course. Our workshops are interactive and engaging, you can use all the tools and techniques that we demonstrate in our training sessions with your won learners. Benefits Build your confidence in your training skills Gain accreditation Make your training sessions fun and engaging Build your network through meeting other trainers and educators Access resources and tools to use with your own learners
e-ALS has been developed using the RCUKs evidence-based Guidelines and decades of experience in delivering effective resuscitation courses for healthcare professionals, and will help build the confidence needed to take the lead in an emergency. During the course, you will develop the knowledge and skills required to: Recognise and manage the deteriorating patient using a structured ABCDE approach; Deliver standardised CPR in adults; Manage a cardiac arrest by working with a multidisciplinary team in an emergency situation; Become an effective and confident team member and leader by utilising non-technical skills. Who is the course for? The e-ALS course is designed for healthcare professionals who need skills in advanced life support as part of their clinical duties, as well as those who teach these skills on a regular basis. This includes doctors, paramedics and nurses working in acute care areas (e.g. ED, CCU, ICU, HDU, operating theatres, acute medical admissions units) or on resuscitation/ medical emergency/ Critical Care Outreach teams. All applicants must hold a professional healthcare qualification or be in training for a professional healthcare qualification. Medical students in their final year of training can be accepted as Candidates if this is an established local arrangement. Instructions Candidates do a day of e-learning followed by a day of face-to-face learning at one of our Course Centres. Pre course preparation: Before the course, you will be registered on the RCUK Learning Management System (LMS). Here, you can access pre-course course modules that will prepare you for your face-to-face session and a pre-course multiple choice question (MCQ) paper. You will receive your course manual one month before the course. Candidates are expected to read the manual in preparation for the course and submit a completed pre-course MCQ paper before the course begins. Programme: As part of your e-learning you will read through modules that cover all core components of the course. These modules will help you learn at your own pace and test your knowledge before attending a face-to-face day where you will develop your practical skills with the help of our Instructors, and participate in cardiac arrest simulations (CASTeach). Refreshments including lunch are included on all RCUK courses with Immerse Medical Due to the expense incurred in running this course there will be no refund for candidates who, for whatever reason do not attend the course, or cancel within six weeks of the course unless a replacement candidate can be found. E ALS Programme 2021 - 📎 eALS_Programme_2021.pdf
You will gain an accredited certificate for Holistic Massage Practitioner with BH Holistics an approved executive training provider with International Practitioners of Holistic Medicine.
Emotional Intelligence Training
The Care Certificate is a Five-day, instructor led course in a fully equipped training room. We use a mixture of training methods such as hands on activities, group discussion, games and the use of equipment / technology to cover the different learning styles of the individual. Learners will develop their knowledge, skills and understanding around the 15 care standards. Each of the 15 standards have specific learning outcomes and assessment criteria. The Care Certificate provides care staff with the fundamental skills to provide a quality, safe and effective service. The course covers manual handling of people and objects which is a full day course using equipment. Care providers are regulated by the Care Quality Commission (CQC) and as a result must meet the Health and Social Care Act 2014 (Regulation 18 Staffing). Evidence of training and understanding is provided to support providers in their evidence of compliance. Instructions Attendees to arrive on time at 9.30am and will leave around 16.30pm It is important that learners are fit and well to participate in group activities. Directions Complete Care West Yorkshire Ltd. Somerset House, Sandal Castle Centre Asdale Road Wakefield WF2 7JE All training is carried out at our office (Somerset House, map is attached). Please note that we do not provide lunch so you will have to bring your own. Please do not park in the office car park as not all spaces belong to us. There is available parking in Asda and Aldi next door, or the public car park at eth side of Square Pizza Amenities Toilets
– a psychotherapy skills masterclass The language we use has a huge impact on others – on this practical, inspiring course you will learn how to combine solution-focused techniques and effective language skills to help relieve distress and improve outcomes, as quickly as possible… Accredited CPD Certificate : 12 hours Length 2 days (9:30am - 4:00pm) Excellent course! I’ve learnt so much and been inspired so much. Gareth has a wonderful style of delivery...MARY FLYNN This course is suitable for anyone working with adults, teens or children – the knowledge and skills you will gain have a wide range of applications in addition to therapy and counselling, including coaching, healthcare, teaching, motivation, overcoming resistance, emotional turmoil and much more. You will leave with a powerful toolkit of precisely-targeted and creative therapeutic language skills, as well as a range of effective brief therapy strategies. These can be easily tailored to any individual and used to successfully help people resolve a wide range of conditions and problems as quickly as possible. If you want to be more effective in what you do, these are core skills to have… Denise Winn previously taught this course, it is now delivered by Gareth Hughes Why take this course Language is key to everything we do – being aware of the power of language to help or do harm is essential when we’re trying to help people. Knowing how to use it well can make all the difference to a successful therapeutic outcome. Paying attention to the language we use is central to the human givens approach to therapy and counselling: our choice of words is crucial in building rapport with people, learning more about someone – their unique qualities and abilities – in listening and responding, in providing motivation and in collaborating to agree goals and strategies for the effective resolution of their problems. The careful use of language is essential for other areas of life too: at work, home, with family and friends – and this 2-day course is accessible to all. It can be taken as part of the Human Givens Diploma or as a stand-alone course. You will gain a solid foundation in the most effective brief solution-focused strategies and language skills that are essential if you want to be able to help people as quickly as possible. By distilling the essence of proven brief therapy approaches and working in tune with the givens of human nature, outcomes can be dramatically improved and suffering successfully reduced. You will also learn how any team of professional healthcare workers can safely incorporate brief therapy techniques into their work with patients suffering from depression, anxiety, panic attacks, PTSD, anger, OCD, eating disorders, addiction and relationship/marital/family problems, thereby improving outcomes and reducing suffering on an even wider scale. Good to know This course gives you essential skills that are used in the successful treatment of a wide range of conditions, such as anxiety disorders, depression, addictions, self-harm, OCD and the rewind technique for treating trauma and phobias. They are also fundamental skills to have when using guided imagery and visualisation. This course is an essential component of Part 1 of the HG Diploma. I feel very excited and energised. I can't wait to start using these techniques...OCCUPATIONAL THERAPIST What will you learn The essential skills needed for successful brief therapy New information about the APET™ model – why it is so important to construct therapy that is in tune with our how brains work (our emotional reactions come first) – this speeds up therapy and explains why purely cognitive and behavioural approaches can take so long An ability to get to the root of the matter quickly by establishing which innate needs are not being met and why (the essence of effective brief therapy) Quick rapport building skills How to use the RIGAAR™ structure to improve therapy outcomes Reflective listening and reflective reframing How to use therapeutic language skills directly and indirectly to initiate change Ways to use solution-focused questioning to create a framework for change How to identify and use your client’s own life resources An understanding of why the human givens approach dramatically increases the likelihood of therapy being brief, regardless of the presenting problem A range of psychological interventions to use with common psychiatric problems: anxiety, panic attacks, depression, intrusive thoughts, relationship difficulties and so on Promoting cooperation by developing realistic and achievable goals How to identify exceptions (when the problem doesn’t occur) and get the patient to take credit for them How to generate motivation for change in your patients Separating the patient’s core identity from their problem How to minimise or overcome resistance How not to be drawn in to a client’s negative self-view Great use of case histories to illustrate the skills covered How to use the psychological laws of positive expectancy and concentrated attention An understanding of why taking this collaborative human givens stance, reduces stress and pressure on you Plenty of opportunity to consolidate what you are learning by practising the skills yourself How is the course structured? Held over two consecutive days, this skills-based practical workshop combines a blend of talks, demonstrations and exercises. Each day starts at 9.30pm and finishes at 4.00pm, with 2 breaks for networking and refreshment and 45 minutes for lunch. Course notes, refreshments and lunch are included on both days. Who is this course suitable for? You and your patients will benefit enormously from you attending these two days. If you are a counsellor, psychotherapist, clinical psychologist, mental health nurse, GP, doctor, nurse, OT, physiotherapist, youth worker, social worker, health visitor, support worker or any other caring professional, and wish to be more effective in what you do, this course gives you the perfect opportunity to discover new, subtle but highly effective skills with plenty of time to practise to help you assimilate them into your own work. Many other professions – such as educational and business professionals – also find the skills and information covered highly applicable to and beneficial for their own work. It is also suitable for anyone who is thinking of a career in this field as these are core skills needed for successful brief, solution-focused psychotherapy. This course has been independently accredited by the internationally recognised CPD Standards Office for 12 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate