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Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider - it is a truly disruptive force.

Why Learn Autodesk AutoCAD | 3ds Max Training Course? Course Link 3ds Max serves as a powerful tool in architectural modeling, product design, games and films. Engaging with 3ds Max tutorials proves invaluable, particularly for game designers, as it can significantly enhance their professional growth and career prospects. Duration: 16 hrs Method: 1-on-1, Personalized attention. Schedule: Tailor your own schedule by pre-booking a convenient hour of your choice, available from Mon to Sat between 9 am and 7 pm. AutoCAD and 3ds Max Training Course: Tailored Learning Experience: Benefit from personalized, one-on-one training tailored to your individual needs and learning pace. Flexibility in Learning: Choose between attending in-person sessions or participating in live online classes, granting you the flexibility to learn from anywhere at your convenience. Accessible Lesson Recordings: Access recorded lessons to revisit concepts, practice techniques, and reinforce your understanding whenever you need. Ongoing Email Support: Receive continuous assistance and expert guidance through lifetime email support, ensuring you never feel left behind in your learning journey. Learn from Certified Tutors and Industry Experts: Be educated by experienced professionals proficient in both Autodesk AutoCAD and 3ds Max, providing valuable insights into industry best practices. Complimentary Career Advice: Take advantage of our career advisory services to receive valuable guidance in navigating your professional path and making informed decisions. Download Autodesk Autocad and 3ds max AutoCAD and 3ds Max Training Course. Course Duration: 16 hours Course Overview: Join our training program to master AutoCAD and 3ds Max. Suitable for beginners and experienced 2D/3D modelers, this course equips you with essential skills to create stunning designs in both 2D and 3D. Course Outline: Part 1: Introduction to AutoCAD Familiarizing with the AutoCAD interface Understanding the drawing environment Mastering basic 2D geometry creation Exploring essential drawing tools and commands Introduction to blocks and symbols for efficient design Part 2: Advanced AutoCAD Techniques Delving into advanced drawing techniques Manipulating and editing 2D geometry like a pro Creating custom symbols and blocks for enhanced productivity Working with text and annotations for clear communication Utilizing layers and line types for organized design Part 3: Plans sections and Elevations Entering the realm of Plans sections and Elevations Crafting Plans and 2D construction detailing precision Modifying and manipulating 2D seamlessly Crafting custom materials and textures for realistic designs Part 4: Introduction to 3ds Max Embracing the 3ds Max interface and workspace setup Mastering navigation within 3ds Max Understanding the viewport for optimized design Exploring basic 3D modeling techniques in 3ds Max Part 5: Materials and Textures in 3ds Max Applying and modifying textures to elevate designs Unraveling the art of UVW mapping for precise texturing Utilizing the material editor for creative freedom Crafting custom materials to suit your design vision Harnessing the power of Vray materials for realistic renders Part 6: Lighting in 3ds Max Introducing various lighting techniques Understanding light properties for impactful designs Setting up lights strategically to enhance scenes Illuminating scenes using Vray lights Part 7: Cameras in 3ds Max Mastering camera systems in 3ds Max Exploring camera properties for cinematic effects Creating animation with cameras for dynamic scenes Utilizing Vray cameras to achieve stunning renders Part 8: Rendering in 3ds Max Unveiling the art of rendering Utilizing Vray Global Illumination for realistic lighting Leveraging Vray Physical Cameras for precise control Enhancing scenes with Vray HDRI Lighting Following a Vray Rendering Workflow for professional results Part 9: Advanced Modeling Techniques Crafting complex geometry with finesse Utilizing modifiers for intricate designs Exploring polygonal modeling for versatile creations Creating organic and inorganic models with expertise Unleashing the potential of advanced modeling techniques Part 10: Projects Applying all learned skills to create real-world scenes Designing a simple interior scene with attention to detail Crafting a captivating exterior scene for visual impact Creating a complex scene with multiple objects and materials Course Requirements: A computer with AutoCAD and 3ds Max installed Basic knowledge of computer operations An interest in 2D and 3D modeling and design

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Target Audience Mid-level managers, team leaders with several years of experience, and leaders looking to refine their skills and approach. Duration 2 Days Course Overview The Leadership Mastery course is a 2-day intensive program designed to equip participants with cutting-edge, evidence-based leadership skills tailored to the complexities of contemporary organisational environments. Drawing from interdisciplinary research in psychology, organizational behavior, neuroscience, and management science, the course integrates seminal and emerging leadership theories, models, and practical tools. Participants will enhance their strategic thinking, develop their ability to manage complex team dynamics, and foster a culture of innovation and continuous improvement. Participants will engage in interactive workshops, case studies, simulations, and reflective exercises to bridge theory and practice, fostering adaptive and strategic leadership capabilities. The course emphasizes real-world application, addressing challenges such as hybrid work, people and talent management, digital transformation, and ethical decision-making. The Leadership Tension Lens will be revisited to help leaders more critically analyse competing priorities and lead with greater confidence. This course is designed by highly qualified learning design experts, assisted and guided by a Doctoral & Masters level leadership team. Working closely with subject matter leaders with extensive domain experience, this course is built on sound academic rigour and applied real world experience. Run in a cohort-based, activity-led format, it goes beyond theory to provide practical methods and frameworks that you can immediately apply in your workplace. Key Outcomes Revisit the Leadership Tension Lens: Managing Complexity in Leadership Developing Vision and Strategy - Leading as part of a leadership team agenda Drive High Performance and exploring tools (OKR's, Scorecards) Apply Advanced People Management approaches: Motivating and Retaining Talent Demonstrate social and emotional intelligence in high stakes contexts Apply models and approaches to Leading Change: Managing Cultural Transformation Practice Learning from Success and Failure: Case Studies and Best Practices

Mosaic making with reclaimed china and afternoon tea with local maker Mossy Mosaic hosted exclusively at The Arienas Collective in Edinburgh City Centre

Target Audience Senior managers with several years of experience and leaders looking to transition to the highest levels of leadership where the remit is characteristically more strategic, more authority, fewer direct reports and greater influence internally and externally. Duration 2 Days Course Overview The Executive Leadership course is an intensive program is for seasoned leaders who are responsible for large teams, departments, or entire organizations. It is designed to elevate senior leaders’ capabilities to excel in volatile, global, and digitally-driven contexts. Building on established leadership theories, this course dives deeper into advanced, research-backed models such as Complexity Leadership, Strategic Agility, and Ethical Governance, integrating insights from organizational psychology, behavioral economics, and neuroscience. Through high-level case studies, strategic simulations, and peer-to-peer dialogue, participants will refine their ability to lead transformative change, foster organisational resilience, and align purpose-driven strategies with stakeholder expectations. The course emphasizes practical application for navigating ambiguity, driving innovation, and ensuring sustainable impact. The Leadership Tension Lens will be revisited to help leaders more critically analyse competing strategic priorities and the most challenging leadership dynamics. This course is designed by highly qualified learning design experts, assisted and guided by a Doctoral & Masters level leadership team. Working closely with subject matter leaders with extensive domain experience, this course is built on sound academic rigour and applied real world experience. Run in a cohort-based, activity-led format, it goes beyond theory to provide practical methods and frameworks that you can immediately apply in your workplace. Key Outcomes Revisit the Leadership Tension Lens: Departmental Trade-offs and Tensions & Short Term v Long Term Define Organisation-wide Vision and Strategy - Strategic foresight Drive Organizational Performance: Metrics that Matter Apply Leadership at Scale: Building and Managing Executive Teams Explore Executive Coaching, Stakeholder Management Techniques Drive Cultural Transformation: Aligning Culture with Strategic Goals Apply Executive Reflection: Learning from Experience and Driving Change

Assessment and Planning: Survey the area where you want to install CCTV cameras. Identify key areas that need surveillance such as entry points, blind spots, and valuable assets. Determine the number of cameras needed and their types (e.g., dome, bullet, PTZ) based on the coverage required and environmental conditions. Plan the placement of cameras considering factors like lighting conditions, obstructions, and the angle of view required. Selecting Equipment: Choose high-quality CCTV cameras and other necessary equipment such as DVRs (Digital Video Recorders) or NVRs (Network Video Recorders), cables, connectors, power supplies, and storage devices. Ensure compatibility between cameras and recording devices. Consider features like resolution, night vision capability, and weather resistance. Mounting Cameras: Install cameras at the planned locations using appropriate mounting brackets or housings. Ensure cameras are securely fixed to prevent tampering or theft. Adjust the angle and direction of each camera to cover the desired area effectively. Running Cables: Plan the route for cables connecting cameras to the recording device. Use weatherproof cables suitable for outdoor installation. Conceal cables where possible to prevent tampering and maintain aesthetics. Connecting Components: Connect cameras to the DVR/NVR using appropriate cables and connectors. Ensure proper power supply to cameras and recording devices. Configure network settings if using an IP-based CCTV system for remote viewing. Configuring Settings: Access the DVR/NVR interface and configure settings such as recording schedule, motion detection, and video quality. Set up user accounts and passwords to restrict access to the system. Test the system to ensure cameras are capturing footage and recording properly. Remote Viewing (Optional): Set up remote viewing capabilities to access live or recorded footage from smartphones, tablets, or computers. Configure port forwarding on your router if accessing the system from outside the local network. Install and configure the necessary software or mobile apps provided by the CCTV system manufacturer. Testing and Maintenance: Test the system thoroughly to ensure all cameras are functioning correctly and recording as expected. Regularly check and clean cameras to maintain optimal performance. Update firmware and software periodically to patch security vulnerabilities and access new features.  

Assessment and Planning: Survey the area where you want to install CCTV cameras. Identify key areas that need surveillance such as entry points, blind spots, and valuable assets. Determine the number of cameras needed and their types (e.g., dome, bullet, PTZ) based on the coverage required and environmental conditions. Plan the placement of cameras considering factors like lighting conditions, obstructions, and the angle of view required. Selecting Equipment: Choose high-quality CCTV cameras and other necessary equipment such as DVRs (Digital Video Recorders) or NVRs (Network Video Recorders), cables, connectors, power supplies, and storage devices. Ensure compatibility between cameras and recording devices. Consider features like resolution, night vision capability, and weather resistance. Mounting Cameras: Install cameras at the planned locations using appropriate mounting brackets or housings. Ensure cameras are securely fixed to prevent tampering or theft. Adjust the angle and direction of each camera to cover the desired area effectively. Running Cables: Plan the route for cables connecting cameras to the recording device. Use weatherproof cables suitable for outdoor installation. Conceal cables where possible to prevent tampering and maintain aesthetics. Connecting Components: Connect cameras to the DVR/NVR using appropriate cables and connectors. Ensure proper power supply to cameras and recording devices. Configure network settings if using an IP-based CCTV system for remote viewing. Configuring Settings: Access the DVR/NVR interface and configure settings such as recording schedule, motion detection, and video quality. Set up user accounts and passwords to restrict access to the system. Test the system to ensure cameras are capturing footage and recording properly. Remote Viewing (Optional): Set up remote viewing capabilities to access live or recorded footage from smartphones, tablets, or computers. Configure port forwarding on your router if accessing the system from outside the local network. Install and configure the necessary software or mobile apps provided by the CCTV system manufacturer. Testing and Maintenance: Test the system thoroughly to ensure all cameras are functioning correctly and recording as expected. Regularly check and clean cameras to maintain optimal performance. Update firmware and software periodically to patch security vulnerabilities and access new features.