It’s Not a Bad Technique to Use Per Se, but It’s a Bit “old School” and, Frankly, a Bit Overused. Do Something Else. Instead of Focusing on Your Needs as a Brand, Focus on the Needs of the Customer as a Person. Recognize Their Needs as a Customer and How You Respond to Them Specifically. To Do This, Get to Know Your Customer’s Mindset and Analyse Why They Have Churned (Remember Point 1 Again With Data, Data, Data…). Then, Consider How Your Product or Service Helps Them and What Benefit They Can Get From You That They May Have Forgotten or Lost Focus on. Then, Reframe What You, as a Brand, Need to Do to . Win Them Back. Essentially, You Need to Make an Effort to Understand Your Customer’s Journey and Why and How They Make Decisions, E.g. Whether to Buy From You Again. Once This is Done, It Gives You B2C Lead the Opportunity to Replicate the Value or Exclusivity of the Information, Services or Offers You Provide, as the Following Examples From Dollar Shave Club and Boden Elegantly Demonstrate: Figure 3: Dollar Shave Club Recovery Email American Lowe's Chooses to Approach It in a Slightly Different Way by Informing Customers of What They May Have Missed Without Engaging With the Brand: the Icing on the Cake Here is That They Do It in a Slightly . Humorous Way That Reflects the Core Value of Offering Home Products. However, One Should Be a Little Cautious With This Example: Although the Email Design May Look Very Appealing, It is Worth Making Sure That Your Design Does Not Degrade the Cta Button. As You Can See, the “learn More” Button is Not What You Put Most Noticeable in the Email. As With Everything Else, It's About Finding Balance and a Willingness to Test and Experiment to End Up in the Best Shape for the Optimal Recovery Campaign. 5: Reward Their Loyalty Your Data Shows You Exactly How Engaged a Lost Customer Has Been in the Past. Even Though They May Have Been Less .
This course Operator Licence Awareness is suitable for LGV drivers and any person working in the Road Haulage industry involved with transport planning and operations. Persons who may attend include but are not limited to directors, transport planners, transport admins and assistants. For professional drivers, this will be recorded as 7 hours of their mandatory 35 hours of Driver CPC. This course will cover: Roles and Responsibilities, Operator Licensing, Drivers’ Hours, Working Time and Record Keeping, Effective Maintenance Systems, Safe Loading, Traffic Regulations, Driver Management, Enforcement and Operator Compliance Risk Score (OCRS).
Join us for a round table discussion with Ginger Gregory, CHRO. Inclusive: How to get more Women to the Top? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.
Forest Bathing, nature therapy and healing in the natural environment This is a time when we are all hearing the call to be out in the natural environment, becoming natural environment returners.
Join us for a round table discussion with Ginger Gregory, CHRO. Talent and Drive Results: How can we best leverage talent opportunities in a global organisation? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.
Join us for a round table discussion with Ginger Gregory, CHRO. Think Broadly: How do we create time and space for White Space thinking? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.
Join us for a round table discussion with Ginger Gregory, CHRO. Age Diversity and Inclusivity: From Early Career and beyond, How do we best grow our talent? As part of the UKI Wellbeing day we’re inviting everyone to participate in one of a series of roundtable focus groups hosted by HR and Ginger Gregory, our CHRO. These sessions are current organisational challenges designed to foster open dialogue, enhance collaboration, and gather your valuable insights. This is an opportunity to connect, share experiences, and contribute meaningfully to our organisation.
The inclusion of children with Down syndrome - expectations of behaviour By considering the learning profile of a child with Down syndrome and looking at areas of need this one day course will aim to address areas where difficult behaviours may develop. It will look at expectations, appropriate behaviour, including self help skills and go on to outline positive strategies by focusing on wanted behaviour.
For many people we know, the first rule of wine is that it should be sparkling. If you fall into that bracket, or you know someone who does, allow us to introduce our Prestige Champagne and Sparkling Wine Masterclass. There are two main ways in which this event stands out over our regular and very popular sparkling wine tastings. Firstly, we’ll be featuring eight wines rather than the usual six. Secondly, we’ll be focussing on more expensive bottles, with the line-up including a Prestige Cuvée from a well-known Champagne producer. What else can you expect? At least another couple of Champagnes as well as sparkling wines from other parts of Europe (England included) and a selection of the best of the New World. And with that amount of wine, we’ll have a couple of specially-selected cheeses on hand to mop up the bubbles and to show just how well fizz and cheese can go together. If you had to buy a bottle of each of these wines, it would cost over £300, which makes our price per ticket of just £55 look very appealing. We’re expecting this tasting to prove very popular, both for sparkling wine enthusiasts and also for those looking to buy a present for the fizz fans in their life. So if you’d like to book a place, we’d advise you to move quickly before they’ve all gone.