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"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: The marketing mix's impact on consumer decision-making Influence of new technologies on consumer behaviour Models for organizational decision-making Intersection of marketing practices and consumer behaviour Correlations between consumer behaviour and marketing segmentation, targeting, and positioning Understanding the decision-making unit (DMU) Perceived risk in consumer decisions Evolution of buyer behaviour and media habits" This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Dynamics And Risks Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Dynamics and Risks Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Decision Making Strategist Market Research Manager Risk Management Consultant Consumer Insights Specialist Behavioral Economist Market Intelligence Analyst Customer Experience Designer Consumer Psychology Researcher Marketing Strategy Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The Practical Use of Financial Modelling for Decision Making and Business plan course covers everything you need to know about financial modelling for performing financial analysis. Through instructor-led guidance and video material, it will teach you step-by-step how to write an effective financial business plan, financial module and linking business model, taking you through the different types of financial statement models. You will learn how customer acquisition works, familiarising with key business processes, taking your financial planning skills to the next level in no time. On course completion you will have an excellent understanding of the importance of financial modelling in decision making, with the practical knowledge needed to make smarter financial business decisions. This best selling Practical Use of Financial Modelling for Decision Making and Business plan has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Practical Use of Financial Modelling for Decision Making and Business plan is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Practical Use of Financial Modelling for Decision Making and Business plan is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Practical Use of Financial Modelling for Decision Making and Business plan is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Practical Use of Financial Modelling for Decision Making and Business plan, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Practical Use of Financial Modelling for Decision Making and Business plan will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Practical Use of Financial Modelling for Decision Making and Business plan to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
Understand how to base duty-principled decisions on doing what is right according to natural laws such as the right to life, health and safety. How do you take the emotion out of a situation and decide what is right? We will show you how to understand the facts, the ethical dilemma, stakeholders, the consequences, duties and responsibilities, character and integrity and clarify these before reaching a decision. Learning Objectives Apply three philosophical approaches for resolving ethical dilemmas, Implement seven steps to ethical dilemma decision-making Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams