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Course Curriculum Business Administration What is Business Administration? 00:30:00 Business and Organisations 00:15:00 Management of Business 00:40:00 Business Organization Perspectives 00:30:00 Decision Making 00:30:00 Approaches to Leadership 00:30:00 Business Communication Communication Basics 00:30:00 Know Thyself and The Message 00:30:00 Learn To Use Terms of Business Communication That Invoke Emotions 00:30:00 Pay Attention To Body Language 00:30:00 Learn To Use Terms That Spark Interest 00:30:00 The Benefits Of Presenting Your Message In 1 Minute 00:30:00 Branding Basics Introduction 00:15:00 The Purple Cow 00:30:00 Try to be an Exceptionist 00:30:00 Make Yourself Well Recognised Before Your Customers 00:15:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Brand Management Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Business Branding What Is Branding 00:30:00 Research Your Topic Thoroughly 00:30:00 Let People Know Who You Are: Distinguish Yourself 01:00:00 Represent Yourself 00:30:00 Networking With Social Media 01:00:00 Use Videos 00:30:00 Offer Training Courses 00:30:00 Provide Quality Material And Customer Service 00:30:00 Live And Breathe Your Brand 00:30:00 How Not Branding Can Spell Disaster 00:15:00 Personal Branding Module One - Getting Started 00:30:00 Module Two - Defining Yourself (I) 00:30:00 Module Three - Defining Yourself (II) 00:30:00 Module Four - Controlling and Developing Your Image 00:30:00 Module Five - Personal and Professional Influences 00:30:00 Module Six - Sharpening Your Brand 00:30:00 Module Seven - Appearance Matters 00:30:00 Module Eight - Social Media (I) 00:30:00 Module Nine - Social Media (II) 02:00:00 Module Ten - Brand Management During a Crisis 01:00:00 Module Eleven - Branding Personality Traits 00:30:00 Module Twelve - Wrapping Up 00:30:00 Recommended Reading Recommended Reading : Professional Diploma in Business Administration and Branding 00:00:00 Mock Exam Mock Exam - Professional Diploma in Business Administration and Branding 00:20:00 Final Exam Final Exam - Professional Diploma in Business Administration and Branding 00:20:00
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