Elite EA/PA Forum We are delighted to announce the Elite EA/PA Forum for ANZ will be on the 25th of September 2025. Our workshop aims to: Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills. Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making. Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency. Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape. Keynote Address with Q&A from the audience: What to expect from Sam's Keynote: With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Ministerās Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Samās career is a masterclass in discretion, diplomacy, and delivering at the top. In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants donāt just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes. Join us for this rare opportunity to hear from someone whoās been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Donāt ask her what the Queen kept in her handbag - sheās not telling.) Sam Cohen Career Bio: Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors. Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex. Following this time, Sam worked as Director of the Prime Ministerās Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto. Source: ABC News - YouTube Channel. Facilitator - AM: The Future-Proofed Assistant: Speak Up, Stand Out & Shape Your Career Path How to reimagine your Assistant role in 2025 and beyond - How the EA role is evolving (and what Executives now expect) & why Assistants who think like strategists will be indispensable Assertiveness as an Assistant ā The key to retaining your role & the difference between being āhelpfulā and being āheardā Self-Advocacy as a Career Growth Strategy ā The importance of advocating for your career development, workload boundaries and recognition Own Your Professional Future - Map your career development. Whether you're an EA for life or looking to a role beyond in the future, this is for you. Ruth Kilah Career Bio: Ruth is an international executive career coach and founder of Hoxton Hyde ā Executive Career Coaching & Mentoring, delivering 1:1 and group programs for experienced Executive Assistants. She specialises in helping EAs step into higher-level roles, increase their income, and expand their professional impact. With 14 yearsā experience supporting C-suite executives in Australia and the UK, Ruth brings deep industry insight and a strategic approach to career development. She empowers Assistants to gain clarity on their next move, adopt a strategic mindset, communicate their value effectively, and lead their own growth conversations with confidence. A former EA turned Stakeholder Relations and Project Manager, Ruth launched Hoxton Hyde in 2018 after spotting a clear gap in the market for tailored coaching for career-driven EAs. She is a respected thought leader in the EA space, regularly sharing insights via LinkedIn and Instagram. Panel: Crisis Mode: What to do when everything goes wrong Master a step-by-step approach to prioritising and problem-solving under pressure. Strengthen emotional resilience and calm decision-making during unexpected disruptions. Learn how to communicate clearly and lead from behind in high-stress situations. Emma-Kate Bos Bio Emma-Kate works alongside the CEO at Squadron Energy, one of Australiaās leading renewable energy companies. With over 28 years of experience in Executive Assistant and Operational roles supporting business leaders in professional services, politics, membership industries, sporting and not-for-profit organisations, Emma-Kate has a deep understanding of business support roles and has managed large teams of assistants and receptionists. She is passionate about developing and mentoring team members Emma-Kate holds an Associate Degree in Law, Mini MBA and Certificate in Public Relations. Sepi Nowlands Sepi has also worked as an EO for Deloitte and spent 18 years previously as an Executive Assistant at the ATO, Law Council of Australia, Grains Research and Development Corporation and Air Services Australia. She is now EA and EO to the CPO. Holly Clareburt Hollie Clareburt is an experienced Executive Assistant, currently supporting the Managing Director of Microsoft New Zealand and the Chief Partner Officer. Known for her professionalism and discretion, she excels in providing high-level support in fast-paced, executive environments. Prior to Microsoft, Hollie was Executive Assistant to the Chief of Corporate & Enterprise Systems at BECA, and previously supported the CEO at SKY News New Zealand. Her career reflects a strong track record of reliability, organisation, and executive partnership. Liv Wilson With over 20 years of experience across banking, government, creative industries, and global tech, Liv has supported senior leaders at companies including LinkedIn and Slack. She brings a strategic lens to the business support function, with deep expertise in operations, leadership enablement, and organisational effectiveness. As a passionate advocate for elevating the role of Executive Assistants, Liv has led womenās networks, championed DEI and social impact initiatives, and continues to push for recognition of business support as a critical driver of business success. She is currently working on her side hustle business - collaborating with executives, entrepreneurs, and small business owners to amplify their impact by removing operational barriers, optimising systems, and unlocking their capacity to lead and grow. Facilitator - PM: Justin Kabbani AI Is Not Here to Replace You. It's Here to Upgrade You. We'll explore Justin's proven 3P framework: Priming ā How to set up AI like a strategic advisor by feeding it context, tone and mindset Prompting ā How to craft clear, structured instructions to get consistently great results Producing ā How to turn AI outputs into high-leverage work that makes you stand out Your session outcomes: Real examples from admin professionals already using AI to elevate their work Prompts you can copy, adapt, and test live Interactive exercises to build confidence fast A practical challenge to implement right after the session If youāve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset youāll carry forward for the rest of your career. Justin Kabbani Career Bio: Justin Kabbani is one of Australiaās most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful. Heās worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication. Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like āmind-blowing,ā and āgame-changingā. His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be ātech people.ā Justin believes AI isnāt here to replace people. Itās here to take the robotic work off our plate, so we can focus on what humans do best. LinkedIn: https://www.linkedin.com/in/justinkabbani/ Website: https://justinkabbani.com/ Speed Connections Networking Session Join us for Speed Connections, a lively 30-minute networking session designed to foster meaningful connections in a fun, fast-paced environment. Every 10 minutes, attendees will be placed into new breakout rooms with small groups, giving everyone the chance to meet a diverse range of peers. Each breakout session will feature engaging prompts to spark conversations and make networking enjoyable and memorable! Who will attend this event? Executive Assistant (EA) Personal Assistant (PA) Virtual Assistant (VA) Legal Secretary Legal Executive Assistant Administrative Assistant Office Manager Health Care Office Manager Chief of Staff Additional roles may be relevant depending on role responsibilities along with development opportunities. We understand the challenge. Professional development for assistants is often undervalued, and securing budget or approval for external training can be difficult. Thatās why weāve created a ready-to-use business case template to help you justify attendance at this event and highlight the value it brings to both you and your organisation. If you need support or costings confirmed for single or group attendance, please reach out to our support team at: support@elite-forums.com You can download and edit the template below: This workshop is open to females, male including trans women/males and non-binary professionals. Group Rate Discounts: To discuss our group rates in more detail, please email support@elite-forums.com and provide the following: Group Number (How many would like to attend) Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates) Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets: š§© You just need one piece to come together - to unlock your Elite Potential. š Please note: All facilatators, panelists, and speakers are all PAID with applicable contracts in place. We value our speakers and want the best to ensure our attendees get the best development. Media outlets/organisations will not be permitted to attend this event.
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