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The aim of this course is to provide learners with a comprehensive understanding of strategic options and techniques for implementing them. The course will cover topics such as the innovation matrix and types of innovation, McKinsey's horizontal model of innovation, Pareto analysis, strategy canvas, new product development, customer relationship management, customer loyalty, and retention strategies, evaluating marketing plans, and types of sales reports. After the successful completion of the course, you will be able to learn about the following, Understanding the Strategic Options And Techniques For Implementing The Same. Understanding Innovation Matrix And Types Of Innovation Learning more about Mckinsey's Horizontal Model Of Innovation Learning more about Pareto Analysis and Strategy Canvas Understanding more about New Product Development Learning more about Customer Relation Management and Customer Loyalty And Retention Strategies Evaluating Marketing Plans Types Of Sales Report Businesses today operate in a dynamic and competitive environment, requiring them to continuously innovate and adapt to remain relevant. This course will provide learners with a thorough understanding of the strategic options and techniques for implementing them. The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue. Businesses today operate in a dynamic and competitive environment, requiring them to continuously innovate and adapt to remain relevant. This course will provide learners with a thorough understanding of the strategic options and techniques for implementing them. The course will start by exploring the innovation matrix and types of innovation, including product, process, service, and business model innovations. Learners will gain an understanding of how to use this framework to identify opportunities for innovation and choose the appropriate type of innovation to pursue. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategising for Marketing Operations Self-paced pre-recorded learning content on this topic. Strategizing for Marketing Operations Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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