Name: Practical Sales Skills 1 Day Workshop in Chatham
Price: 595 GBP
Availability: InStock

Aberdeen

<h1 dir="ltr" id="isPasted" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Course Overview:</span></h1><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">This training based on leading teams will help you to develop anyone that leads a team or is involved in a leadership role. It is also useful for those that are about to embark on a position of leadership or need to develop their leadership skills.</span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Contents:</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Having an effective team around you is crucial. However, it is an area that is often left to chance, which can lead to de-motivated individuals that do not feel part of the business and consequently do not perform. This course looks at what it takes to lead an effective team and how you can get the best out of the people in it by understanding the role of the leader, both personally and from the point of view of the team.</span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Topics:</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Qualities of an Effective Leader</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Identifying the key characteristics of effective leaders, rating themselves against them and establishing key actions to develop the skills.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Leader or Manager?</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Establishing the difference between the two and comparing themselves to those qualities.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">That Vision Thing</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Making the business vision &lsquo;live&rsquo; for the team by answering key questions.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Developing Your Team Goals</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Reviewing an action plan that develops clear goals for their team based on the business vision.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Motivation</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Determining the &lsquo;Why&rsquo; for their staff and developing an understanding of emotions in a business context.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What Motivates?</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Looking at specific motivators for individuals and understanding that everyone is motivated by different things.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Being Consistently Different</strong>&nbsp;</span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&ndash; Going against popular leadership theory and identifying that each staff member needs to be treated differently.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Dealing With Difficult Team Members</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Understanding why team members are difficult. Looking at different behavior types and strategies for responding to them. Also, realizing that &lsquo;difficult&rsquo; behavior sometimes has its benefits.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Coaching</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Using a simple method of coaching, including action plans.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Three Key Skills of Coaching</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Looking at the skills required to be an effective coach.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Instant Results Coaching</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Coaching in a hurry!</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Can Do Coaching Practice</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Putting the learning into practice</span></p></li></ul><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Feature:</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">By the end of this training you will be able to:</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the qualities of an effective leader</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Benchmark themselves against those qualities and develop actions to improve</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the difference between leading and managing</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the value of sharing the business vision with the team</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Develop team goals based on the business vision</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Motivate their staff by understanding their drivers and developing actions to support them</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Deal with difficult staff members</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Challenge staff in a meaningful and effective way</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Coach staff effectively using a simple process</span></p></li></ul><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Certification:</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Once after the training you receive course completion certificate from Mangates</span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who can Attend?</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Anybody who is interested in learning Effective Skills to Lead a Team.</span></p>

Certificate: Course Completion Certificate | Language: English
Duration: 1 Day | Credits: 8 PDUs
Course Delivery: Classroom | Virtual Live
Lunch and Beverages are included in a classroom session

Course Overview:
This practical sales skills training has been developed for salespeople or people who are required to sell as part of their role. This course is applicable for both people relatively new to sales as well as those who have a lot of experience as the content is flexible enough to adapt to suit the audience.
If you want your team to exceed sales targets and gain instant results, this sales training is for you!
Course Contents:
The core aim of this sales skills training is to provide you with a set of tools that can be practicably used in your role as salesperson
The skills provided are simply a collection of valuable methods of achieving sales. There are many tips and techniques that will be incredibly useful and will help you personally develop a successful sales approach whilst enhancing your performance.
Course Topics:
The skills have been produced from many year’s experience in sales and have been tried and tested in a business environment.
Introduction, the 80:20 Rule – Why 20% of salespeople produce 80% of the business
The Perfect Salesperson –  What makes a perfect salesperson and how do the participants individually compare? An exercise which helps the participants appreciate that they need to develop further
Goal Setting – Why and how to set personal performance goals. Followed by an exercise on setting these goals
Build Trust – Developing trust and rapport with a prospect and understanding why this is crucial to their success.
Ask the Right Questions – Developing questioning skills and realising that it is often questions that will develop sales rather than a just a good pitch. With example questions
Engage the Customer – Understanding the life time value of a customer, serving them better and ensuring they perceive the value of the relationship
Be Specific – Adapting their approach to suit the individual customer with an activity related to identifying the specific benefits to the customer
Make Your Customer Smarter – Realizing that customers are now more willing to be educated on products and services and often have already researched prior to the sales conversation. How to deal with this with regards the participants specific products/service
Maximize Your Efficiency – Learning from missed sales and developing further skills to overcome this
Catch Yourself Doing it Right – You can learn from good stuff too!
Know Your Products – An in-depth look at specific products and how to educate themselves in order to maximize sales through product knowledge
Develop a Competitive Advantage – A series of questions that will put the participants one step ahead of the competition
Handle Objections – Identifying typical objections and preparing responses to them in order to practice until they are welcomed with open arms. Also includes set techniques to overcome objections
Ask for the Business – Ensuring the participants can spot buying signals and know how to respond to them in order to lead the prospect to close. Specific advice on closing questions
Follow Up After the Sale – Ensuring that the complete sales process is seamless and the participants understand their responsibilities with regard to creating an exceptional customer experience
Apply the Skills in Your Role – A session on ensuring the learning from the session is practically applied in the participant's role.
Course Feature:
At the end of this sales skills training course your participants will be able to:
Explain what sets the best salespeople apart
Follow set personal goals to sales success
Use a series of practical sales skills to increase their selling potential
Practically apply these skills to their sales role
Certification:
Once after the training you receive course completion certificate from Mangates
Who can Attend?
Anybody who is interested in learning Practical Sales Skills.

Mangates

Practical Sales Skills 1 Day Workshop in Aberdeen

The sale ends 5 days before the event starts.

Early Bird Fee

The sale ends 10 days before the event starts.

Standard Fee

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<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear.&nbsp;<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">📅 Date: Tuesday 7th December&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">🕒&nbsp;Time: 10am - 1pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">📍 Venue: Online Webinar&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp;</span> Cost: &pound;30PP</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">&nbsp;</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">In this power-packed session, we will cover:</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">What is Marketing Strategy?</li><li fr-original-style="" style="box-sizing: border-box;">Market Analysis</li><li fr-original-style="" style="box-sizing: border-box;">SWOT Analysis</li><li fr-original-style="" style="box-sizing: border-box;">Identifying Target Audiences</li><li fr-original-style="" style="box-sizing: border-box;">Analysing Competitor Landscape</li><li fr-original-style="" style="box-sizing: border-box;">Crafting Your Unique Value Proposition:</li><li fr-original-style="" style="box-sizing: border-box;">Defining Your Brand Identity</li><li fr-original-style="" style="box-sizing: border-box;">Creating Compelling Messaging</li><li fr-original-style="" style="box-sizing: border-box;">Choosing the Right Channels</li><li fr-original-style="" style="box-sizing: border-box;">Measuring Success with KPIs</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Get ready for an immersive learning experience that will transform the way you approach marketing strategy!&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">About the Host:&nbsp;</strong><br fr-original-style="" style="box-sizing: border-box;">Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 219px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 219px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.</p>

An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear. 

In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!
 
Event details:
Time: 10am - 12:30pm
Location: Online (ZOOM)
Cost: £35pp
 
In this power-packed session, we will cover:
What is Marketing Strategy?
Market Analysis
SWOT Analysis
Identifying Target Audiences
Analysing Competitor Landscape
Crafting Your Unique Value Proposition:
Defining Your Brand Identity
Creating Compelling Messaging
Choosing the Right Channels
Measuring Success with KPIs
 
Get ready for an immersive learning experience that will transform the way you approach marketing strategy!



About the Host: 
Stacey Pretty – Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.

Let’s Do Business Group

Marketing Strategy

Digital Marketing

Marketing Plan

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business.

Understanding and Developing a Marketing Strategy

General Admission


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Discover practical ways AI can streamline tasks, enhance productivity, and boost decision-making in your day-to-day activities. 
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Panda Education and Training Ltd

AI (Artificial Intelligence)

**Unlock the Power of AI: Introduction to AI for Business Workshop**  


Chatham

Practical Sales Skills 1 Day Workshop in Chatham

An area that many organisations struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every organisation should do before you start marketing. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear. 

In this 2.5 hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!
 
Event details:
📅 Date: Monday 24th February 2025
🕘 Time: 10:00am - 12:30pm
📌 Location: Online (ZOOM)
💁‍♀️ For: This workshop is targeted towards businesses in the Voluntary, Community and Social Enterprise sectors in Herefordshire.

In this power-packed session, we will cover:
What is Marketing Strategy?
Market Analysis
SWOT Analysis
Identifying Target Audiences
Analysing Competitor Landscape
Crafting Your Unique Value Proposition:
Defining Your Brand Identity
Creating Compelling Messaging
Choosing the Right Channels
Measuring Success with KPIs
 
Get ready for an immersive learning experience that will transform the way you approach marketing strategy!



Let’s Do Business is undertaking this project in conjunction with Herefordshire Council and Talk Community to support organisations in the VCSE (Voluntary, Charity and Social Enterprise) sector in Herefordshire.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with Herefordshire Council who are funding this project.



Understanding and Developing a Marketing Strategy for the VCSE Sector

<p>Customer Experience Management is the process of strategically managing a customer's entire 'touch point' of experiences within an organization. Discover the dangers of ignoring Customer Experience Management and five areas of analysis to enhance your sales and customer service.</p><h3>Learning Objectives</h3><p>Ask questions to identify customer buying paths, Identify four vital dangers of ignoring CEM, Implement five focus areas of customer relationship management</p><h3>Target Audience</h3><p>Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams</p>

Customer Experience Management is the process of strategically managing a customer's entire 'touch point' of experiences within an organization. Discover the dangers of ignoring Customer Experience Management and five areas of analysis to enhance your sales and customer service.
Learning Objectives
Ask questions to identify customer buying paths, Identify four vital dangers of ignoring CEM, Implement five focus areas of customer relationship management
Target Audience
Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Chart Learning Solutions

Contact Management: Customer Experience Management

<p>Customer Experience Management is the process of strategically managing a customer's entire 'touch point' of experiences within an organization. Discover the dangers of ignoring Customer Experience Management and five areas of analysis to enhance your customer service.</p><h3>Learning Objectives</h3><p>Ask questions to identify customer buying paths, Identify four vital dangers of ignoring CEM, Implement five focus areas of customer relationship management</p><h3>Target Audience</h3><p>Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams</p>

Customer Experience Management is the process of strategically managing a customer's entire 'touch point' of experiences within an organization. Discover the dangers of ignoring Customer Experience Management and five areas of analysis to enhance your customer service.
Learning Objectives
Ask questions to identify customer buying paths, Identify four vital dangers of ignoring CEM, Implement five focus areas of customer relationship management
Target Audience
Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Giving and Getting Help: Customer Experience Management

<p><strong>24 Hour Flash Deal **25-in-1 </strong><strong>Customer Experience Manager Diploma </strong><strong>Mega Bundle**</strong></p><p><strong> </strong><strong>Customer Experience Manager Diploma </strong><strong>Enrolment Gifts  **FREE PDF Certificate**FREE PDF Transcript ** FREE Exam** FREE Student ID ** Lifetime Access **FREE Enrolment Letter **</strong></p><p>Take the initial steps toward a successful long-term career by studying the <strong>Customer Experience Manager Diploma</strong> package online with <strong>Studyhub </strong>through our online learning platform. The Customer Experience Manager Diploma bundle can help you improve your CV, wow potential employers, and differentiate yourself from the mass.</p><p>This <strong>Customer Experience Manager Diploma </strong>course provides complete 360-degree training on Customer Experience Manager Diploma. You'll get not one, not two, not three, but <strong>twenty-five </strong>Customer Experience Manager Diploma courses included in this course. Plus Studyhub's signature <strong>Forever Access</strong> is given as always, meaning these Customer Experience Manager Diploma courses are yours for as long as you want them once you enrol in this course</p><p><strong>This Customer Experience Manager Diploma Bundle consists the following career oriented courses:</strong></p><ul><li>Course 01: Customer Relationship Management</li><li>Course 02: Customer Service Manager Training and Front Desk Certification</li><li>Course 03: Complete Customer Service and Communication Skills</li><li>Course 04: Retail Customer Service &amp; Effective Customer Targeting</li><li>Course 05: Customer Service Fraud Officer</li><li>Course 06: Know Your Customer (KYC)</li><li>Course 07: Diploma in Customer Service &amp; Handling Complaints</li><li>Course 08: Phone-Based Customer Service</li><li>Course 09: Service Helpdesk &amp; Technical Support Course</li><li>Course 10: Call Centre Training: Excelling in Customer Service and Communication</li><li>Course 11: Complaints Handling for Customer Care: Best Practices</li><li>Course 12: Customer Service &amp; Environment</li><li>Course 13: Receptionist Diploma</li><li>Course 14: Effective Communication Skills Diploma</li><li>Course 15: Help Desk Training</li><li>Course 16: Customer Service Management: Recovering Difficult Customers</li><li>Course 17: Professional Certificate in Front Office</li><li>Course 18: Hotel Concierge Certification</li><li>Course 19: Ecommerce Management, Branding &amp; Marketing</li><li>Course 20: Professional Skills for Hotel Management Training</li><li>Course 21: Professional Crisis Management Certificate</li><li>Course 22: Marketing Strategies for Business</li><li>Course 23: Conflict Resolution</li><li>Course 24: Consumer Rights Certificate</li><li>Course 25: Decision Making and Critical Thinking Online Course</li></ul> <p>The <strong>Customer Experience Manager Diploma </strong>course has been prepared by focusing largely on Customer Experience Manager Diploma career readiness. It has been designed by our Customer Experience Manager Diploma specialists in a manner that you will be likely to find yourself head and shoulders above the others. For better learning, one to one assistance will also be provided if it's required by any learners.</p><p>The Customer Experience Manager Diploma Bundle is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Customer Experience Manager Diploma bundle course has been created with <strong>twenty-five </strong>premium courses to provide our learners with the best learning experience possible to increase their understanding of their chosen field.</p><p>This Customer Experience Manager Diploma Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into Customer Experience Manager Diploma Elementary modules, allowing our students to grasp each lesson quickly.</p><p>The Customer Experience Manager Diploma course is self-paced and can be taken from the comfort of your home, office, or on the go! With our Student ID card you will get discounts on things like music, food, travel and clothes etc.</p><p><strong>In this exclusive </strong><strong>Customer Experience Manager Diploma </strong><strong>bundle, you really hit the jackpot. Here's what you get:</strong></p><ul><li>Step by step Customer Experience Manager Diploma lessons</li><li>One to one assistance from Customer Experience Manager Diplomaprofessionals if you need it</li><li>Innovative exams to test your knowledge after the Customer Experience Manager Diplomacourse</li><li>24/7 customer support should you encounter any hiccups</li><li>Top-class learning portal</li><li>Unlimited lifetime access to all twenty-five Customer Experience Manager Diploma courses</li><li>Digital Certificate, Transcript and student ID are all included in the price</li><li>PDF certificate immediately after passing</li><li>Original copies of your Customer Experience Manager Diploma certificate and transcript on the next working day</li><li>Easily learn the Customer Experience Manager Diploma skills and knowledge you want from the comfort of your home</li></ul> <h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        250 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div> <h2>
        
        <div>Who is this course for?</div>
    </h2>

                        <div id="who_is_this_course_for">
                            <p>This <strong>Customer Experience Manager Diploma </strong>training is suitable for -</p><ul><li>Students</li><li>Recent graduates</li><li>Job Seekers</li><li>Individuals who are already employed in the relevant sectors and wish to enhance their knowledge and expertise in Customer Experience Manager Diploma</li></ul>
                        </div> <h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>To participate in this <strong>Customer Experience Manager Diploma </strong>course, all you need is -</p><ul><li>A smart device</li><li>A secure internet connection</li><li>And a keen interest in Customer Experience Manager Diploma</li></ul>
                        </div> <h2>
        
        <div>Career path</div>
    </h2>

                        <div id="career_path">
                            <p>You will be able to kickstart your <strong>Customer Experience Manager Diploma </strong>career because this course includes various courses as a bonus. This Customer Experience Manager Diploma is an excellent opportunity for you to learn multiple skills from the convenience of your own home and explore Customer Experience Manager Diploma career opportunities.</p>
                        </div> <h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>CPD Accredited Certificate</h4>
        <p>
            Digital certificate -
            Included
        </p>
            <div><ul><li>CPD Accredited e-Certificate - Free</li><li>CPD Accredited Hardcopy Certificate - Free</li><li>Enrolment Letter - Free</li><li>Student ID Card - Free</li></ul></div>

                        </div>

24 Hour Flash Deal **25-in-1 Customer Experience Manager Diploma Mega Bundle**
 Customer Experience Manager Diploma Enrolment Gifts **FREE PDF Certificate**FREE PDF Transcript ** FREE Exam** FREE Student ID ** Lifetime Access **FREE Enrolment Letter **
Take the initial steps toward a successful long-term career by studying the Customer Experience Manager Diploma package online with Studyhub through our online learning platform. The Customer Experience Manager Diploma bundle can help you improve your CV, wow potential employers, and differentiate yourself from the mass.
This Customer Experience Manager Diploma course provides complete 360-degree training on Customer Experience Manager Diploma. You'll get not one, not two, not three, but twenty-five Customer Experience Manager Diploma courses included in this course. Plus Studyhub's signature Forever Access is given as always, meaning these Customer Experience Manager Diploma courses are yours for as long as you want them once you enrol in this course
This Customer Experience Manager Diploma Bundle consists the following career oriented courses:
Course 01: Customer Relationship Management
Course 02: Customer Service Manager Training and Front Desk Certification
Course 03: Complete Customer Service and Communication Skills
Course 04: Retail Customer Service & Effective Customer Targeting
Course 05: Customer Service Fraud Officer
Course 06: Know Your Customer (KYC)
Course 07: Diploma in Customer Service & Handling Complaints
Course 08: Phone-Based Customer Service
Course 09: Service Helpdesk & Technical Support Course
Course 10: Call Centre Training: Excelling in Customer Service and Communication
Course 11: Complaints Handling for Customer Care: Best Practices
Course 12: Customer Service & Environment
Course 13: Receptionist Diploma
Course 14: Effective Communication Skills Diploma
Course 15: Help Desk Training
Course 16: Customer Service Management: Recovering Difficult Customers
Course 17: Professional Certificate in Front Office
Course 18: Hotel Concierge Certification
Course 19: Ecommerce Management, Branding & Marketing
Course 20: Professional Skills for Hotel Management Training
Course 21: Professional Crisis Management Certificate
Course 22: Marketing Strategies for Business
Course 23: Conflict Resolution
Course 24: Consumer Rights Certificate
Course 25: Decision Making and Critical Thinking Online Course
The Customer Experience Manager Diploma course has been prepared by focusing largely on Customer Experience Manager Diploma career readiness. It has been designed by our Customer Experience Manager Diploma specialists in a manner that you will be likely to find yourself head and shoulders above the others. For better learning, one to one assistance will also be provided if it's required by any learners.
The Customer Experience Manager Diploma Bundle is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Customer Experience Manager Diploma bundle course has been created with twenty-five premium courses to provide our learners with the best learning experience possible to increase their understanding of their chosen field.
This Customer Experience Manager Diploma Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into Customer Experience Manager Diploma Elementary modules, allowing our students to grasp each lesson quickly.
The Customer Experience Manager Diploma course is self-paced and can be taken from the comfort of your home, office, or on the go! With our Student ID card you will get discounts on things like music, food, travel and clothes etc.
In this exclusive Customer Experience Manager Diploma bundle, you really hit the jackpot. Here's what you get:
Step by step Customer Experience Manager Diploma lessons
One to one assistance from Customer Experience Manager Diplomaprofessionals if you need it
Innovative exams to test your knowledge after the Customer Experience Manager Diplomacourse
24/7 customer support should you encounter any hiccups
Top-class learning portal
Unlimited lifetime access to all twenty-five Customer Experience Manager Diploma courses
Digital Certificate, Transcript and student ID are all included in the price
PDF certificate immediately after passing
Original copies of your Customer Experience Manager Diploma certificate and transcript on the next working day
Easily learn the Customer Experience Manager Diploma skills and knowledge you want from the comfort of your home
 CPD 
250 CPD hours / points  Accredited by CPD Quality Standards
 Who is this course for? 
This Customer Experience Manager Diploma training is suitable for -
Students
Recent graduates
Job Seekers
Individuals who are already employed in the relevant sectors and wish to enhance their knowledge and expertise in Customer Experience Manager Diploma
 Requirements 
To participate in this Customer Experience Manager Diploma course, all you need is -
A smart device
A secure internet connection
And a keen interest in Customer Experience Manager Diploma
 Career path 
You will be able to kickstart your Customer Experience Manager Diploma career because this course includes various courses as a bonus. This Customer Experience Manager Diploma is an excellent opportunity for you to learn multiple skills from the convenience of your own home and explore Customer Experience Manager Diploma career opportunities.
 Certificates 
CPD Accredited Certificate
 Digital certificate - Included 
CPD Accredited e-Certificate - Free
CPD Accredited Hardcopy Certificate - Free
Enrolment Letter - Free
Student ID Card - Free

Studyhub UK

Online Course Marketing

Service Design Courses (SDC)

Commercial & Contract Management Certification Program (CCM)

Diploma in Management Studies (DMS)

Customer Experience Management

Diploma in Professional Studies (DPS)

Customer Experience Manager Diploma - CPD Certified

Birmingham

Telford

<p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);">This workshop is designed to examine how we care for our customers. We do this by identifying many aspects of many customers and using data from those attending our workshops.</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">We also look at types of customers, how they usually behave, and how we can negatively impact them through careless interactions or positively through careful communication, consideration, and using an "ACE"&mdash;<strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">A</strong>pproach with <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">C</strong>are and <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">E</strong>mpathy.&nbsp;</p><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">We aim to see people leave our workshop with far better insights into customer-facing best practices and ideas to improve their training for customer-facing employees.</p><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></div><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; -webkit-user-select: none; box-sizing: border-box;"><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">LENGTH</strong></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);">For more information about duration, please contact the Institute.</div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">NEXT WORKSHOP START</strong></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);">Enquire for more information</div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">WORKSHOP&nbsp;</strong><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">&nbsp;DELIVERY</strong></div><div style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">The best environment for this workshop is face-to-face, but we can facilitate this workshop online.</div><p style="color: rgb(33, 33, 33); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><br fr-original-style="" style="box-sizing: border-box;"></p><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; -webkit-user-select: none; box-sizing: border-box;"><div style="color: rgb(33, 33, 33); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(33, 33, 33);"><h2 title="Suitability - Who should attend?" style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Suitability - Who should attend?</h2><section fr-original-style="" style="box-sizing: border-box;"><h3 style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Who Should Attend and Why?</h3><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who</strong>? - Anyone involved in a customer-facing role or training their customer-facing staff.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Why</strong>? - The ultimate goal in customer-facing skills is to win lifelong customers by continuously managing customer relationships, to gain those lifelong customers.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Any business that can see a consistent issue with retaining customers is in for a tough time. But we ask you to go a step further by not just keeping customers happy but attracting new customers and focussing on retaining our high-impact customers.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Our thinking extends to &#39;Occupying our customer&#39;s consciousness.&#39; A persistent fishing expedition to continually engage our customers, even when it is not to buy something. This engagement gives us an almost permanent inroad to their internal marketing, follow-on sales, recommendations, and loyalty.</p></section></div><a name="EducationText_TrainingCourseContent" style="color: rgb(21, 101, 192); -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(21, 101, 192);"></a><div style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><h2 title="Training Course Content" style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Workshop Content</h2><section fr-original-style="" style="box-sizing: border-box;"><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Define a customer and what we are to them.</li><li fr-original-style="" style="box-sizing: border-box;">Share specific experiences you or someone you know may have had, good and bad.</li><li fr-original-style="" style="box-sizing: border-box;">Share some good and bad ways you and others have dealt with customers.</li><li fr-original-style="" style="box-sizing: border-box;">Discuss our Ten Types of Customers and ask you to decide which you get more than others.</li><li fr-original-style="" style="box-sizing: border-box;">Break into groups to analyse our data and ask you to discuss it.</li><li fr-original-style="" style="box-sizing: border-box;">Discuss our Customer-facing model and why lifelong relationships are critical to managing customers.</li><li fr-original-style="" style="box-sizing: border-box;">Look at our thoughts on managing our top ten customer types.</li><li fr-original-style="" style="box-sizing: border-box;">Through small group discussions, create a top 5 action list to take away and review in 3 months.</li></ul></section></div><a name="EducationText_Coursedeliverydetails" style="color: rgb(21, 101, 192); -webkit-user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;" fr-original-style=" color: rgb(21, 101, 192);"></a><div style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);"><h2 title="Course delivery details" style="color: rgb(33, 33, 33); box-sizing: border-box;" fr-original-style=" color: rgb(33, 33, 33);">Workshop delivery and venue</h2><section fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">When you consider the content we deliver, we are sure you will understand why we always prefer to deliver our workshops, courses and programmes face-to-face.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Face-to-face workshops and courses can be held at a location of your choice or, if you wish, a central UK location, such as the Macdonald Burlington Hotel in Birmingham, located directly across from the Birmingham New Street train station.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">We can deliver our workshops, courses and programmes online, although this will mean splitting elements into manageable learning events to suit the online environment.</p></section></div></div>

This workshop is designed to examine how we care for our customers. We do this by identifying many aspects of many customers and using data from those attending our workshops.
We also look at types of customers, how they usually behave, and how we can negatively impact them through careless interactions or positively through careful communication, consideration, and using an "ACE"—Approach with Care and Empathy. 
We aim to see people leave our workshop with far better insights into customer-facing best practices and ideas to improve their training for customer-facing employees.



LENGTH - Normally, one day. But please contact us to discuss your specific needs, or we can offer advice.  
NEXT WORKSHOP START - Please ask for more information as we deliver bespoke closed events for your people at your location or a mutually suitable location.
WORKSHOP DELIVERY - The best environment for this workshop is face-to-face, but we can facilitate this workshop online.



Suitability - Who should attend?
Who Should Attend and Why?
Who? - Anyone involved in a customer-facing role or training their customer-facing staff.
Why? - The ultimate goal in customer-facing skills is to win lifelong customers by continuously managing customer relationships, to gain those lifelong customers.
Any business that can see a consistent issue with retaining customers is in for a tough time. But we ask you to go a step further by not just keeping customers happy but attracting new customers and focussing on retaining our high-impact customers.
Our thinking extends to 'Occupying our customer's consciousness.' A persistent fishing expedition to continually engage our customers, even when it is not to buy something. This engagement gives us an almost permanent inroad to their internal marketing, follow-on sales, recommendations, and loyalty.
Workshop Content
Define a customer and what we are to them.
Share specific experiences you or someone you know may have had, good and bad.
Share some good and bad ways you and others have dealt with customers.
Discuss our Ten Types of Customers and ask you to decide which you get more than others.
Break into groups to analyse our data and ask you to discuss it.
Discuss our Customer-facing model and why lifelong relationships are critical to managing customers.
Look at our thoughts on managing our top ten customer types.
Through small group discussions, create a top 5 action list to take away and review in 3 months.
Workshop delivery and venue
When you consider the content we deliver, we are sure you will understand why we always prefer to deliver our workshops, courses and programmes face-to-face.
Face-to-face workshops and courses can be held at a location of your choice or, if you wish, a central UK location, such as the Macdonald Burlington Hotel in Birmingham, located directly across from the Birmingham New Street train station.
We can deliver our workshops, courses and programmes online, although this will mean splitting elements into manageable learning events to suit the online environment.

Lapd Solutions Ltd

Customer Experience

Customer Care

Customer Service

Customer Relations

Customer care, customer service, Moccasin Approach, 

Customer Facing Skills

Introductory daily rate.

Registered charities and non profits only.

Non profits only.

<h2>Customer Experience is the New Battleground</h2>
<p>A positive customer experience is critical to a company's brand and, ultimately, its bottom line. With the proliferation of technology and devices, the customer has become smarter and more powerful.</p>

Customer Experience is the New Battleground
A positive customer experience is critical to a company's brand and, ultimately, its bottom line. With the proliferation of technology and devices, the customer has become smarter and more powerful.

IIL Europe Ltd

Customer Success (CS)

Customer Journey

Customer Experience is the New Battleground

<h4 data-pm-slice="1 1 []" id="isPasted" fr-original-style="" style="box-sizing: border-box;">To celebrate the launch of our small business process planner on Amazon, we hosted a live webinar to help you map out your customer journey step-by-step.</h4><div fr-original-style="" style="box-sizing: border-box;">You can buy a copy of the planner <a href="https://amzn.eu/d/bchQhSd" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">here</a>, if you&#39;d like to work through it alongside this recording of the webinar.</div><div fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></div><div fr-original-style="" style="box-sizing: border-box;">Whether you&#39;re looking to improve your customer experience, streamline with new systems, or delegate to a new team member; understanding your customer journey is the best place to start.</div><div fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></div><div fr-original-style="" style="box-sizing: border-box;">As part of our customer journey webinar, we&#39;ll walk through the four key parts of your customer journey:</div><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><div fr-original-style="" style="box-sizing: border-box;">Hello client - from enquiry through to proposal</div></li><li fr-original-style="" style="box-sizing: border-box;"><div fr-original-style="" style="box-sizing: border-box;">New client - contracting and onboarding</div></li><li fr-original-style="" style="box-sizing: border-box;"><div fr-original-style="" style="box-sizing: border-box;">Happy client - service or product delivery</div></li><li fr-original-style="" style="box-sizing: border-box;"><div fr-original-style="" style="box-sizing: border-box;">Goodbye client - offboarding at the end of a project or contract</div></li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p>

To celebrate the launch of our small business process planner on Amazon, we hosted a live webinar to help you map out your customer journey step-by-step.You can buy a copy of the planner here, if you'd like to work through it alongside this recording of the webinar.Whether you're looking to improve your customer experience, streamline with new systems, or delegate to a new team member; understanding your customer journey is the best place to start.As part of our customer journey webinar, we'll walk through the four key parts of your customer journey:
Hello client - from enquiry through to proposal
New client - contracting and onboarding
Happy client - service or product delivery
Goodbye client - offboarding at the end of a project or contract



Back Pocket Office

Process Mapping

Whether you're looking to improve your customer experience, streamline with new systems, or delegate to a new team member; understanding your customer journey is the best place to start.

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