Highlights of the Course Course Type: Online Learning Duration: 14 hours 42 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about business administration and business management Understand the core competencies and principles of business administration and business management Explore the various areas of business administration and business management Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert business administrator or business manager Business Strategies and Planning Program Course Master the skills you need to propel your career forward in business administration and business management. This course will equip you with the essential knowledge and skillset that will make you a confident business administrator or business manager and take your career to the next level. This comprehensive business strategies and planning course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this business strategies and planning course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective business administration and business management practice and equip you with the essential skills, confidence and competence to assist you in the business administration and business management industry. You'll gain a solid understanding of the core competencies required to drive a successful career in business administration and business management. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business administrator or business manager or for people who are aspiring to specialise in business administration and business management. Enrol in this business strategies and planning course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive business strategies and planning course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this business administration and business management can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This business strategies and planning course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This business strategies and planning course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This business strategies and planning course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Welcome - How to Get The Most Out of The Course Learn Business Fundamentals and Create Your Own Business Plan Today 00:03:00 Getting Started - How to Use Our\Course 00:01:00 Quickfire Strategy Quiz How Much Do You Know About Your Business Strategy 00:02:00 Quickfire Strategy Quiz - My âAnswersâ 00:09:00 How to Get The Most From This Course 00:08:00 Using The Course Map Matrix 00:06:00 Guide to The Course Assignments 00:03:00 Download All Course Materials Here 00:02:00 Business Fundamentals: Connecting Business Strategy to The Business plan Section Introduction: Connecting Business Strategy to The Business Plan 00:01:00 Business Strategy to Business Plan 00:04:00 What Do You Mean by Business Strategy 00:02:00 What is a Business Plan 00:05:00 What Do We Mean by Corporate Strategy 00:07:00 Should You Be Creating Shareholder Value 00:07:00 Introduction to Strategic Management 00:06:00 Business Fundamentals: The Value of Strategic Analysis Section Introduction: The Value of Strategic Analysis 00:01:00 Strategic Analysis - The First Step 00:02:00 What is Strategic Analysis 00:05:00 Frameworks for Strategic Analysis 00:10:00 Strategic Analysis Frameworks Case Study: Apple 00:11:00 Business Fundamentals: Frameworks and Theories Business Strategists Must Know Section Introduction: Frameworks and Theories Business Strategists Must Know 00:01:00 Why are These Business Models Important 00:02:00 The Story of The Hedgehog and The Fox 00:02:00 Why are Management Theories Useful in Business Strategy 00:09:00 SWOT Analysis 00:04:00 Introduction to Michael Porter's Five Forces Model 00:05:00 Lafley and Martin Five Step Strategy Model 00:06:00 The 5Cs Model 00:06:00 What is PEST or Broad Factors Analysis 00:05:00 PESTEL Analysis 00:05:00 Ansoff Matrix 00:06:00 Value Chain 00:04:00 Business Model Synthesis 00:08:00 Black Swan Events - Coronavirus 00:05:00 Critical Evaluation of Leadership Section Introduction: Critical Evaluation of Leadership 00:01:00 Vision and Leadership - Starting at The Top 00:05:00 What Skills are We Looking for in Management 00:06:00 What is The Purpose of a Vision Statement 00:03:00 Products and Services and Competitive Advantage Section Introduction: Products Services and Competitive Advantage 00:01:00 What Do We Mean By Products and Services 00:03:00 Why Product Differentiation is Critical 00:05:00 Product Diversification in Business Strategy 00:05:00 How Does Quality Management Fit into Your Business Strategy 00:04:00 What Do We Mean By Competitive Advantage 00:06:00 Bowman's Strategic Clock - Strategic Positioning 00:08:00 Products, Services and Technology in The Business Plan 00:06:00 Competition - Know Your Enemy Section Introduction: Competition - Know Your Enemy 00:02:00 Competitor Analysis 00:05:00 BCG Matrix 00:06:00 Competitors and Competitive Forces 00:10:00 Competitive Intensity 00:08:00 Industry Life Cycle 00:04:00 Competition - Business Plan Tie In 00:02:00 External Strategic Analysis - Industry, Markets and Competition Section Introduction: Industry, Markets and Competition 00:02:00 What Do We Mean By External Strategic Analysis 00:09:00 How Does Industry Analysis Help 00:05:00 Conducting PEST or Broad Factors External Analysis 00:10:00 What are The Business and Funding Life Cycles 00:10:00 Value Chains: Connecting Companies to Their External Environment 00:08:00 Addressing The Total Addressable Market (TAM) 00:05:00 Market Segmentation: Choosing Customers 00:07:00 Bargaining Power of Suppliers 00:05:00 Bargaining Power of Customers/Buyers 00:05:00 Business Plan: Industry, Markets and Competition 00:03:00 Internal Strategic Analysis - Operations and Customer Management Section Introduction - Operations and Customer Management 00:02:00 What are Business Operations 00:02:00 Strategic Analysis With The Business Model Canvas 00:13:00 How Can Corporate Structure Impact Strategy 00:07:00 Organisational Development 00:03:00 Reviewing The Operations of The Firm 00:03:00 Click and Mortar - Online Meets Offline 00:05:00 eCommerce Business Models 00:06:00 Internal Strategic Analysis - Business Plan Tie In 00:04:00 Six Minute Strategist SWOT Assignment Section Introduction: Six Minute Strategist SWOT Assignment 00:01:00 Customer Value Proposition Section Introduction: Customer Value Proposition 00:02:00 Understanding The Customer Value Proposition 00:03:00 Positioning Your Firm in The Market 00:04:00 What Do We Mean By a Profit Model 00:04:00 Hax's Delta Model 00:09:00 Switching Costs and Customer Strategy 00:03:00 Managing The Customer Experience 00:04:00 What is The Customer Journey 00:06:00 Customers, Customer Value and The Business Plan 00:03:00 Sales and Marketing Strategy Section Introduction: Sales and Marketing 00:02:00 The 5 Ps of Marketing 00:05:00 How Can You Plan Your Marketing 00:11:00 Push Marketing Strategy 00:03:00 Pull Marketing Strategy 00:04:00 Understanding AIDA 00:07:00 Progressive Sequence of 9 Agreements 00:07:00 Pricing Strategies 00:10:00 Sales and Marketing in The Business Plan 00:05:00 Digital Business Strategy Transformation Section Introduction: Digital Business Strategy Transformation 00:01:00 Why Do You Need a Digital Strategy Blueprint 00:07:00 What Skills and Assets Do You Need to Be a Digital Entrepreneur 00:06:00 Digital Strategy Blueprint Overview 00:18:00 Digital Strategy - Customer Centric Transformation 00:07:00 Digital Strategy - Customer Experience Transformation 00:05:00 Digital Strategy - Customer Channel Transformation 00:06:00 Digital Strategy - Digital Skills Transformation 00:03:00 Digital Strategy - Tools and Resources 00:02:00 Understanding Financial Statements Section Introduction: Understanding Financial Statements 00:02:00 Overview of Financial Statements 00:02:00 GAAP: Accruals vs Cash Accounting 00:05:00 Income Statement or Profit and Loss Account 00:08:00 Cash Flow Statement 00:06:00 Cash Flow Metrics Explained 00:09:00 Case Study - Apple Financial Statements 00:04:00 Financial Statements in The Business Plan 00:06:00 Finance: Strategic Financial Analysis Section Introduction: Strategic Financial Analysis 00:01:00 What is Financial Analysis 00:11:00 Income Statement Profitability Ratios 00:04:00 Balance Sheet Ratio Analysis 00:12:00 Cash Flow Statement Analysis 00:05:00 Valuation Ratios 00:04:00 Finance: Financial Analysis - Case Study and Assignment Section Introduction: Financial Analysis - Case Study and Assignment 00:01:00 Apple Inc Financial Analysis - Solution 00:02:00 Discussion of Measurements of Growth Analysis 00:05:00 Discussion of Measures of Profitability Analysis 00:06:00 Discussion of Trading Performance Analysis 00:03:00 Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:11:00 Future Business Strategy Analyser Assignment Section Introduction: Future Business Strategy Analyser Assignment 00:01:00 Goal Setting and Financial Performance Section Introduction: Goal Setting and Performance Management 00:01:00 Introduction to Goal Setting 00:03:00 What Do We Mean By Smart Goals 00:03:00 Key Performance Indicators 00:04:00 Strategic Dashboards 00:07:00 Corporate Performance Management 00:04:00 Objectives and Key Results 00:04:00 Year Over Year Performance 00:03:00 Business Fundamentals: Growth Strategies Section Introduction: Growth Strategies 00:01:00 Organic vs Inorganic 00:03:00 The Advantage of First Mover Advantage 00:04:00 The Importance of Scalability 00:03:00 Merger and Acquisitions Growth Strategies 00:10:00 Buy and Build Growth Strategy 00:08:00 Negative Growth- Company Recovery Strategies 00:09:00 Post Coronavirus Strategies 00:06:00 Growth Strategies Business Plan Tie In 00:03:00 Valuation, Funding, Exits and Returns Section Introduction: Valuation, Funding, Exits and Returns 00:02:00 Valuation and Funding - A Consequence of Our Business Strategy 00:04:00 How to Value a Company 00:10:00 Sources of Equity Funding 00:08:00 What is a Pre-Money Valuation 00:05:00 How to Create a Pitch Deck for Investors 00:06:00 Sources and Uses of Funds in The Business Plan 00:02:00 What is a Cap Table 00:05:00 Exit Strategies and Returns 00:09:00 Transaction Cost Management 00:01:00 Risk Assessment Section Introduction: Risk Assessment 00:01:00 Risk Assessment - Strategic Plan Summary 00:02:00 Business Plan Synthesis Section Introduction: Business Plan Synthesis 00:03:00 Business Plan Synthesis 00:03:00 Business Plan - Executive Summary 00:02:00 Business Plan - History and Background 00:02:00 Business Plan - Management Summary 00:04:00 Business Plan Appendicies 00:03:00 Key Questions Check List 00:01:00 Business Plan Refinement: Types of Businesses 00:01:00 Summary and Wrap Up Summary and Wrap up 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
The Foundations of Marketing Mix course is an in-depth exploration of essential marketing concepts within the context of tourism and hospitality industries. It offers a comprehensive understanding of the Marketing Mix and the Nine P Model, encompassing People, Planning, Product, Place, Price, Promotion, Partners, Presentation, and Passion. This course delves into the critical analysis of these elements to facilitate strategic decision-making. This course merges theoretical foundations with practical applications, fostering a holistic grasp of marketing strategies essential for success in the dynamic tourism and hospitality industries. After completing this course, you will be able to: Evaluate the Marketing Mix and the comprehensive Nine P Model, delving into its nuanced components and implications. Gain insights into the pivotal role of Tourism and Hospitality within a country's economy. Explore marketing as an integrated and cross-functional activity within the Tourism and Hospitality sectors. Comprehend and apply Integrated Marketing strategies tailored to the Tourism and Hospitality Business landscape. "Foundations of Marketing mix" delves into core principles and methodologies shaping successful marketing strategies. This course covers market analysis, consumer behavior, and strategic planning techniques to build effective marketing campaigns. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Components of the Marketing Mix Self-paced pre-recorded learning content on this topic. Foundations of Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Digital Marketing Specialization· Brand Management Specialization· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Description Learn how to embrace digital transformation in your business with the Digital Transformation Course course. Digital Transformation is necessary for your business as digitalization is everywhere. It will help you to enhance the successful results and improves customer experience and workplace environment. Digital transformation is the integration of digital technology into all areas of a business. The course helps you to understand digital transformation and explains its importance. You will also explore the successful companies that are doing the digital transformation and the way they do it so that you can apply or adapt the same techniques to your organization. Lastly, the course guides you to plan and create your company's digital strategies and start digital transformation in your company. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Digital Transformation Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Digital Transformation Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Digital Transformation OVERVIEW 00:05:00 DIGITAL TRANSFORMATION - WHAT IS IT? WHY DOES IT MATTER? 00:15:00 WHERE DO WE START? 00:15:00 WHO IS DOING IT WELL? 00:10:00 AWARENESS IS THE FIRST STEP 00:15:00 LET'S DO THIS 00:10:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:06:00 Lead Generation Marketing 00:04:00 Lead Generation Process 00:04:00 Managing Your Lead Generation Process 00:03:00 Why Is Lead Generation Important 00:04:00 Difference Between Inbound and Outbound Lead Generation 00:04:00 What is Attraction Marketing 00:03:00 5 Tips To Run a Successful Attraction Marketing Campaign 00:05:00 5 Strategies For Strong Attraction Marketing 00:03:00 The Benefits And Advantages Of Attraction Marketing 00:03:00 Tools To Use For Attraction Marketing 00:05:00 Attraction Marketing Tips - 4 Ways I Use Attraction Marketing 00:04:00 Strategies for Lead Generation 00:03:00 Create a Value-Packed Newsletter 00:03:00 Host an Event 00:04:00 Use a Live Chat on Your Website 00:04:00 Optimize your Website to Promote Your Lead Magnet 00:04:00 Target Top-of-Funnel Keywords 00:04:00 Using Customer Relation Management(CRM) for Relationship Building 00:04:00 5 Ways CRM Systems Improve Customer Experience 00:04:00 Why Building Customer Relationships is So Important 00:04:00 10 Ways to Build Long Standing Customer Relationships 00:04:00 How Customer Relationships Can Improve Your Business Brand 00:04:00 8 Tips to Build Customer Relationships With Social Media 00:04:00 Using Social Media for Lead Generation 00:04:00 How to Get More Leads on Social Media 00:04:00 Social Media Lead Generation Tips 00:05:00 How to Use Social Media for Lead Generation 00:03:00 How to Generate B2B Leads With Social Media Ads 00:04:00 3 Foolproof Ways to Generate Leads with Social Media 00:06:00 Using Pay per Click(PPC) for Lead Generation 00:05:00 How to Generate Quality Leads From Your PPC Campaigns 00:03:00 Who PPC Lead Generation Works For 00:03:00 Using PPC for Lead Generation Offers a few Notable Benefits 00:04:00 21 PPC Lead Generation Tools for More High-Quality Leads 00:03:00 How to Plan your Google Ads Budget 00:05:00 Review 00:05:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £180 as a Gift - Enrol Now No matter what industry are you in, customers are the lifeblood of every business! And happy customers mean healthy business. Customer Relationship Management (CRM) helps you gain insight into your customers' behaviour and modify your business operations to ensure that customers are served in the best possible way. Our comprehensive bundle on Customer Relationship Management (CRM)will assist your businesses with strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers. Learn Customer Relationship Management (CRM) systems to help your companies stay connected to customers, streamline processes, and improve profitability. So, whether you own a business that requires interaction with customers, an employee who works as customer support or a fresher who wants an in-demand skill set that'll help him/her succeed, this Customer Relationship Management (CRM) bundle is for you. What will you learn from this Customer Relationship Management (CRM) bundle: Become fully aware of CRM, its fundamentals, strategies and the future of CRM Explore KYC, CDD, AML and methods to carry out KYC and AML Gain an acute understanding of communication, its principles and fundamentals Learn about customer service, how to focus on customers and to establish an action plan Get a detailed overview of phone-based customer service and customer service communication strategies Gain knowledge of hospitality management and the process of development and training in the hospitality industry Discover how to work effectively across cultures Unveil the secret tricks of the formula of talking with strangers Fully understand performance management and conflict management Acquire the knowledge, skills and guidelines of stress management Along with this Customer Relationship Management course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. What other courses are included with this Customer Relationship Management? Course 1: Know Your Customer (KYC) Course 2: Effective Communication Skills Course 3: Retail Management - Level 5 Course 4: Phone-Based Customer Service Course 5: Hospitality and Accommodation Management Course 6: Working Effectively Across Cultures Course 7: The Formula to Talk with Strangers Course 8: Performance Management Course 9: Conflict Management Course 10: Stress Management Training How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) Curriculum Course 1: Customer Relationship Management Introduction to Customer Relationship Management Customer Relationship Management Fundamentals CRM Strategies Data Analysis in Customer Relationship Management Customer Relationship Management Databases Deepening Customer Relationship Handling Customer Complaints Future of CRM Course 2: Know Your Customer (KYC) Introduction to KYC Customer Due Diligence AML (Anti-Money Laundering) KYC, AML, and Data Privacy Regulations for Businesses Operations in the United Kingdom Regulations to be Complied by Industries Methods for carrying out KYC and AML and the Future of KYC Compliance Course 3: Effective Communication Skills Introduction To Communication - Goals & Benefits Key Principles Of Communication We are Always Communicating Fundamentals Of Communication - Part 1 Fundamentals Of Communication - Part 2 Great Communication Tips - Part 1 Great Communication Tips - Part 2 Self-Talk & Powerful Language Miscommunication Still MORE Great Tips! Part 1 Still MORE Great Tips! Part 2 Still MORE Great Tips! Part 3 Final Thoughts and Suggestions PROMO Communication (BEST) Course 4: Retail Management - Level 5 Module 01: Introduction to Retail Management Module 02: Retail Strategy Module 03: Retail Buying and Merchandising Module 04: Retail Pricing Module 05: Supply Chain Management in Retailing Module 06: The Sales Process and Dealing with Customers at the Checkout Module 07:Importance of Consumer Behaviour Module 08: Taking Trends and Targeting Customers Effectively Module 09: The Importance of Communicating with Customers Module 10: Choosing a Retail Location Module 11: Retail Psychology Module 12: Negotiate the Right Deal with Suppliers Module 13: Develop Store Security Procedures Module 14: Management Skills for Leading Your Team Module 15: Selling in Multiple Channels Module 16: Retail Brand Management Module 17: Health & Safety for Retail Stores Module 18: Consumer Rights Act Course 5: Phone-Based Customer Service Introduction to Customer Service What's Different about Good Customer Service? Customer Relationship Management Customer Service Communication Strategies Aspects of Phone Etiquette Building Rapport Over the Phone Inbound and Outbound Calls Active Listening and Managing Tough Callers Managing Interoffice Calls and Voicemail Problem Solving over the Phone Intra Organisation Dealings Measuring Customer Service Course 6: Hospitality and Accommodation Management Introduction to Hospitality Management An Overview of Hotel Industry The Process of Selection and Recruitment in Hospitality Industry The Process of Development and Training in Hospitality Industry Management of Front Office Operations Management of Housekeeping, Engineering and Security Operations Management of Food and Beverage Operations Management of Service Quality in Hospitality Industry Marketing in Travel and Tourism Business Accounting in Hospitality Industry Customer Satisfaction E-Hospitality and Technology Course 7: Working Effectively Across Cultures Introduction Cultural identity OBSERVE Learn APPLY More practical TIPS Wrap up Course 8: The Formula to Talk with Strangers Course Overview The Formula Summary End Course 9: Performance Management Introduction Performance Key Performance Indicators Reporting Rewarding Conclusion Course 10: Conflict Management Unit 01: Introduction Unit 02: Understand the Keys to Conflict Unit 03: How Misunderstandings Arise and the Solution Unit 04: Personality Types in Conflict Unit 05: Escalation of Conflict Unit 06: De-escalating Conflict Unit 07: Closing Section Course 11: Stress Management Training Beginning Concepts Specific Stress Management Techniques MORE Stress Reduction Strategies Still MORE Stress Reduction Techniques - Part 1 Still MORE Stress Reduction Techniques - Part 2 Still MORE Stress Reduction Techniques - Part 3 BONUS Video & Wrap Up! Special LIVE Bonus Video! CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Customer Relationship Management (CMR) bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Customer Relationship Management (CMR) is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path After finishing this Customer Relationship Management bundle successfully, you'll be equipped with the essential skills to explore your opportunities in roles such as: CRM Analyst CRM Consultant CRM Developer CRM Executive CRM Manager CRM Specialist And many more! Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Customer Relationship Management (CRM)) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00
Welcome to the world of Visual Merchandising! This online course, Visual Merchandising Tips for Store Assistants, is designed to equip you with the knowledge and skills required to become a pro in the retail industry. With a focus on enhancing the visual appeal of stores, this course covers everything from understanding consumer behaviour to managing a retail store, dealing with customers and suppliers, and legislations related to retail. By the end of this course, you will have a comprehensive understanding of the art of Visual Merchandising and how to use it to drive sales and enhance customer experience. Don't miss this opportunity to upskill and stand out in the retail industry. Learning Outcomes: By completing this course, you will be able to: Understand the roles and responsibilities of a Store Assistant Grasp the basics of Retail Management and Store Psychology Develop skills to manage a Retail Store efficiently Enhance consumer behaviour analysis and insights Create visually appealing product displays and design effective store layouts Communicate effectively with customers and suppliers Comprehend the legislations related to retail in the UK Are you a store assistant looking to enhance your career and become a pro in Visual Merchandising? This course is for you! Designed to equip you with practical tips and techniques, this course covers all aspects of Visual Merchandising, including product display, store layout, customer behaviour, and store psychology. You will learn how to effectively manage a retail store and communicate with customers and suppliers to drive sales and enhance customer experience. Additionally, you will gain a comprehensive understanding of the legislation related to retail in the UK. Enrol in this course today and take the first step towards becoming a Visual Merchandising expert. Certification Upon completion of the Visual Merchandising Tips for Store Assistants course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is ideal for: Store Assistants looking to enhance their career in Visual Merchandising Retail professionals seeking to develop their skills and knowledge Entrepreneurs planning to set up a retail business Students interested in pursuing a career in Retail Management Career path Completing this course can open doors to various job opportunities in the retail industry, including: Visual Merchandising Manager - £27,000 to £50,000 per annum Store Manager - £20,000 to £30,000 per annum Retail Buyer - £24,000 to £50,000 per annum Sales Associate - £15,000 to £25,000 per annum
Discover the key to success in the Food & Beverage industry with our course on the "Importance of Hygiene and Safety." Learn in six comprehensive modules, covering everything from menu setting and event management to operations and customer satisfaction. Gain the knowledge needed to excel as a manager, ensuring the utmost safety and satisfaction for your customers. Enrol now to secure your spot and revolutionise your career in the UK's thriving food and beverage landscape. Learning outcomes: Understand the importance of maintaining hygiene and safety standards in the Food & Beverage industry. Develop a comprehensive knowledge of food and beverage service operations. Learn effective menu-setting techniques to enhance customer satisfaction. Gain insights into sales strategies and customer relationship management. Acquire event management skills to successfully organise and execute food and beverage events. Explore the responsibilities and key attributes of a successful manager in the industry. Enhance your career prospects in the dynamic world of Food & Beverage with our comprehensive course on the "Importance of Hygiene and Safety." In this course, designed specifically for the UK market, you'll delve into the critical aspects of maintaining hygiene and safety standards within the Food & Beverage industry. With 6 in-depth modules covering a range of essential topics, this course equips you with the knowledge to excel in your career. Throughout the Hygiene and Safety in Food & Beverage course, you'll explore various facets of the Food & Beverage industry, including menu setting, sales strategies, event management, and the responsibilities of a successful manager. Our carefully crafted content ensures a thorough understanding of industry best practices, emphasising the significance of hygiene and safety in delivering exceptional customer experiences. Whether you're a restaurant manager, event planner, or hospitality professional, this course will provide you with valuable insights to enhance your performance and contribute to the success of your organisation. Certification Upon completion of the Importance of Hygiene and Safety in Food & Beverage Industry course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Hygiene and Safety in Food & Beverage course is perfect for: Aspiring professionals looking to enter the Food & Beverage industry and gain a comprehensive understanding of hygiene and safety practices. Current practitioners in the Food & Beverage industry seeking to enhance their knowledge and expertise in maintaining hygiene and safety standards. Restaurant managers and supervisors who want to ensure compliance with hygiene and safety regulations while delivering exceptional customer experiences. Event planners and coordinators in the Food & Beverage industry who want to strengthen their skills in organising safe and hygienic events. Career path This Hygiene and Safety in Food & Beverage course will be helpful for anyone looking to pursue a career as: Food and Beverage Manager £30,000 - £50,000 per annum Restaurant Manager: £25,000 - £40,000 per annum Event Coordinator: £20,000 - £30,000 per annum Hospitality Supervisor: £18,000 - £25,000 per annum Catering Manager: £25,000 - £40,000 per annum Banquet Manager: £20,000 - £35,000 per annum
Overview This comprehensive course on Lead Generation with Attraction Marketing for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Lead Generation with Attraction Marketing for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Lead Generation with Attraction Marketing for Business. It is available to all students, of all academic backgrounds. Requirements Our Lead Generation with Attraction Marketing for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 39 lectures • 02:32:00 total length •Introduction: 00:06:00 •Lead Generation Marketing: 00:04:00 •Lead Generation Processs: 00:04:00 •Aligning content to your lead's goals: 00:04:00 •Managing your lead generation Process: 00:03:00 •Why Is Lead Generation Important?: 00:04:00 •Difference Between Inbound and Outbound Lead Generation: 00:04:00 •What is Attraction Marketing?: 00:03:00 •5 tips to run a successful attraction marketing campaign: 00:05:00 •5 strategies for strong attraction marketing: 00:03:00 •The Benefits And Advantages Of Attraction Marketing: 00:03:00 •Tools To Use For Attraction Marketing: 00:05:00 •4 Ways I Use Attraction Marketing: 00:04:00 •Strategies for Lead Generation: 00:03:00 •Create a value-packed newsletter: 00:03:00 •Host an event: 00:04:00 •Use a live chat on your website: 00:04:00 •Optimize your Website to Promote Your Lead Magnet: 00:04:00 •Target top-of-funnel keywords: 00:04:00 •Using Customer Relation Management(CRM) for Relationship Building: 00:04:00 •5 Ways CRM Systems Improve Customer Experience: 00:04:00 •Why building customer relationships is so important: 00:04:00 •10 Ways to Build Long Standing Customer Relationships: 00:04:00 •How Customer Relationships Can Improve Your Business Brand: 00:04:00 •8 Tips to Build Customer Relationships with Social Media: 00:04:00 •Using Social Media for Lead Generation: 00:04:00 •How to Get More Leads on Social Media: 00:04:00 •Social Media Lead Generation Tips: 00:05:00 •How to Use Social Media for Lead Generation: 00:03:00 •How to Generate B2B Leads With Social Media Ads: 00:04:00 •3 Foolproof Ways to Generate Leads with Social Media: 00:06:00 •Using Pay per Click(PPC) for Lead Generation: 00:05:00 •How to Generate Quality Leads From Your PPC Campaigns: 00:03:00 •Who PPC Lead Generation Works For: 00:03:00 •Using PPC for Lead Generation Offers a few Notable Benefits: 00:04:00 •Keyword tools for PPC lead generation: 00:03:00 •How to Plan your Google Ads Budget: 00:05:00 •Review: 00:05:00 •Assignment - Lead Generation with Attraction Marketing for Business: 00:00:00
Are you ready to embark on a journey to excel in customer service and communication? Welcome to our 'Call Centre Training: Excelling in Customer Service and Communication' course, where we unravel the secrets to becoming a top-notch call centre agent. In today's competitive world, customer service excellence is paramount, and this course is your gateway to mastering it. Our comprehensive curriculum covers every aspect of call centre operations, from understanding the fundamentals to developing the skills required for effective communication. Whether you're new to the industry or seeking to enhance your existing knowledge, this course will equip you with the tools needed to thrive. From telephone etiquettes to handling difficult customers and staying updated on industry trends, our program ensures you are well-prepared for success in the dynamic world of call centres. Learning Outcomes Gain an in-depth understanding of call centre operations. Identify and embody the essential traits of a successful call centre agent. Master telephone etiquettes to create outstanding customer experiences. Hone your communication skills for effective customer interactions. Acquire expertise in scripting and negotiation techniques. Why buy this Call Centre Training: Excelling in Customer Service and Communication? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Call Centre Training: Excelling in Customer Service and Communication there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Call Centre Training: Excelling in Customer Service and Communication course for? Aspiring call centre professionals looking to kickstart their career. Customer service enthusiasts seeking to excel in call centre roles. Existing call centre agents aiming to enhance their skills. Managers and supervisors overseeing call centre teams. Anyone passionate about delivering exceptional customer experiences. Prerequisites This Call Centre Training: Excelling in Customer Service and Communication does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Call Centre Training: Excelling in Customer Service and Communication was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Call Centre Agent: £18,000 - £25,000 per annum Customer Service Representative: £18,000 - £30,000 per annum Call Centre Supervisor: £25,000 - £40,000 per annum Customer Experience Manager: £30,000 - £50,000 per annum Operations Manager (Call Centre): £40,000 - £60,000 per annum Call Centre Director: £60,000 - £100,000+ per annum Course Curriculum Module 01: Introduction to Call Centre Introduction to Call Centre 00:14:00 Module 02: Traits of a Call Centre Agent Traits of a Call Centre Agent 00:13:00 Module 03: Agent and Customer Relationship Agent and Customer Relationship 00:15:00 Module 04: Telephone Etiquettes Telephone Etiquettes 00:10:00 Module 05: Communication Skills Communication Skills 00:13:00 Module 06: Scripts and Negotiation Techniques Scripts and Negotiation Techniques 00:12:00 Module 07: Managing Difficult Customers Managing Difficult Customers 00:09:00 Module 08: Call Centre Metrics and Benchmarking Call Centre Metrics and Benchmarking 00:16:00 Module 09: Call Centre Technology and Trends Call Centre Technology and Trends 00:14:00