Email Marketing for Beginners Course Overview
This introductory course provides learners with a comprehensive understanding of email marketing, designed to equip them with the foundational skills necessary for effective campaigns. Covering key aspects of email list building, copywriting, and automation, the course offers practical insights into how email marketing drives engagement and conversions.
By the end of the course, learners will gain confidence in creating and managing email campaigns, using analytics to measure their success, and maintaining an organised and responsive email list.
Course Description
In this course, learners will explore the essential components of email marketing, starting with a broad overview of online marketing strategies. The course then focuses on the art of building and using an email list, followed by crafting compelling email copy that resonates with audiences. Learners will gain knowledge in email analytics and automation tools, helping them streamline campaigns for better efficiency and results.
Additionally, maintaining an email list through surveys will be covered, ensuring it remains relevant and responsive. Upon completion, learners will be proficient in setting up, managing, and optimising email marketing campaigns.
Email Marketing for Beginners Curriculum
Module 01: Introduction to the Course
Module 02: Online Marketing – An Overview
Module 03: Building Your Email List
Module 04: Using Your Email List
Module 05: Email Copywriting
Module 06: Email Analytics & Automation
Module 07: Maintaining Your Email List Using Surveys
Module 08: Summary
(See full curriculum)
Who is this course for?
Individuals seeking to understand the fundamentals of email marketing.
Professionals aiming to enhance their digital marketing skills.
Beginners with an interest in online marketing and customer engagement.
Entrepreneurs looking to improve their customer communication strategies.
Career Path
Digital Marketing Specialist
Email Marketing Manager
Content Marketing Strategist
Marketing Campaign Coordinator
Communications Officer