595 Concept courses in London

Project Estimating and Scheduling: In-House Training Establishing realistic estimates and goals for projects that support business objectives and meet client expectations is one of the most challenging aspects of project planning. Delivering those results within the agreed-upon time, cost, and quality constraints is also challenging. Attempting to meet impossible deadlines with limited budgets often leads to unplanned product shortfalls, causing long-term support and utilization problems. We have all anguished about this recurring problem, but without having the skills or knowledge to take action, we are unable to break the cycle! The goal of this course is for you to be able to support business objectives and meet client expectations by selecting the right planning approach for realistic and cost effective schedules, as well as project budgets. To achieve that, you will focus on gaining the necessary knowledge, skills, and techniques. What You Will Learn At the end of this program, you will be able to: Use the work breakdown structure (WBS) as the basis for effective estimating of project resources Estimate effort and duration using a variety of techniques Develop preliminary schedules using the critical path method Apply a variety of optimization techniques to refine preliminary schedules Establish realistic schedule and cost baselines, with appropriate contingency reserves Explain how earned value management (EVM) contributes to control time and cost performance Foundation Concepts Project management basic definitions and concepts PES Key driver: competing constraints PES Process and success factors Project Definition and the WBS Project definition overview Work Breakdown Structure (WBS) Decomposition: WBS development technique Resource Planning Resource planning overview Identifying resource requirements Identifying and filling resource gaps Applying resource planning tools Effort and Duration Estimating Estimating overview Estimating perspectives and approaches Estimating techniques Effort and duration estimating best practices Project Scheduling Overview of project scheduling Dependencies and the project network diagram Critical path method (CPM) Optimizing the schedule Budget, Risk, and Contingency Planning Overview of budget, risk, and contingency planning Estimating costs Determining the budget Project risk management processes Planning contingency reserves Project Baseline and Control Overview of project baseline Negotiating and the project baseline Earned value management (EVM) Project variances and actions Project control

Scrum Master Exam Prep This workshop prepares you for the Scrum.org Professional Scrum Master (PSM)™ I certification. A voucher for the exam and the access information you will need to take the exam will be provided to you via email after you have completed the course. NOTE: If you have participated in any of IIL's other Scrum workshops, you can bypass this program and focus on reading/studying the Scrum Guide and taking practice exams from Scrum.org. A Scrum Master helps project teams properly use the Scrum framework, increasing the likelihood of the project's overall success. Scrum Masters understand Scrum values, practices, and applications and provide a level of knowledge and expertise above and beyond that of typical project managers. Scrum Masters act as 'servant leaders', helping the rest of the Scrum Team work together and learn the Scrum framework. Scrum Masters also protect the team from both internal and external distractions. The Professional Scrum Master™ I (PSM I) certificate is a Scrum.org credential that enables successful candidates to demonstrate a fundamental level of Scrum mastery. PSM I credential holders will grasp Scrum as described inThe Scrum Guide™1 and recognize how those concepts can be applied. They will also share a consistent terminology and approach to Scrum with other certified professionals. What you will Learn You'll learn how to: Successfully prepare for the Scrum.org PSM I exam Comprehend the Agile Manifesto and mindset Explain the fundamental principles of Scrum, including events, artifacts, and roles Guide the Scrum team in their responsibilities Define Ready and Done Write requirements in the form of user stories Estimate using planning poker and prioritize using MoSCoW Facilitate the team through the 5 Sprint events Fulfill the role of Scrum Master in a Scrum project Create Information Radiators to enable transparency Define the structure of the retrospective Getting Started Introductions Workshop orientation Exam prep preview Foundation Concepts Agile History, Values, and Mindset Introduction to Scrum Scrum events Scrum artifacts Scrum Roles and Responsibilities Product Owner responsibilities Scrum Master responsibilities The Team responsibilities Cross-functional teams Building effective teams The Product Backlog and User Stories The Product Backlog User Stories Definition of Done Backlog grooming Estimating User Stories Story points, planning poker Prioritizing User Stories The Sprint Team capacity and velocity The Sprint Planning Meeting The Sprint Backlog The Sprint Learning to self-manage, self-organize, self-improve Sprint Review and Retrospective Project Progress and Completion The Daily Scrum The Task Board and The Burndown Chart Information Radiators Closing a Scrum Project Summary and Next Steps Review of course goals, objectives, and content Exam prep next steps

Risk Management for IT Projects IT projects may have direct bottom-line impact on the organization, cost millions of dollars, cause organizational change and change the way the organization is perceived by clients. Many IT projects are notoriously hard to predict and are filled with risk. IT Risk Management takes a comprehensive look at IT project risk management using PMI's PMBOK® Guide Risk Management Model in the context of IT Project Life Cycle phases. The goal of this course is to arm the practitioner with a rigorous, common-sense approach to addressing uncertainty in projects. This approach includes the ability to influence project outcomes, avoid many potential project risks, and be ready to calmly and efficiently respond to unavoidable challenges. What you will Learn You'll learn how to: Describe the risk management process, using the PMBOK® Guide's standard models and terminology Discuss the potential barriers to managing risk effectively in IT project organizations Develop an effective risk management plan for IT projects Identify project risks using IT-specific, practical tools Analyze individual risk events and overall project risk using IT-specific, practical approaches Plan effective responses to IT-specific risk based on the results of risk analysis and integrate risk responses into project schedules and cost estimates Manage and control risk throughout the IT project life cycle Implement selected elements of IT project risk management on your next project Foundation Concepts Basic concepts and purpose Risk and project constraints Risk and corporate cultures Risk management and IT PLC standards Plan Risk Management for IT Projects Plan Risk management process Plan Risk management activities Design a standard template Assess the project-specific needs Tailor the template Produce a project-specific risk management plan Gain consensus and submit as part of overall project plan A risk management plan of IT projects Identify Risks for IT Projects Identify risk process overview Risk categories and examples Risk identification tools Risk events by project life-cycle phases Perform Risk Analysis for IT Projects Perform qualitative risk analysis overview Core qualitative tools for IT projects Auxiliary qualitative tools for cost and schedule estimates When to use quantitative analysis for IT projects Plan Risk Response for IT Projects Plan risk response overview Active risk response strategies for IT projects (Threat and Opportunity) Acceptance and contingency reserves Contingency planning for IT projects Plan risk responses for IT projects Implement Risk Response for IT Projects Implement Risk Responses Executing Risk Response Plans Techniques and Tools Used Continuous Risk Management Monitor Risks for IT Projects Monitor risks overview Monitor risks tips for IT projects Technical performance measurement systems Risk management implementation for IT projects

Scrum Master Exam Prep This workshop prepares you for the Scrum.org Professional Scrum Master (PSM)™ I certification. A voucher for the exam and the access information you will need to take the exam will be provided to you via email after you have completed the course. NOTE: If you have participated in any of IIL's other Scrum workshops, you can bypass this program and focus on reading/studying the Scrum Guide and taking practice exams from Scrum.org. A Scrum Master helps project teams properly use the Scrum framework, increasing the likelihood of the project's overall success. Scrum Masters understand Scrum values, practices, and applications and provide a level of knowledge and expertise above and beyond that of typical project managers. Scrum Masters act as 'servant leaders', helping the rest of the Scrum Team work together and learn the Scrum framework. Scrum Masters also protect the team from both internal and external distractions. The Professional Scrum Master™ I (PSM I) certificate is a Scrum.org credential that enables successful candidates to demonstrate a fundamental level of Scrum mastery. PSM I credential holders will grasp Scrum as described inThe Scrum Guide™1 and recognize how those concepts can be applied. They will also share a consistent terminology and approach to Scrum with other certified professionals. What you will Learn You'll learn how to: Successfully prepare for the Scrum.org PSM I exam Comprehend the Agile Manifesto and mindset Explain the fundamental principles of Scrum, including events, artifacts, and roles Guide the Scrum team in their responsibilities Define Ready and Done Write requirements in the form of user stories Estimate using planning poker and prioritize using MoSCoW Facilitate the team through the 5 Sprint events Fulfill the role of Scrum Master in a Scrum project Create Information Radiators to enable transparency Define the structure of the retrospective Getting Started Introductions Workshop orientation Exam prep preview Foundation Concepts Agile History, Values, and Mindset Introduction to Scrum Scrum events Scrum artifacts Scrum Roles and Responsibilities Product Owner responsibilities Scrum Master responsibilities The Team responsibilities Cross-functional teams Building effective teams The Product Backlog and User Stories The Product Backlog User Stories Definition of Done Backlog grooming Estimating User Stories Story points, planning poker Prioritizing User Stories The Sprint Team capacity and velocity The Sprint Planning Meeting The Sprint Backlog The Sprint Learning to self-manage, self-organize, self-improve Sprint Review and Retrospective Project Progress and Completion The Daily Scrum The Task Board and The Burndown Chart Information Radiators Closing a Scrum Project Summary and Next Steps Review of course goals, objectives, and content Exam prep next steps

Risk Management for IT Projects: In-House Training IT projects may have direct bottom-line impact on the organization, cost millions of dollars, cause organizational change and change the way the organization is perceived by clients. Many IT projects are notoriously hard to predict and are filled with risk. IT Risk Management takes a comprehensive look at IT project risk management using PMI's PMBOK® Guide Risk Management Model in the context of IT Project Life Cycle phases. The goal of this course is to arm the practitioner with a rigorous, common-sense approach to addressing uncertainty in projects. This approach includes the ability to influence project outcomes, avoid many potential project risks, and be ready to calmly and efficiently respond to unavoidable challenges. What you will Learn You'll learn how to: Describe the risk management process, using the PMBOK® Guide's standard models and terminology Discuss the potential barriers to managing risk effectively in IT project organizations Develop an effective risk management plan for IT projects Identify project risks using IT-specific, practical tools Analyze individual risk events and overall project risk using IT-specific, practical approaches Plan effective responses to IT-specific risk based on the results of risk analysis and integrate risk responses into project schedules and cost estimates Manage and control risk throughout the IT project life cycle Implement selected elements of IT project risk management on your next project Foundation Concepts Basic concepts and purpose Risk and project constraints Risk and corporate cultures Risk management and IT PLC standards Plan Risk Management for IT Projects Plan Risk management process Plan Risk management activities Design a standard template Assess the project-specific needs Tailor the template Produce a project-specific risk management plan Gain consensus and submit as part of overall project plan A risk management plan of IT projects Identify Risks for IT Projects Identify risk process overview Risk categories and examples Risk identification tools Risk events by project life-cycle phases Perform Risk Analysis for IT Projects Perform qualitative risk analysis overview Core qualitative tools for IT projects Auxiliary qualitative tools for cost and schedule estimates When to use quantitative analysis for IT projects Plan Risk Response for IT Projects Plan risk response overview Active risk response strategies for IT projects (Threat and Opportunity) Acceptance and contingency reserves Contingency planning for IT projects Plan risk responses for IT projects Implement Risk Response for IT Projects Implement Risk Responses Executing Risk Response Plans Techniques and Tools Used Continuous Risk Management Monitor Risks for IT Projects Monitor risks overview Monitor risks tips for IT projects Technical performance measurement systems Risk management implementation for IT projects

Project Leadership Skills (In-Person) To be effective within an organization, project managers need to have a wide variety of skills and abilities. Included among these are: creating and executing on a vision; motivating others; influencing without authority; networking; communicating up, down and laterally; negotiating; managing stakeholders; and managing conflict. This highly interactive workshop focuses on building the soft skills that are critical to leading a team and creating sustainable business change. Participants will gain insight into the social science as well as the brain science behind motivating and empowering others. They will learn and experiment with a variety of influencing strategies and tactics. Working in pairs as well as small groups, they will collaborate with others to brainstorm, share experiences, and apply concepts to everyday challenges. Participants will also discover their personal communication preferences, strengths, and blind spots and will gain insight into how best to communicate with others they find 'difficult.' They will gain insight into managing the people side of change, learning strategies for dealing with each step in the process. Hands-on negotiation and conflict management activities enhance the theoretical learning, grounding it in real life and making it actionable. Interweaving role play with experiential learning and group activities, this course will help participants refine a skill set that is invaluable to their organization, and one that transfers easily across their professional and personal lives. What you will Learn At the end of this course, you will be able to: Explain the importance of vision in driving motivation and engagement Apply science-based research to better motivate those around you Strategically leverage both personal and positional power to achieve positive project results Determine influencing and networking strategies needed for personal growth Identify ways to problem solve communication challenges when others have different personality styles Connect stakeholder expectations to project success criteria Assess key stakeholders across various dimensions of complexity Apply the four rules of principled negotiation to a real-life conflict situation Recognize key aspects of a physiological response to conflict Utilize selected tools and techniques to 'defuse' an emotional situation Leverage various strategies and tactics to successfully deal with ambiguity at work Getting Started / Foundation Concepts Introductions Course structure, goals, and objectives Beginning a personal action plan Managing Vision and Purpose / Motivating Others Communicating and aligning around vision Tying the present to the future The importance of purpose The art and science of motivation Networking and Influencing Positive politics and project success Types of power within organizations Power and influence Networking best practices Communication The medium and the message Personality and communication styles Communication challenges Stakeholder Management and Negotiation Identifying stakeholders Analyzing stakeholders Negotiation basics Principled negotiation Conflict Management Dynamics of conflict The anatomy of conflict Conflict management approaches and tools Dealing with ambiguity

Who is this course for? This course is ideal for individuals interested in learning landscape architecture, emphasizing the planning, design, and management of various outdoor spaces, such as private gardens, public parks, and commercial landscapes. Click here for more info: Website 1-on-1 training, Monday to Saturday, 9 a.m. to 7 p.m., or call to book. Tailor your 40-hour course  Option A: AutoCAD, Sketchup, Vray, and Photoshop.  Option B: Rhino, Sketchup, Vray, and Photoshop. Both covering specializes in Planting Plans and Maps. Course Outline - Option A: AutoCAD, Sketchup, Vray, Photoshop (Total: 40 hours) AutoCAD (10 hours): Module 1: Introduction to AutoCAD (2 hours) - Overview of AutoCAD interface and tools - Creating, opening, and saving drawings - Basic drawing and editing commands Module 2: Drawing and Editing (3 hours) - Working with lines, circles, and arcs - Utilizing polylines and polygons - Modifying objects: Move, Copy, Rotate, and Scale Module 3: Precision Drawing (3 hours) - Using coordinate systems for precision - Dimensioning and text incorporation - Hatching and gradients for added detail Module 4: Advanced Tools (2 hours) - Leveraging blocks and attributes - Managing layers and object properties - Creating layouts and preparing for plotting Sketchup (16 hours): (Specializing in Planting Plans, Vegetation Plans, and Maps) Module 1: Introduction to Sketchup (2 hours) - Navigating the Sketchup interface - Grasping basic 2D and 3D modeling concepts - Creating and manipulating objects Module 2: Advanced Modeling (6 hours) - Model intricate garden elements with curves and surfaces - Expertly edit and transform geometry - Specialized focus on Planting Plans, Vegetation Plans, and Maps Module 3: Visualization with Vray (4 hours) - Understanding the Vray rendering engine - Applying materials and textures for realism - Setting up lighting and cameras for realistic rendering Module 4: Image Enhancement with Photoshop (10 hours): - Introduction to Photoshop for design purposes - Editing and enhancing Sketchup and Vray outputs - Creating visually striking presentations Additional Resources: Access free online portfolio design assistance, career growth guidance, and mock interviews to ensure your readiness for the competitive job market. Course Outline - Option B: AutoCAD, Rhino, Vray, Photoshop (Total: 40 hours) AutoCAD (12 hours): Module 1: Introduction to AutoCAD (2 hours) - Overview of AutoCAD interface and tools - Creating, opening, and saving drawings - Basic drawing and editing commands Module 2: Drawing and Editing (3 hours) - Working with lines, circles, and arcs - Utilizing polylines and polygons - Modifying objects: Move, Copy, Rotate, and Scale Module 3: Precision Drawing (3 hours) - Using coordinate systems for precision - Dimensioning and text incorporation - Hatching and gradients for added detail Module 4: Advanced Tools (4 hours) - Leveraging blocks and attributes - Managing layers and object properties - Creating layouts and preparing for plotting Rhino (14 hours): Module 1: Introduction to Rhino (2 hours) - Navigating the Rhino interface - Grasping basic 2D and 3D modeling concepts - Creating and manipulating objects Module 2: Advanced Modeling (6 hours) - Model intricate garden structures with curves and surfaces - Proficiently edit and transform geometry - Build complex 3D structures Module 3: Visualization with Vray (6 hours) - Setting up lights and cameras for garden renders - Exploring rendering settings and options - Post-production and compositing techniques Image Enhancement with Photoshop (8 hours): - Introduction to Photoshop for design purposes - Editing and enhancing Rhino and Vray outputs - Creating visually striking presentations Both Option A and Option B provide comprehensive training in essential design software, with the choice between specialization in Sketchup (Option A) or a broader skill set with Rhino (Option B). Additionally, both options offer access to valuable resources for career preparation. When Can I Book this Training Course? Personalized 1-on-1 training sessions available, allowing for a tailored learning experience. Pre-book your preferred time slot from Monday to Saturday between 9 a.m. and 7 p.m. Alternatively, call 02077202581 to book over the phone. Training Duration 40-hour training program, with the flexibility to split hours based on your ideal learning schedule. Training Method Choose between in-person Face to Face or Live Online 1-on-1 training. Expect personalized attention, flexible learning pace, and individualized support throughout your training. Live Online sessions available over Zoom for added convenience. Enroll in our 1-on-1 Course Today! Comprehensive Training Program Overview Option A: AutoCAD (10 hours) Sketchup (16 hours) (Specializing in Planting Plans, Vegetation Plans, and Maps) Vray (4 hours) Photoshop (10 hours) Option B: AutoCAD (12 hours) Rhino (14 hours) Vray (6 hours) Photoshop (8 hours) Benefits of Option A: Diverse Skillset: Gain expertise in AutoCAD, Sketchup, Vray, and Photoshop for various design fields. Specialization: Focus on Planting Plans, Vegetation Plans, and Maps within Sketchup. Realistic Renderings: Learn Vray for compelling 3D renderings. Image Editing: Enhance images effectively with Photoshop. Career Readiness: Access resources like portfolio design assistance and mock interviews for job market readiness. Benefits of Option B: Versatile Expertise: Master AutoCAD, Rhino, Vray, and Photoshop for various design disciplines. Advanced 3D Modeling: Excel in complex designs with Rhino and 3ds Max. Quality Renderings: Create impressive 3D renderings with Vray. Image Editing Mastery: Perfect design concepts with Photoshop. Additional Training Course Benefits: Compatible with both Mac and Windows operating systems. Price Assurance for exceptional value. Flexible scheduling from Monday to Sunday, 9 am to 8 pm. Lifetime Email and Phone Support. Assistance in configuring your computer for seamless software installation. Referral Benefits, including special discounts for friend referrals and savings on group training courses.

Implementing Scrum for Teams Scrum is an iterative, incremental framework for developing products. It allows the team to deliver a potentially shippable set of functionalities for each iteration, providing the agility needed to respond to rapidly changing requirements. These characteristics have led to Scrum becoming the most popular method in the world of Agile projects. This two-day course provides a practical approach to implementing the Scrum method on your projects. You will learn how to initiate a Scrum project, how to build a Product Backlog, containing user stories, and how to plan and estimate releases and iterations. You will learn how to conduct Scrum events, such as the Sprint Planning Meeting, and how to track progress during an iteration. You will apply what you learn in a series of hands-on, team-based activities and simulations that take you through the entire Scrum process. The overall goal of the course is to enable you to successfully apply the Scrum method on appropriate projects in your environment. What you will Learn At the end of this program, you will be able to: Teach-back Agile and Scrum foundation concepts Initiate a Scrum Project Conduct Team Sprint Planning and Sprint Review meetings Develop Release Plans (including effective user stories and priorities) Build a Sprint plan (including effective estimates) Executive a Sprint (including essential Scrum ceremonies) Implement Scrum in your environment Foundation Concepts Agile Mindset, Values, and Tenets Agile Benefits and Methods Scrum Overview Teams: Self-Managing, Self-Organizing, and Self-Improving Initiating a Scrum Project 'Sprint Zero' Activities Defining the Vision The Product Backlog and User Stories Acceptance Criteria Story Map Planning Releases Planning releases Estimating user stories Prioritizing user stories Selecting a Sprint length Estimating velocity Creating a release plan Planning a Sprint The Sprint Planning Meeting Building the Sprint Backlog Creating a Sprint Plan Running a Sprint Conduct a Sprint Burn-down and Burn-up Charts Negotiating Changes During a Sprint The Sprint Review Meeting Sprint Retrospective Releasing into Production Closing the Scrum Project Implementing Scrum Scrum Simulation Exercise Conditions of Success for Implementing Scrum

Scrum Master Exam Prep This workshop prepares you for the Scrum.org Professional Scrum Master (PSM)™ I certification. A voucher for the exam and the access information you will need to take the exam will be provided to you via email after you have completed the course. NOTE: If you have participated in any of IIL's other Scrum workshops, you can bypass this program and focus on reading/studying the Scrum Guide and taking practice exams from Scrum.org. A Scrum Master helps project teams properly use the Scrum framework, increasing the likelihood of the project's overall success. Scrum Masters understand Scrum values, practices, and applications and provide a level of knowledge and expertise above and beyond that of typical project managers. Scrum Masters act as 'servant leaders', helping the rest of the Scrum Team work together and learn the Scrum framework. Scrum Masters also protect the team from both internal and external distractions. The Professional Scrum Master™ I (PSM I) certificate is a Scrum.org credential that enables successful candidates to demonstrate a fundamental level of Scrum mastery. PSM I credential holders will grasp Scrum as described in The Scrum Guide™1 and recognize how those concepts can be applied. They will also share a consistent terminology and approach to Scrum with other certified professionals. Scrum.org does not require that you take their own sponsored or any preparatory training. However, training can facilitate your preparation for this credential. And this course is based on IIL's Scrum Master Workshop, which is aligned with The Scrum Guide™ and was built based on PSM I credentialed expertise. It will provide you with the information you need to pass the exam and IIL will make the arrangements for your online exam. You will be provided with an exam code and instructions, so that you can take the exam at your convenience, any time you are ready after the course. Passwords have no expiration date, but they are valid for one attempt only. What you will Learn You'll learn how to: Successfully prepare for the Scrum.org PSM I exam Comprehend the Agile Manifesto and mindset Explain the fundamental principles of Scrum, including events, artifacts, and roles Guide the Scrum team in their responsibilities Define Ready and Done Write requirements in the form of user stories Estimate using planning poker and prioritize using MoSCoW Facilitate the team through the 5 Sprint events Fulfill the role of Scrum Master in a Scrum project Create Information Radiators to enable transparency Define the structure of the retrospective Getting Started Introductions Workshop orientation Exam prep preview Foundation Concepts Agile History, Values, and Mindset Introduction to Scrum Scrum events Scrum artifacts Scrum Roles and Responsibilities Product Owner responsibilities Scrum Master responsibilities The Team responsibilities Cross-functional teams Building effective teams The Product Backlog and User Stories The Product Backlog User Stories Definition of Done Backlog grooming Estimating User Stories Story points, planning poker Prioritizing User Stories The Sprint Team capacity and velocity The Sprint Planning Meeting The Sprint Backlog The Sprint Learning to self-manage, self-organize, self-improve Sprint Review and Retrospective Project Progress and Completion The Daily Scrum The Task Board and The Burndown Chart Information Radiators Closing a Scrum Project Summary and Next Steps Review of course goals, objectives, and content Exam prep next steps

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate