10240 Communication courses

Duration 1 Days 6 CPD hours This course is intended for This course is intended for organizations that would like to improve the team productivity of their employees and individuals, who take the role of Project Managers, Business Analysts, Team Leaders, Scrum Masters, Product Owners, Managers, and any team members. Overview The key to the success of an IT organization is its employees. The more highly productive the people in the organization are, the greater the business goals the organization can achieve. By completing this course, the IT organization gains: trained employees who know the main characteristics of high-performance teams and already have ideas about what to change in their work and behavior to contribute to greater productivity of the team as a whole; a quantum leap in business results thanks to increased employee motivation, customer satisfaction, and improved communication in teams; long-term benefit expressed in the transfer of knowledge that the people of the trained team can share with other members of the organization. A skill that almost every organization looks for in a new job candidate is the ability to work in a team. If an individual is an expert in a certain field and is invited to work on a large project that includes other experts, it is very important to know how to work successfully in this team. By completing this course the individual will: learn the differences between an ordinary team and a high-performing one; know how to increase your personal productivity; be able to determine problems that prevent the team from achieving outstanding results. This course represents highly effective training on developing teamwork skills and teaches students how to interact effectively with other team members. Also, students will learn how to increase their work productivity and resolve and/or avoid conflict situations. Course Outline What is a team and are we really a team? How to improve team performance? The importance of trust and psychological security. How to approach disagreements and conflicts in the team? How to encourage initiative and commitment in the team? How are self-organized teams created and what are their specifics? How to focus on the results we want to achieve? Each topic includes discussions and exercises. Additional course details: Nexus Humans High-Performing Teams training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the High-Performing Teams course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

The 2-hour Baby & Child First Aid class covers CPR, Choking, Bumps, Burns, Breaks, Bleeding, Febrile Seizures and Meningitis & Sepsis Awareness and will give everyone who attends the peace of mind they deserve.

Duration 3 Days 18 CPD hours This course is intended for Developed for IT Professionals interested in learning how to manage Citrix Endpoint Management on-premises or cloud environments using leading practices. Potential students include Administrators and Implementers. Overview How to manage a Citrix Endpoint Management implementation in a On-premises or cloud environment How to perform common enterprise mobility management tasks and mobile application managementUnderstand the device enrollment processHow to perform monitoring, troubleshooting, and reporting on a Citrix Endpoint Management Enterprise solution Students will explore how to manage Citrix Endpoint Management in this course. Venture into the cloud as students learn to manage devices, apps, and users. Students will learn how the architecture, management, and communication flow function with Citrix Endpoint Management Service and how they can fit their organization?s needs. Students will learn how to administer their Citrix Endpoint Management environment and how to support your end users, as well as working with applications and securing a variety of endpoints. Introduction to Citrix Endpoint Management Citrix Endpoint Management Features Citrix Cloud and Citrix Endpoint Management Citrix Endpoint Management User Experience and Security Citrix Endpoint Management Entitlements Citrix Endpoint Management Architecture Citrix Endpoint Management Prerequisites Citrix Endpoint Management Server Citrix Endpoint Management and Microsoft Intune Apple APNs and Google Firebase Cloud Messaging MDX Architecture and Features Cloud Components Cloud Component Overview Onboarding and Access Cloud Connector and Cloud Resource Locations Cloud Migration Cloud Updates and Features Common Device Management Tasks Administrative Console Overview Delivery Groups Device Policies Device Enrollment Enrollment Methods iOS Device Enrollment Android Device Enrollment Windows 10 Enrollment Other Devices Managing Device Security Security Policies Automated Actions Android for Work ActiveSync Filtering Shared Devices Working with Apps Application Integration Citrix Endpoint Management Productivity Apps Application Security with MDX 3rd Part Applications Integrating Citrix Content Collaboration Citrix Content Collaboration Overview Integrating Citrix Endpoint Management with Content Collaboration Content Collaboration Workflows Maintaining and Troubleshooting Maintaining Citrix Endpoint Management Maintaining Certificates Troubleshooting Citrix Gateway (formerly NetScaler Gateway) Troubleshooting Tools for Citrix Productivity Apps Firewall Issues Monitoring and Reporting Monitoring and Reporting of Devices Monitoring and Reporting of Citrix Content Collaboration Additional course details: Nexus Humans CEM-205 Manage Citrix Endpoint Management training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the CEM-205 Manage Citrix Endpoint Management course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 5 Days 30 CPD hours This course is intended for System installersSystem integratorsSystem administratorsNetwork administratorsSolution designers Overview After taking this course, you should be able to:Describe the Cisco IOS XR software architecture, high availability components, and scalability featuresPerform basic configurations on a Cisco IOS XR routerDescribe Cisco IOS XR software operationsDescribe the configuration file systemPerform Cisco IOS XR software installationsConfigure AAA servicesConfigure NTPConfigure Simple Network Management Protocol (SNMP), telemetry, and loggingConfigure routing protocolsMonitor processesUse error messages and core dumps he Introduction to Cisco IOS XR (IOSXR100) v2.0 course introduces you to the features and functions of the Cisco© Internetwork Operating System (Cisco IOS©) XR Software operating system. You learn the fundamental concepts on which the operating system is based and Cisco IOS XR basic operations, system administration, and troubleshooting. Cisco IOS XR Software Overview Platform Overview Cisco IOS XR Architecture Cisco IOS XR High Availability Cisco IOS XR Software Configuration Basics Cisco IOS XR Configuration Operations Cisco IOS XR Initial Configuration Reviewing the Configuration Cisco IOS XR Software Operations Examining Configuration Operations Examining Configuration Rollback and Recovery Configuration File System Overview Examining the Binary Configuration Examining the Commit Database Examining the ASCII Configuration Examining the Nonvolatile Generation (NVgen) Files Verifying Cisco Fabric Services (CFS) Integrity Cisco IOS XR Software Installation Software Package Basics Installing Software Packages AAA Security AAA Fundamentals Task-Based Security Configuring a User Security Policy Authentication with Remote Servers Configuring Router to AAA Server Communication Configuring Authentication Terminal Access Controller Access-Control System Plus (TACACS+) Command Authorization Configuring Accounting AAA Troubleshooting Network Time Synchronization Network Time Protocol SNMP, Telemetry, and Logging Examining SNMP Examining Telemetry Examining Logging Basic Routing Configuration Configuring Intermediate System to Intermediate System (IS-IS) Configuring Open Shortest Path First (OSPF) Configuring Border Gateway Protocol (BGP) Configuring Routing Protocol for LLN (RPL) Policy Packet Filtering Access Control Lists Unicast Reverse Path Forwarding Management Plane Protection Monitoring Process Examining Processes and Threads Process Crashes Commands for Debugging Processes Restartability of Processes Process Monitoring Identifying Memory Problems Memory Depletion Core Dumps Core Dump Fundamentals Using Core Dump Information Additional course details: Nexus Humans Cisco Introduction to Cisco IOS XR v2.0 (IOSXR100) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Introduction to Cisco IOS XR v2.0 (IOSXR100) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 2 Days 12 CPD hours This course is intended for Executives, Project Managers, Business Analysts, Business and IT stakeholders working with analysts, Quality and process engineers, technicians, corrective action coordinators or managers; supervisors, team leaders, and process operators; anyone who wants to improve their ability to solve recurring problems. Overview Learn how to initiate a root cause analysis and gather data for investigating process and non-process incidentsDemonstrate how to collect data through interviews and analysisApply powerful techniques to identify and know the difference between symptoms and root causesLearn to know when to use the appropriate technique in root cause identification Learn how to avoid future incidents by developing appropriate recommendations to address causal factors and root causes Develop a process to identify systemic problem areas In this course, participants will learn to apply several practical, systematic methods for analyzing incidents and problems to uncover root causes. Understanding of these techniques will be reinforced by classroom exercises. Introduction & Objectives What is a 'Problem?' Why Problems Persist What is A Root Cause? Why Root Causes are important How to Organize for an RCA RCA Roles and Responsibilities Assemble your RCA Team Modes of Communication How to Resolve Conflict Case Study Exercise Select the Problem to Analyze Define the selection criteria Plan and estimate tasks for the team Finalize the plan and gain agreement among your stakeholders Case Study Exercise Define the Problem What to look for - Problem-as-Given (PAG) vs. Problem-as-Understood (PAU) Developing your problem statement Refining the problem specification Case Study Exercise Identify the Source of the Problem Discuss when to use the appropriate analysis technique to determine the problem source Process Diagram Forms & Checklists Statistical Sampling Fishbone Diagram Surveys Charts - Line, Scatter, Bar, & Pie Case Study Exercise Solution Options Analysis & Selecting the 'Best Fit' How to approach different solution options Brainstorming Weighted Evaluation Selecting the appropriate option Hold an Retrospective on your approach Planning the proposal Case Study Exercise Putting RCA into Practice Create a Root Cause Analysis program within your organization How to develop appropriate recommendations to address root causes at various levels to avoid future incidents Additional course details: Nexus Humans BA10 - Understanding Root Cause Analysis training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA10 - Understanding Root Cause Analysis course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 3 Days 18 CPD hours This course is intended for This course is designed for network and software engineers interested in Cisco Collaboration and Webex automation and who hold job roles such as: Collaboration Sales Engineer Collaboration Software Developer Collaboration Solutions Architect Consulting Systems Engineer Network Administrator Network Engineer Network Manager Software Architect Software Developer Systems Engineer Technical Solutions Architect Wireless Design Engineer Wireless Engineer Overview After taking this course, you should be able to: Examine API and automation capabilities and concepts for Cisco Unified Communication Manager Examine API and automation capabilities and concepts for Cisco Unity Connection Examine API and automation capabilities and concepts for Cisco Finesse Examine Experience API (xAPI) and automation capabilities and concepts for Cisco Collaboration endpoints Examine API and automation capabilities and concepts for Cisco Webex Teams Examine API and automation capabilities and concepts for Cisco Webex Meetings This course teaches you how to implement Cisco© Collaboration automated, programmable solutions for voice, video, collaboration, and conferencing on-premises or in the cloud, including Cisco Unified Communications Manager, Cisco IP Phone Services, Cisco Unity© Connection, Cisco Finesse©, Cisco Collaboration Endpoints, Cisco Webex Teams?, and Cisco Webex© Meetings. You will also learn how to use Application Programming Interfaces (APIs) interfaces such as Representational State Transfer (REST) and Simple Object Access Protocol (SOAP), parsing data in Extensible Markup Language (XML) and JavaScript Object Notation (JSON) formats, and leverage frameworks such as Python. This course prepares you for the 300-835 Automating and Programming Cisco Collaboration Solutions (CLAUTO) certification exam, and specialization toward the CCNP Collaboration certification. Course Outline Automating Cisco Unified Communications Manager Automating Cisco Unity Connection Automating Cisco Finesse Examining Cisco Collaboration Endpoint Automation Examining Cisco Cloud Collaboration Automation Examining Cisco Conferencing Automation Lab outline Configure the Initial Collaboration Lab Environment Verify Phone Details Configure Phone Line Label Configure User Pin Configure System Forward No Answer Timer Configure Route Plan Report Deploy Basic SQL Query Deploy Advanced SQL Query Configure an Alternate Extension in Cisco Unity Connection Configure Voicemail Pin Verify Agent Settings Deploy Gadget Deploy Modify Call Via Video Codec Configure System Name and Branding Deploy and Monitor Video Call Configure Custom Control Panel Deploy Macro Verify Cisco Webex Organization and License Information Configure New Cisco Webex Teams Room Deploy Interactive Bot Deploy Widget Configure Cisco Webex Meetings User Configure and Record Cisco Webex Meeting Verify System Status Configure Host Access on Cisco Meeting Server Spaces Additional course details: Nexus Humans Cisco Implementing Automation for Cisco Collaboration Solutions (CLAUI) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Implementing Automation for Cisco Collaboration Solutions (CLAUI) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Dealing with Difficult People: Dealing with Difficult People Online Difficult people defy logic. Some are blissfully unaware of the negative impact they have on those around them, while others appear to derive satisfaction from causing chaos and pushing other people's buttons. In either case, they add unnecessary complexity, strife and worst of all stress. Stress has long been shown in studies to have a long-term negative impact on the brain. Even a few days of stress reduces the effectiveness of neurons in the hippocampus, a key brain area responsible for reasoning and memory. Weeks of stress cause reversible damage to neuronal dendrites (the small "arms" that brain cells use to communicate with one another), while months of stress can destroy neurons permanently. Stress is a formidable threat to your success; when it becomes uncontrollable, your brain and performance suffer. The majority of workplace stressors are easy to identify. Dealing with difficult people is always stressful. We've all been in situations where we had to interact with difficult people, whether at work, school, or over a business lunch. They do exist in the workplace, and the better you become at dealing with them, the happier you will be at work. Difficult people may take advantage of every opportunity to cause problems, or they may simply use passive resistance to waylay your best efforts to move your agenda forward. While you cannot control others, you can control and improve yourself by doing the following: Recognising your own attitudes and behaviours, creating coping strategies, managing your anger. Through this Dealing with Difficult People course, you'll learn how to deal with aggressive, manipulative, undermining, prejudiced, or otherwise difficult people. Why choose this Dealing with Difficult People: Dealing with Difficult People from the School of Health Care? Self-paced course, access available from anywhere in the world. High-quality study materials that are easy to understand. Dealing with Difficult People: Dealing with Difficult People developed by industry experts. After each module, there will be an MCQ quiz to assess your learning. Assessment results are generated automatically and instantly. 24/7 support is available via live chat, phone call, or email. Free PDF certificate after completing the Dealing with Difficult People: Dealing with Difficult People. Courses Included with This Dealing with Difficult People: Dealing with Difficult People Bundle. Course 01: Dealing with Difficult People Course 02: Level 5 Diploma in Risk Management Course Course 03: Level 5 Report Writing Course Course 04: Communication Skills Course Course 05: Workplace Stress Management Course 06: Anger Management [ Note: Free PDF certificate as soon as completing the Dealing with Difficult People: Dealing with Difficult People course] Dealing With Difficult People: Dealing with Difficult People Online. This Dealing With Difficult People: Dealing with Difficult People course consists of 08 modules. Course Curriculum of Dealing with Difficult People: Dealing with Difficult People Module 01: Difficult People and Their Difficult Behaviour Module 02: Communicating with Difficult People Module 03: Standing Up to Difficult People Module 04: A Quick Guide to the Seven Classically Difficult Types Module 05: Dealing with Bosses Who Drive You Barmy Module 06: Colleagues to Throttle Module 07: Dealing with Impossible People Module 08: The Temper Tantrum Type Assessment Method of Dealing with Difficult People: Dealing with Difficult People After completing Dealing with Difficult People: Dealing with Difficult People, you will get quizzes to assess your learning. You will do the later modules upon getting 60% marks on the quiz test. Apart from this, you do not need to sit for any other assessments. Certification of Dealing with Difficult People: Dealing with Difficult People After completing the Dealing with Difficult People: Dealing with Difficult People, you can instantly download your certificate for FREE. The hard copy of the certification will also be delivered to your doorstep via post, which will cost £13.99. Who is this course for? Dealing With Difficult People: Dealing with Difficult People Online This Dealing with Difficult People: Dealing with Difficult People course is ideal for: Anyone involved in communication at work. Executive Assistants or Sales Reps Customer Support Agents Requirements Dealing with Difficult People: Dealing with Difficult People Online To enrol in this Dealing with Difficult People Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our Dealing with Difficult People: Dealing with Difficult People Course. Be energetic and self-motivated to complete our Dealing with Difficult People: Dealing with Difficult People Course. Basic computer Skill is required to complete our Dealing with Difficult People Course. If you want to enrol in our Dealing with Difficult People Course, you must be at least 15 years old. Career path Dealing with Difficult People: Dealing with Difficult People Online

Gain, all the relevant skills and fundamental knowledge to run the HR department of any organisation successfully, with the HR Management course. In this comprehensive training course, you will gain an in-depth understanding of the role and responsibilities of the HR department, developing the key skills to work in this field along the way. You will learn about organisational culture, the recruitment process, how to motivate employees and much more. Our expert instructor will take you through fundamental practices such as employee onboarding, induction, training and development. This course includes practical exercises and case studies, as well as step-by-step guidance designed to take your career to the next level. Learning Objectives Demonstrate an understanding of the roles and functions of the human resources department Understand the key practices and principles of HR management Familiarise with the recruitment process, from HR planning to evaluation and control Learn about the importance of onboarding and how to welcome new hires Explore the definition of induction and the induction, training and development process Develop your communication skills to build strong and trusting relationships with clients and colleagues Broaden your knowledge of organisational culture and the factors that influence it Learn how to conduct a performance appraisal and what should be included in it Be able to manage conflict in the workplace and champion equality and inclusion Gain a comprehensive understanding of goal setting and motivation in the workplace Who is this Course for? This introductory HR Management training course is suitable for aspiring HR professionals and those who work in human resources, who are looking to take their career to the next level in a management role. Our online courses are specially designed for distance learning, offering flexible virtual classroom modules that you can study at your own convenience. Increase your chances of working for a top organisation, with this formal qualification. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Endorsement This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Certificate of Achievement Endorsed Certificate of Achievement At the successful completion of the course, the learners can order an endorsed certificate of achievement by paying the fee of £108. There is an additional £10 delivery charge for international students. Certificate of Completion from Course Gate At the successful completion of the course, the learners may order the Certificate of Completion from Course Gate (soft copy) by paying only £2. For the Printed hard copy of the certificate, the learners have to pay £9. There is an additional £10 delivery charge for international students. Career path On successful completion, learners will be equipped with the fundamental skills and knowledge to manage the HR department of any organisation successfully. Related professions in this field include: HR Manager HR Advisor Payroll & HR Coordinator Head of HR HR Business Partner HR Analyst HR Administrator Course Curriculum Module 01: Introduction to Human Resource Management Human Resource Management 00:15:00 Assessment Module 01 Module 01 Final Quiz Exam - HR Management 00:10:00 Module 02: HR Planning, Recruitment and Selection HR Planning, Recruitment and Selection 00:15:00 Assessment Module 02 Module 02 Final Quiz Exam - HR Management 00:10:00 Module 03: Employee Onboarding Employee Onboarding 00:15:00 Assessment Module 03 Module 03 Final Quiz Exam - HR Management 00:10:00 Module 04: Induction, Training and Development Induction, Training and Development 00:10:00 Assessment Module 04 Module 04 Final Quiz Exam - HR Management 00:10:00 Module 05: Responsibilities of the HR Department's Responsibilities of the HR Department's 00:10:00 Assessment Module 05 Module 05 Final Quiz Exam - HR Management 00:10:00 Module 06: Organisational Culture Organisational Culture 00:10:00 Assessment Module 06 Module 06 Final Quiz Exam - HR Management 00:10:00 Module 07: Motivation, Counseling, Resignations and Retirement Motivation, Counseling, Resignations and Retirement 00:15:00 Assessment Module 07 Module 07 Final Quiz Exam - HR Management 00:10:00 Module 08: Performance Appraisal Performance Appraisal 00:15:00 Assessment Module 08 Module 08 Final Quiz Exam - HR Management 00:10:00 Module 09: Remuneration Policy and Industrial Relations Remuneration Policy and Industrial Relations 00:10:00 Assessment Module 09 Module 09 Final Quiz Exam - HR Management 00:10:00 Module 10: Records and Statistics Records and Statistics 00:30:00 Assessment Module 10 Module 10 Final Quiz Exam - HR Management 00:10:00 Module 11: Employee Motivation Theories Employee Motivation Theories 00:15:00 Assessment Module 11 Module 11 Final Quiz Exam - HR Management 00:10:00 Module 12: Goals and Motivation Goals and Motivation 00:30:00 Assessment Module 12 Module 12 Final Quiz Exam - HR Management 00:10:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group