We all know people are quick to judge – in fact neuroscience research suggests that it takes less than a second for first impressions to be made. Crucial skills need developing to establish credibility and make the impact you want, based on who you are and what is important to you. Despite our best efforts, sometimes a work relationship or situation becomes challenging – what then? You need to be assertive to get things back on track. There is an art to doing this well and feeling proud of yourself for making your voice heard in the right way.
The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand.After the successful completion of the course, you will be able to learn about the following, Branding And The Role Of Marketing Communications. Brand Portfolios: Architecture And Forms. Business-To-Business Branding. Online Branding. Brand Equity. Corporate Identity, Reputation And Branding. Corporate Identity Or Corporate Branding. Corporate Communications. Corporate Reputation. Financial Resources For Marketing Communications. Trends In Promotional Expenditure. Profit Impact On Market Strategy. Sales Promotion. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments. The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Role of Branding in Marketing Communication Self-paced pre-recorded learning content on this topic. Strategic Role of Branding in Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers & Brand Managers. Communication Managers & Marketing Executives. Business Development Managers & Sales Managers. Advertising Executives. Public Relations Managers & Product Managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Register on the Communication: The Ultimate Guide to Questioning & Listening today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Communication: The Ultimate Guide to Questioning & Listening course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Communication: The Ultimate Guide to Questioning & Listening course Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Communication: The Ultimate Guide to Questioning & Listening course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Introduction to The Ultimate Guide to Questioning Course Introduction 00:05:00 The Fundamentals - What & Why What is questioning? 00:02:00 What can questions do? 00:10:00 Why do we ask questions? 00:04:00 Active listening Are you listening? 00:09:00 Active Listening Exercise 00:09:00 Body language Body language 00:13:00 The 12 Different Types of Questions Introduction to the 12 question types 00:03:00 Closed questions 00:03:00 Tag or tail questions 00:02:00 Open questions 00:02:00 Imagine questions 00:02:00 Funnel questions 00:02:00 Probing questions 00:06:00 Recall & process questions 00:02:00 Socratic questions - 6 types 00:04:00 Leading Questions 00:02:00 Loaded questions 00:02:00 Rhetorical questions 00:01:00 Empathetic questions 00:03:00 How can people respond to questions? 8 possible question responses 00:06:00 Summary Summary of Ultimate Guide To Questioning 00:04:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Product Overview: Email Writing Essentials In today's fast-paced digital world, effective email communication is a vital skill that can make or break professional relationships and opportunities. Whether you're writing emails for business, academia, or personal correspondence, mastering the art of email writing is essential for success. Introducing 'Email Writing Essentials,' a comprehensive course designed to enhance your email writing skills and streamline your communication processes. Module 1: Understanding the Purpose of Email In Module 1, you will gain insights into the fundamental purpose of email communication. You'll learn how to identify your audience, understand their needs, and tailor your message accordingly. This module lays the foundation for effective email writing by helping you grasp the importance of clarity, conciseness, and relevance in your messages. Module 2: Planning Your Email Writing Module 2 focuses on the strategic planning phase of email writing. You'll discover techniques for organizing your thoughts, structuring your emails for maximum impact, and setting clear objectives for each communication. From outlining key points to defining your call to action, this module equips you with the tools to craft purposeful and persuasive emails. Module 3: Crafting Effective Subject Lines and Greetings The subject line and greeting are the first elements recipients see when they open your email. In Module 3, you'll learn how to create attention-grabbing subject lines that compel recipients to open your message. Additionally, you'll explore different greeting styles and discover the importance of personalization in establishing rapport with your audience. Module 4: Email Etiquette Module 4 delves into the essential principles of email etiquette. You'll uncover best practices for professionalism, tone, and language usage in your emails. From addressing recipients appropriately to navigating sensitive topics with tact, this module ensures that your emails are respectful, courteous, and well-received. Module 5: Managing Email Communication Overload In today's digital age, managing email overload is a common challenge. Module 5 provides practical strategies for organizing your inbox, prioritizing messages, and minimizing distractions. You'll learn how to implement time-saving techniques, leverage email management tools effectively, and maintain productivity amidst a constant influx of messages. By completing 'Email Writing Essentials,' you'll emerge with the skills and confidence to craft compelling, professional emails that make a lasting impression. Whether you're communicating with clients, colleagues, or stakeholders, mastering the art of email writing is sure to elevate your success in today's interconnected world. Enroll now and unlock the power of effective email communication! Course Curriculum Module 1_ Understanding the Purpose of Email Understanding the Purpose of Email 00:00 Module 2_ Planning Your Email Writing Planning Your Email Writing 00:00 Module 3_ Crafting Effective Subject Lines and Greetings Crafting Effective Subject Lines and Greetin 00:00 Module 4_ Email Etiquette Email Etiquette 00:00 Module 5_ Managing Email Communication Overload Managing Email Communication Overload 00:00
Overview This Leadership and Management course is essential reading for anyone wanting to improve their skills and reach their potential as a team leader or manager. The course is fully interactive and prompts you to assess your own leadership or management style and then learn how to develop it further. The course covers key topics such as effective communication, the importance of managing your time well, how to build solid relationships with your team, mental fitness and taking care of your own well-being, and how to better solve workplace problems.
APM Project Management Qualification (PMQ): In-House Training The APM Project Management Qualification (PMQ) (IPMA Level D) is a knowledge-based qualification that allows candidates to demonstrate knowledge of all elements of project management. Candidates will be able to demonstrate an understanding of how these elements interact and how their project fits into their strategic and commercial environment. The course will cover the 67 assessment criteria defined by APM and prepare you to sit the examination on the fifth and final day. In addition to the instructor-led sessions, you should also expect to complete some self-directed study in the evenings. The APM Project Management Qualification (PMQ) examination is a three-hour paper where candidates must answer 10 out of 16 questions that can cover all 67 assessment criteria topics. What you will Learn You'll learn how to: Provide organizations with a proven project management methodology that will allow individuals to plan, organize, and control the successful implementation of projects Achieve the APM Project Management Qualification (PMQ), the UK's leading project management qualification Provide practical skills and techniques to help further your career in project management Getting Started Introductions Course structure Course goals and objectives Overview of the APM Project Management Qualification (PMQ) examination Structure of Organizations and Projects Organization structures Project sponsorship Organization roles Project Office Governance Legislation Project Lifecycle Project Lifecycles Handover and closure Project reviews Situational Context of Projects Project Management Programme Management Portfolio Management The Project Environment Communication Communication Conflict Management Negotiation Leadership and Teamwork Leadership Teamwork Planning for Success Business Case Investment Appraisal Success and Benefits Management Information Management and Reporting Project Management Plan Estimating Earned Value Management Stakeholder Management Scope Management Scope Management Requirements Management Change Control Configuration Management Schedule and Resource Management Schedule Management Resource Management Budgeting and Cost Management Procurement Procurement Contracts Provider Selection and Management Risk Management and Issue Management Risk Management Issue Management Quality Management and Examination Preparation Quality Management Preparation and Examination Preparation and examination briefing APM Project Management Qualification (PMQ) examination
ITIL® 4 Strategist: Direct, Plan and Improve: In-House Training The ITIL® 4 Strategist: Direct, Plan, and Improve course is based on the ITIL® 4 Strategist Direct, Plan, and Improve candidate syllabus from AXELOS. This course is based on the ITIL® 4 Strategist: Direct, Plan and Improve IT exam specifications from AXELOS. With the help of ITIL® 4 concepts and terminology, exercises, and examples included in the course, candidates acquire the relevant knowledge required to pass the certification exam. This course provides the practical skills necessary to create a 'learning and improving' IT organization, with a strong and effective strategic direction. It was designed to provide practitioners with a practical and strategic method for planning and delivering continual improvement with necessary agility. It covers both practical and strategic elements, making it the universal module that is a key component to both ITIL® 4 Managing Professional and ITIL® 4 Strategic Leader streams. What You Will Learn At the end of this course, participants will be able to: Understand the key concepts of direction, planning, improvement Understand the scope of what is to be directed and/or planned and know how to use key principles and methods of direction and planning in that context Understand the role of GRC and know how to integrate the principles and methods into the service value system Understand and know how to use the key principles and methods of continual improvement for all types of improvements Understand and know how to use the key principles and methods of Communication and Organizational Change Management to direction, planning and improvement Understand and know how to use the key principles and methods of measurement and reporting in direction, planning, and improvement Understand and know how to direct, plan, and improve value streams and practices Course Introduction Let's Get to Know Each Other Course Overview ITIL® 4 Certification Scheme Course Learning Objectives Course Components Course Agenda Exercises Case Study: Axle Car Hire Case Study: HandyPerson on Demand Exam Details Core Concepts of DPI Key Terms Covered in the Module Module Learning Objectives Basics of Direction Basics of Planning Basics of Improvement Other Core Elements DPI through Service Value Chain and Guiding Principles Key Terms Covered in the Module Module Learning Objectives DPI of the SVS DPI of Guiding Principles Role of Direction in Strategy Management Key Terms Covered in the Module Introducing Strategy Management Developing Effective Strategies Implementation of Strategies Key Terms Covered in the Module Module Learning Objectives Managing Risks Making Decisions through Portfolio Management Directing via Governance, Risk, and Compliance (GRC) Introduction to Assessment and Planning Key Terms Covered in the Module Module Learning Objectives Core Concepts of Assessment Conducting Effective Assessments Core Concepts of Planning Assessment and Planning through VSM Key Terms Covered in the Module Module Learning Objectives Introducing VSM Developing Value Stream Maps Knowing More About VSM Measurement, Reporting, and Continual Improvement Key Terms Covered in the Module Module Learning Objectives Measurement and Reporting Alignment of Measurements and Metrics Success Factors and Key Performance Indicators Continual Improvement Measurements and Continual Improvement through Dimensions and SVS Key Terms Covered in the Module Module Learning Objectives Measurements for the Four Dimensions Continual Improvement of the Service Value Chain and Practices OCM Principles and Methods Key Terms Covered in the Module Module Learning Objectives Basics of OCM OCM throughout DPI and Service Value Chain Resistance and Reinforcement Communication Principles and Methods Key Terms Covered in the Module Module Learning Objectives Basics of Effective Communication Communication with Stakeholders SVS Development Using Four Dimensions Key Terms Covered in the Module Module Learning Objectives Organizations and People in the SVS Partners and Suppliers in the SVS Value Streams and Processes in the SVS Information and Technology in the SVS
Duration 5 Days 30 CPD hours This course is intended for This course is intended for professional web developers who use Microsoft Visual Studio in an individual-based or team-based, small-sized to large development environment. Candidates for this course are interested in developing advanced web applications and want to manage the rendered HTML comprehensively. They want to create websites that separate the user interface, data access, and application logic. Overview Describe the Microsoft Web Technologies stack and select an appropriate technology to use to develop any given application. Design the architecture and implementation of a web application that will meet a set of functional requirements, user interface requirements, and address business models. Configure the pipeline of ASP.NET Core web applications using middleware, and leverage dependency injection across applications. Develop a web application that uses the ASP.NET Core routing engine to present friendly URLs and a logical navigation hierarchy to users. Create Views in an application that display and edit data and interact with Models and Controllers. Connect an ASP.NET Core application to a database using Entity Framework Core. Implement a consistent look and feel across an entire web application. Write JavaScript code that runs on the client-side and utilizes the jQuery script library to optimize the responsiveness of an web application. Add client side packages and configure Task Runners. Run unit tests and debugging tools against a web application in Visual Studio 2022. Write an application that authenticates and authorizes users to access content securely using Identity. Build an application that resists malicious attacks. Use caching to accelerate responses to user requests. Use SignalR to enable two-way communication between client and server. Describe what a Web API is and why developers might add a Web API to an application. Describe how to package and deploy an ASP.NET Core web application from a development computer to a web server. In this 5-day course, professional web developers will learn to develop advanced ASP.NET Core applications using .NET tools and technologies. The focus will be on coding activities that enhance the performance and scalability of the Web site application. Module 1: Exploring ASP.NET Core Introducing of Microsoft Web Technologies Getting Started with Razor Pages in ASP.NET Core Introducing ASP.NET Core MVC Module 2: Designing ASP.NET Core MVC Web Applications Planning in the Project Design Phase Designing Models, Controllers and Views Module 3: Configure Middleware and Services in ASP.NET Core Configuring Middlewares Configuring Services Module 4: Developing Controllers Writing Controllers and Actions Configuring Routes Writing Action Filters Module 5: Developing Views Creating Views with Razor Syntax Using HTML Helpers and Tag Helpers Reusing Code in Views Module 6: Developing Models Creating MVC Models Working with Forms Validating User Input Module 7: Using Entity Framework Core in ASP.NET Core Introduction to Entity Framework Core Working with Entity Framework Core Use Entity Framework Core to connect to Microsoft SQL Server Module 8: Using Layouts, CSS and JavaScript in ASP.NET Core Using Layouts Using CSS and JavaScript Using JavaScript Libraries Module 9: Client-Side Development Applying Styles and Responsive Design Using Task Runners Looking at ASP.NET Core Blazor Module 10: Testing and Troubleshooting Testing ASP.NET Core Applications Implementing an Exception Handling Strategy Logging ASP.NET Core Applications Module 11: Managing Security Authentication in ASP.NET Core Authorization in ASP.NET Core Defending from Common Attack Module 12: Performance and Communication Implementing a Caching Strategy Managing State Supporting Two-way Communication Module 13: Implementing Web APIs Introducing Web APIs Developing a Web API Calling a Web API Module 14: Hosting and Deployment Hosting and Deploying On-premises Deploying to Microsoft Azure Looking at Microsoft Azure Fundamentals
Overview Financial Accounting and reporting play a very important role within the organization and its stakeholders. This course is designed to analyze the functions of financial reporting in communication and its effects on decision-making processes or managerial decisions. It will highlight the accounting and financial standards-setting process and its implication on the organization globally. Financial accounting and reporting discuss how accountants act as processors and purveyors of information for decision-making and the needs of those who use accounting information. It also looks at the role performed by accountants and notes the need to be aware of relevant regulatory and conceptual frameworks.