This very practical session is designed to enable participants to improve the impact, clarity and accuracy of their reports. It focuses equally on the two key areas - structure and writing technique. This course will help participants: Scope reports based on objective and intended readership Write a structured report Use the Fog Index to ensure readability Write grammatically correct and well-punctuated text Review and edit their work. 1 Introduction Objectives and overview Introductions and personal aims 2 What makes a good report? Practical activity and feedback 3 Before you start The planning process and scoping a report Organising information Key report headings What goes where? Writing practice and review 4 Writing tips and techniques Clear English and use of language Grammar and sentence structure Refresher in punctuation Writing in the third person The Fog Index - and how to measure readability 5 Pulling it all together Reviewing and proofing 6 Review Summary of key learning points Action planning
This intensive one-day training programme has been developed to help those involved in producing specifications create high quality documents in an organised and effective way. The programme explains the primary purpose of specifications and the importance of understanding the context in which they are used. It focuses particularly on how to develop and structure content and write requirements that are clear and concise. The methods and techniques presented will provide a practical foundation course for those new to the topic whilst offering new insights to those with more experience. The objectives of the workshop are to: Review and discuss the role and purpose of specifications Present a structured approach for organising and producing specifications Explain each of the key steps involved in creating effective specifications Review some methods for assisting in defining requirements Explain how to define the scope and develop the structure for a specification Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled 1 Introduction Course objectives Review of participants' needs and objectives 2 Specifications in perspective The role and purpose of specifications The impact of specifications on commercial performance The qualities of an effective specification The five key steps of 'POWER' writing: prepare-organise-write-edit-release 3 Step 1: Preparing to write Defining the purpose the specification; integrating the specification and contract Deciding how to specify: when to specify in functional and technical terms Getting the right people involved at the right time; engaging stakeholders Applying procedures for writing, issuing and controlling specifications 4 Step 2: Organising the specification content Scoping the document: scope maps, check lists, structured brainstorming Clarifying requirements; separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, Pareto analysis Deciding what goes where; typical contents and layout for a specification Creating and using model forms: typical sections and sub sections 5 Step 3: Writing the specification Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Important words; will, shall, must; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity 6 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 7 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 8 Course review and action planning What actions should be implemented to improve specifications? Conclusion
This workshop is very practical in its nature and aims to give delegates an opportunity to not only learn about the key aspects of successful bid writing, but to also put them into practice. The workshop helps delegates understand what is most important to buyers and how to successfully convey they proposition to them. 1 Welcome and introductions 2 The mindset of successful bid writing The mindset needed for successful bid writing Thinking from the buyer's perspective and not your own 3 Decision making The way buyers make decisions - rational and emotional Understanding buying motives Looking at how to present ideas against those motives The idea of cognitive fluency How to pitch an idea in a way that leads to a positive decision 4 To bid or not to bid? Writing a bid is a big commitment; a clear understanding of the chances of winning is required Understanding of the implications of winning and the impact it will have on the organisation 5 Understanding your value proposition Framework to help identify unique proposition and how that fits in with the requirements of the bid 6 The tender process Understanding the process to enable a successful chance of winning the bid Different types of tender processes Evaluation of criteria and the impact on bid writing 7 Writing skills Different ways of writing and structuring bids to ensure their messages gets across well in a way that will be looked on favourably by the buyer 8 Summarise 9 Close
In today’s competitive B2B landscape, knowing how to sell and market effectively isn’t just a bonus—it’s essential. This course dives straight into the core of what makes B2B sales and marketing click. It’s designed for those who want sharper tactics, smarter communication strategies, and better client conversions. We’re talking about positioning, persuasion, and pipelines—all without the fluff or filler. Whether you're looking to fine-tune your messaging or build stronger relationships with decision-makers, this is your strategic edge. Delivered entirely online for full flexibility, this course blends marketing precision with sales finesse. You’ll explore what actually influences buyer behaviour, how to align sales efforts with marketing goals, and why timing and tone matter more than ever. Forget the jargon—this course speaks the language of results. If you're ready to think like a strategist and sell like a pro, you're in the right place. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to B2B Sales and Marketing Module 02: Understanding the B2B Buyer Module 03: Creating A B2b Marketing Strategy Module 04: Sales And Marketing Alignment Module 05: Building A B2b Sales Team Module 06: B2b Lead Generation Module 07: B2B Sales Techniques Module 08: B2b Sales Management Module 09: Customer Relationship Management Module 10: Global B2b Sales And Marketing Learning Outcomes: Analyse B2B buyer behaviour for strategic insights. Develop and execute effective B2B marketing strategies. Foster alignment between sales and marketing efforts. Build and manage a successful B2B sales team. Implement lead generation techniques for sustainable growth. Master B2B sales techniques and customer relationship management. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 21 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Sales professionals looking to enhance their B2B sales skills. Marketing specialists aiming to understand B2B marketing strategies. Business owners seeking to improve their B2B sales and marketing efforts. Recent graduates aspiring to work in the B2B sales and marketing industry. Career changers interested in transitioning to the B2B sector. Entrepreneurs wanting to grow their B2B businesses. Career path B2B Sales Manager B2B Marketing Specialist Account Executive Business Development Manager Sales Operations Analyst Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Leadership isn't about loud voices or corner offices—it’s about knowing when to speak, when to listen, and how to guide with clarity and confidence. This Leadership for Women Course takes a sharp, intelligent look at leadership from a woman’s perspective—addressing common hurdles with calm logic and a good dose of straight talk. Whether you're leading a team or steering through meetings that seem longer than they need to be, this course gives you the tools to lead with reason, not just reaction. Across industries, the demand for clear-headed, capable leadership is growing—especially from women who know their worth but don’t feel the need to shout it. This course doesn’t promise magic formulas or tired clichés. Instead, you’ll explore communication, decision-making, and self-awareness in a way that actually makes sense. It’s structured for those who prefer substance over slogans, and results over roundabout jargon. This is leadership made practical, logical, and yes—refreshingly straightforward. Ready when you are. Would you like learning outcomes or the next section for this course? Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Women's Leadership Module 02: Leadership Styles and Theories Module 03: Essential Leadership Skills for Women Module 04: Building Personal Leadership Brand Module 05: Empowering Other Women and Building Inclusive Teams Module 06: Strategies for Overcoming Barriers and Leading Change Learning Outcomes Develop a nuanced understanding of women's leadership dynamics. Master diverse leadership styles and theories for effective application. Cultivate essential leadership skills crucial for women in leadership roles. Craft a powerful personal leadership brand tailored to your strengths. Champion inclusivity, empowering and building cohesive, diverse teams. Strategically overcome barriers and lead transformative change with confidence. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Women aspiring to leadership roles. Professionals seeking to enhance their leadership skills. Those committed to fostering inclusivity in their workplace. Individuals keen on overcoming leadership barriers. Women aiming to build a powerful leadership brand. Emerging leaders eager to navigate change with resilience. Team members interested in supporting and empowering their colleagues. Anyone passionate about advancing women's leadership. Career path Leadership Coach Diversity and Inclusion Manager Team Leader in a Corporate Setting Human Resources Manager Change Management Consultant Executive Director in a Nonprofit Organization Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
The Effective Sports Coaching Strategies Course is a tailored programme designed for anyone who aspires to excel in the field of sports coaching. Whether you're looking to develop your leadership style, understand athlete motivation, or hone your strategic planning skills, this course is a perfect fit. With a focus on proven methods and innovative techniques, it ensures that you’re well-equipped to engage and inspire athletes, leading them towards success in their respective sports. This course covers a wide range of key topics, such as communication tactics, athlete development, team dynamics, and goal setting, all of which play a crucial role in creating a winning environment. While this course is entirely online, it offers the flexibility to absorb knowledge at your own pace, wherever you are. By understanding the foundations of effective coaching and the importance of creating a supportive, structured environment, you’ll be able to apply these insights to any coaching role. It’s an ideal way to gain a deep understanding of how successful coaching impacts performance, no matter the level. Designed for coaches and sports enthusiasts alike, this course provides all the necessary tools to make thoughtful and informed coaching decisions. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01 : What is Sports Coaching Module 02 : Foundations of Effective Sports Coaching Module 03 : Coaching Fundamentals for Different Sports Module 04 : Optimising Athlete Performance With Training Module 05 : Psychologically Preparing the Athletes Module 06 : Management Skills for a Sports Coach Learning Outcomes: Analyse coaching principles for effective athlete development. Apply coaching fundamentals across diverse sports disciplines. Implement training strategies to optimise athlete performance. Integrate psychological techniques for athlete mental preparation. Demonstrate proficient management skills in sports coaching. Adapt coaching approaches to various sports for optimal results. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring sports coaches Sports enthusiasts seeking coaching expertise Athletes interested in coaching roles Individuals pursuing a career in sports management Those looking to enhance coaching skills in diverse sports Anyone passionate about the psychology of athlete performance Those seeking a comprehensive understanding of sports coaching principles Individuals aiming to advance their coaching career in a competitive field Career path Sports Coach Assistant Coach Sports Development Officer Team Manager Sports Programme Coordinator Athletic Performance Analyst Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
The Train the Trainer Workshop Course offers an excellent opportunity for those looking to enhance their training skills, particularly for those tasked with delivering lessons or sessions to others. Whether you’re an experienced instructor or someone stepping into a teaching role for the first time, this course helps you develop a strong foundation in effective training techniques. It is designed to provide you with the knowledge needed to create engaging and impactful learning environments. You will learn to confidently deliver training content that captures attention, encourages participation, and fosters understanding, all from the comfort of your own space. Through the course, you will gain insight into various teaching methodologies and communication strategies that can be applied in different settings. It’s not about delivering content in a dry or boring manner, but about engaging your audience in a way that makes learning enjoyable and memorable. You’ll explore how to structure your training, keep your learners motivated, and tackle common challenges faced during sessions. By the end, you'll be better equipped to lead sessions that leave a lasting impression, ensuring learners gain the knowledge they need while enjoying the process. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: The Basics of Training Module 02: Understanding the Needs of Adult Learners Module 03: Using a Training Needs Assessment Module 04: Building Training Goals and Instructional Plans Module 05: Choosing and Modifying Training Methods Module 06: Delivering Training and Using Visual Aids Module 07: Styles of Training Module 08: Coaching and Mentoring Others Module 09: Developing Training Skills Module 10: Training Groups Learning Outcomes: Analyse adult learning preferences for tailored instructional strategies. Conduct a comprehensive training needs assessment to identify gaps. Formulate clear training goals aligned with organisational objectives. Select and modify training methods for diverse learning preferences. Execute engaging training sessions utilising effective visual aids. Develop coaching and mentoring skills for nurturing individual and group growth. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring Trainers Educators and Instructors HR Professionals Team Leaders Learning and Development Specialists Business Managers Project Managers Anyone involved in group training initiatives Career path Corporate Trainer Learning and Development Manager HR Consultant Team Leader Project Manager Business Coach Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
The B2B Business Development Course is designed to equip you with the essential knowledge and skills required to excel in business-to-business sales and strategy. In today’s competitive environment, understanding how to navigate complex sales processes and build lasting relationships with other businesses is critical. This course dives deep into the nuances of B2B business development, from understanding market dynamics to mastering negotiation techniques. Whether you are new to the field or looking to refine your approach, this course will give you the insights needed to boost your success rate and expand your professional reach. Throughout the course, you will explore key aspects such as identifying potential clients, building effective communication strategies, and crafting proposals that stand out. The course also touches on the art of networking, offering practical advice on how to leverage your connections to grow your business. By the end of your studies, you will be prepared to take on business development challenges with confidence, making informed decisions that contribute to the long-term success of your organisation. It’s a course for those serious about mastering the strategies behind B2B growth and ensuring lasting business partnerships. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Business Development Module 02: Fundamentals of B2B Sales and Marketing Module 03: The B2B Buyer Module 04: B2B Marketing Strategy Module 05: Sales and Marketing Alignment Module 06: Forming a B2B Sales Team Module 07: Generating B2B Leads Module 08: B2B Sales Techniques Module 09: B2B Sales Management Module 10: B2B Business Development Strategies Learning Outcomes: Understand B2B buyer psychology. Craft a strategic B2B marketing plan. Align sales and marketing for synergy. Create and manage an efficient sales team. Master lead generation techniques. Develop effective B2B sales and business growth strategies. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Sales professionals seeking B2B expertise. Marketing experts exploring B2B marketing. Business owners and entrepreneurs. Aspiring B2B sales managers. Individuals in product or service sales. Those aiming to excel in B2B roles. Career changers to B2B domains. Anyone eager to thrive in B2B business. Career path B2B Sales Representative. B2B Marketing Manager. B2B Account Executive. Business Development Manager. Sales Team Leader. B2B Marketing Specialist. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Learn essential skills for a more inclusive world with our Disability Awareness & Inclusion Training course. Gain insights, strategies, and tools to foster equality.