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The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans

Duration 5 Days 30 CPD hours This course is intended for System installersSystem integratorsSystem administratorsNetwork administratorsSolution designers Overview After taking this course, you should be able to:Describe the Cisco IOS XR software architecture, high availability components, and scalability featuresPerform basic configurations on a Cisco IOS XR routerDescribe Cisco IOS XR software operationsDescribe the configuration file systemPerform Cisco IOS XR software installationsConfigure AAA servicesConfigure NTPConfigure Simple Network Management Protocol (SNMP), telemetry, and loggingConfigure routing protocolsMonitor processesUse error messages and core dumps he Introduction to Cisco IOS XR (IOSXR100) v2.0 course introduces you to the features and functions of the Cisco© Internetwork Operating System (Cisco IOS©) XR Software operating system. You learn the fundamental concepts on which the operating system is based and Cisco IOS XR basic operations, system administration, and troubleshooting. Cisco IOS XR Software Overview Platform Overview Cisco IOS XR Architecture Cisco IOS XR High Availability Cisco IOS XR Software Configuration Basics Cisco IOS XR Configuration Operations Cisco IOS XR Initial Configuration Reviewing the Configuration Cisco IOS XR Software Operations Examining Configuration Operations Examining Configuration Rollback and Recovery Configuration File System Overview Examining the Binary Configuration Examining the Commit Database Examining the ASCII Configuration Examining the Nonvolatile Generation (NVgen) Files Verifying Cisco Fabric Services (CFS) Integrity Cisco IOS XR Software Installation Software Package Basics Installing Software Packages AAA Security AAA Fundamentals Task-Based Security Configuring a User Security Policy Authentication with Remote Servers Configuring Router to AAA Server Communication Configuring Authentication Terminal Access Controller Access-Control System Plus (TACACS+) Command Authorization Configuring Accounting AAA Troubleshooting Network Time Synchronization Network Time Protocol SNMP, Telemetry, and Logging Examining SNMP Examining Telemetry Examining Logging Basic Routing Configuration Configuring Intermediate System to Intermediate System (IS-IS) Configuring Open Shortest Path First (OSPF) Configuring Border Gateway Protocol (BGP) Configuring Routing Protocol for LLN (RPL) Policy Packet Filtering Access Control Lists Unicast Reverse Path Forwarding Management Plane Protection Monitoring Process Examining Processes and Threads Process Crashes Commands for Debugging Processes Restartability of Processes Process Monitoring Identifying Memory Problems Memory Depletion Core Dumps Core Dump Fundamentals Using Core Dump Information Additional course details: Nexus Humans Cisco Introduction to Cisco IOS XR v2.0 (IOSXR100) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Introduction to Cisco IOS XR v2.0 (IOSXR100) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 3 Days 18 CPD hours This course is intended for Developed for IT Professionals interested in learning how to manage Citrix Endpoint Management on-premises or cloud environments using leading practices. Potential students include Administrators and Implementers. Overview How to manage a Citrix Endpoint Management implementation in a On-premises or cloud environment How to perform common enterprise mobility management tasks and mobile application managementUnderstand the device enrollment processHow to perform monitoring, troubleshooting, and reporting on a Citrix Endpoint Management Enterprise solution Students will explore how to manage Citrix Endpoint Management in this course. Venture into the cloud as students learn to manage devices, apps, and users. Students will learn how the architecture, management, and communication flow function with Citrix Endpoint Management Service and how they can fit their organization?s needs. Students will learn how to administer their Citrix Endpoint Management environment and how to support your end users, as well as working with applications and securing a variety of endpoints. Introduction to Citrix Endpoint Management Citrix Endpoint Management Features Citrix Cloud and Citrix Endpoint Management Citrix Endpoint Management User Experience and Security Citrix Endpoint Management Entitlements Citrix Endpoint Management Architecture Citrix Endpoint Management Prerequisites Citrix Endpoint Management Server Citrix Endpoint Management and Microsoft Intune Apple APNs and Google Firebase Cloud Messaging MDX Architecture and Features Cloud Components Cloud Component Overview Onboarding and Access Cloud Connector and Cloud Resource Locations Cloud Migration Cloud Updates and Features Common Device Management Tasks Administrative Console Overview Delivery Groups Device Policies Device Enrollment Enrollment Methods iOS Device Enrollment Android Device Enrollment Windows 10 Enrollment Other Devices Managing Device Security Security Policies Automated Actions Android for Work ActiveSync Filtering Shared Devices Working with Apps Application Integration Citrix Endpoint Management Productivity Apps Application Security with MDX 3rd Part Applications Integrating Citrix Content Collaboration Citrix Content Collaboration Overview Integrating Citrix Endpoint Management with Content Collaboration Content Collaboration Workflows Maintaining and Troubleshooting Maintaining Citrix Endpoint Management Maintaining Certificates Troubleshooting Citrix Gateway (formerly NetScaler Gateway) Troubleshooting Tools for Citrix Productivity Apps Firewall Issues Monitoring and Reporting Monitoring and Reporting of Devices Monitoring and Reporting of Citrix Content Collaboration Additional course details: Nexus Humans CEM-205 Manage Citrix Endpoint Management training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the CEM-205 Manage Citrix Endpoint Management course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 2 Days 12 CPD hours This course is intended for Executives, Project Managers, Business Analysts, Business and IT stakeholders working with analysts, Quality and process engineers, technicians, corrective action coordinators or managers; supervisors, team leaders, and process operators; anyone who wants to improve their ability to solve recurring problems. Overview Learn how to initiate a root cause analysis and gather data for investigating process and non-process incidentsDemonstrate how to collect data through interviews and analysisApply powerful techniques to identify and know the difference between symptoms and root causesLearn to know when to use the appropriate technique in root cause identification Learn how to avoid future incidents by developing appropriate recommendations to address causal factors and root causes Develop a process to identify systemic problem areas In this course, participants will learn to apply several practical, systematic methods for analyzing incidents and problems to uncover root causes. Understanding of these techniques will be reinforced by classroom exercises. Introduction & Objectives What is a 'Problem?' Why Problems Persist What is A Root Cause? Why Root Causes are important How to Organize for an RCA RCA Roles and Responsibilities Assemble your RCA Team Modes of Communication How to Resolve Conflict Case Study Exercise Select the Problem to Analyze Define the selection criteria Plan and estimate tasks for the team Finalize the plan and gain agreement among your stakeholders Case Study Exercise Define the Problem What to look for - Problem-as-Given (PAG) vs. Problem-as-Understood (PAU) Developing your problem statement Refining the problem specification Case Study Exercise Identify the Source of the Problem Discuss when to use the appropriate analysis technique to determine the problem source Process Diagram Forms & Checklists Statistical Sampling Fishbone Diagram Surveys Charts - Line, Scatter, Bar, & Pie Case Study Exercise Solution Options Analysis & Selecting the 'Best Fit' How to approach different solution options Brainstorming Weighted Evaluation Selecting the appropriate option Hold an Retrospective on your approach Planning the proposal Case Study Exercise Putting RCA into Practice Create a Root Cause Analysis program within your organization How to develop appropriate recommendations to address root causes at various levels to avoid future incidents Additional course details: Nexus Humans BA10 - Understanding Root Cause Analysis training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA10 - Understanding Root Cause Analysis course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Course Overview: The Adult Nursing course offers a comprehensive foundation for those seeking a career in nursing, providing learners with essential knowledge and skills for adult healthcare. Covering a wide range of topics, from the legal and ethical aspects of nursing practice to practical issues like pain management and infection control, this course ensures that learners gain the expertise needed to excel in various healthcare environments. Through detailed modules, learners will explore the roles and responsibilities of nurses, the complexities of adult care, and key nursing principles. Upon completion, learners will be well-prepared to contribute effectively to patient care, enhancing their capabilities in diverse healthcare settings. Course Description: This course covers critical topics necessary for the competent practice of adult nursing. Learners will explore healthcare settings, legal frameworks, and ethical considerations in nursing, building a solid understanding of professional standards. The curriculum includes comprehensive modules on infection control, pain management, fluid balance, and more, providing essential knowledge for a well-rounded nursing career. Learners will engage with the core concepts of communication, health and safety, hygiene, and mobility, ensuring they are prepared to meet the challenges of adult care. By the end of the course, learners will possess the skills required to manage patient care in a variety of contexts, making them valuable assets in the healthcare workforce. Course Modules: Module 01: Introduction to Nursing Module 02: Working in Different Healthcare Settings Module 03: Understanding Legal, Professional Standards of Practice and Ethical Aspects of Health Care - Part 1 Module 04: Understanding Legal, Professional Standards of Practice and Ethical Aspects of Health Care - Part 2 Module 05: Effective Communication in Nursing Module 06: Health and Safety in Nursing Module 07: Hygiene in Nursing Module 08: Infection Control Module 09: Asepsis in Nursing Module 10: Medication Administration in Nursing Module 11: Adult Care in Different Life Stages Module 12: Understanding Immune System in Nursing Module 13: Rest and Sleep Management in Nursing Module 14: Mobility and Immobility Issues of Patients in Nursing Module 15: Pain Management for Nurses Module 16: Nutrition in Nursing Module 17: Fluid and Electrolyte Balance Module 18: Assisting with Elimination Module 19: Oxygenation in Nursing (See full curriculum) Who is this course for? Individuals seeking to enter the nursing profession. Professionals aiming to expand their expertise in adult healthcare. Beginners with an interest in healthcare and nursing. Those looking to understand essential nursing concepts for career development. Career Path Registered Nurse (RN) Healthcare Assistant Nurse Practitioner Adult Care Specialist Medical/Surgical Nurse Community Health Nurse Healthcare Administrator Clinical Nurse Educator

Duration 3 Days 18 CPD hours This course is intended for This course is designed for IT professionals with baseline skills in computer hardware, software support, and development who want to learn how to design, develop, implement, operate, and manage Internet of Things devices and related systems. It is for those interested in learning more about embedded systems, microcontroller programming, IoT security, and the development life cycle for IoT projects. While students will gain hands-on experience assembling a prototype IoT device and using software development tools, these activities are closely guided, so previous experience in electronics assembly and programming are not required. This course prepares students for taking the CertNexus Certified Internet of Things (IoT) Practitioner (Exam ITP-110). Overview In this course, you will learn how to apply Internet of Things technologies to solve real-world problems. You will: Construct and program an IoT device. Communicate with an IoT device using wired and wireless connections. Process sensor input and control an actuator on an IoT device. Manage security, privacy, and safety risks on IoT projects. Plan an IoT prototyping and development project. In this course, you will learn general strategies for planning, designing, developing, implementing, and maintaining an IoT system through various case studies and by assembling and configuring an IoT device to work in a sensor network. You will create an IoT device based on an ESP8266 microcontroller, implementing various common IoT features, such as analog and digital sensors, a web-based interface, MQTT messaging, and data encryption. The instructor led course includes an exam voucher for the Certified Internet of Things Practitioner (CIoTP) exam (exam ITP-110). Planning an IoT Implementation Select a General Architecture for an IoT Project Identify Benefits and Challenges of IoT Constructing and Programming an IoT Device Select and Configure a Processing Unit Select a Microcontroller Power Source Use a Software Development Kit to Program an IoT Device Communicating with an IoT Device Communicate Using Wired Connections Communicate Using Wireless Connections Communicate Using Internet Protocols Processing IoT Data Process IoT Device Input and Output Process Data in the Cloud Provide Machine to Machine Communication Managing Risks on IoT Projects Identify IoT Security and Privacy Risks Manage IoT Security and Privacy Risks Manage IoT Safety Risks Undertaking an IoT Project Identify Real World Applications for IoT Follow the IoT Development Lifecycle Additional course details: Nexus Humans CertNexus Certified Internet of Things Practitioner (CIoTP) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the CertNexus Certified Internet of Things Practitioner (CIoTP) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 2 Days 12 CPD hours This course is intended for This course is relevant to anyone who needs to work with and understand data including: Business Analysts, Data Analysts, Reporting and BI professionals Marketing and Digital Marketing professionals Digital, Web, e-Commerce, Social media and Mobile channel professionals Business managers who need to interpret analytical output to inform managerial decisions Overview This course will cover the basic theory of data visualization along with practical skills for creating compelling visualizations, reports and dashboards from data using Tableau. Outcome: After attending this course delegates will understand - How to move from business questions to great data visualizations and beyond How to apply the fundamentals of data visualization to create informative charts How to choose the right visualization type for the job at hand How to design and develop basic dashboards in Tableau that people will love to use by doing the following: Reading data sources into Tableau Setting up the roles and data types for your analysis Creating new data fields using a range of calculation types Creating the following types of charts - cross tabs, pie and bar charts, geographic maps, dual axis and combo charts, heat maps, highlight tables, tree maps and scatter plots Creating Dashboards that delight using the all of the features available in Tableau. The use of analytics, statistics and data science in business has grown massively in recent years. Harnessing the power of data is opening actionable insights in diverse industries from banking to tourism. From Business Questions to Data Visualisation and Beyond The first step in any data analysis project is to move from a business question to data analysis and then on to a complete solution. This section will examine this conversion emphasizing: The use of data visualization to address a business need The data analytics process ? from business questions to developed dashboards Introduction to Tableau ? Part 1 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Introduction to Tableau ? Part 2 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Key Components of Good Data Visualisation and The Visualisation Zoo In this section the following topics will be covered: Colour theory Graphical perception & communication Choosing the right chart for the right job Data Exploration with Tableau Exploring data to answer business questions is one of the key uses of applying good data visualization techniques within Tableau. In this section we will apply the data visualization theory from the previous section within Tableau to uncover trends within the data to answer specific business questions. The types of charts that will be covered are: Cross Tabs Pie and bar charts Geographic maps Dual axis and combo charts with different mark types Heat maps Highlight tables Tree maps Scatter plots Introduction to Building Dashboards with Tableau In this section, we will implement the full process from business question to final basic dashboard in Tableau: Introduction to good dashboard design Building dashboards in Tableau

Duration 3 Days 18 CPD hours This course is intended for This class is intended for the following customer job roles: Cloud architects, administrators, and SysOps personnel Cloud developers and DevOps personnel Overview This course teaches participants the following skills: Plan and implement a well-architected logging and monitoring infrastructure Define Service Level Indicators (SLIs) and Service Level Objectives (SLOs) Create effective monitoring dashboards and alerts Monitor, troubleshoot, and improve Google Cloud infrastructure Analyze and export Google Cloud audit logs Find production code defects, identify bottlenecks, and improve performance Optimize monitoring costs This course teaches you techniques for monitoring, troubleshooting, and improving infrastructure and application performance in Google Cloud. Guided by the principles of Site Reliability Engineering (SRE), and using a combination of presentations, demos, hands-on labs, and real-world case studies, attendees gain experience with full-stack monitoring, real-time log management and analysis, debugging code in production, tracing application performance bottlenecks, and profiling CPU and memory usage. Introduction to Google Cloud Monitoring Tools Understand the purpose and capabilities of Google Cloud operations-focused components: Logging, Monitoring, Error Reporting, and Service Monitoring Understand the purpose and capabilities of Google Cloud application performance management focused components: Debugger, Trace, and Profiler Avoiding Customer Pain Construct a monitoring base on the four golden signals: latency, traffic, errors, and saturation Measure customer pain with SLIs Define critical performance measures Create and use SLOs and SLAs Achieve developer and operation harmony with error budgets Alerting Policies Develop alerting strategies Define alerting policies Add notification channels Identify types of alerts and common uses for each Construct and alert on resource groups Manage alerting policies programmatically Monitoring Critical Systems Choose best practice monitoring project architectures Differentiate Cloud IAM roles for monitoring Use the default dashboards appropriately Build custom dashboards to show resource consumption and application load Define uptime checks to track aliveness and latency Configuring Google Cloud Services for Observability Integrate logging and monitoring agents into Compute Engine VMs and images Enable and utilize Kubernetes Monitoring Extend and clarify Kubernetes monitoring with Prometheus Expose custom metrics through code, and with the help of OpenCensus Advanced Logging and Analysis Identify and choose among resource tagging approaches Define log sinks (inclusion filters) and exclusion filters Create metrics based on logs Define custom metrics Link application errors to Logging using Error Reporting Export logs to BigQuery Monitoring Network Security and Audit Logs Collect and analyze VPC Flow logs and Firewall Rules logs Enable and monitor Packet Mirroring Explain the capabilities of Network Intelligence Center Use Admin Activity audit logs to track changes to the configuration or metadata of resources Use Data Access audit logs to track accesses or changes to user-provided resource data Use System Event audit logs to track GCP administrative actions Managing Incidents Define incident management roles and communication channels Mitigate incident impact Troubleshoot root causes Resolve incidents Document incidents in a post-mortem process Investigating Application Performance Issues Debug production code to correct code defects Trace latency through layers of service interaction to eliminate performance bottlenecks Profile and identify resource-intensive functions in an application Optimizing the Costs of Monitoring Analyze resource utilization cust for monitoring related components within Google Cloud Implement best practices for controlling the cost of monitoring within Google Cloud

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans