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*** Don't Spend More; Spend Smart*** Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now In the ever-evolving world of marketing, staying ahead of the competition is crucial for career success. The Sales and Marketing Training course is designed to provide you with cutting-edge marketing strategies and essential skills needed to thrive in today's competitive market. Whether you want to boost your digital marketing knowledge, improve social media marketing techniques, or master content marketing, this course will help you achieve your goals. Throughout the programme, you'll gain hands-on knowledge of SEO, email marketing, and consumer psychology to enhance your ability to connect with customers and increase sales. Learn how to create targeted marketing campaigns, optimize brand visibility, and analyze market trends to make data-driven decisions that improve performance. This course is ideal for professionals looking to expand their marketing expertise or pursue a career in sales and marketing management. Gain a competitive edge, develop advanced marketing skills, and take your career to new heights. Along with this Sales and Marketing course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Bundle Consists of the following Premium courses: Course 01: Sales & Selling Management Course Course 02: Sales Negotiation Training Course 03: Telesales Executive Training Course 04: Marketing Fundamentals Course 05: Strategic Planning and Analysis for Marketing Course 06: Digital Marketing Course 07: SEO - Search Engine Optimisation Level 5 Course 08: Retail Management - Level 5 Course 09: Customer Relationship Management Course 10: Sales: Psychology of Customers Course 11: Basic Product Management Course 12: Product Photography Course 13: Commercial Law 2021 Course 14: Public Speaking and Presentation Skill Course Learning Outcomes: Upon completing the Sales and Marketing Training course, you will be able to: Develop and implement effective marketing strategies and sales techniques to drive business growth. Understand and apply the principles of consumer psychology and marketing analytics to influence purchasing decisions and improve sales. Utilise digital marketing tools and techniques, including social media marketing, email marketing, and SEO, to enhance brand visibility and reach. Create and execute compelling content marketing campaigns that engage target audiences and boost conversions. Analyze sales data, marketing performance, and market trends to optimize marketing efforts and improve decision-making processes. Manage customer relationships and improve communication through relationship marketing to increase sales and customer retention. Key Features of the Course: FREE Sales and Marketing Training CPD-accredited certificate Get a free student ID card with Sales and Marketing Training training (£10 applicable for international delivery) Lifetime access to the Sales and Marketing Training course materials The Sales and Marketing Training program comes with 24/7 tutor support Get instant access to this Sales and Marketing Training course Learn Sales and Marketing Training training from anywhere in the world The Sales and Marketing Training training is affordable and simple to understand The Sales and Marketing Training training is an entirely online Description: The Sales and Marketing Training course equips you with the essential skills and knowledge to excel in the dynamic world of marketing. From mastering digital marketing and social media marketing to understanding consumer psychology and content marketing, this comprehensive course covers all aspects of marketing strategies that drive sales and business growth. You will learn how to create impactful marketing campaigns, optimize brand visibility, and analyze market data to make informed decisions. Whether you're looking to advance in your current role or pursue a new career in marketing management, this course will give you the tools to succeed in today’s competitive landscape. Enrol in this Sales and Marketing Training course today and start your journey to becoming a successful marketing professional or sales expert! ★★★ Course Curriculum of Sales and Marketing Training Bundle ★★★ Course 01: Sales & Selling Management Course Module 01: Understanding the Talk Module 02: Getting Prepared to Make the Call Module 03: Creative Openings Module 04: Making Your Pitch Module 05: Handling Objections Module 06: Sealing the Deal Module 07: Following Up Module 08: Setting Goals Module 09: Managing Your Data Module 10: Using a Prospect Board Course 02: Sales Negotiation Training Course 03: Telesales Executive Training Course 04: Marketing Fundamentals Course 05: Strategic Planning and Analysis for Marketing Course 06: Digital Marketing Course 07: SEO - Search Engine Optimisation Level 5 Course 08: Retail Management - Level 5 Course 09: Customer Relationship Management Course 10: Sales: Psychology of Customers Course 11: Basic Product Management Course 12: Product Photography Course 13: Commercial Law 2021 Course 14: Public Speaking and Presentation Skill Course How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free Hard Copy Certificate: Free CPD 140 CPD hours / points Accredited by CPD Quality Standards Requirements There is no time limit for completing thiscourse; it can be studied in your own time at your own pace. Career path Elevate your professional journey with Sales and Marketing Training. This comprehensive course opens doors to a wide range of career opportunities in the dynamic world of marketing. Explore these exciting roles: Marketing Manager: £30,000 - £55,000 Digital Marketing Specialist: £25,000 - £45,000 Social Media Marketing Manager: £22,000 - £40,000 SEO Specialist: £24,000 - £42,000 Content Marketing Manager: £28,000 - £50,000 Email Marketing Specialist: £23,000 - £38,000 PPC Marketing Specialist: £26,000 - £42,000 Certificates Digital certificate - Included Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Sales & Selling Management Course) absolutely Free! Other hard-copy certificates are available for £14.99 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
Description: To work in an office properly, you need to achieve some basic etiquette and communication skills along with your department related skill. Throughout the course, you will know all the essential tips and techniques for maintaining an excellent workforce in your office environment. Like other bundled video course, the present course is divided into several sections and sub-sections. The first section, Introduction to HR concepts, discusses the fundamental HR terms including the employee recruitment, training and managing conflict while the second part Communication Essential describes the proper format of communication. Communication varies based on your purpose. In the Communication course, you will be introduced to business communication, written communication, verbal and non-verbal communication, etc. Then the Professionalism in the Office Skills teaches you the strategies for increasing your professional image. On the other hand, you will know the business etiquette and manner in the Business Etiquette and Professionalism section. Next, the part Thinking Critically helps you to consider any situation critically so that you can take the right decision at the right time. After that, Time Management section guides you to manage your time efficiently. Finally, you will understand the present condition and market position of an organisation to decide the further step for your organisation in The Strategic Planning video lessons. In short, after completing the course, you will learn the essential etiquette for organising a competent workforce. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Workplace Essentials Training - Complete Video Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Workplace Essentials Training - Complete Video Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Human Resources Assistant Introduction Human Resources Assistant FREE 00:10:00 Potential Careers 00:05:00 Attracting and Retaining Employees HRM Overview 00:13:00 Forecasting Demand 00:10:00 Cultural Diversity 00:11:00 Diversity Survey 00:09:00 Recruiting, Selection, and Orientation Job Analysis 00:10:00 Application 00:20:00 Bad Resume 00:05:00 Good Resume 00:12:00 Cover Letter 00:10:00 Selection 00:11:00 Form I-9 00:17:00 Form W-9 00:07:00 Form W-4 00:10:00 Form 1095-B 00:07:00 Compensation and Benefits 00:17:00 Training and Development Personal and Professional Development 00:14:00 Training Evaluation Form 00:12:00 Performance Appraisal Performance Appraisal 00:19:00 Appraisal 00:14:00 Legal Environment of HRM National Labor Relations Act 00:12:00 Labor-Management Relations Act 00:14:00 Occupational Safety and Health Act 00:13:00 Motivating Employees Motivation 00:17:00 Physiological Needs 00:16:00 Motivation-Hygiene Theory 00:12:00 Firm Characteristics 00:22:00 Contemporary Motivation Theory Weakness of Maslow and Herzberg's Theories 00:18:00 Expectancy Theory 00:13:00 Motivation Techniques Management by Objectives 00:17:00 Behavior Modification 00:19:00 Telecommuting 00:20:00 Teams and Teamwork What is a Team? 00:09:00 Stages of Development 00:06:00 Team Cohesiveness 00:09:00 Business Communication Identifying Basic Communication Techniques FREE 00:09:00 Formal and Informal Communication 00:02:00 Verbal and Non-verbal Communication Describing Verbal and Non-verbal Communication 00:04:00 Understanding Body Language 00:05:00 Making Effective Presentations 00:10:00 Fundamentals of Productive Meetings 00:08:00 Written Communication Written Communication 00:13:00 Electronic Communication Electronic Communication 00:19:00 Communicating with Graphics Creating Graphics for Business Communication 00:04:00 Communicating Static Information 00:03:00 Communicating Dynamic Information 00:03:00 Effectively Working for Your Boss Representing Your Boss 00:06:00 Communicating Your Boss's Decisions 00:03:00 Supporting Your Boss and Colleagues 00:04:00 Building a Partnership with Your Boss 00:13:00 Positioning Yourself as a Professional Attitude in the Workplace FREE 00:10:00 Professionalism 00:03:00 Making Changes through Personal Accountability 00:07:00 Enhancing Your Professional Image Your Image as a Whole 00:05:00 Becoming More Marketable 00:03:00 Communicating and Image 00:08:00 Expanding Your Skills Time Management 00:14:00 Project Management Techniques 00:03:00 Making Decisions 00:06:00 Communicating for Results Keys to Effective Communication 00:26:00 Presentations 00:09:00 Meetings 00:07:00 Building Relationships and Networks Work and Your Personality 00:05:00 Networking 00:07:00 Roles in the Office MRP 00:18:00 Principles of Professional Behavior What is Etiquette? FREE 00:05:00 Always Be Your Best 00:12:00 Always Be Your Best When Meeting and Greeting 00:06:00 Interview Etiquette Types of Interviews 00:07:00 Planning for the Interview 00:07:00 During the Interview 00:13:00 Planning and Attending Business Meetings Types of Meetings 00:06:00 Planning Conference Call Meetings 00:10:00 Meal Meetings 00:09:00 Electronic Etiquette Voicemail 00:08:00 Instant Messaging 00:09:00 Multicultural Etiquette Five Steps to Dealing with Diversity 00:13:00 Facing New Problems The Critical Thinking Process FREE 00:24:00 Group Dynamics 00:17:00 Critical Thinking Methods 00:04:00 Problem Solving Approaches 00:09:00 Establishing the Problem A Identify the Problem 00:08:00 Exploring the Problem 00:06:00 Discovering the Solution Assembling Potential Ideas 00:09:00 Determining the Best Solution 00:04:00 Evaluating Cost and Benefit 00:05:00 Building Your Case 00:02:00 Accepting a Decision Accepting a Decision 00:13:00 Identifying Goals Identifying Goals FREE 00:10:00 Effective Energy Distribution Energy Distribution 00:09:00 Time Logs 00:11:00 Working with Your Personal Style Personal World View 00:10:00 Strengths 00:09:00 Building Your Toolbox A Building Your Toolbox 00:10:00 Establishing Your Action Plan Establishing Your Action Plan 00:11:00 Preparing for the Strategic Planning Process Preparing for the Strategic Planning Process FREE 00:16:00 Establish a Committee 00:06:00 Gather Operational Data 00:13:00 Initiating the Strategic Planning Process Develop a Mission Statement 00:12:00 Develop a Vision Statement 00:06:00 Assess Internal and External Environments 00:12:00 Performing SWOT Analysis 00:08:00 Developing the Strategic Plan Prioritize What the Strategic Plan Will Address 00:03:00 Set Goals and Objective 00:07:00 Develop Strategy for Achieving Goals 00:02:00 Draft the Strategic Plan 00:09:00 Executing the Plan Assign Responsibility and Authority 00:10:00 Establish a Monitoring System 00:06:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
RQF Level 2 First Aid for Youth Mental Health course The RQF Level 2 First Aid for Youth Mental Health course is designed to provide participants with a deeper understanding of youth mental health issues and equip them with the knowledge and skills to provide effective support to young people experiencing mental health challenges. The course covers a range of topics related to youth mental health, including common mental health conditions, risk factors, early intervention strategies, and support resources. Here are some key components typically covered in the RQF Level 2 First Aid for Youth Mental Health course: Understanding Youth Mental Health: Participants will gain an understanding of the unique mental health challenges faced by young people, including the impact of developmental stages, societal influences, and peer pressure. They will learn about common mental health conditions that affect youth, such as anxiety, depression, self-harm, eating disorders, and substance abuse. Recognizing Signs and Symptoms: Participants will learn to recognize signs and symptoms of mental health issues in young people. They will explore the behavioural, emotional, and physical indicators that may suggest a young person is experiencing distress or mental health difficulties. Providing Initial Support: The course will cover strategies for providing initial support to young people in crisis or distress. Participants will learn how to approach and engage with young people, offer active listening, and provide appropriate reassurance and guidance. They will also explore strategies for managing challenging or sensitive conversations related to mental health. Promoting Positive Mental Health: Participants will gain insights into promoting positive mental health and well-being in young people. This includes exploring protective factors, resilience-building techniques, and strategies for fostering a supportive and inclusive environment. Referral and Signposting: The course will emphasize the importance of early intervention and appropriate referral pathways. Participants will learn how to signpost young people to relevant support services, resources, and professionals who can provide further assistance. Self-Care and Boundaries: Participants will be encouraged to prioritise their own well-being while supporting young people with mental health challenges. They will learn about self-care strategies, setting boundaries, and seeking support for themselves as they engage in helping others. Interactive Activities and Case Studies: The course often includes interactive activities, discussions, and case studies to facilitate practical learning and application of knowledge. These exercises enable participants to develop their skills in a supportive learning environment. Successful completion of the RQF Level 2 First Aid for Youth Mental Health course typically leads to the awarding of the Level 2 qualification. It is important to note that this course does not provide participants with the qualifications to diagnose or treat mental health conditions, but it equips them with the knowledge and skills to offer initial support and signposting to young people in need. Suitability - Who should attend? The RQF Level 2 First Aid for Youth Mental Health course is primarily aimed at individuals who work or have regular contact with young people aged 8 to 18 years old. This can include professionals, volunteers, or anyone else who has a role in supporting young people's mental health and well-being. The course is relevant for a wide range of individuals and professions, including but not limited to: Teachers and educators Youth workers Social workers School counsellors Sports coaches Healthcare professionals (such as nurses, paramedics, and allied health professionals) Community workers Volunteers in youth organizations Parents or caregivers Those with a general interest in youth mental health and well-being The Level 2 First Aid for Youth Mental Health course aims to equip participants with the skills and knowledge to provide initial support to young people experiencing mental health difficulties. It focuses on developing an understanding of youth mental health, recognizing signs and symptoms, offering appropriate support, and guiding young people toward further professional help. Ultimately, the course aims to empower individuals to be better equipped in providing immediate assistance and promoting positive mental health outcomes for young people. Outcome / Qualification etc. Upon completing the RQF Level 2 First Aid for Youth Mental Health course, participants can expect to achieve several learning outcomes. Understanding Youth Mental Health: Participants will gain knowledge about common mental health issues affecting young people, including anxiety, depression, self-harm, eating disorders, and substance misuse. They will develop an understanding of risk factors, protective factors, and the impact of mental health on young people's overall well-being. Recognising Signs and Symptoms: Participants will learn to identify early signs and symptoms of mental health problems in young people. They will understand how mental health difficulties can manifest and affect different aspects of a young person's life, such as behaviour, emotions, and social interactions. Providing Initial Support: Participants will acquire skills to provide initial support to young people experiencing mental health issues. They will learn active listening techniques, non-judgmental communication, and how to create a safe and supportive environment for young people to share their concerns. Promoting Positive Mental Health: Participants will understand the importance of promoting positive mental health and well-being in young people. They will learn strategies to enhance resilience, self-esteem, and coping skills among young people, as well as ways to create supportive environments that contribute to positive mental health outcomes. Signposting to Professional Help: Participants will gain knowledge about appropriate professional resources and services available to support young people's mental health. They will learn how to effectively signpost young people to appropriate help, such as mental health professionals, helplines, or support organizations. Self-Care and Boundaries: Participants will understand the importance of self-care and maintaining boundaries when supporting young people's mental health. They will learn techniques to manage their own emotional well-being and seek appropriate support for themselves when needed. The course aims to equip participants with the skills, knowledge, and confidence to provide immediate support and signpost young people to appropriate help. While it does not qualify participants as mental health professionals, it enhances their capacity to play a supportive role in promoting positive mental health outcomes for young people. Training Course Content Module 1 Introduction Module 2 What is first aid for youth mental health? Module 3 Identifying mental health conditions Module 4 Stress Module 5 Mental health conditions Module 6 First Aid Action Plan for Mental Health Module 7 Assessment and course closure MODULE 1 INTRODUCTION Session content Trainer/assessor introduction Learner introductions Course information • Administration • Learning outcomes and assessment criteria • Reasonable adjustment • Certification • Complaints and appeals • Assessment information Session duration 15 minutes MODULE 2 WHAT IS FIRST AID FOR YOUTH MENTAL HEALTH? Session content Definitions Role and responsibilities of a first aider The impact of mental health issues Mental health stigma Statistics Session duration 30 minutes MODULE 3 IDENTIFYING MENTAL HEALTH CONDITIONS Session content Mental health continuum Mental health risk factors Early warning signs Session duration 30 minutes MODULE 4 STRESS Session content What is stress? Causes of stress Effects of stress Coping strategies Session duration 30 minutes MODULE 5 MENTAL HEALTH CONDITIONS Session content Depression Anxiety Psychosis Eating disorders Suicide Self-harm Post-traumatic stress disorder Conduct disorders - Bullying Drugs and alcohol Session duration 125 minutes MODULE 6 FIRST AID ACTION PLAN FOR MENTAL HEALTH Session content Check for significant risk of suicide or harm Apply non-judgemental communication skills Reassure and provide information Encourage professional support and self-help strategies Consent and safeguarding The first aider’s own health and emotions Assessment Scenario – Application of the first aid action plan for mental health Session duration 90 minutes MODULE 7 ASSESSMENT AND COURSE CLOSURE Session content Written assessment paper Course administration Course closure Session duration 40 minute Course delivery details The delivery of the RQF Level 2 First Aid for Youth Mental Health course may vary depending on the training provider. However, here are some common methods and approaches used in the course delivery: Classroom-Based, or virtual Instruction: The course often involves attending face-to-face training sessions in a classroom setting. An experienced instructor or facilitator will lead the sessions, providing lectures, presentations, and discussions on the relevant topics. Participants will have the opportunity to interact with the instructor and fellow learners, ask questions, and engage in group activities. Interactive Learning: To enhance understanding and engagement, the course may incorporate interactive learning methods. This can include group discussions, case studies, role-plays, and simulations. These activities allow participants to apply their knowledge and skills in practical scenarios related to youth mental health. Multimedia Resources: Training providers may utilize multimedia resources to enhance the learning experience. This can include videos, audio recordings, and online resources that provide additional information, real-life examples, and testimonials related to youth mental health. Practical Skills Training: The course may include hands-on training in practical skills related to supporting young people with mental health challenges. Participants may learn and practice active listening techniques, crisis de-escalation strategies, and effective communication skills. Practical exercises and simulations can help participants develop confidence in applying these skills. Case Studies and Scenarios: The course may incorporate real-life case studies or scenarios to illustrate the application of knowledge and skills. Participants may analyze and discuss these cases, identify appropriate intervention strategies, and explore different approaches to supporting young people in various mental health situations. Assessments: To demonstrate understanding and competence, participants may be required to complete assessments or evaluations. These can include quizzes, written assignments, or practical assessments where participants demonstrate their skills in responding to youth mental health scenarios. Duration and Schedule: The duration of the course can vary, ranging from a few hours to multiple days, depending on the training provider. It may be offered as a full-time or part-time program, and the sessions may be conducted during weekdays or weekends to accommodate different schedules. Why choose Madeleys First Aid Plus Founded in 2021 after Louise left 30 years in the NHS as an Advanced practitioner in A&E/ITU, had spent 1.5 years in Covid ITU Won FSB Best start-up business in the West Midlands in May 2023 Now trained 100's of delegates in Physical and Mental Health First Aid Expenses Travel costs and lunch required, there are many cafes and sandwich bars here in Much Wenlock to buy your lunch, you may eat it in the training room. All training material, books, qualification certificates are included in the price. Continuing Studies After completing the RQF Level 2 First Aid for Youth Mental Health course, you may consider several options for continuing studies or professional development in the field of youth mental health. Here are a few potential avenues to explore: Advanced First Aid Courses: If you wish to further enhance your first aid skills, you can explore advanced first aid courses that specialize in mental health. These courses may provide more in-depth knowledge and practical skills in supporting individuals with specific mental health conditions. Mental Health Awareness Courses: To broaden your understanding of mental health across different age groups or specific mental health conditions, you can consider enrolling in mental health awareness courses. These courses provide comprehensive knowledge about mental health, its impact, and strategies for support. Youth Work and Counselling Courses: If you are interested in pursuing a career in youth work or counselling, you might consider enrolling in relevant courses or qualifications. These can provide a deeper understanding of therapeutic approaches, counselling techniques, and effective interventions for working with young people facing mental health challenges. Higher Education Degrees or Certifications: If you're looking for more extensive education and professional credentials, you can explore pursuing higher education degrees or certifications in fields related to mental health, psychology, counseling, or youth work. These programs often offer specialized tracks or modules focused on youth mental health. Continuous Professional Development (CPD): Engaging in ongoing professional development opportunities is essential for staying up to date with the latest research, practices, and approaches in youth mental health. You can attend workshops, conferences, webinars, and seminars that specifically focus on youth mental health and related topics. Volunteer and Practical Experience: Actively volunteering with organizations or programs that support youth mental health can provide valuable hands-on experience and further develop your skills. Volunteering opportunities allow you to work directly with young people and gain a deeper understanding of their mental health needs. Remember to research and choose reputable and recognized training providers or institutions when considering any further education or professional development opportunities. It's important to align your studies with your career goals and interests while ensuring the courses or programs meet industry standards and requirements.
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This comprehensive course is designed to prepare you to take and pass the CompTIA A+ Certification Core (220-1102) certification exam. This is the second of a two-course series. To become fully A+ certified, you will need to pass both the 220-1101 and 220-1102 exams.
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The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans