One of the most important concepts of your product strategy is identifying your minimal viable product or service (MVP or MVS). This walk-through takes you through a process for identifying what key qualities of your product or service comprise your MVP. Once you identify the minimum offering that addresses your customers’ needs, you can position your business for launch.
How and why customers perceive the unique value of your product or service is something integrated into all aspects of your customer communication—from your website to marketing and social media to packaging. This lesson explains how that works by looking at a few top brands and how they communicate their unique value propositions.
Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused definition of your core audience that aligns with the rest of your go-to-market strategy. This course outlines commonly used demographic and psychographic attributes for profiling your target market, in addition to tips for developing your own business-specific market characteristics.
The competitive matrix is a graphic that highlights your unique strengths vis a vis other players in the space. The visual snapshot is easy for investors to parse — but it’s more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This learning stream will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.
Your market’s growth rate is out of your hands — but how you position your business to capitalize on it is entirely within your control. By selecting the most relevant growth rate for your market segment and aligning your company’s objectives accordingly, your projections will hold up under scrutiny and set you on the path toward profits. This course solves the challenge of projecting future growth with a framework for researching statistics, methods for calculating growth rates, and a list of pitfalls to avoid.
The Company Overview section of your business plan must excite investors. From the founders’ bios and company history to your business location and business model, it must be clear that you’re poised to succeed. This learning stream helps you navigate the five essential sections to include in your plan: company profile, team, staffing, business model, and current status—all with examples, as well as solid business mindset tips and how to talk to investors. The workshop provides a walk-through of the tactical aspects of the learning stream will be walked-through in the workshop step-by-step.
Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.
Executive functioning skills are the missing link between intentions and actions. In this presentation, we will identify executive functioning skills and discuss how ADHD and related neurodiversity diagnoses impact them.
Feedback Mastery Unleashed: 28 day online mini-programme to ignite high performance leadership for high achieving teams