8756 Marketing courses

Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.

Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.

Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.

Do you use video as a tool to promote your charity, business, organisation or campaigns? And if you don’t, do you feel as if you ought to? Videos account for more than 80% of all consumer internet traffic. So the pressure to use video as a marketing and PR tool has increased enormously. But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity. However, there is an alternative, which more and more organisations are choosing, especially those which need to produce regular digital content. That is to produce the video yourself. Nowadays, you do not even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as £80, plus your laptop or PC. This is why we have developed a new smartphone video training course, Smart Video. Our smartphone video training course covers: Equipment – including setting up your phone, microphones, tripods and editing programmes Planning your video Techniques to give your films broadcast-quality polish Getting the perfect shot – including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds Filming interviews An introduction to editing Producing videos for social media Bespoke training The course can be tailored to the type of videos you need to make. If most of your videos will be interviews, we’ll focus on presenting your interviewee in the best possible light – literally. If, on the other hand, you need to film buildings, events or products, we’ll tailor the course accordingly. If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so your messages comes across well. And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing. The smartphone video course will be led by Paul Curran who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.

The carnival st lucia is an annual explosion of culture, music, and vibrant energy that captivates locals and visitors alike. This extraordinary event celebrates the island's rich history, blending African, French, and Caribbean traditions into a spectacular showcase of creativity. With Bacchanal Chasers by your side, you can experience the ultimate St. Lucia Carnival adventure in 2025. What Makes Carnival in St. Lucia Unforgettable? St. Lucia Carnival, typically held in July, is renowned for its exuberant street parades, pulsating music, and colorful costumes. This cultural phenomenon offers a perfect mix of celebration and immersion into the island's unique heritage. Key highlights include: J’ouvert Morning: A lively and immersive pre-dawn celebration where revelers cover themselves in paint, powder, and mud, dancing to infectious soca beats. Parade of the Bands: A visual feast featuring intricate costumes, vibrant color schemes, and choreographed performances by top mas bands. Calypso and Soca Monarch Competitions: A showcase of the island’s musical talent, with artists battling for coveted titles. Whether you’re a first-time attendee or a seasoned carnival-goer, St. Lucia Carnival offers unforgettable moments for everyone. Plan Your St. Lucia Carnival Experience with Bacchanal Chasers At Bacchanal Chasers, we specialize in crafting bespoke carnival experiences that allow you to revel in the festivities while we handle the logistics. Here’s how we make your journey to St. Lucia Carnival unforgettable: 1. Comprehensive Carnival Packages Our all-inclusive packages are designed to offer convenience and comfort. These include: Accommodations: Luxurious stays in top-rated hotels, located close to carnival activities. Event Access: Priority tickets to the most sought-after events, from fetes to J’ouvert. Transportation: Reliable transfers to ensure you never miss a moment. 2. Custom Mas Costume Services Feel like royalty during the Parade of the Bands with our premium costume services. We work with leading mas bands to provide: Exclusive costume designs to suit your style. Access to band launch events where you can preview and select your favorite outfits. Professional fittings and on-site support during the parade. 3. Insider Access to Signature Events Gain access to the hottest parties and events, such as: J’ouvert Morning: Dance alongside locals and revelers from around the world in an exhilarating start to the festivities. Soca Monarch Finals: Witness the island's top soca artists ignite the stage with their performances. Carnival Monday and Tuesday: Join the pulsating street parades filled with energy, music, and camaraderie. Key Dates for St. Lucia Carnival 2025 While the main events of St. Lucia Carnival are set for July 14th and 15th, 2025, pre-carnival celebrations start weeks earlier. Here’s a tentative schedule to guide your planning: Calypso Competitions: Early July 2025 J’ouvert Morning: July 14th, 2025 Parade of the Bands: July 14th and 15th, 2025 Stay tuned for updates, as Bacchanal Chasers will ensure you’re informed of all major happenings. Exploring St. Lucia Beyond Carnival St. Lucia Carnival is the highlight of the island’s cultural calendar, but there’s so much more to explore. Enhance your visit with these activities: Visit the Pitons: These iconic twin peaks are a UNESCO World Heritage Site and a must-see for nature lovers. Sulphur Springs: Experience the world’s only drive-in volcano and rejuvenate in its therapeutic mud baths. Local Cuisine: Savor St. Lucia’s rich flavors with dishes like green fig and saltfish, breadfruit, and callaloo soup. Tips for an Unforgettable Carnival Experience To make the most of your St. Lucia Carnival experience, consider these practical tips: Book Early: Carnival is a peak travel period. Secure your accommodation and tickets with Bacchanal Chasers in advance. Stay Hydrated: The tropical climate can be intense, so keep water handy during outdoor activities. Dress Comfortably: Lightweight, breathable clothing and sturdy footwear are essential for enjoying long days and nights. Immerse Yourself: Engage with locals and embrace the island's vibrant culture for a truly authentic experience. Why Choose Bacchanal Chasers? At Bacchanal Chasers, we bring unparalleled expertise and passion for Caribbean culture to every carnival journey. Here’s why you should choose us for your St. Lucia Carnival 2025 adventure: Tailored Experiences: We design every itinerary to suit your preferences, ensuring a seamless and memorable trip. Exclusive Access: From VIP events to behind-the-scenes tours, we provide experiences you won’t find elsewhere. Dedicated Support: Our team of carnival experts is available to assist you every step of the way. Your Carnival Adventure Awaits St. Lucia Carnival 2025 promises to be a once-in-a-lifetime experience, and Bacchanal Chasers is here to make it extraordinary. From the vibrant parades to the soulful music and immersive cultural experiences, every moment will leave you with cherished memories. Contact Bacchanal Chasers today to start planning your Carnival in St. Lucia experience. Let us handle the details while you focus on celebrating in style.

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R&D work is often carried out in entrepreneurial companies with the aim of developing solutions to scientific or technological problems for a wide range of customers. Projects can include longer term 'frontiers of science' research, medium term product development/manufacturing or more immediate troubleshooting or contract research assignments. In all these contexts, the ability to create innovative solutions in a timely and cost-effective manner is the essence of successful R&D. Whilst R&D groups typically excel in technical expertise, those involved often recognise that there is scope for improving the way that projects are managed. The aim of this training programme is to address this need whilst ensuring that the creative, entrepreneurial spirit that is fundamental to good R&D continues to flourish. MODULE 1: Creating the foundations for success Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Making the most of project management in R&D Characterising R&D projects Applying project management to R&D work Exploiting the potential of project management in R&D Video 2: Promoting success in R&D project management Modelling successful project management Evaluating performance and promoting success The role and skills of the project manager/leader MODULE 2: Initiating and defining R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Selecting and initiating projects Recognising worthwhile opportunities; initiating projects Identifying stakeholders and their goals Characterising and engaging stakeholders Session 2: Defining goals and agreeing deliverables Establishing the full scope of the project Clarifying and prioritising project deliverables Defining and agreeing deliverable specifications MODULE 3: Planning R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Identifying and organising activities Creating effective plans; avoiding planning pitfalls Identifying tasks and assigning responsibilities Sequencing tasks and estimating durations Session 2: Developing the timeline and resource plan Identifying the 'critical path'; creating a resource plan Dealing with estimating uncertainty Accelerating the programme MODULE 4: Leadership and teamwork in R&D projects Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Working effectively in project teams Building teamwork in contemporary organisations Recognising each other's skills; building synergy Building good working relationships; handling conflict Video 2: The role of the R&D project team leader Building teamwork: the role of leadership Creating an effective team culture Delegating work and motivating team members MODULE 5: Managing uncertainty in R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Characterising uncertainty; identifying risks Exploring uncertainty; applying risk management Focusing the risk management process Identifying and defining risk events Session 2: Managing and controlling risks to the project Evaluating risk events Selecting between risk strategies; setting contingencies Updating and controlling exposure to risk MODULE 6: Implementing and controlling R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Initiating assignments and managing changes Creating a pro-active implementation and control culture Establishing effective implementation and control procedures Assigning work and managing changes Session 2: Monitoring, managing and developing performance Adopting meaningful monitoring techniques Responding to problems; building performance Managing and controlling multiple project assignments

The marketing workshop covers key aspects of modern marketing strategies. It begins with branding, outlining its overall objective, practical implementation, and effective usage, illustrated through a case study.

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback