Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Aimed specifically at Podiatrists the day provides an excellent clinical complement to in-house established programmes and assumes legal and professional issues regarding the ordering of radiological examination are addressed locally.
Our in person, face to face course in Crawley West Sussex would help you to gain the qualification you need to get a CSCS Green labourers card. We can deliver this between 1-4 days depending on previous experience. We do this course in person to give you the best experience of passing the course.
Our *NEW* Mini First Aid Baby Proofing class is our second class, designed for parents and carers of babies and children over 3 months. It can be taken after our 2 hour Baby and Child First Aid class, or in isolation for those parents who are starting their weaning journey, or have a baby on the move!
Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.
Experience, Mixology Event, interactive, cocktail making classes are available at any time, any place in the North West Area (Manchester, Liverpool, Chester, Leeds, etc) and for any group size. From a romantic private class for 2 to a group of friends or a corporate event. The perfect idea for a Party. We can come at your venue or you can come to us. Any Time, Any Place, For Any Group Size. We deliver regularly hosting masterclasses at our award winning, Best Neighbourhood Bar 2023 - Central Manchester venue. At our hosting venue is available.Please choice the date and time and add your preference in the note of the order. 📅 Sunday to Thursday⏰ At 12pm, 2pm, 4pm, 6pm or 8pm📍 Sicilian NQ - Restaurant and Bar, 14 Turner St, Manchester M4 1DZ📅 Friday⏰ At 12pm or 2pm📍 Sicilian NQ - Restaurant and Bar, 14 Turner St, Manchester M4 1DZ During this 2 hours Cocktail Making Masterclass, at the bar, our barman/barlady will lead our class through the background and concepts of mixology & cocktail making, showing fundamental techniques followed by demonstrations and tastings of 4 cocktails. After the explanation sections, with careful guidance behind the bar, each ‘trainee’ will make their own concoction to produce (and drink) 2 delicious "cocktail". To wrap up the class, we will let you loose behind the bar for "the grand finale" finishing with a shot of limoncello. This two hours class is cleverly structured to run through the fundamental styles of cocktail making, while also offering background knowledge on the premium ingredients and, above all, a focus on an interactive, hands-on experience for each participant. For Corporate or Private clients, it is available any time, any palace in the North West area, for any group size based on an personalised offer. Please send us a request to quote with all the details at master@dirextra.com For events at our venue your ticket includes: - Welcome complimentary cocktail created by yourself - Masterclass on 4 cocktails with our mixologist - Creation of 2 cocktails from the ones explained - Italian Dinner with Italian style sharing board ( with ham, cheese, olive, focaccia, garlic bread, arancini, pizzette, bruschette, crocchette etc - vegetarian option available on request) Course Venue Sicilian NQ, award winning "Best Neighbourhood Bar 2023 - Central Manchester", it's a charming mediterranean style wine bar, relaxed and characterful venue nestled in Manchester’s trendy Northern Quarter, right in the heart of the city center. Northern Quarter is a cool neighbourhood, with lively street art, bohemian bars and independent shops. It's home to lively restaurants and some of the city's biggest music venues, featuring concerts from trendy independent bands and famous artists.
The 2-hour Baby & Child First Aid class covers CPR, Choking, Bumps, Burns, Breaks, Bleeding, Febrile Seizures and Meningitis & Sepsis Awareness and will give everyone who attends the peace of mind they deserve.
This 2 - 2-5 hour course is designed is designed to provide parents and carers with the opportunity to: Develop the basic skills and knowledge needed to deal with a wide range of emergency paediatric First Aid situations, which could arise when looking after babies and children. The course can take place in in a community group or in the comfort of your home, with family and friends who maybe caring for your child or they may have children of their own. The course can be booked during the week, week nights or weekends, with or without children present. The idea is to bring the skills and knowledge to you, in your normal routine.