Aimed specifically at Podiatrists the day provides an excellent clinical complement to in-house established programmes and assumes legal and professional issues regarding the ordering of radiological examination are addressed locally.
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Our *NEW* Mini First Aid Baby Proofing class is our second class, designed for parents and carers of babies and children over 3 months. It can be taken after our 2 hour Baby and Child First Aid class, or in isolation for those parents who are starting their weaning journey, or have a baby on the move!
Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.
It's a great tie time to join the aviation industry as airlines look forward to a post pandemic recruitment.
To help prevent this it is important to fix the problem at the source. Reflexology is a natural digestive aid that stimulates all the components of the digestive system and encourages parts to work in better harmony with each other. Its relaxing abilities allow your internal organs to breathe and be able to work. This 3hr workshop teaches how to adapt your routine to target conditions such as low mood, depression and anxiety. We focus on the key areas association with these conditions. this course includes an online e-learning component for you t work through and then a 3hr practical session.
Reflexology is a complementary therapy that can be considered to support your journey through peri-menopause and menopause. It is based on the theory that different areas of the feet contain points which correspond to other parts of the body. This 3hr workshop teaches how to adapt your routine to target conditions such as low mood, depression and anxiety. We focus on the key areas association with these conditions. this course includes an online e-learning component for you t work through and then a 3hr practical session.
Reflexology is a safe and non–invasive therapy that can benefit both men and women with infertility issues. – however it is most commonly used by women. As a therapy it helps ease stress and tension, and helps with any anxiety or fear associated with fertility issues. This 3hr workshop teaches how to adapt your routine to target conditions such as low mood, depression and anxiety. We focus on the key areas association with these conditions. this course includes an online e-learning component for you t work through and then a 3hr practical session.
Hand reflexology is a massaging technique which works by applying pressure to reflex points within the hands. These reflex points are believed to be connected to other parts of the body, so as massaging occurs, it ensures that the whole body is treated during the reflexology session. This 3hr workshop teaches how to adapt your routine to target conditions such as low mood, depression and anxiety. We focus on the key areas association with these conditions. this course includes an online e-learning component for you t work through and then a 3hr practical session.