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Practical Sales Skills 1 Day Workshop in Aberdeen

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Practical Sales Skills 1 Day Workshop in Chatham

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

***24 Hour Limited Time Flash Sale*** Conveyancing, Estate Agent and Mortgage Advisor - Endorsed Training Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Venture into the compelling world of property transactions with our dynamic, QLS-endorsed 3-course bundle - Conveyancing, Estate Agent, and Mortgage Advisor Techniques. Brought together under one roof, these courses will cultivate an in-depth understanding of the multifaceted processes behind buying, selling, and managing properties. Our premier QLS-endorsed courses - Conveyancing, Estate Agent, and Mortgage Advisor Techniques are not just another theoretical endeavour; they delve into the most intricate aspects of the property industry. The outcome? Hardcopy certificates that validate your newfound, industry-relevant knowledge and skills in these domains. But why stop at three? To amplify your learning experience, we've supplemented this bundle with five crucial CPD QS accredited courses. Key Features of the Conveyancing, Estate Agent and Mortgage Advisor - Endorsed Training Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Conveyancing, Estate Agent and Mortgage Advisor - Endorsed Training bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: Conveyancing QLS Course 02: Estate Agent QLS Course 03: Mortgage Advisor 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: UK Property Development Course 02: Property Management Diploma Course 03: Property Law and Taxation Course 04: Contracts Law UK 2021 Course 05: Social Housing Management In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Convenient Online Learning: Our Conveyancing, Estate Agent and Mortgage Advisor - Endorsed Training courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Learning Outcomes Profound understanding of the principles and theories behind Conveyancing, Estate Agent, and Mortgage Advisor Techniques. Ability to analyze the trends and principles of UK Property Development. Comprehensive knowledge of Property Management and Social Housing Management. Understanding the intricacies of Property Law and Taxation and Contracts Law UK 2021. Proficiency in handling mortgage advisory processes. Competence in utilizing estate agency principles in property transactions. Adeptness in applying conveyancing principles in property buying and selling scenarios. Step into the vibrant world of property transactions with our QLS-endorsed bundle courses in Conveyancing, Estate Agent, and Mortgage Advisor Techniques. Complementing these three foundational courses, five CPD QS accredited courses provide you with an all-round, theoretical understanding of the property industry in the UK, ranging from property law and taxation to contracts law and social housing management. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals seeking to understand the theories and principles behind conveyancing, estate agency, and mortgage advising. Professionals in the property industry looking to enrich their theoretical knowledge. Aspiring estate agents and mortgage advisors. Law students or professionals interested in property and contracts law. Career path Conveyancing Solicitor - Average salary in the UK: £40,000 - £60,000 per year. Estate Agent - Average salary in the UK: £20,000 - £60,000 per year. Mortgage Advisor - Average salary in the UK: £30,000 - £45,000 per year. Property Developer - Average salary in the UK: £40,000 - £70,000 per year. Property Manager - Average salary in the UK: £25,000 - £45,000 per year. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Practical Sales Skills 1 Day Workshop in Newcastle