I often buy clothes and accessories spontaneously. This results in a wardrobe full of pieces that don’t pair with anything. “I have nothing to wear….” I hear you say. A handful of treasures just hanging in there before progressing into a charity giveaway bag. Not if you know your true colours that will elevate your look and mood as well as save money and the environment. Based on this colour analysis we can create a capsule wardrobe using your existing pieces and follow your colour chart to purchase matching items in future. Whatever fashion dictates, buying less and more consciously will reduce waste, save money and creates a wonderful wardrobe you can be proud of! The analysis is based on inherited tones as well as personality. Based on 4 seasons: spring and autumn being warm and summer and winter cool in the colour spectrum.
The primary aim of this course is to equip participants with a comprehensive understanding of the customer decision-making process and how marketing communications can be used to influence consumer behavior. By the end of the course, participants will be able to understand the different types of consumer decision-making, identify the factors that influence consumer behavior, and develop effective marketing communications strategies. After the successful completion of the course, you will be able to learn about the following, Customer Decision-Making. A General Buying Decision-Making Process. Types Of Consumer Decision-Making. Perceived Risk. Involvement Theory. Hedonic Consumption. Organisational Buying Decision Processes. Strategy And Marketing Communications. The Role Of Marketing Communications. Elaboration Likelihood Model. Towards A Model Of Marketing Communications. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. This course is designed to provide participants with an in-depth understanding of the customer decision-making process and the role of marketing communications in influencing consumer behavior. The course will cover the general buying decision-making process, types of consumer decision-making, perceived risk, involvement theory, and hedonic consumption. Participants will also learn about organizational buying decision processes and the role of marketing communications, including the elaboration likelihood model and developing an effective marketing communications strategy. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Decision Making & Marketing Communication Self-paced pre-recorded learning content on this topic. Consumer Decision Making and Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Professionals & Product Managers Sales Professionals Business Owners Advertising Professionals Brand Managers & Market Researchers Digital Marketers & Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Get hired in the heart of retail and logistics. The Buying: 8-in-1 Premium Online Courses Bundle prepares you for in-demand roles in retail, procurement, logistics, and supply chain operations. 🧾🛒 🧾 Description Includes training in retail management, procurement, merchandising, transportation, data entry, and Excel—tailored for careers in buying departments, wholesale, inventory control, and supply coordination. 🛒 Career destinations: Buyer Assistant Merchandise Coordinator Retail Supervisor Procurement Clerk Logistics Scheduler 📦 Stock your career skills before the shelves are empty! ⭐ Compete High has 4.8 on 'Reviews.io' and 4.3 on Trustpilot ❓ FAQ Q: Can this help me get into fashion or retail buying? A: Yes—it’s ideal for those aiming to work in retail chains or supplier management. Q: Is Excel really that important in buying? A: It’s essential! Inventory and supplier data depend on Excel skills.
Learn core skills in retail buying, logistics, problem-solving, and procurement telephone etiquette with this online training bundle. Procurement doesn’t just mean buying—it means buying smart. This mini bundle tackles key elements of purchasing and procurement roles, combining retail management, quantity surveying, logistics, and telephone etiquette with a sprinkle of calm problem-solving. Whether you’re dealing with supplier negotiations or navigating delivery timetables, this bundle keeps your purchasing game sharp. From the first call to final delivery, these five courses help build a stronger understanding of how retail buying operates behind the scenes. Everything here is structured for digital learning and built around real office workflows (no awkward icebreakers or whiteboards involved). It’s ideal for anyone dealing with orders, vendors, or budgets—and who occasionally wonders if procurement is just polite arguing in spreadsheets. (It’s not. It’s better.) Learning Outcomes: Understand procurement roles in modern retail and supply chains. Manage stock levels using structured retail management strategies. Communicate professionally with suppliers and internal stakeholders. Improve logistical coordination for delivery and stock control. Apply structured thinking to everyday buying-related problems. Analyse cost considerations using quantity survey methods. Who Is This Course For: Retail professionals working on stock and supply processes. Junior buyers handling orders or stock delivery issues. Procurement assistants needing broader commercial awareness. Staff overseeing supplier communication or follow-up. Team members handling logistics or fulfilment queries. Entry-level survey assistants supporting cost calculations. Call handlers supporting procurement and buying teams. Those seeking digital skills in buying and purchasing roles. Career Path (UK Average Salaries): Purchasing Assistant – £25,000 per year Procurement Officer – £33,000 per year Retail Buyer – £33,000 per year Logistics Administrator – £26,500 per year Quantity Survey Assistant – £29,000 per year Procurement Coordinator – £31,000 per year
Confirming a sale takes both nature-or common sense, and nurture-good technique. You will learn how to look for verbal and visual buying signals throughout. We will show you how getting to yes requires stacking building blocks of smaller yeses and how to always advance the sale to the next realistic step. Learning Objectives Explain the ABC's of getting to yes, Identify buying signals, Implement steps for getting to yes, Build a pyramid of yeses that lead to a confirmation Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Implement the very effective color-code system to work your leads, ranging from red 'A' leads to blue 'D' leads. We will show you how to use marketing mutilation to personalize your correspondence. Discover how you can stay top-of-mind developing long-term leads. Learning Objectives Strategically organize leads into different classifications to convert them into a sale, Manage and work leads by degrees of buying readiness using a color-code system, Advance prospect buying readiness from uninterested to a confirmed buyer Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies. Upon completion, participants will master: Importance and factors influencing consumer behavior, its types, and group influences. Varied forms of reference groups shaping consumer decisions. Nature and types of consumer involvement in buying behavior. Insights into consumer buying behavior dynamics. Understanding diffusion of innovation and the innovation adoption curve. Impact of technology on consumer behavior and decision-making for new products. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Factors Influencing Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Factors Influencing Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, The concept of consumer buying behaviour. Consumer buying decision making process. Stages of consumer decision making. Factors influencing decision making. The influence of heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Insights Analyst Market Researcher Consumer Behaviour Specialist Marketing Strategist Consumer Behaviour Consultant Behavioural Economist Product Manager Advertising Executive Customer Experience Manager Brand Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
LOOKING FOR: ADULT FICTION, NON-FICTION Publisher / editor Scott Pack is now in his third decade working in the world of books. During that time he has been Head of Buying for Waterstones, worked for publishers big and small - including a lengthy spell at HarperCollins - and taught numerous workshops and classes on all aspects of writing. These days he splits his time between writing his own books, editing other people's, teaching the editors of tomorrow as part of the Oxford Brookes University MA in Publishing, and he is one of the question setters for BBC's Mastermind. His latest book, Tips From A Publisher, is out now. As a publisher, Scott has published across most genres in fiction and a wide range of non-fiction and is happy to read any style of writing. He will assess your sample and provide feedback on any issues he identifies, the manuscript's commercial potential and what steps he would advise before you submit to agents or publishers. Scott is very direct with his feedback, so expect robust, but always constructive, comments! Scott would like you to submit your fiction as a covering letter, 1-2 page synopsis and the first 5,000 words of your manuscript in a single word document. For non-fiction, he would like to see:- 1-page synopsis – to give an overview of what the book will offer the reader and how it's different from other books out there on this topic A detailed proposed contents list, including proposed sub-section headings as well as chapter headings – to give a sense of the overall reader journey 1000-1500 words of intro text - to showcase context, tone etc 1000-1500 words from later in the book - to showcase the progression of the book (In addition to the paid sessions, Scott is kindly offering one free session for low income/underrepresented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26th August 2025
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