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Digital marketing is not just a "secure" professional route in today's economy, but it is also a flourishing employment market! Digital marketing is a terrific option because the need for it is growing every day in the UK. Companies used to promote on television, radio, and in newspapers, but now they are more focused on advertising on digital media. This course will get you up and running quickly in gaining the fundamental skills and training needed to establish your career as a digital marketer. Digital Skills: Digital Marketing is the best digital marketing course for people who want to learn how to leverage social media and popular online apps to increase product and service recognition. You'll be led through real-world instances and methods, as well as learning activities designed to help you create extremely successful commercials. After completing this course, you will be able to develop and execute first-rate marketing campaigns utilising email, SEO, and a variety of other tactics. This knowledge will be important for your CV when applying for senior positions in this industry. After this course, you will be able to: Learn the fundamentals of SEO Improve your understanding of Google AdWords and Google Analytics Learn efficient Facebook marketing strategies Learn about lead-creation tactics Discover the fundamentals of email marketing Learn about the Content Management System (CMS) Develop your knowledge of strategic marketing, sales growth, and other areas Discover the ideal step-by-step LinkedIn marketing strategy Learn how to create Instagram leads Discover how they increased their internet sales Learn how much money to put into internet marketing Discover how to boost their conversion rate and convert website visitors into paying clients Learn how Google, Facebook, Amazon, and other online "monsters" employ internet marketing methods Discover how to use a list-building method Why Prefer this Digital Skills: Digital Marketing Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Digital Skills: Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the course: Module 01: Introduction This module covers the following topics: Welcome Module 02: General Tips & Tricks Series This module covers the following topics: How to register your company How to see Email Sender's Company and Logo in Your Gmail How to Generate a sitemap of a website How to protect a website from Spam on WordPress Quick way to identify whether the website is Mobile optimized How to identify registration data of website How to identify duplicate content from the web How to create google alerts How to find the age of the domain How to check if the website server is down How to create text notes that will self destruct after being read How to send google search information to your friends How to find webhost of any website Discover new sites that are similar to what you like alredy How to easily highlight the important parts of a web page How to share you email online without worrying about spam How to get compute level answers without searching The easiest way to setup email reminders How to find the original URL tht's hiding behind a short URL How to corrupt a file you shared online How to create a throwaway email How to check if your email account has been compromised Module 03: SEO (Search Engine Optimisation) This module covers the following topics: How to register website on Google search console How to Optimize your website homepage How to add a sitemap on google search How to shortlist targeted keyword list in google keyword planner How to set international targeting on google search How to remove a URL from google search engine How to identify competitors keyword How to leverage top sites to get on google search results Discover powerful data analytics to mesure SEO performance How to do keyword research How to write perfect title tags for search engines How to optimise heading tags, external and internal links What are backlinks & how to get them How to write a perfect Meta description How to enhance speed & performance of your website Module 04: YouTube This module covers the following topics: Youtube account setup Account optimization How to create & setup Youtube channel banner Youtube channel tags, thumbnails & custom thumbnails Analyse Youtube keyword research Youtube SEO techniques What are Youtube cards & how does it work How to optimise comments & reply them in bulk How to grow your channel with competitor Analysis How to manage multiple YouTube accounts A simple yet powerful trick to increase your subscribers list Youtube Paid Advertising How to monetise your YouTube channel Module 05: Google AdWords This module covers the following topics: What are Google Ads & how does it work Account setup Competitors analysis Campaign types & how to select the right campaign Bids & Budgets How to target the right audience Google Ads advance campaign settings Choosing the right keywords How to write ads that gets more clicks Module 06: Google Analytics This module covers the following topics: How to install tracking code on your website How to add filters & remove internal traffic How to track paid campaigns How to look and analyse different segment data How to configure goals in google analysics How to link google Adwords account How to manage multiple analytics accounts How to remove spam traffic Module 07: Email Marketing This module covers the following topics: Email marketing tools set up ( Mailchimp and Gestresponse) How to install signup or popup forms on the website How to collect email address without a wbsite How to create a 'Hook' to your signup forms Discover the psychology behind acquiring more leads Email marketing automation process Email analytics Module 08: Linkedln This module covers the following topics: How to increase your connections in no time Secret of LinkedIn InMails Discover the best ways to use Linkedin Groups How to setup a company page on Linkedin How to increase traffic to your website using Linkedin blog Module 09: Twitter This module covers the following topics: Twitter Account setup Knowing Twitter features Following twitter accounts Twitter profile optimisation How to get Twitter followers Posting first 5 tweets for engagement Leveraging Hashtags to increase your tweets visibility What are twitter polls & how do you use them A powerful trick to acquire customers on twitter How to get followers retweet your post How to embed a twitter button to your website or post Twitter analytics Module 10: Facebook This module covers the following topics: Set your Facebook page Facebook Icon, cover image & description How to get your first page likes Discover how to increase your page likes How to manage multiple Facebook page Facebook comments Leveraging Facebook groups Facebook Autoposting Run a competition Facebook Ads How to get best out of Facebook Facebook pixel & Re-marketing Module 11: Instagram This module covers the following topics: How to setup a Instagram business profile Set up Instagram bio & profile image Leveraging Instagram accounts A simple way to create free content on Instagram Secret of hashtags on Instagram Reposting Instagram App How to get genuine Instagram followers Discover how to grow your business through Instagram stories How to get your posts reposted on Instgram by influncers Module 12: Mobile App This module covers the following topics: A quick way to do App store marketing research How to discover the estimate size of your market Discover the best ways to promote your app App installs via Facebook Ads App installs via Google Ads How to make money from your app How to optimise your App store listing ? Discover growth hacking techniques for App downloads Techniques to get to the top of App store ranking CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Digital Skills: Digital Marketing course is suitable for: Individuals who are seeking to acquire digital marketing skills and knowledge Professionals who want to improve their digital marketing skills Business owners who want to learn how to market their business online Individuals who are interested in pursuing a career in digital marketing Professionals who are looking to improve their digital marketing skills for career advancement or to increase their employability Entrepreneurs and small business owners who want to learn how to promote their products or services online effectively Marketing or business students looking to expand their skill set and stay up-to-date with the latest digital marketing trends and tools Non-marketing professionals who want to learn digital marketing skills to improve their job prospects or add value to their current role Requirements The program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Digital Skills: Digital Marketing course allows you to study at your speed and grow a quality skillset. Career path Marketing Executive (£20,000 to £50,000) Advertisers (£20,000 to £80,000) Market Researcher (£17,000 to £24,000) Advertising Media Buyer (£21,000 to £36,000) Brand Manager (£27,000 to £65,000) Advertising Media Planner (£18,000 to £50,000) Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.

24 Hours Left! Don't Let this Deal Slip Away - Enrol in the Sales and Marketing - QLS Endorsed Course Now! Do you understand what your consumers want? Is it essential to attempt another Sales and Marketing strategy for your brand? The answers to all these questions lie in this Sales and Marketing course. In the UK, the sales and marketing industry is a driving force, contributing over £240 billion to the economy annually. Do you want to gain expertise in strategic planning, market research, branding, and customer engagement? The Diploma in Sales and Marketing will provide you with a comprehensive understanding of the sales and marketing process, from market research and strategic planning to developing effective marketing campaigns and closing deals. You'll learn about consumer and business buying behavior, product and brand strategy, pricing tactics, and the various channels used to reach your target audience. The course also covers essential communication skills for both advertising and sales, as well as the latest trends in digital marketing. Courses Are Included In this Diploma in Sales and Marketing (Online) Training: Course 01: Diploma in Sales and Marketing (Online) Course 02: Strategic Planning and Analysis Course 03: Digital Marketing - Growth Hacking Techniques Course 04: Telemarketing & Sales Training Course 05: Diploma in Business Analysis This Diploma in Sales and Marketing at QLS Level 7 course is endorsed by The Quality Licence Scheme and accredited by CPD QS (with 200 CPD points) to make your skill development & career progression more accessible than ever! Learning Outcomes of Sales and Marketing Apply effective sales techniques to achieve targets. Develop a marketing plan to reach target audiences. Implement strategies to build and manage customer relationships. Analyse market research data to inform marketing decisions. Evaluate and select appropriate marketing channels. Develop and deliver persuasive sales presentations. Invest in your professional growth and embark on a rewarding career path that blends creativity, strategic thinking, and a deep understanding of customer needs. Sign up today and take the first step towards achieving your career goals! Why Choose Our Sales and Marketing Course: Get instant access to this Sales and Marketing course. Learn Sales and Marketing from anywhere in the world Our Sales and Marketing is affordable and simple to understand Sales and Marketing course is entirely online, with interactive lessons with voiceover audio Lifetime access to the Sales and Marketing course materials Sales and Marketing comes with 24/7 tutor support The profitability or failure of a business is determined by the functionality of the Sales and Marketing department. Sales and marketing is the process used to develop and sustain demand, relevance, brand, competitiveness, and other factors of sales and marketing. Without sales and marketing, your brand would be prone to failure due to a lack of sales and revenue. This Sales and marketing training entails a deep dive into consumer perceptions, buyer personas, communication, analytics, and so much more. Assessment Process of Sales and Marketing Assignment and MCQ-Based 60% Marks to pass Instant Assessment Certificates Offered in Sales and Marketing QLS-endorsed certificate CPD-Approved Certificate CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01: Basics 28:51 1: Basics of Marketing 28:51 Module 02: The Process 35:56 2: The Marketing Process 35:56 Module 03: Strategic Planning 50:32 3: Strategic Marketing 50:32 Module 04: Market Environment 21:19 4: Marketing Environment 21:19 Module 05: Market Segmentations 39:53 5: Market Segmentations 39:53 Module 06: Consumer Buying Behaviour 57:33 6: Consumer Buying Behaviour 57:33 Module 07: Business Markets and Buying Behaviour 37:41 7: Business Markets and Buying Behaviour 37:41 Module 08: Market Research 38:52 8: Marketing Research 38:52 Module 09: Product Strategy 43:22 9: Product Strategy 43:22 Module 10: Branding Strategy 31:59 10: Branding Strategy 31:59 Module 11: Product Life Cycle 23:50 11: Product Life Cycle 23:50 Module 12: Pricing Strategy 1:00:21 12: Pricing Strategy 1:00:21 Module 13: Channels 53:31 13: Marketing Channels 53:31 Module 14: Integrated Communications 47:57 14: Integrated Marketing Communications 47:57 Module 15: Advertising and Sales Promotion 48:08 15: Advertising and Sales Promotion 48:08 Module 16: Personal Selling and Public Relations 1:00:48 16: Personal Selling and Public Relations 1:00:48 Module 17: Direct and Digital Marketing 47:07 17: Direct and Digital Marketing 47:07 Assessment (Optional) 02:00 18: Assignment On - Advanced Diploma in Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 19: Order Your CPD Certificate 01:00 20: Order Your QLS Endorsed Certificate 01:00 Course Completion 01:00 21: Course Completion 01:00 Free Course No 01: Strategic Planning and Analysis 1:55:03 22: Module 01: An Introduction to Strategic Planning 08:25 23: Module 02: Development of a Strategic Plan 15:12 24: Module 03: Strategic Planning for Marketing 08:01 25: Module 04: Strategic and Marketing Analysis 09:25 26: Module 05: Internal Analysis 15:54 27: Module 06: External Analysis 15:03 28: Module 07: Market Segmentation, Targeting and Positioning 11:55 29: Module 08: Approaches to Customer Analysis 15:09 30: Module 09: Approaches to Competitor Analysis 15:59 Free Course No 02: Digital Marketing - Growth Hacking Techniques 2:53:20 31: Module 01: Fundamentals of Digital Marketing 18:15 32: Module 02: Growth Hacking 12:36 33: Module 03: Customer Journey 12:57 34: Module 04: Content Marketing 13:20 35: Module 05: SEO (Search Engine Optimisation) 15:47 36: Module 06: E-Mail Marketing 19:02 37: Module 07: Facebook Marketing 17:56 38: Module 08: Instagram Marketing 20:22 39: Module 09: Twitter Marketing 13:43 40: Module 10: Youtube Marketing 15:27 41: Module 11: Mobile Marketing 13:55 Free Course No 03: Telemarketing & Sales Training 1:47:40 42: Module 01: Introduction to Tele Sales Executive Training 06:42 43: Module 02: All About Telemarketing 04:40 44: Module 03: Elevate Sales on Telephone 06:46 45: Module 04: Prospective Telephone-Sales Expert 06:21 46: Module 05: The Right Words and Phrases to Use on a Sales Call 05:36 47: Module 06: Preparing the Call 06:32 48: Module 07: Opening the Call 07:54 49: Module 08: Structuring the Call 06:20 50: Module 09: Verbal Communication Skills 12:11 51: Module 10: Dealing with Objections 12:11 52: Module 11: Closing the Sale/ Gaining Commitment 09:16 53: Module 12: Dealing with Rejection 06:58 54: Module 13: Close a Sale Call 06:43 55: Module 14: Increasing your Earnings by Expanding Sales 09:30 Free Courses No 04: Diploma in Business Analysis 3:08:23 56: Module 01: Introduction to Business Analysis 11:20 57: Module 02: Business Processes 26:35 58: Module 03: Business Analysis Planning and Monitoring 17:11 59: Module 04: Strategic Analysis and Product Scope 19:17 60: Module 05: Solution Evaluation 16:49 61: Module 06: Investigation Techniques 27:05 62: Module 07: Ratio Analysis 16:18 63: Module 08: Stakeholder Analysis and Management 15:10 64: Module 09: Process Improvement with Gap Analysis 12:55 65: Module 10: Documenting and Managing Requirements 16:07 66: Module 11: Career Prospect as a Business Analyst in the UK 09:36 Who is this course for? Anyone interested in learning more about the topic is advised to take this course. This course is ideal for: Career changers Business owners Marketing professionals Sales representatives After completing this course, anyone can later enrol in these courses: NCFE Level 3 Diploma in Skills for Business: Sales and Marketing Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Level 4 Diploma in Sales and Marketing Management (RQF) Level 2 Award in Underage Sales Prevention (RQF) Level 5 Certificate in Sales (RQF) Requirements There are no requirements for enroling in this Sales and Marketing course. Career path Take this Sales and Marketing training to broaden your career opportunities. Sales Manager Marketing Manager Account Executive Business Development Entrepreneur Certificates Certificate Accredited by CPDQS Digital certificate - Included Free for the title course only. Advanced Diploma in Marketing at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion Endorsed Certificate of Achievement from the Quality Licence Scheme After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)

Master the essential skills behind successful buying, negotiating, and inventory control with this 20-in-1 Purchasing and Procurement bundle. Tailored for those looking to break into supply chain, operations, retail, or financial management roles — this bundle delivers real job power. Don’t just meet employer expectations — exceed them with this all-in-one professional toolkit. 💼 Description Procurement teams aren’t just buying — they’re strategising, managing risk, controlling budgets, and optimising performance. This bundle reflects exactly what employers are seeking in today’s dynamic supply chain and operations landscape. Whether you’re targeting roles in logistics, retail buying, purchasing support, or supplier coordination, this bundle proves you’ve got the cross-functional skills needed to thrive. From cost analysis to compliance, team leading to vendor negotiation, it's designed to make your profile job-ready — fast. Get 20 essential skills in one place. Enrol today, and position yourself for procurement jobs that won’t wait. ❓ FAQ Q: What kind of jobs does this support? A: Procurement assistant, buyer, supply chain coordinator, retail analyst, and operations officer. Q: Is this suitable for those new to purchasing? A: Yes — it’s beginner-friendly and perfect for those transitioning into procurement roles. Q: Do I need experience in finance or logistics? A: No — the bundle supports learning regardless of your background. Q: Will I receive individual certificates? A: Yes — each course includes a downloadable certificate of completion. Q: What industries value these skills? A: Retail, logistics, e-commerce, warehousing, manufacturing, and financial services. Q: Is there a deadline to join? A: Yes — access to all 20 courses at this price is time-limited.

Register on the The Ultimate SEO Link Building Mega Course today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The The Ultimate SEO Link Building Mega Course course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The The Ultimate SEO Link Building Mega Course course Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the The Ultimate SEO Link Building Mega Course course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01: Basics SEO Introduction 00:01:00 What Are Backlinks 00:04:00 Less More 00:05:00 Structural Overview 00:05:00 Content & Quality 00:03:00 Quality via Relevance 00:04:00 Anchor Diversity 00:07:00 Vicinity 00:07:00 SEO Beyond Link Building 00:03:00 Module 02: Types of Link You Can Build The 20 Types of Backlinks 00:11:00 Article Links 00:04:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 Manually Hyperlinking Anchor Text 00:02:00 Spintax & Link Tiers 00:05:00 Blog Commenting Links 00:06:00 Directory Links 00:07:00 Document Sharing Links 00:09:00 Exploit Links 00:05:00 Forum Links 00:06:00 Guest Book Links 00:04:00 Article Guest Posts 00:03:00 Image Comment Links 00:04:00 Indexer Links 00:04:00 Micro Blogging Links 00:04:00 Pingback Links 00:03:00 Referrer Links 00:05:00 RSS Feed Links 00:05:00 Social Bookmark Links 00:06:00 Social Network Links 00:06:00 Trackback Links 00:01:00 URL Shortener Links 00:05:00 Video Links 00:12:00 Web 2.0 Links 00:05:00 Wiki Links 00:05:00 Module 03: Keyword Research Difference between Short and Long Tail Keywords 00:06:00 Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 Free Keyword Search Volume Tool 00:01:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Long Tail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 How to Deliver Keyword Research as a Freelancer 00:10:00 Module 04: On Page SEO Optimization Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 WordPress Yoast SEO Optimization Setup 00:03:00 Fastest Cache Settings (Exampled in WordPress) 00:05:00 Yoast Real-Time Analysis for Any Site 00:02:00 All in One SEO Plugin 00:03:00 WordPress Cache Speed Test 00:01:00 Real-Time Ranking Case Study 00:08:00 Module 05: Local SEO Local SEO vs Other SEOs 00:08:00 The 4 Pillars of Google Maps Ranking 00:05:00 Sign In to Google+ 00:01:00 Keyword Planner & Sorting Breakdown 00:15:00 Google My Business Registration & Optimization 00:12:00 Descriptions Have Been Phased Out Currently 00:01:00 Google Review Management & Marketing 00:19:00 Google Review Management & Marketing 00:19:00 Additional Business Sites for Reviews 00:12:00 Google My Business 00:06:00 Citation SEO 00:09:00 What Are Citations 00:08:00 An Example Citation Setup 00:03:00 WhiteSpark for Citation Analysis 00:03:00 Outsource Local Citations 00:05:00 The Difference in Citation Websites 00:05:00 Module 06: Image SEO Traditional SEO vs Image SEO 00:05:00 What is EXIF Data and How to Remove It 00:08:00 Image File Size Optimization 00:11:00 JPG vs PNG 00:02:00 GIF Images 00:02:00 Captions for Conversion Optimization 00:06:00 Name and ALT SEO 00:05:00 Create a Sitemap for Images 00:04:00 The Goal of Image SEO 00:04:00 Google Image Off-Page SEO 00:07:00 Module 07: Edu and GOV Link Building Strategy What are EDU Links? 00:06:00 Google Aggregate Ranking Algorithm 00:11:00 Posting Comments on EDU & GOV Blogs 00:10:00 Creating Profiles at EDU & GOV Websites 00:05:00 Scholarship Backlinks from EDU & GOV Websites 00:07:00 Resources for EDU & GOV Websites 00:04:00 Resources II 00:01:00 Student Groups 00:06:00 Module 08: Video SEO (Google) 2 Types of Video SEO 00:08:00 When to Host on YouTube and Why 00:07:00 Self Hosting Video Solution 00:05:00 Video SEO for Google 00:07:00 Keyword Planner for Organic & Video Rankings 00:02:00 Self Hosting means Self Promoting 00:03:00 Module 09: Video SEO (YouTube) YouTube Black vs White 00:05:00 YouTube Auto Suggest for Keyword Research 00:08:00 YouTube Analytics 00:03:00 YouTube Video SEO Optimizations 00:05:00 Find YouTube Tags 00:04:00 VidIQ Extension 00:07:00 Video Sitemap SEO 00:07:00 YouTube Video Layout Blueprint 00:11:00 YouTube Comments 00:02:00 The Secret of Subscribers in SEO 00:03:00 Create a Playlist for Hard SEO Terms 00:05:00 Tubular and Other Tool Comparisons 00:04:00 YTCockpit for Keyword Research & Tracking 00:03:00 YouTube AdSense & Other Monetizations 00:10:00 Module 10: Expired Domain Link Building How to Write the 30X Redirects 00:06:00 Types of 30X Redirects 00:03:00 How to Write the 30X Redirects 00:06:00 Redirection of SEO Timeline 00:02:00 Why You Can Lose Redirect SEO Link Juice 00:05:00 How Long Should I Keep These Redirects 00:02:00 Redirects with Google Penalties 00:04:00 Your First Redirect is Called Canonicalization 00:03:00 Why Secure Your Site 00:02:00 How Much SEO Juice is Passed in Google 00:04:00 How Much SEO Juice is Passed in Google II 00:02:00 3 Methods to Use Expired Domains 00:09:00 DomCop Overview 00:16:00 FreshDrop Overview 00:17:00 Module 11: Software Overview Link Building Tiers 00:08:00 Tier 1 Links & Software Suggestion 00:04:00 Tier 2 Links & Software Suggestion 00:06:00 Tier 3 Links & Software Suggestion 00:09:00 Module 12: Screaming Frog SEO Software Walkthrough Starting Your SEO Audit 00:48:00 SEO Audit Software Walkthrough 01:02:00

Master retail buying essentials with courses in logistics, communication, time management, and quantity survey. Buying for retail isn’t just picking things off shelves—it’s forecasting, timing, negotiating, and knowing when to say “no” with confidence. This mini bundle lines up the essentials: retail management, quantity survey, communication skills, logistics, and time management. No jargon, no fluff, just the bits that matter. Whether you're chasing supplier quotes or streamlining deliveries, this course combination gives you a rounded view of how retail buying decisions are made and managed. Behind every smart shelf sits someone who can forecast, organise, and follow up—this bundle helps you be that person, minus the clipboard. Learning Outcomes: Understand purchasing roles within the retail industry framework. Analyse quantity and cost efficiency in retail projects. Improve communication with suppliers and internal teams. Manage retail timelines and deadlines with efficiency. Coordinate delivery and stock through logistics principles. Use structured methods for retail purchase decisions. Who Is This Course For: Junior buyers in retail companies or supply teams. Procurement assistants working on inventory systems. Store staff with supplier-facing responsibilities. Retail administrators managing product deliveries. Logistics staff supporting retail operations. Coordinators in product supply and ordering roles. Quantity assistants working in retail planning. Professionals needing time-managed buying processes. Career Path (UK Average Salaries): Retail Buyer – £33,000 per year Assistant Merchandiser – £27,000 per year Procurement Coordinator – £30,000 per year Logistics Officer – £28,500 per year Retail Administrator – £23,000 per year Quantity Survey Assistant – £29,000 per year

The Farming & Horticulture Mini Bundle is designed for those looking to understand how seeds, sustainability, and spreadsheets all come together. With topics spanning from horticulture and gardening to procurement and greenhouse strategy, this bundle provides a balanced view of growing—and getting—what’s needed in agricultural settings. Whether you’re a green-fingered hobbyist, someone supporting procurement in land-based industries, or just curious about how nature and management meet, this set of online courses offers a fresh take. It’s all available online, so the only thing you’ll be digging into is the course content. 🔹 Learning Outcomes: Understand how procurement supports agriculture and horticultural projects Explore basic gardening knowledge for effective outdoor maintenance Learn key plant science and care principles in horticulture Study greenhouse management for plant production and care Identify purchasing strategies relevant to land-based operations Examine environmental roles in agricultural and horticultural planning 🔹 Who is this Course For: Gardeners looking to understand planning and environmental concepts Procurement staff working in land, environment, or farming sectors Anyone curious about horticulture and growing systems Newcomers to agricultural supply and resource management Entry-level professionals in landscape and environmental services People seeking knowledge of greenhouse and gardening practices Support staff in garden centres or plant-based organisations Students exploring agriculture through accessible online learning 🔹 Career Path: Procurement Assistant (Agriculture) – £24,000–£32,000 per year Horticulture Assistant – £20,000–£26,000 per year Greenhouse Grower Supervisor – £27,000–£35,000 per year Gardening Coordinator – £22,000–£28,000 per year Agricultural Buyer – £30,000–£45,000 per year Environment Officer (Land Use Focus) – £28,000–£40,000 per year

Learn core skills in retail buying, logistics, problem-solving, and procurement telephone etiquette with this online training bundle. Procurement doesn’t just mean buying—it means buying smart. This mini bundle tackles key elements of purchasing and procurement roles, combining retail management, quantity surveying, logistics, and telephone etiquette with a sprinkle of calm problem-solving. Whether you’re dealing with supplier negotiations or navigating delivery timetables, this bundle keeps your purchasing game sharp. From the first call to final delivery, these five courses help build a stronger understanding of how retail buying operates behind the scenes. Everything here is structured for digital learning and built around real office workflows (no awkward icebreakers or whiteboards involved). It’s ideal for anyone dealing with orders, vendors, or budgets—and who occasionally wonders if procurement is just polite arguing in spreadsheets. (It’s not. It’s better.) Learning Outcomes: Understand procurement roles in modern retail and supply chains. Manage stock levels using structured retail management strategies. Communicate professionally with suppliers and internal stakeholders. Improve logistical coordination for delivery and stock control. Apply structured thinking to everyday buying-related problems. Analyse cost considerations using quantity survey methods. Who Is This Course For: Retail professionals working on stock and supply processes. Junior buyers handling orders or stock delivery issues. Procurement assistants needing broader commercial awareness. Staff overseeing supplier communication or follow-up. Team members handling logistics or fulfilment queries. Entry-level survey assistants supporting cost calculations. Call handlers supporting procurement and buying teams. Those seeking digital skills in buying and purchasing roles. Career Path (UK Average Salaries): Purchasing Assistant – £25,000 per year Procurement Officer – £33,000 per year Retail Buyer – £33,000 per year Logistics Administrator – £26,500 per year Quantity Survey Assistant – £29,000 per year Procurement Coordinator – £31,000 per year

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Unlock the power of SEO with our SEO Masterclass: Keyword Research Course. This course shows you how to find the right keywords to boost your website traffic and attract more clients. You’ll learn to use free tools and trusted methods to spot both short and longtail keywords. From understanding local searches to using keyword planners and delivering research as a freelancer, this course covers it all in a simple and practical way. Perfect for beginners or anyone looking to refresh their SEO skills, this course gives you real value without any fluff. Learning Outcomes Understand the key difference between short and longtail keywords Discover how local keywords help local businesses grow Learn what buyer intent keywords are and how to spot them Explore how Google’s auto-suggest helps with keyword ideas Use Google Keyword Planner to find the best keywords Learn how to sort keywords by value and intent Who is this for? This course is ideal for beginners, small business owners, content writers, bloggers, marketing students, or anyone who wants to learn how to boost their online presence using smart keyword research. If you're starting your SEO journey or want to sharpen your skills to get freelance work, this course is made for you. Career path After completing this course, you can explore roles in SEO, content writing, and digital marketing. You’ll have the skills to work as a freelancer or join marketing teams, helping businesses grow online. Prerequisites You don’t need any past experience to join. A basic understanding of how the internet works and a willingness to learn is enough. Anyone with access to a computer and the internet can take this course. Certification Upon completion of the course and passing the final assessment, you can obtain a PDF certificate for £9.99. Hard copy certificates are available for an additional £15.99. Disclaimer: This is an online course with pre-recorded sessions. Course access will be granted within 24 hours of enrollment. (Learn more about this online course)