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Overview This comprehensive course on Business Plan for Entrepreneurs will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Plan for Entrepreneurs comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Plan for Entrepreneurs. It is available to all students, of all academic backgrounds. Requirements Our Business Plan for Entrepreneurs is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 9 sections • 39 lectures • 02:29:00 total length •Business Plan for Entrepreneurs Achieve Your Short & Long Term Goals preview: 00:04:00 •Things to Consider Before Starting a Business Plan: 00:04:00 •Lesson 01 Identify Your Skills: 00:04:00 •Lesson 02 Audit the Market Demand of Your Idem: 00:04:00 •Lesson 03 Check for Availability of Resources: 00:04:00 •Lesson 04 Work on a Financial Plan: 00:03:00 •Lesson 05 Be Ready to Face Failure: 00:03:00 •The Elements of a Business Plan: 00:03:00 •Lesson 01 Mission Statement (Company Overview): 00:04:00 •Lesson 02 Marketplace Opportunity: 00:05:00 •Lesson 03 Product/Service Information: 00:04:00 •Lesson 04 Sales/Market Plan: 00:04:00 •Lesson 05 Financials: 00:04:00 •Who Are You Writing the Business Plan For: 00:04:00 •Lesson 01 You Want to Start a Business: 00:03:00 •Lesson 02 You Own an Established Firm and are Seeking Help: 00:04:00 •Lesson 03 You Need to Determine Your Objectives: 00:04:00 •Lesson 04 You're Trying to Predict the Future: 00:04:00 •Lesson 05 You Want to Use it to Raise Money: 00:03:00 •The Purpose of a Business Plan: 00:03:00 •Lesson 01 Provide a Road Map: 00:04:00 •Lesson 02 Understand What to Focus On: 00:04:00 •Lesson 03 Raise finance: 00:04:00 •Lesson 04 Manage your Business Effectively: 00:04:00 •Lesson 05 Enlightening Executive Talent: 00:04:00 •How a Business Plan Can Help with Long Term Success: 00:04:00 •Lesson 01 A Business Plan Is Simply a Must-Have for Some Businesses: 00:05:00 •Lesson 02 A Business Plan Helps You Make Decisions: 00:03:00 •Lesson 03 A Business Plan Can Be a Reality Check: 00:05:00 •Lesson 04 A Business Plan Can Give You New Ideas: 00:05:00 •Lesson 05 A Business Plan Creates an Action Plan: 00:03:00 •Reasons You Need a Business Plan: 00:04:00 •Lesson 01 Gain a Deep Understanding of Your Market: 00:03:00 •Lesson 02 Hold Yourself Accountable: 00:04:00 •Lesson 03 Know Your Message: 00:05:00 •Lesson 04 Confirm the Math: 00:06:00 •Lesson 05 Iron Out Possible Kinks: 00:04:00 •Review: 00:03:00 •Assignment - Business Plan for Entrepreneurs: 00:00:00

Overview This comprehensive course on Business Branding will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Branding comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Branding. It is available to all students, of all academic backgrounds. Requirements Our Business Branding is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 13 lectures • 01:50:00 total length •Business Course Promo Video: 00:03:00 •Chapter1: 00:07:00 •Chapter2: 00:12:00 •Chapter3: 00:11:00 •Chapter4: 00:09:00 •Chapter5: 00:08:00 •Chapter6: 00:07:00 •Chapter7: 00:17:00 •Chapter8: 00:25:00 •Chapter9: 00:07:00 •Chapter10: 00:03:00 •Chapter11: 00:01:00 •Resources - Business Branding For Small Businesses: 00:00:00

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Overview This comprehensive course on Facebook Marketing Strategy for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Facebook Marketing Strategy for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Facebook Marketing Strategy for Business. It is available to all students, of all academic backgrounds. Requirements Our Facebook Marketing Strategy for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 2 sections • 22 lectures • 01:29:00 total length •Introduction Video: 00:03:00 •What is Facebook Marketing all about: 00:05:00 •Creating A Facebook Page To Promote Your Business: 00:04:00 •Creating Optimized Facebook Marketing Posts: 00:04:00 •Promoting A Facebook Marketing Post: 00:03:00 •Creating A Targeted Facebook Group: 00:04:00 •Creating A Facebook Content Marketing Calendar And Scheduling Posts: 00:04:00 •Using Facebook Live To Boost Engagement And Product Awareness: 00:03:00 •Collecting Leads With A Facebook Giveaway campaign: 00:03:00 •Integrating A Lead Capture Campaign On Your Facebook Page: 00:03:00 •Creating A Facebook Web Traffic Ad: 00:06:00 •Creating A Facebook Remarketing Campaign: 00:05:00 •The Perfect Facebook Marketing Plan: 00:05:00 •Latest Facebook Marketing Strategies For Local Businesses: 00:04:00 •Crazy Ways To Make Traffic To Your Facebook Pages Explode: 00:04:00 •Latest Facebook Contest Ideas To Try: 00:05:00 •Latest Facebook Marketing Trends To Keep An Eye On: 00:05:00 •Latest Facebook Marketing Do's And Don'ts: 00:05:00 •Latest Facebook Marketing Premium Tools And Services To Consider: 00:05:00 •Latest Facebook Marketing Successs Stories: 00:05:00 •Latest Facebook Marketing Frequently Asked Questions: 00:04:00 •Assignment - Facebook Marketing Strategy for Business: 00:00:00

Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00

Overview This comprehensive course on TikTok Marketing for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This TikTok Marketing for Business comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? At the end of the course there will be an online written test, which you can take either during or after the course. After successfully completing the test you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this TikTok Marketing for Business. It is available to all students, of all academic backgrounds. Requirements Our TikTok Marketing for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 8 sections • 25 lectures • 00:59:00 total length •Unit 1: Introduction to the TikTok Platform & Ecosystem: 00:02:00 •Unit 2: Optimal Account Setup: 00:02:00 •Unit 3: How to Find Your Niche Market in the TikTok Demographics: 00:04:00 •Unit 1: How the Algorithm Works: 00:04:00 •Unit 2: How to Get a 'Creator' Account: 00:02:00 •Unit 3: What Analytics to Pay Attention to: 00:02:00 •Unit 1: The 'Livestream' Feature: 00:02:00 •Unit 2: The 'For You' Page: 00:02:00 •Unit 3: The 'Discover' Page: 00:02:00 •Unit 4: Analytics: 00:02:00 •Unit 1: Make Money on Live Feature: 00:03:00 •Unit 2: Best Products to Sell on the Platform, & How to Sell Them: 00:02:00 •Unit 3: Requesting Link in Bio Feature: 00:02:00 •Unit 4: How to Get Brand Deals: 00:06:00 •Unit 5: Licensing Your Content: 00:02:00 •Unit 6: Sell Your Products & Services: 00:02:00 •Unit 1: How to Optimise Your Account: 00:02:00 •Unit 2: Best Camera & Audio Set Up: 00:02:00 •Unit 1: How to Create Targeted Content: 00:02:00 •Unit 2: Types of Content to Create for Your Audience: 00:02:00 •Unit 3: How to Increase Engagement with Your Community: 00:02:00 •Unit 1: What is Virality: 00:03:00 •Unit 2: How to Create Viral Loops in Your Content: 00:02:00 •Unit 3: Best Type of Content for Virality: 00:03:00 •Assignment - TikTok Marketing for Business: 00:00:00

Overview This comprehensive course on Business Strategy for Managers will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy for Managers comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy for Managers. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy for Managers is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 78 lectures • 01:32:00 total length •What is Strategy?: 00:01:00 •Strategy Definition: 00:01:00 •Mintzberg Strategy Definitions: 00:01:00 •What is Strategy and Identifying the Strategy of a Company?: 00:01:00 •Identifying the Strategy of a Company: 00:01:00 •Strategy and the Quest for Competitive Advantage: 00:01:00 •Strategy and the Business Model of the Firm: 00:01:00 •Why Crafting and Executing Strategy Are Important Tasks: 00:01:00 •The Ideology of Strategy: 00:01:00 •The 3C Model and the Triple Bottom Line: 00:01:00 •Hierarchy of Strategy: 00:01:00 •Management By Objectives (MBO): 00:01:00 •Mintzberg (Strategy and Structure): 00:01:00 •Strategic Management Approaches: 00:01:00 •Prescriptive Strategy: 00:01:00 •Emergent Strategy: 00:01:00 •Strategic Thinking: 00:02:00 •Design Led Thinking: 00:01:00 •Game Theory: 00:01:00 •Decision Making Models: 00:01:00 •Models of Decision Making: 00:02:00 •Strategic Frameworks and Models: 00:01:00 •Perspectives on Strategic Directions & the Market Based View (MBV): 00:01:00 •VRIO Resource Based Framework and Knowledge Based View: 00:02:00 •Relational and Transient Based Views: 00:01:00 •Dominant Themes - Corporate Social Responsibility (CSR): 00:01:00 •Dominant Themes - Digital Disruption: 00:01:00 •Corporate Governance and Ethical Leadership: 00:01:00 •Strategic Management and Approaches Summary: 00:01:00 •Evaluating the External Environment of a Company: 00:01:00 •Relevant Components of the External Environment of a Company: 00:02:00 •Five Forces Framework: 00:01:00 •Potential New Entrants and Substitute Products: 00:01:00 •Buyer/Customer Power, Suppliers and Rivalry: 00:02:00 •Five Forces Framework: 00:01:00 •Strategic Group Analysis: 00:01:00 •Obtaining Necessary Data: 00:01:00 •Critical Success Factors: 00:01:00 •Evaluating the Company's Resources, Capabilities & Competitiveness: 00:02:00 •Analyzing the Position and Current Strategy of a Company: 00:01:00 •Consumer Needs Analysis and Strategic Alignment: 00:01:00 •Balanced Scorecard: 00:02:00 •Analyzing Resources and Capabilities: 00:01:00 •Resources: 00:01:00 •Core Competencies: 00:01:00 •SWOT: 00:01:00 •The Value Chain and Customer Value Proposition: 00:01:00 •Different Value Chains: 00:02:00 •Competitive Strength Assessments: 00:01:00 •Strategy Mapping: 00:01:00 •Section Summary: 00:01:00 •Building Your Business Strategy for the Firm: 00:02:00 •Key Actions: 00:01:00 •The 5 Generic Competitive Strategies: 00:01:00 •Low-Cost Provider Strategies: 00:01:00 •Broad Differentiation Strategies: 00:01:00 •Focused Strategies: 00:01:00 •Best-Cost Provider Strategies: 00:01:00 •Developing Competitive Strategies: 00:01:00 •Offensive and Defensive Strategies: 00:02:00 •Blue and Red Ocean Strategy: 00:01:00 •Horizontal and Vertical Strategies: 00:02:00 •Outsourcing Strategies: 00:01:00 •Strategic Alliances and Partnerships: 00:01:00 •Evaluating Business-Unit Competitive Strength: 00:01:00 •Building Corporate Level Strategy and Crafting New Strategic Moves: 00:01:00 •Functional Level Strategy: 00:01:00 •These Strategic Levels Lead to the Functional Strategy: 00:01:00 •Globalizing Your Strategy: 00:02:00 •Major Driver for Expansion: 00:01:00 •Strategic Approaches to Intentional Expansion: 00:01:00 •Transnational Strategy: 00:01:00 •How to Compete in Developing Countries: 00:02:00 •Commerce is Everywhere: New Retail and the Future: 00:01:00 •Strategy and the Future: Strategic Planning and Sense Making: 00:02:00 •Strategic Process Principles: 00:01:00 •Core Strategic Thinking: 00:01:00 •Summary: 00:01:00

Overview This comprehensive course on Marketing Strategies for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Strategies for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Strategies for Business. It is available to all students, of all academic backgrounds. Requirements Our Marketing Strategies for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 16 lectures • 00:38:00 total length •Welcome: 00:01:00 •Your business: The Marketplace and your business's position in it.: 00:02:00 •Define your brand messaging: 00:02:00 •Audience and personas?: 00:05:00 •Defining your objectives: 00:02:00 •Outline your KPI's and Measurement: 00:04:00 •Funnel stages for your business: 00:04:00 •Your customer's journey: 00:02:00 •Channel Selection: 00:03:00 •Plan your tactics: 00:02:00 •Go To Market Plan: 00:03:00 •Budget: 00:02:00 •Looking for risks and pivot indicators: 00:03:00 •Implement measurement and tracking tools: 00:01:00 •Revisit KPI's: 00:02:00 •Assignment - Marketing Strategies for Business: 00:00:00

Overview This comprehensive course on Research Methods in Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Research Methods in Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Research Methods in Business. It is available to all students, of all academic backgrounds. Requirements Our Research Methods in Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 7 sections • 56 lectures • 01:01:00 total length •Introduction to Research: 00:01:00 •What is Research?: 00:01:00 •Why Publish?: 00:01:00 •Reasons for Publishing Part 1: 00:01:00 •Reasons for Publishing Part 2: 00:01:00 •Defining a Management Problem: 00:01:00 •The Desired State: 00:01:00 •Identifying from Symptoms: 00:01:00 •Doing Scoping Research: 00:01:00 •Steps in Scoping the Research: 00:01:00 •Writing Notes and Mind Mapping: 00:01:00 •Structuring the Write-up of the Literature: 00:01:00 •Inform the Purpose Statement and Research Questions: 00:01:00 •Writing a Purpose Statement and Research Questions Part 1: 00:01:00 •Writing a Purpose Statement and Research Questions Part 2: 00:01:00 •Presuming That You Know What You Will Find: 00:01:00 •Quantitative Research Approaches Part 1: 00:01:00 •Quantitative Research Approaches Part 2: 00:01:00 •Quantitative Research Approaches Part 3: 00:01:00 •Quantitative Research Approaches Part 4: 00:01:00 •Qualitative Research Approaches Part 1: 00:01:00 •Qualitative Research Approaches Part 2: 00:01:00 •Qualitative Research Approaches Part 3: 00:01:00 •Mixed Method Research Approaches: 00:01:00 •Advantages of Mixed Methods: 00:01:00 •Limitations of Mixed Methods: 00:01:00 •Case Study Research: 00:01:00 •Types of Case Study Methods Part 1: 00:01:00 •Types of Case Study Methods Part 2: 00:01:00 •Advantages / Disadvantages: 00:01:00 •Ethical Considerations: 00:01:00 •Respect for Persons: 00:01:00 •Beneficence: 00:01:00 •Justice: 00:01:00 •Research Issues: 00:01:00 •Writing a Methodology and Methods: 00:01:00 •Effectively Written Methodology Part 1: 00:03:00 •Effectively Written Methodology Part 2: 00:01:00 •Effectively Written Methodology Part 3: 00:01:00 •Writing Data Collection Tools: 00:01:00 •Designing Questions: 00:02:00 •Observation Schedules: 00:01:00 •Qualitative Data Analysis: 00:01:00 •Grounded Theory: 00:01:00 •Thematic Analysis: 00:02:00 •Template Analysis: 00:02:00 •Using CAQDAS Part 1: 00:01:00 •Using CAQDAS Part 2: 00:01:00 •Quantitative Data Analysis: 00:01:00 •Using Descriptive Statistics: 00:01:00 •Inferential Statistical Tests: 00:02:00 •Comparing Findings to Literature and Writing the Final Paper @!: 00:01:00 •Discussion in a Quantitative Study: 00:01:00 •Discussion in a Qualitative Study: 00:01:00 •Writing Conclusions: 00:01:00 •Assignment - Research Methods in Business: 00:00:00

Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00