The aim of this course is to equip learners with the knowledge and skills required to create effective marketing communication strategies. By the end of the course, learners will have a thorough understanding of the different disciplines and approaches to marketing communication and will be able to apply this knowledge to develop and implement successful marketing campaigns. Learners will also gain an understanding of the role of communication in managing stakeholder relationships, crisis management, and sponsorship. This course will help learners develop critical thinking and problem-solving skills, as well as enhance their creativity and communication abilities. After the successful completion of the course, you will be able to learn about the following, Advertising and Strategy. Advertising Models and Concepts. Public Relations. Publics or Stakeholders. Crisis Management. This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, publics or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns. This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, public or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Conceptual Construct of Marketing Communication Self-paced pre-recorded learning content on this topic. Conceptual Construct of Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers Advertising executives Public relations specialists Brand managers Communication professionals Marketing professionals Business owners or entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The Pricing Practices and Market Failure course aims to provide students with an understanding of the role of prices in market economies and how pricing practices can contribute to market failure. The course examines the various factors that influence pricing decisions, such as market structure, consumer behaviour, and government policies.After the successful completion of the course, you will be able to: Understand Price Discrimination & International Price Discrimination. Understand Transfer Pricing & Pricing in Practice Cost-Plus Pricing. Explore Different types of Pricing in Practice. Understand Capital Budgeting. Understand how to Evaluate Investment Projects. Understand Market failure and regulation. Understand Risk Analysis. The course examines the various factors influencing pricing decisions, such as market structure, consumer behaviour, and government policies. Students will learn about different pricing strategies, including price discrimination, bundling, and dynamic pricing, and their implications for market outcomes. The course also covers the concept of market failure and the various market failures, including externalities, public goods, and asymmetric information. The course examines the various factors that influence pricing decisions, such as market structure, consumer behavior, and government policies. Students will learn about different pricing strategies, including price discrimination, bundling, and dynamic pricing, and their implications for market outcomes. The course also covers the concept of market failure and the various types of market failures, including externalities, public goods, and asymmetric information. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Pricing Practices and Market Failure Self-paced pre-recorded learning content on this topic. The Pricing Practices and Market Failure Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Pricing Manager Marketing Analyst Sales Manager Product Manager Business Consultant Economist Financial Analyst Market Research Analyst CEO, Director, Manager, Supervisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course highlights the critical role of human resource management in any organization so that the learner can impact business with this importance in mind. After the successful completion of this lecture, you will be able to understand the following: Human Resource Strategy And Organisational Strategy. Human Resource Strategy Benefits For The Organisation. Interrelationships Between HRM And Organisational Strategies. Organisational Performance And HRM Strategy. HRM Strategy Influence On Organisational Strategy. Organisational Strategy Influence On Human Resource Strategy. Effective Human Resource Management. Value Creation And Human Capital Management. Human Resource Management Strategy Business Focus. This course highlights the critical role of human resource management in any organization so that the learner is able to impact business with this importance in mind. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Role of Human Resource Management Strategy in an Organisation Self-paced pre-recorded learning content on this topic. QUIZ - Role of Human Resource Strategy in an Organisation Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Human Resource Strategy Specialist Human Resource Manager Innovation roles General Manager Investment advisor Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The aim of the course on international marketing distribution is to equip students with the knowledge and skills necessary to develop and implement effective distribution strategies in foreign markets. The course is designed to help students understand the complexities of international distribution, including cultural differences, legal regulations, and logistical challenges. After the successful completion of the course, you will be able to learn about the following. Identify different types of distribution channels and their role in international marketing. Explain the importance of physical distribution and documentation in international trade. Develop a basic understanding of the documentation requirements for international trade. Understand the factors involved in developing an effective international marketing program. Apply marketing concepts and principles to create an effective international marketing strategy. This course provides an in-depth analysis of international marketing distribution and its role in global business. Students will learn about the different types of distribution channels, including direct and indirect channels, and the advantages and disadvantages of each. The course also covers physical distribution and documentation requirements for international trade, as well as the factors involved in developing an effective international marketing program. This course provides an in-depth analysis of international marketing distribution and its role in global business. Students will learn about the different types of distribution channels, including direct and indirect channels, and the advantages and disadvantages of each. The course also covers physical distribution and documentation requirements for international trade, as well as the factors involved in developing an effective international marketing program. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. International Marketing Distribution Self-paced pre-recorded learning content on this topic. International Marketing Distribution Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Global Marketing Manager International Sales Manager Export Manager Distribution Channel Manager Supply Chain Manager Logistics Coordinator International Trade Specialist Import/Export Compliance Manager Channel Development Manager Distribution Network Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Dive into the intricate world of event execution and evaluation. Cultivate operational excellence, navigate unexpected challenges, ensure safety and security, and harness the power of post-event analysis to continuously improve your event management skills. After the successful completion of the course, you will be able to learn about the following, Managing event operations, including event setup, staffing, and execution. Addressing unexpected challenges and changes during the event. Managing event safety and security. Importance of Event Evaluation. Conducting post-event evaluations. Developing recommendations for future events based on evaluation findings. Discover the intricacies of event marketing through this course, where you'll explore topics such as understanding diverse target audiences, creating powerful event branding, crafting effective marketing materials, utilizing appropriate channels, and analyzing promotional efforts. Gain insights into current marketing trends shaping the industry. This course equips participants with hands-on expertise in executing flawless events. From managing operations and ensuring safety to addressing unforeseen challenges, participants will learn the art of post-event evaluations. The course culminates in the development of strategic recommendations, preparing graduates for diverse roles in the dynamic field of event execution and evaluation. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Executing and Evaluating Events Self-paced pre-recorded learning content on this topic. Executing and Evaluating Events Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Event Operations Manager Event Safety Coordinator Event Execution Specialist Evaluation Analyst Event Manager Operations Coordinator Safety and Security Manager Event Planning Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The aim of a course on Managing Health and Social Care Strategies is to provide students with a comprehensive understanding of the complex and evolving healthcare industry. The course aims to equip students with the necessary skills and knowledge to develop and implement effective management strategies for healthcare organizations, with a focus on providing high-quality care to patients and clients. After the successful completion of the course, you will be able to learn the following: The concept of strategy and types of healthcare organisational strategies. The concept and elements of the business plan. The barriers of healthcare organisations. Different types of risks for healthcare organisations. The Managing Health and Social Care Strategies course is designed to provide students with an in-depth understanding of the strategic management of health and social care organizations. The course covers a range of topics, including the importance of strategic planning in health and social care, the role of leadership in strategic management, and the different types of strategic management models. Students will also learn about the strategic analysis process, including how to conduct a SWOT analysis, identify strategic issues, and develop strategic objectives. The course covers the process of developing and implementing a strategic plan, including how to align the plan with organizational goals and how to communicate the plan effectively to stakeholders. The aim of a course on Managing Health and Social Care Strategies is to provide students with a comprehensive understanding of the complex and evolving healthcare industry. The course aims to equip students with the necessary skills and knowledge to develop and implement effective management strategies for healthcare organizations, with a focus on providing high-quality care to patients and clients. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Health and Social Care Strategies - N Self-paced pre-recorded learning content on this topic. Managing Health and Social Care Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Manager Social Care Manager Equality, Diversity and Inclusion (EDI) Manager HR Manager or HR Business Partner Healthcare Professional Social Care Professional Nurse or Caregiver Medical or Allied Health Professional Diversity and Inclusion (D&I) Consultant Employee Relations Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
The aim of a course on "Macroeconomics Environment" is to provide students with an understanding of the economy as a whole, including its significant aggregates, such as national income, output, employment, and inflation. The course explores the relationship between these variables and the factors influencing them, including monetary policy, fiscal policy, international trade, and globalization.After the successful completion of the course, you will be able to learn about the following, Define and measure national income. Appreciate the circular flow and its components. Understand the Government policies, instruments, and objectives. Understand aggregate demand and Analyze aggregate supply. Understand the nature and application of Fiscal policy, monetary policy, inflation, its types, inflationary and deflationary gaps, and employment and unemployment dynamics. Explore concepts such as the balance of payment and exchange rate to understand international trade and globalization. The course aims to explore the relationship between these variables and the factors that influence them, including monetary policy, fiscal policy, international trade, and globalization. Students will learn about the various macroeconomic theories and models that explain the behaviour of the economy in the short run and the long run. They will also be introduced to the different macroeconomic policy tools that governments and central banks use to stabilize the economy, such as interest rate adjustments, government spending, and taxation. The course aims to explore the relationship between these variables and the factors that influence them, including monetary policy, fiscal policy, international trade, and globalization. Students will learn about the various macroeconomic theories and models that explain the behavior of the economy in the short run and the long run. They will also be introduced to the different macroeconomic policy tools that governments and central banks use to stabilize the economy, such as interest rate adjustments, government spending, and taxation. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Macroeconomic Environment Self-paced pre-recorded learning content on this topic. The Macroeconomics Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Economist Macroeconomic Analyst Policy Analyst Financial Analyst Investment Banker Central Banker International Economist Economic Consultant Research Analyst Risk Management Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This Professional Certificate Course in Strategic Management Concepts in the Tourism and Hospitality provides a comprehensive overview of strategic management principles tailored for the industry. Participants will delve into strategic decision-making, understanding the characteristics and types of Hospitality & Tourism Management, and exploring key strategies for hotels, airlines, and enhancing the competitiveness of tourism destinations. The course equips learners with in-depth insights into the strategic management process essential for effective leadership in the dynamic field of Tourism and Hospitality. After the successful completion of the course, you will be able to learn about the following: Strategic Management For Hospitality And Tourism. Strategic Management Process Hospitality & Tourism Management - Characteristics, Types, Reason Basic Facts, Levels of Strategic Decision-Making, Position and perspective, strategies in Hotels and Airlines, and four key strategies. Competitiveness of Tourism Destination. This Professional Certificate Course in Strategic Management Concepts in the Tourism and Hospitality offers a comprehensive understanding of strategic management tailored for the industry, covering key aspects such as the strategic management process, hospitality and tourism management characteristics, levels of decision-making, and strategies for hotels and airlines, culminating in a nuanced grasp of enhancing competitiveness for tourism destinations. This Professional Certificate Course in Strategic Management Concepts in the Tourism and Hospitality provides a comprehensive exploration of strategic management tailored to the industry, covering key aspects such as the strategic management process, characteristics of Hospitality & Tourism Management, and in-depth insights into strategic decision-making, positioning, and competitive strategies in hotels, airlines, and tourism destinations. Participants will gain specialized knowledge to navigate and excel in the unique challenges of the Tourism and Hospitality sector. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Management Concepts in the Tourism and Hospitality Self-paced pre-recorded learning content on this topic. Strategic Management Concepts In The Tourism And Hospitality Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Hospitality and Tourism Professionals Marketing Executives in Tourism Industry Hotel and Airline Management Personnel Destination Management Officials Tourism Entrepreneurs Strategic Planners in Hospitality Professionals Seeking Career Advancement in Tourism and Hospitality Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Logistics Management: Logistics Management Course Online The most fruitful way to recognise prospective suppliers and integrate their distributions into your work schedules is to use logistics effectively. You will learn how to handle your supply chain and establish working relationships that will prove profitable to your needs and the vendor. Take the first important step toward a rewarding career in Supply Chain and Logistics Management: Logistics Management by enrolling in our exclusive Logistics Management: Logistics Management Course! The Logistics Management: Logistics Management Course begins with an overview of logistics management: logistics management. The role of the professional logistics manager is also thoroughly discussed. The Logistics Management: Logistics Management course highlights include Logistics Management: Logistics Management Course, the importance of Logistics Management: Logistics Management Course, procurement, processing, delivery procedures, Supply Chain metrics, analysis of logistics performance and much more. Why choose this Logistics Management: Logistics Management Course from the School of Health Care? Self-paced course, access available from anywhere in the world. High-quality study materials that are easy to understand. Logistics Management: Logistics Management Course developed by industry experts. After each module, there will be an MCQ quiz to assess your learning. Assessment results are generated automatically and instantly. 24/7 support is available via live chat, phone call, or email. Free PDF certificate after completing the Logistics Management: Logistics Management Course. Main Course: Level 4 Logistics Management Course Free Courses included with Logistics Management: Logistics Management course. Course 01: Level 5 Supply Chain Management Course 02: Level 5 Negotiation Skills Course 03: Level 7 Diploma in Facilities Management Course 04: Level 1 Business Management [ Note: Free PDF certificate as soon as completing the Logistics Management: Logistics Management course] Logistics Management: Logistics Management Course Online This Logistics Management: Logistics Management Course consists of 09 modules. Course Curriculum of Logistics Management: Logistics Management Course Module 01: Introduction to Logistics Management Module 02: Logistics, the Supply Chain and Competitive Strategy Module 03: Product Design, Cleaner Production and Packaging Module 04: Sustainable Purchasing and Procurement Module 05: Sustainable Warehousing Module 06: Customer Service and Logistics Module 07: Basic Inventory Planning and Management Module 08: Freight Transport Management Module 09: Reverse Logistics and Recycling Assessment Method of Logistics Management: Logistics Management Course After completing Logistics Management: Logistics Management Course, you will get quizzes to assess your learning. You will do the later modules upon getting 60% marks on the quiz test. Certification of Logistics Management: Logistics Management Course After completing the Logistics Management: Logistics Management course, you can instantly download your certificate for FREE. Who is this course for? Logistics Management: Logistics Management Course Online This Logistics Management: Logistics Management Course is ideal for: Candidates wishing to upgrade their knowledge in Supply Chain and Logistics Management Candidates interested in a career change. Existing Supply Chain workers seeking promotion. Logistics managers looking to expand skills, knowledge and abilities. Requirements Logistics Management: Logistics Management Course Online To enrol in this Logistics Management: Logistics Management Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our Logistics Management: Logistics Management Course. Be energetic and self-motivated to complete our Logistics Management: Logistics Management Course. Basic computer Skill is required to complete our Logistics Management: Logistics Management Course. If you want to enrol in our Logistics Management: Logistics Management Course, you must be at least 15 years old. Career path Logistics Management: Logistics Management Course Online Upon successful completion of our Logistics Management: Logistics Management Course, candidates may choose to pursue an extensive range of long-term careers, including: VP Supply Chain Materials Planner Production Planner
Understand the key areas of finance and accounting to tactfully handle the accounts of your business with the Finance and Accounting for Beginners to Intermediate course. The course is helpful for the entrepreneurs, business owners, managers, directors or the authority figure who wants to understand the language of accounting so that he can monitor the accounting and finance of the organization carefully. The course is also designed for the people who want to start his business. Throughout the course, you will master the essential accounting terms and concepts. The course basically covers three major areas of accounting and finance: The Income Statement and Profit & Loss Statement and the best practices while preparing statements The importance of simple Balance Sheet and the difference of presenting a Balance Sheet style in the US and UK Options for raising extra cash and company budgeting Shortly, the course helps you to understand the key terms of finance and accounting so that you can work more efficiently. What Will I Learn? Entrepreneurs who want to quickly learn the language of business Managers, Directors, Vice Presidents that want to be taken seriously by their colleagues and bosses Anybody who is planning a start-up business Requirements No previous knowledge is required, other than basic business knowledge Module : 01 Chris Moore - 1. Introduction FREE 00:03:00 Chris Moore - 2. First Transactions FREE 00:05:00 Chris Moore - 3. T Accounts introduction 00:03:00 Chris Moore - 4. T-Accounts conclusion 00:03:00 Chris Moore - 5. Trial Balance 00:02:00 Chris Moore - 6. Income Statement 00:03:00 Module : 02 Chris Moore - 7. Balance Sheet 00:03:00 Chris Moore - 8. Balance Sheet Variations 00:03:00 Chris Moore - 9. Accounts in practise 00:05:00 Chris Moore - 10. Balance Sheets what are they 00:05:00 Chris Moore - 11. Balance Sheet Level 2 00:03:00 Chris Moore - 12. Income Statement Introduction 00:06:00 Chris Moore - 13. Are they Expenses, or Assets 00:03:00 Chris Moore - 14. Accounting Jargon 00:02:00 Chris Moore - 15. Accruals Accounting is Fundemental 00:03:00 Module : 03 Chris Moore - 16. Trial Balance 3 days ago More 00:04:00 Chris Moore - 17. Fixed Assets and how it is shown in the Income Statement 00:03:00 Chris Moore - 18. Stock movements and how this affects the financials 00:03:00 Chris Moore - 19. Accounts Receivable 00:03:00 Chris Moore - 20. How to calculate the Return on Capital Employed 00:05:00 Chris Moore - 21. Transfer Pricing - International Rules 00:02:00 Handout - Finance and Accounting for Beginners to Intermediate Handout - Finance and Accounting for Beginners to Intermediate 00:00:00 Course Certification