15 Branding courses in Otley

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

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This module focuses on developing leadership confidence through self-discovery, emphasising the importance of understanding one's unique leadership style and personal philosophy. Participants will explore their core identity as leaders and learn strategies to enhance their influence, credibility, and relationships within their organisation. Exploring the link between self-discovery and effective leadership, focusing on developing confidence to lead from within. Testimonial: “Without guidance, personal branding can quickly become an exercise in aspiration and competition; letting the carefully curated public personas of others dictate our own validity and definition of success. Clarity on who we truly are, what matters to us and therefore how we position ourselves in the world takes reflection and time. Rachael’s work in this area has inspired the nearly 100 delegates who have been part of our HR Leadership Academy over the past 8 years, and I have no doubt will continue to resonate with future cohorts.” MD, Nina Metson - Suffolk

We explore digital assets to identify business requirements, thoroughly understand business needs, and implement appropriate strategies accordingly. Through thorough market research and competitor analysis, we will craft a customized strategy to elevate your business’s marketing performance on search engines.

Are you confident your organisation could cope if a bad news story went viral and you were besieged by the media? Would you be able to fend off a determined and aggressive journalist, take control and deliver your key messages? Our crisis communications courses show you how to cope when your organisation is under fire, and protect your good name. We can: Train your spokespeople to handle challenging interviews, pitting their wits against a hostile reporter Train your PR team to manage communications during an unfolding crisis Deliver a fast-paced crisis simulation where your team have to decide how to handle the press during an unfolding emergency Facilitate a crisis strategy workshop, where we work together to develop your crisis communications strategy All of our crisis communications courses are bespoke, so we will design each one to meet your specific needs. Areas we can cover include: How a crisis can escalate in seconds How journalists respond to bad news stories How to develop effective key messages & write holding statements How to manage your social media How to take control of an interview and get your message across How to handle press conferences and doorsteps Venue We deliver courses in the most appropriate format for your circumstances – whether face to face or online. Face to face courses are portable: they can be held in purpose-built studios, at your own offices or at an external venue. In the latter two cases, we create a mock studio for the practical exercises. Online courses give you flexibility and enable you to offer training to delegates from all over the world. We have run virtual courses for people from the Far East, South Asia, North America and Europe, as well as the UK.