1650 Basic courses in Belfast delivered Live Online

Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant

Create a Responsive HTML Email Template Course Overview The "Create a Responsive HTML Email Template" course is designed to equip learners with the essential skills needed to build professional, responsive email templates. Covering the basics of HTML and CSS, this course enables learners to create visually appealing and functional email layouts that adapt seamlessly across various devices and screen sizes. Learners will gain an understanding of email best practices, from structure to styling, ensuring their emails are both engaging and accessible. This course provides invaluable knowledge for those looking to enhance their skills in digital marketing, web development, and email communication, making it an essential addition to any professional's toolkit. Course Description This course dives into the fundamentals of creating a responsive HTML email template, starting with setting up the files and designing the graphics. Learners will explore key topics, including HTML structure, CSS styling, and how to integrate interactive elements like buttons. The course also covers essential techniques for ensuring compatibility across email platforms and testing templates for errors. Participants will leave with the confidence to build fully responsive emails that look great on all devices and meet industry standards. This course offers a well-rounded approach, blending both design and technical knowledge, with a focus on making emails user-friendly and visually appealing. By the end, learners will be equipped to create high-quality email templates for personal or professional use. Create a Responsive HTML Email Template Curriculum Module 01: Introduction And Set-Up Files Module 02: Creating The Graphics Module 03: Creating The HTML Email Module 04: Creating Buttons With HTML And CSS Module 05: Adding CSS To The Email Module 06: Pushing The Envelope Module 07: Validating And Testing Module 08: Where To Go From Here (See full curriculum) Who is this course for? Individuals seeking to improve their email marketing skills. Professionals aiming to expand their web development expertise. Beginners with an interest in creating engaging email content. Digital marketers looking to enhance email communication strategies. Career Path Email Marketing Specialist Web Developer Digital Marketing Coordinator Front-End Developer Marketing Campaign Manager

Branding Your Business Course Overview This comprehensive course on "Branding Your Business" delves into the essential components of creating a strong brand identity and effectively communicating it to your target audience. Throughout the course, learners will explore the importance of understanding customer perception, defining a brand’s core values, and developing a unique voice in a competitive market. By covering topics such as logo design, competition analysis, and media strategies, this course equips individuals with the knowledge needed to shape their brand's presence and make a lasting impression. Learners will leave with a clear understanding of how to differentiate their business and position themselves for success in the market. Course Description "Branding Your Business" offers an in-depth exploration of the strategies and techniques required to develop a compelling brand identity. The course covers critical areas such as audience analysis, logo development, and building recognition both internally and externally. Learners will be introduced to the nuances of branding, including how competition impacts brand positioning, the role of media, and how to create a competitive edge. The modules also touch on practical aspects of crafting an identity that resonates with the target market and utilises different channels to maximise brand awareness. By the end of the course, participants will have the ability to design a cohesive branding strategy that aligns with their business objectives and resonates with their audience. Branding Your Business Curriculum Module 01: Introduction to Branding Module 02: Let’s Talk About the Basics Module 03: Knowing the Audience Well Will Work for You in the Long Run Module 04: Logos: Yes/No, Why/Why Not Module 05: Building Outward Recognition Comes from Within Your Company Module 06: What Does the Competition Have to Do with Branding? Module 07: Now We Can Start Working on Building Your Brand Module 08: Branding Your Identity Module 09: Media: Friend or Foe Module 10: Creating a Competitive Edge Module 11: Conclusion Drawn (See full curriculum) Who is this course for? Individuals seeking to enhance their business branding knowledge. Professionals aiming to improve brand visibility and marketing strategies. Beginners with an interest in business development and marketing. Entrepreneurs looking to establish a distinct brand identity for their business. Career Path Brand Manager Marketing Specialist Business Consultant Digital Marketing Strategist Entrepreneur/Startup Owner

14 Authority Sites For Learning Amazon Affiliate Marketing Course Overview This course offers learners a comprehensive introduction to Amazon Affiliate Marketing, focusing on 14 authoritative websites that provide valuable resources for mastering this lucrative online business model. Through a well-structured curriculum, learners will gain insight into affiliate marketing strategies, the importance of selecting the right affiliate programs, and how to create effective content for driving traffic. The course covers essential topics that will help participants grow their affiliate business and generate passive income. By the end of the course, learners will be equipped with the knowledge to start or enhance their own Amazon affiliate marketing efforts, laying a strong foundation for ongoing success in this field. Course Description In this course, learners will explore 14 authority sites that serve as key resources for understanding and mastering Amazon Affiliate Marketing. Each module delves into crucial aspects such as affiliate program selection, content creation, SEO optimisation, and traffic generation techniques. With a focus on using trusted, high-quality sources, participants will develop a strong understanding of how to leverage these platforms to enhance their affiliate marketing strategies. The course provides an overview of key tools and strategies for optimising campaigns, measuring success, and scaling affiliate operations. Learners will leave the course equipped with the expertise to implement these strategies and start building a profitable affiliate marketing business. The learning experience is designed to be engaging and informative, offering a structured pathway for learners to advance in the affiliate marketing industry. 14 Authority Sites For Learning Amazon Affiliate Marketing Curriculum Module 01: Introduction To This Course Module 02: 14 Authority Sites For Learning Amazon Affiliate Marketing Module 03: Affiliate Marketing Basics: Getting Started Module 04: Choosing the Right Affiliate Program Module 05: Content Creation for Affiliate Marketing Module 06: Search Engine Optimisation (SEO) for Affiliate Sites Module 07: Generating Traffic for Affiliate Websites Module 08: Understanding Affiliate Metrics and Analytics Module 09: Scaling Your Affiliate Marketing Business Module 10: Best Practices for Amazon Affiliate Marketing Success Module 11: Case Studies: Successful Affiliate Websites Module 12: Troubleshooting Common Affiliate Marketing Challenges Module 13: Staying Updated in the Evolving Affiliate Marketing Landscape Module 14: Final Thoughts and Future Opportunities (See full curriculum) Who is this course for? Individuals seeking to start an affiliate marketing business. Professionals aiming to expand their digital marketing skills. Beginners with an interest in Amazon Affiliate Marketing. Entrepreneurs looking to diversify income streams. Career Path Affiliate Marketer Digital Marketing Specialist Content Creator SEO Consultant Online Business Owner

Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant

Learn the essential steps to kickstart your dream business and achieve success in our online event. Basics of Starting a Successful Business Are you eager to embark on your entrepreneurial journey? Join us for the Basics of Starting a Successful Business event, where we'll guide you through the essential steps to kickstart your dream venture. From brainstorming ideas to creating a solid business plan, our expert speakers will share invaluable insights and practical tips to set you on the path to success. Whether you're a seasoned entrepreneur or just starting out, this online event is a must-attend! Don't miss this opportunity to gain the knowledge and inspiration you need to turn your business dreams into reality.

These events are designed to introduce the BOOK & basic ideas behind Understanding & Dealing with Everyday Racism The Six Stages Framework

Duration 2 Days 12 CPD hours This course is intended for This course is ideal for users who need to replace a Windows computer with a Mac and for IT professionals who support Mac users. Overview Organizations are increasingly integrating Mac computers into Windows or other standards-based network environments. This course gives both users and the IT professionals who support them the skills necessary to make integration easy. This two day Mac Integration Basics course examines how to best use a Mac(s) in an organization that predominantly functions with a Microsoft Windows operating system and Windows Servers. Directory Services Connect a Mac to an Active Directory server Share Files Connect to file servers. Turn on personal file sharing. Configure Collaborative Services Manage Internet Accounts preferences. Connect to an Exchange Server. Connect Mail to non-Windows servers. Add accounts in Mail, Contacts, and Calendars. Secure a Mac Built-In Security features. Create strong passwords. Use two-factor authentication. Set a firmware password. Lock a Mac screen. Create user accounts. Disable automatic login. Protect start-up disk files. Ensure that the apps you download are safe. Provide network security. Printing Connect to a local printer. Connect to, share, and print from network printers. Move and Back Up Content Move content. Back up content. Run Windows on a Mac Run Windows natively or virtually. Microsoft Office for macOS. Cross-platform apps. Cross-platform files. Troubleshooting How to best troubleshoot macOS. Questions & Answers

Duration 1 Days 6 CPD hours Companies are increasingly integrating Mac computers into Windows or other standards-based network environments. This Mac Integration Basics course examines how to best use a Mac(s) in an organization that predominantly functions with a Microsoft Windows operating system and Windows Servers. This course is also ideal for users who need to replace a Windows computer with a Mac and for IT professionals who support Mac users Directory Services Connecting a Mac to a Directory Server Using Network Account File Sharing Connecting to File Servers Turning on Personal File Sharing Email, Contacts, and Calendars Managing Internet Accounts Preferences Connecting to an Exchange Server Connecting Mail to Non-Windows Servers Adding Accounts in Mail, Contacts, and Calendars Security Built-in Security Features Creating Strong Passwords Using Two-factor Authentication Setting a Firmware Password Locking a Mac Screen Creating User Accounts Disabling Automatic Login Protecting Start-up Disk Files Ensuring that the Apps you Download are Safe Providing Network Security Printing Connecting to a Local Printer Setting up a Wireless Printer Sharing your Printer Setting up a Printer Shared by a Mac and a PC via SMB or CIFS Setting up an IP Printer Specifying Printer Features Printing from a Network Printer Instant Messaging iMessage Jabber Configuring Messages Adding Accounts Chatting on a local network with Bonjour Moving and Backing Up Content Moving Content Backing up Data with Time Machine Running Windows on a Mac Running Windows Natively or Virtually Using Office Using Cross-platform Apps Using Cross-platform Files

Duration 3 Days 18 CPD hours This course is intended for This course is for information technology professionals, security professionals, network, system managers and administrators tasked with installing, configuring and maintaining Symantec Data Center Security: Server Advanced. Overview At the completion of the course, you will be able to: Describe the major components of Symantec Data Center Security: Server Advanced and how they communicate. Install the management server, console and agent. Define, manage and create assets, policies, events and configurations. Understand policy creation and editing in depth. course is an introduction to implementing and managing a Symantec Data Center Security: Server Advanced 6.0 deployment. Introduction Course Overview The Classroom Lab Environment Introduction to Security Risks and Risk Security Risks Security Risk Management Managing and Protecting Systems Corporate Security Policies and Security Assessments Host-Based Computer Security Issues SDCS:Server Advanced Overview SDCS: Server Advanced Component Overview Policy Types and Platforms Management Console Overview Agent User Interface Overview DEMO of Management Console Installation and Deployment Planning the Installation Deploying SDCS:SA for High Availability Scalability Installing the Management Server Installing the Management Console Installing a Windows Agent Installing a UNIX Agent LAB: Install Manager and Agents Configuring Assets Asset and Agent Overview Viewing Agents and Assets Managing Agents Managing Agents on Assets LAB: Create Asset Groups LAB: Examine Agent Interface Policy Overview Policies Defined Prevention Policy Overview Process Sets Resource Access Policy Options Detection Policy Overview IDS Capabilities Rules Collectors Policy Management Workspace User Interface on Agent Example Use Cases LAB: Paper Based Scenarios LAB: What type of security strategy should be used? Detailed Prevention Policies Policy Editor Policy Structure Global Policy Options Service Options Program Options Policy Processing Order Network Rules File Rules Registry Rules Process Sets Predefined Policies LAB: Deploy Strict policy LAB: Examine Functionality Advanced Prevention Profiling Applications Customizing Predefined Policies LAB: Modify Policy Previously Deployed LAB: Re-examine Functionality LAB: Preparing for Policy deployment LAB: Best Practice - Covering Basics LAB: Further Enhance Strict Policy LAB: Create Custom Process Set LAB :Secure an FTP Server LAB: Troubleshoot Policy/pset Assignment Using CLI Detection Policies Detection Policies Structure Collectors Rules Predefined Detection Policies Creating a Detection Policy Using the Template Policy LAB: Deploy Baseline Policy LAB: Create Custom Policy Event Management Events Defined Viewing Events Reports and Queries Overview Creating Queries and Reports Creating Alerts LAB: View Monitor Types and Search Events LAB: Create Real Time Monitor Agent Management and Troubleshooting Configurations Defined Creating and Editing Configurations Common Parameters Prevention Settings Detection Settings Analyzing Agent Log Files Diagnostic Policies Local Agent Tool ? sisipsconfig LAB: Create Custom Configurations LAB: Implement Bulk Logging LAB: Disable Prevention on Agent Using CLI LAB: Use Diagnostic Policy to Gather Logs LAB: Troubleshoot a Policy System Management Managing Users and Roles Server Security Viewing and Managing Server Settings Viewing and Managing Database Settings Viewing and Managing Tomcat Settings LAB: Create a New User LAB: View System Settings