127 B2B courses

Overview This comprehensive course on Sales Negotiation Training will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Sales Negotiation Training comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? After successfully completing the course you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this Sales Negotiation Training. It is available to all students, of all academic backgrounds. Requirements Our Sales Negotiation Training is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 3 sections • 53 lectures • 02:11:00 total length •The Mind Of A Consultant: 00:03:00 •Mastering Sales Is Mastering Life Skills: 00:03:00 •The Continuous Journey: 00:02:00 •Universal Laws Of Success: 00:01:00 •The Three Pillars Of Success: 00:01:00 •Personal Honesty: 00:01:00 •Diligence: 00:02:00 •Deferred Gratification: 00:04:00 •Suppression Of Principle: 00:03:00 •Emotional Intelligence: 00:02:00 •Core Principles Of Emotional Intelligence: 00:04:00 •The Problem Is Internal: 00:02:00 •The Two Motivational Forces: 00:05:00 •Product Confidence: 00:03:00 •The Negotiation Station: 00:02:00 •Core Principles Of Negotiation: 00:01:00 •Focusing On Them: 00:02:00 •Everyone Has To Win: 00:04:00 •Matching Values: 00:03:00 •The Path Of Least Resistance: 00:02:00 •Shifting The Weight: 00:06:00 •The Persuasion Secret: 00:01:00 •How To Persuade Someone: 00:01:00 •The Electric Car: 00:02:00 •The Fashionable Trainers: 00:02:00 •Competency Levels: 00:03:00 •Assessing Competency Levels: 00:04:00 •Features Benefits And Values: 00:02:00 •The Christmas Tree Negotiation: 00:04:00 •B2B Value Propositions: 00:03:00 •Deepening The Value: 00:02:00 •Over Decorating The Tree: 00:03:00 •The Big 12: 00:01:00 •Authority: 00:04:00 •Social Proof: 00:03:00 •Group Identity: 00:02:00 •Deflecting Fault: 00:02:00 •Ask For Advice: 00:02:00 •Compliment Their Negotiations: 00:02:00 •Reciprocity: 00:02:00 •Scarcity: 00:02:00 •Off Set Values: 00:02:00 •Stepped Commitments: 00:02:00 •Fear And Hope: 00:02:00 •Ranked Priorities: 00:07:00 •Negotiating A Price: 00:01:00 •The Market Price: 00:02:00 •The Anchor Price: 00:02:00 •The Walk Away Price: 00:02:00 •The First Offer: 00:03:00 •The Counter Offer: 00:04:00 •Activities To Complete Negotiation Skills: 00:01:00 •Order Your Certificate: 00:00:00

Learn how to present your charity or social business in a way that captivates customers and inspires potential funders. This workshop will guide you through the process of creating an impactful pitch that effectively communicates your mission, value, and social impact. We’ll cover key elements such as understanding your audience, structuring your message, and using storytelling techniques to make your pitch memorable. You’ll also gain tips on delivering your pitch with confidence and clarity to maximise its effectiveness. Whether you're seeking funding or attracting new customers, this workshop will equip you with the tools to promote your organisation with purpose and impact!

Overview This comprehensive course on Lead Generation with Attraction Marketing for Business will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Lead Generation with Attraction Marketing for Business comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Lead Generation with Attraction Marketing for Business. It is available to all students, of all academic backgrounds. Requirements Our Lead Generation with Attraction Marketing for Business is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 39 lectures • 02:32:00 total length •Introduction: 00:06:00 •Lead Generation Marketing: 00:04:00 •Lead Generation Processs: 00:04:00 •Aligning content to your lead's goals: 00:04:00 •Managing your lead generation Process: 00:03:00 •Why Is Lead Generation Important?: 00:04:00 •Difference Between Inbound and Outbound Lead Generation: 00:04:00 •What is Attraction Marketing?: 00:03:00 •5 tips to run a successful attraction marketing campaign: 00:05:00 •5 strategies for strong attraction marketing: 00:03:00 •The Benefits And Advantages Of Attraction Marketing: 00:03:00 •Tools To Use For Attraction Marketing: 00:05:00 •4 Ways I Use Attraction Marketing: 00:04:00 •Strategies for Lead Generation: 00:03:00 •Create a value-packed newsletter: 00:03:00 •Host an event: 00:04:00 •Use a live chat on your website: 00:04:00 •Optimize your Website to Promote Your Lead Magnet: 00:04:00 •Target top-of-funnel keywords: 00:04:00 •Using Customer Relation Management(CRM) for Relationship Building: 00:04:00 •5 Ways CRM Systems Improve Customer Experience: 00:04:00 •Why building customer relationships is so important: 00:04:00 •10 Ways to Build Long Standing Customer Relationships: 00:04:00 •How Customer Relationships Can Improve Your Business Brand: 00:04:00 •8 Tips to Build Customer Relationships with Social Media: 00:04:00 •Using Social Media for Lead Generation: 00:04:00 •How to Get More Leads on Social Media: 00:04:00 •Social Media Lead Generation Tips: 00:05:00 •How to Use Social Media for Lead Generation: 00:03:00 •How to Generate B2B Leads With Social Media Ads: 00:04:00 •3 Foolproof Ways to Generate Leads with Social Media: 00:06:00 •Using Pay per Click(PPC) for Lead Generation: 00:05:00 •How to Generate Quality Leads From Your PPC Campaigns: 00:03:00 •Who PPC Lead Generation Works For: 00:03:00 •Using PPC for Lead Generation Offers a few Notable Benefits: 00:04:00 •Keyword tools for PPC lead generation: 00:03:00 •How to Plan your Google Ads Budget: 00:05:00 •Review: 00:05:00 •Assignment - Lead Generation with Attraction Marketing for Business: 00:00:00

Gain the solid skills and knowledge to kickstart a successful career and learn from the experts with this

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:06:00 Lead Generation Marketing 00:04:00 Lead Generation Process 00:04:00 Managing Your Lead Generation Process 00:03:00 Why Is Lead Generation Important 00:04:00 Difference Between Inbound and Outbound Lead Generation 00:04:00 What is Attraction Marketing 00:03:00 5 Tips To Run a Successful Attraction Marketing Campaign 00:05:00 5 Strategies For Strong Attraction Marketing 00:03:00 The Benefits And Advantages Of Attraction Marketing 00:03:00 Tools To Use For Attraction Marketing 00:05:00 Attraction Marketing Tips - 4 Ways I Use Attraction Marketing 00:04:00 Strategies for Lead Generation 00:03:00 Create a Value-Packed Newsletter 00:03:00 Host an Event 00:04:00 Use a Live Chat on Your Website 00:04:00 Optimize your Website to Promote Your Lead Magnet 00:04:00 Target Top-of-Funnel Keywords 00:04:00 Using Customer Relation Management(CRM) for Relationship Building 00:04:00 5 Ways CRM Systems Improve Customer Experience 00:04:00 Why Building Customer Relationships is So Important 00:04:00 10 Ways to Build Long Standing Customer Relationships 00:04:00 How Customer Relationships Can Improve Your Business Brand 00:04:00 8 Tips to Build Customer Relationships With Social Media 00:04:00 Using Social Media for Lead Generation 00:04:00 How to Get More Leads on Social Media 00:04:00 Social Media Lead Generation Tips 00:05:00 How to Use Social Media for Lead Generation 00:03:00 How to Generate B2B Leads With Social Media Ads 00:04:00 3 Foolproof Ways to Generate Leads with Social Media 00:06:00 Using Pay per Click(PPC) for Lead Generation 00:05:00 How to Generate Quality Leads From Your PPC Campaigns 00:03:00 Who PPC Lead Generation Works For 00:03:00 Using PPC for Lead Generation Offers a few Notable Benefits 00:04:00 21 PPC Lead Generation Tools for More High-Quality Leads 00:03:00 How to Plan your Google Ads Budget 00:05:00 Review 00:05:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

The 'LinkedIn Marketing' course is designed to help individuals and businesses harness the power of LinkedIn for effective marketing and lead generation. Participants will learn how to optimize their profiles and company pages, create engaging marketing posts, use sponsored ads and messaging effectively, and implement a step-by-step marketing plan to achieve success on LinkedIn. Learning Outcomes: Understand the fundamentals of LinkedIn and its relevance for marketing purposes. Optimize personal and company LinkedIn profiles to maximize visibility and business opportunities. Create engaging marketing posts and sponsored ads that resonate with the target audience. Utilize LinkedIn's search functionality to find and connect with potential leads. Implement effective LinkedIn marketing strategies, including traffic ads, video ads, and messaging ads. Develop a comprehensive marketing plan to achieve marketing goals on LinkedIn. Use LinkedIn's algorithm to improve content visibility and engagement. Employ powerful InMail strategies for lead generation and conversion. Comply with LinkedIn marketing best practices and avoid common mistakes. Explore premium tools and services available on LinkedIn for enhanced marketing capabilities. Gain insights from success stories of businesses that have achieved remarkable results through LinkedIn marketing. Address frequently asked questions and challenges related to LinkedIn marketing. Why buy this Linkedin Marketing? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Linkedin Marketing there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Linkedin Marketing course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Linkedin Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Linkedin Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Linkedin Marketing is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Linkedin Marketing Introduction 00:03:00 What is LinkedIn All About 00:05:00 Setting Up a LinkedIn Profile that_s Optimised for Business 00:05:00 Creating an Engaging Company Page 00:06:00 Using 'Content Suggestions' To Find Trending LinkedIn Topics 00:04:00 Creating Effective LinkedIn Marketing Posts 00:04:00 Sponsoring LinkedIn Marketing Posts The Right Way 00:05:00 Creating And Growing A LinkedIn Group For Prospects 00:04:00 Using 'Search' To Find And Connect With Leads 00:04:00 Creating A LinkedIn Traffic Ad 00:06:00 Creating A LinkedIn Video Ad 00:04:00 Creating A LinkedIn Messaging Ad 00:06:00 The Perfect Step-By-Step LinkedIn Marketing Plan 00:07:00 Simple LinkedIn Marketing Hacks To Grow Your B2B Audience 00:06:00 Tips For Creating Awesome LinkedIn Native Content In 2020 00:05:00 How To Make The LinkedIn Algorithm Work For You In 2020 00:05:00 Powerful InMail Strategies That Work In 2020 00:04:00 LinkedIn Marketing Do's And Don'ts 00:05:00 LinkedIn Marketing Premium Tools And Services To Consider 00:05:00 LinkedIn Marketing Success Stories 00:06:00 LinkedIn Marketing Frequently Asked Questions 00:05:00 Assignment Assignment - Linkedin Marketing 00:00:00

Negotiation Skills Training is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Negotiation Skills Training and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 2 hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working over the age of 16. Assessment The assessment is straightforward, you need to complete the assignment questions that will be provided to you at the end of the course, you can complete the assignment anytime you want. After you complete and submit your assignment, our tutors will assess your assignment and give you feedback if needed.  After your assignment has been assessed and you have passed, you will be qualified and will be able to apply for a course completion certificate. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Prepare The Train Driver - Self Development For The Sales Consultant The Mind Of A Consultant 00:03:00 Mastering Sales Is Mastering Life Skills 00:03:00 The Continuous Journey 00:02:00 Universal Laws Of Success 00:01:00 The Three Pillars Of Success 00:03:00 Personal Honesty 00:01:00 Diligence 00:02:00 Deferred Gratification 00:04:00 Suppression Of Principle 00:03:00 Emotional Intelligence 00:02:00 Core Principles Of Emotional Intelligence 00:04:00 The Problem Is Internal 00:02:00 The Two Motivational Forces 00:05:00 Product Confidence 00:03:00 Sales Consultant Activities To Complete 00:01:00 Negotiation Station - How To Negotiate Successfully The Negotiation Station 00:02:00 Core Principles Of Negotiation 00:01:00 Focusing On Them 00:02:00 Everyone Has To Win 00:04:00 Matching Values 00:03:00 The Path Of Least Resistance 00:02:00 Shifting The Weight 00:06:00 The Persuasion Secret 00:01:00 How To Persuade Someone 00:01:00 The Electric Car 00:02:00 The Fashionable Trainers 00:02:00 Competency Levels 00:03:00 Assessing Competency Levels 00:04:00 Features Benefits And Values 00:02:00 The Christmas Tree Negotiation 00:04:00 B2B Value Propositions 00:03:00 Deepening The Value 00:02:00 Over Decorating The Tree 00:03:00 The Big 12 00:01:00 Authority 00:04:00 Social Proof 00:03:00 Group Identity 00:02:00 Deflecting Fault 00:02:00 Ask For Advice 00:02:00 Compliment Their Negotiations 00:02:00 Reciprocity 00:02:00 Scarcity 00:02:00 Off Set Values 00:02:00 Stepped Commitments 00:02:00 Fear And Hope 00:02:00 Ranked Priorities 00:07:00 Negotiating A Price 00:01:00 The Market Price 00:02:00 The Anchor Price 00:02:00 The Walk Away Price 00:02:00 The First Offer 00:03:00 The Counter Offer 00:04:00 Activities To Complete Negotiation Skills 00:01:00

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Duration 5 Days 30 CPD hours This course is intended for Deployment engineer Network engineer Sales engineer Overview After taking this course, you should be able to: Describe the Cisco conferencing architecture including cloud, hybrid, and on-premises conferencing Describe the physical deployment options and deployment models for Cisco Meeting Server, including Cisco Meeting Server 1000, 2000, and virtual machine Configure a Cisco Meeting Server single combined deployment for Web-Real Time Communications (WebRTC) endpoints within the enterprise Use APIs and the Cisco Meeting Server API Guide to configure profiles using Postman and the Webadmin API tool Configure a scalable and resilient deployment of Cisco Meeting Server with three servers for WebRTC endpoints within the enterprise Configure a scalable and resilient deployment of Cisco Meeting Server to support standard Session Initiation Protocol (SIP) and WebRTC connectivity outside the enterprise Configure a scalable and resilient deployment of Cisco Meeting Server to support recording and streaming of conferences Configure Cisco Unified Communications Manager and Cisco Meeting Server to support Rendezvous, Scheduled, and Ad-hoc conferencing for Cisco Unified CM registered endpoints Configure Cisco Meeting Server to integrate with a preconfigured on-premise Microsoft Skype for Business installation Install Cisco TelePresence Management Suite (Cisco TMS) and Cisco TelePresence Management Suite for Microsoft Exchange (Cisco TMSXE) on a single Microsoft Windows 2012 server and connect to an existing SQL environment Install and integrate Cisco Meeting Management with Cisco TMS and Cisco Meeting Server Set up and manage a scheduled conference with Cisco TMS and Cisco Meeting Management Capture and analyze logs from Cisco Meeting Server and Cisco Meeting Manager to diagnose faults, including a SIP connection error The Implementing Cisco Collaboration Conferencing (CLCNF) v1.0 course focuses on Cisco© on-premises conferencing architecture and solutions. You will gain knowledge and skills to design and implement common conferencing deployment scenarios of Cisco Meeting Server, its integration with call control features such as Cisco Unified Communications Manager and Cisco Expressway, and other Cisco collaboration conferencing devices.This course offers lessons and hands-on labs to prepare you for the 300-825 Implementing Cisco Collaboration Conferencing (CLCNF) exam. Course outline Describing Cisco Conferencing Architecture Configuring a Single Combined Deployment Installing Cisco Meeting Server Using APIs with Cisco Meeting Server Configuring a Cisco Meeting Server Scalable and Resilient Deployment Configuring Business to Business (B2B) and WebRTC Firewall Traversal Connectivity for Cisco Meeting Server Configuring Recording and Streaming with Cisco Meeting Server Troubleshooting Cisco Meeting Server Integrating Cisco Meeting Server with Cisco Unified CM Integrating Cisco Meeting Server with Microsoft Skype for Business Installing and Operating Cisco TMS and Cisco TMSXE Installing and Integrating Cisco Meeting Management Additional course details: Nexus Humans Cisco Implementing Cisco Collaboration Conferencing v2.0 (CLCNF) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Implementing Cisco Collaboration Conferencing v2.0 (CLCNF) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.