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The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
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Why choose Vectorworks Garden Design Training Course? Vectorworks, a user-friendly industry-standard software, is perfect for interior design, architectural planning, 3D modeling, and landscaping projects. Its versatility makes it suitable for both home enthusiasts and professionals. Course Info Scheduling: 1-on-1 training, your schedule. Book any hour, Mon to Sat, 9 am - 7 pm. Call 02077202581 to reserve. Duration: 16 hours. Method: In-person face-to-face sessions and live online instruction. Vectorworks Garden Design Training Course: Master the art of garden design with Vectorworks software in our specialized training program. Led by certified tutors and industry experts, this course equips you with comprehensive skills and techniques tailored to garden design. Create stunning 2D layouts and 3D landscapes, visualize designs, and produce professional documentation for your projects. Benefits: In-Person and Live Online Options: Choose between in-person or live online sessions for flexible learning. Certified Tutors and Experts: Learn from experienced tutors passionate about garden design. Comprehensive Curriculum: Cover essential aspects of garden design using Vectorworks. Lesson Recordings: Access valuable session recordings for review and reinforcement. Lifetime Email Support: Receive ongoing assistance from industry experts for continuous growth. Course Duration: 16 hours Course Description: This advanced Vectorworks course is tailored for individuals who already possess basic knowledge of the software and wish to enhance their skills to become proficient users. Participants will learn more advanced 2D and 3D techniques, including advanced 3D modeling, rendering, visualization, and customizing Vectorworks to suit their specific needs and workflows. The course will cover topics such as creating custom tools, working with planting plans, and integrating with AutoCAD. Course Outline: Module 1: Vectorworks Interface and Basic Concepts - Understanding the Vectorworks interface and palettes - Opening, saving, and managing files - Creating and editing objects and shapes - Utilizing Undo/Redo and Snaps for precision - Applying graphic attributes and working with dimensions Module 2: Modeling and Drawing Techniques - Exploring advanced tools and commands in detail - Integrating with AutoCAD and data exchange - Creating, modifying, and editing text - Utilizing callout text tool for annotations - Organizing information using design layers and classes Module 3: Working with Buildings and Models - Utilizing design layers and sheet layers for architectural projects - Assigning objects to layers and classes - Working with viewports and sheet layers for presentation - Drawing buildings, including walls and roofs - Setting up and rendering perspective views Module 4: Creating Site and Landscape Plans - Importing land surveys or architects' files - Drawing site surveys and working with hard landscape elements - Adding and customizing plantings using the plant tool - Editing plant definitions and creating custom plant symbols - Generating plant schedules and reports Module 5: Vectorworks Architect Features - Setting up files and scaling the drawing - Customizing text styles and dimension standards - Working with scanned images and creating site models - Designing floors, doors, and windows using standard Vectorworks elements - Creating and managing title blocks, labels, notes, and keynotes Module 6: Working Drawings and Final Project - Developing the final project with 2D and 3D elements - Applying site modifiers and stairs to the design - Generating printing layouts for presentations - Creating working drawings with detailed plans and elevations Download Vectorworks Trial https://www.vectorworks.net/trial Proficiently use Vectorworks software for garden design, including creating accurate site plans and garden layouts. Apply 2D and 3D modeling techniques to visualize garden designs and present them professionally. Incorporate plants, hardscape elements, and other design elements into garden layouts effectively. Generate detailed construction drawings for seamless implementation of garden projects. Understand the key features and functionalities of Vectorworks specific to garden design. Demonstrate proficiency in utilizing Vectorworks tools for various garden design tasks. Interact collaboratively in face-to-face or online learning environments, engaging with instructors and peers. Utilize lesson recordings to review and reinforce course concepts for continuous learning. Seek personalized guidance and assistance through lifetime email support from certified tutors and industry experts. Transform creative garden design ideas into practical and stunning real-world projects using Vectorworks software.