317 Art courses in Kirkcaldy

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.

The course will introduce you to some of the most enduring photographic portraits and provide discussion on why they remain so seminal. The course includes an introduction to lighting and composition techniques for portraiture, as well as providing guidance on shutter speed, aperture, lenses, and other visual controls. You will use studio flash lighting to explore basic techniques in formal and informal portrait photography – though all of the techniques taught are transferrable to natural and other lighting media. There will be time for participants to photograph under three standard lighting set-ups. Some digital SLR photography experience is recommended. Morning The morning session centres on discussion of the work of some classic portrait photographers and standard techniques employed. The discussions will include elements of composition, pose, gesture, format and technique. Afternoon The afternoon session will cover practical studio lighting, standard lighting set-ups, direction of sitters, and time permitting also a brief introduction to some of the editing capabilities of Adobe Photoshop. Project Days are designed for those who are already familiar with digital photography processes but who want to pursue a particular aspect or develop more specific skills in one or more areas. This course is the perfect follow-on from our Digital SLR training courses and will support you in building upon your existing knowledge of DSLR camera skills and becoming a better photographer in general. It will help you to work confidently on your own creative projects and develop the artist in you.   Courses are subject to minimum enrolment. Please register early, within five days of the start date, to reduce the likelihood of course cancellation. Please read our cancellation policy before booking. Students, anyone over the age of 65, and those in receipt of any form of benefits can claim the concessionary price, offering a 10% discount on the full course price. Valid proof of eligibility must be produced on the first day of the course. Please use the code CONCESSION when prompted at checkout.

In the past, popular thought treated artificial intelligence (AI) as if it were the domain of science fiction or some far-flung future. In the last few years, however, AI has been given new life. The business world has especially given it renewed interest. However, AI is not just another technology or process for the business to consider - it is a truly disruptive force.

This half day course is designed for those people working or volunteering in groups or working on projects who would like some practical tips on making their marketing and publicity more effective.

This half day course is designed to help participants plan and promote events, whether for fundraising, social or educational purposes. It provides practical tips on a wide range of subject areas from choosing events to determining budgets and publicity methods. The course can be adapted to take in any type of events or can concentrate on particular areas such as organising fundraising events, conferences or cultural events.

This half day course is designed to help staff working in statutory agencies, and local representatives, understand the role of Local Enterprise Partnerships (LEPs), how the management of European funding for Social Inclusion is changing and requiring more partnership working, and the opportunities and issues that arise in working in partnership with the VCS.

This half day or whole day course is designed for those who are new to either working in or with the voluntary and community sector, including staff, councillors and committee members working in statutory agencies. It will help you understand how the sector works, the various legal forms of organisations, issues of governance and sustainability so that you are able to work more effectively in partnership with the sector and understand its funding needs. The half day course covers the basic information; the longer course can include further subjects such as the use of volunteers and typical issues that face trustee boards and management committees.

This half day course is designed to help participants who need to write or revise policies and procedures for their organisations. It will help them to develop effective structures for the writing and design and ensure that they meet key legal and good practice requirements on some of the most important policies such as health and safety, equal opportunities and financial procedures. It will also look at the process of consultation and implementation so that the policies obtain “buy-in” and commitment from staff and volunteers.

This half day course is designed for new treasurers, general trustees and management committee members or staff who work in smaller organisations to understand the basics of how to manage the finances within a voluntary or community organisation. It covers all the essential issues ranging from drawing up a budget to ensuring that the organisation has sound financial procedures.