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Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the Complete Digital Marketing Diploma covers all the essentials of a well-rounded skill set.  Start your journey to becoming a certified digital marketing professional today.  Before moving on to websites, email marketing and copywriting, blogging, and SEO, you’ll learn to define your business and target demographic, as well as establish a brand identity that will resonate with your clients (search engine optimization). Following that is a comprehensive look at social media, which includes YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope, and, of course, Facebook, which is divided into many divisions due to its importance. The training also covers social media live streaming and podcasting, as well as Google Analytics and Google Plus. Upon completion, you will gain a solid understanding of digital media and be able to apply the acquired knowledge in the real world either for your business or for your clients. Learning Outcomes Develop a comprehensive digital marketing strategy tailored to your business goals. Create and establish a strong brand identity across various digital platforms. Design and optimise websites for enhanced user experience and increased conversion rates. Execute effective email marketing campaigns to engage and nurture leads. Craft compelling copy and blogs that resonate with your target audience. Utilise video marketing techniques to captivate and engage online audiences. Harness the power of social media platforms like Facebook, Twitter, Instagram, and LinkedIn for marketing purposes. Implement Google AdWords campaigns to drive targeted traffic and increase sales. Analyse website and campaign performance using Google Analytics data to make data-driven decisions. Utilise emerging digital marketing channels like podcasting, live streaming, and Quora for brand promotion. Why choose this course Affordable, Accessible, informative and well-structured study materials Earn a globally recognised accredited qualification Study in your own time, at your own pace, through any device Benefit from feedback through mock exams and multiple-choice assessments Excellent career advancement/career switch opportunities Get 24/7 help or advice from our email and live chat teams Who is this course for Entrepreneurs looking to establish or expand their online presence and drive business growth. Small business owners aim to improve their digital marketing efforts and reach wider audiences. Marketing professionals seek to enhance their skills and stay updated with the latest trends in digital marketing. Freelancers interested in offering digital marketing services to clients and building a successful career in the field. Students pursuing degrees or certifications in marketing or related fields who want to gain practical digital marketing skills. Entry requirements This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification. Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning. Certification CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Career path Digital Marketing Manager Social Media Manager SEO Specialist Content Marketing Manager Email Marketing Specialist PPC Specialist Digital Marketing Consultant Brand Manager Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion

Overview Become an expert in online marketing and learn how to turn brands and businesses into huge successes overnight. This popular Digital Marketing and Advertising Level 3 course is designed to teach anyone the fundamental knowledge needed to perform dynamic online advertising that works. The many online learning modules provide expert tuition for every aspect of Digital Marketing; from using SEO to target an audience, to utilising the power of social media to make a product go viral. You will also be taught how to use video and email marketing in order to maximise the recognition for your work and make everyone aware of your product. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Digital Marketing and Advertising Level 3. It is available to all students, of all academic backgrounds. Requirements Our Digital Marketing and Advertising Level 3 is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 13 sections • 123 lectures • 11:23:00 total length •Welcome: 00:01:00 •How to register your company: 00:04:00 •How to see Email Sender's Company and Logo in Your Gmail: 00:02:00 •How to Generate sitemap of a website: 00:03:00 •How to protect a website from Spam on WordPress: 00:02:00 •Quick way to identify whether the website is Mobile optimized: 00:03:00 •How to identify registration data of website: 00:01:00 •How to identify duplicate content from the web: 00:03:00 •How to create google alerts: 00:03:00 •How to find the age of the domin: 00:02:00 •How to check if the website server is down: 00:01:00 •How to create text notes thatwill self destruct after being read: 00:02:00 •How to send google search information to your friends: 00:03:00 •How to find webhost of any website: 00:02:00 •Discover new sites that are similar to what you like alredy: 00:03:00 •How to easily highlight the important parts of a web page: 00:01:00 •How to share you email online without worrying about spam: 00:02:00 •How to get compute level answers without searching: 00:03:00 •The easiest way to setup email reminders: 00:03:00 •How to find the original URL tht's hiding behind a short URL: 00:02:00 •How to corrupt a file you shared online: 00:01:00 •How to create a throwaway email: 00:02:00 •How to check if your email account has been compromised: 00:01:00 •How to register website on Google search console: 00:06:00 •How to Optimize your website homepage: 00:06:00 •How to add a sitemap on google search: 00:07:00 •How to shortlist targeted keyword list in google keyword planner: 00:08:00 •How to set international targeting on google search: 00:02:00 •How to remove a URL from google search engine: 00:03:00 •How to identify competitors keyword: 00:08:00 •How to leverage top sites to get on google search results: 00:04:00 •Discover powerful data analytics to mesure SEO performance: 00:06:00 •How to do keyword research: 00:11:00 •How to write perfect title tags for search engines: 00:05:00 •How to optimise heading tags, external and internal links: 00:08:00 •What are backlinks & how to get them: 00:06:00 •How to write a perfect Meta description: 00:06:00 •How to enhance speed & performance of your website: 00:04:00 •Youtube account setup: 00:04:00 •Account optimization: 00:09:00 •How to create & setup Youtube channel banner: 00:05:00 •Youtube channel tags, thumbnails & custom thumbnails: 00:08:00 •Analyse Youtube keyword research: 00:05:00 •Youtube SEO techniques: 00:07:00 •What are Youtube cards & how does it work: 00:06:00 •How to optimise comments & reply them in bulk: 00:03:00 •How to grow your channel with competitor Analysis: 00:07:00 •How to manage multiple YouTube accounts: 00:02:00 •A simple yet powerful trick to increase your subscribers list: 00:03:00 •Youtube Paid Advertising: 00:13:00 •How to monetise your YouTube channel: 00:02:00 •What are Google Ads & how does it work: 00:16:00 •Account setup: 00:04:00 •Competitors analysis: 00:08:00 •Campaign types & how to select the right campaign: 00:07:00 •Bids & Budgets: 00:08:00 •How to target the right audience: 00:07:00 •Google Ads advance campaign settings: 00:07:00 •Choosing the right keywords: 00:05:00 •How to write ads that gets more clicks: 00:06:00 •How to install tracking code on your website: 00:04:00 •How to add filters & remove internal traffic: 00:04:00 •How to track paid campaigns: 00:04:00 •How to look and analyse different segment data: 00:06:00 •How to configure goals in google analysics: 00:05:00 •How to link google Adwords account: 00:03:00 •How to manage multiple analytics accounts: 00:02:00 •How to remove spam traffic: 00:04:00 •Email marketing tools set up ( Mailchimp and Gestresponse): 00:10:00 •How to install signup or popup forms on the website: 00:17:00 •How to collect email address without a wbsite: 00:05:00 •How to create a 'Hook' to your signup forms: 00:08:00 •Discover the psychology behind acquiring more leads: 00:09:00 •Email marketing automation process: 00:08:00 •Email analytics: 00:07:00 •How to increase your connections in no time: 00:08:00 •Secret of LinkedIn InMails: 00:05:00 •Discover the best ways to use Linkedin Groups: 00:09:00 •How to setup a company page on Linkedin: 00:04:00 •How to increase traffic to your website using Linkedin blog: 00:07:00 •Twitter Account setup: 00:03:00 •Knowing Twitter features: 00:06:00 •Following twitter accounts: 00:03:00 •Twitter profile optimisation: 00:06:00 •How to get Twitter followers: 00:10:00 •Posting first 5 tweets for engagement: 00:05:00 •Leveraging Hashtags to increase your tweets visibility: 00:04:00 •What are twitter polls & how do you use them: 00:05:00 •A powerful trick to acquire customers on twitter: 00:03:00 •How to get followers retweet your post: 00:03:00 •How to embed a twitter button to your website or post: 00:02:00 •Twitter analytics: 00:04:00 •Set your Facebook page: 00:05:00 •Facebook Icon, cover image & description: 00:06:00 •How to get your first page likes: 00:08:00 •Discover how to increase your page likes: 00:02:00 •How to manage multiple Facebook page: 00:03:00 •Facebook comments: 00:05:00 •Leveraging Facebook groups: 00:05:00 •Facebook Autoposting: 00:04:00 •Run a competition: 00:06:00 •Facebook Ads: 00:04:00 •How to get best out of Facebook: 00:15:00 •Facebook pixel & Re-marketing: 00:04:00 •How to setup a Instagram business profile: 00:07:00 •Set up Instagram bio & profile image: 00:03:00 •Leveraging Instagram accounts: 00:06:00 •A simple way to create free content on Instagram: 00:05:00 •Secret of hashtags on Instagram: 00:04:00 •Reposting Instagram App: 00:04:00 •How to get genuine Instagram followers: 00:05:00 •Discover how to grow your business through Instagram stories: 00:05:00 •How to get your posts reposted on Instgram by influncers: 00:05:00 •A quick way to do App store marketing research: 00:16:00 •How to discover the estimate size of your market: 00:08:00 •Discover the best ways to promote your app: 00:15:00 •App installs via Facebook Ads: 00:16:00 •App installs via Google Ads: 00:14:00 •How to make money from your app: 00:08:00 •How to optimise your App store listing ?: 00:14:00 •Discover growth hacking techniques for App downloads: 00:09:00 •Techniques to get to the top of App store ranking: 00:07:00 •Assignment - Digital Marketing and Advertising Level 3: 00:00:00

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This course will help you prepare for the AI-900 Exam: Microsoft Azure AI Fundamentals. We will cover the complete exam syllabus as updated in April 2021 with sample questions.

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