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Overview This comprehensive course on Data Visualization and Reporting with Power BI will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Data Visualization and Reporting with Power BI comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Data Visualization and Reporting with Power BI. It is available to all students, of all academic backgrounds. Requirements Our Data Visualization and Reporting with Power BI is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 15 sections • 140 lectures • 14:25:00 total length •Welcome!: 00:01:00 •What is Power BI?: 00:03:00 •Download & Installing Power BI Desktop: 00:04:00 •Getting to know the interface: 00:03:00 •Mini Project: Transform Data: 00:07:00 •Mini Project: Visualize Data: 00:05:00 •Mini Project: Creating a Data Model: 00:07:00 •Course Outline: What will you learn in this course?: 00:05:00 •How to learn best with this course?: 00:03:00 •Creating our initial project file: 00:04:00 •Working with the attached project files: 00:04:00 •Exploring the Query Editor: 00:06:00 •Connecting to our data source: 00:07:00 •Editing rows: 00:08:00 •Changing data types: 00:08:00 •Replacing values: 00:03:00 •Close & Apply: 00:03:00 •Connecting to a csv file: 00:03:00 •Connecting to a web page: 00:05:00 •Extracting characters: 00:06:00 •Splitting & merging columns: 00:09:00 •Creating conditional columns: 00:06:00 •Creating columns from examples: 00:09:00 •Merging Queries: 00:17:00 •Pivoting & Unpivoting: 00:06:00 •Appending Queries: 00:08:00 •Practice & Solution: Population table: 00:15:00 •The Fact-Dimension-Model: 00:09:00 •Practice: Load the dimension table: 00:04:00 •Organizing our queries in groups: 00:03:00 •Entering data manually: 00:05:00 •Creating an index column: 00:03:00 •Workflow & more transformations: 00:05:00 •Module summary: 00:05:00 •Exercise 1 - Instruction: 00:02:00 •Exercise 1 - Exercise Solution: 00:11:00 •Advanced Editor - Best practices: 00:09:00 •Performance: References vs. Duplicating: 00:10:00 •Performance: Enable / Disable Load & Report Refresh: 00:05:00 •Group by: 00:05:00 •Mathematical Operations: 00:05:00 •Run R Script: 00:15:00 •Using Parameters to dynamically transform data: 00:06:00 •M formula language: Basics: 00:07:00 •M formula language: Values, Lists & Tables: 00:14:00 •M formula language: Functions: 00:13:00 •M formula language: More functions & steps: 00:05:00 •Exercise 2 - Instructions: 00:01:00 •Exercise 2 - solution: 00:05:00 •Understanding the relationship: 00:05:00 •Create & edit relationships: 00:06:00 •One-to-many & one-to-one relationship: 00:06:00 •Many-to-many (m:n) relationship: 00:08:00 •Cross filter direction: 00:06:00 •Activate & deactivate relationships: 00:06:00 •Model summary: 00:03:00 •Exercise 3 Create Model: 00:02:00 •Exercise 3 Solution: 00:02:00 •Our first visual: 00:08:00 •The format tab: 00:12:00 •Understanding tables: 00:10:00 •Conditional formatting: 00:09:00 •The Pie Chart: 00:06:00 •All about the filter visual: 00:13:00 •The filter pane for developers: 00:09:00 •Cross filtering & edit interactions: 00:04:00 •Syncing slicers across pages: 00:07:00 •Creating drill downs: 00:08:00 •Creating drill throughs: 00:07:00 •The tree map visual: 00:07:00 •The decomposition tree: 00:05:00 •Understanding the matrix visual: 00:05:00 •Editing pages: 00:07:00 •Buttons & Actions: 00:09:00 •Bookmarks to customize your report: 00:10:00 •Analytics and Forecasts with line charts: 00:10:00 •Working with custom visuals: 00:07:00 •Get data using R Script & R Script visual: 00:08:00 •Asking questions - Q&A visual: 00:04:00 •Wrap up - data visualization: 00:08:00 •Python in Power BI - Plan of attack: 00:03:00 •Setting up Python for Power BI: 00:03:00 •Transforming data using Python: 00:11:00 •Creating visualizations using Python: 00:08:00 •Violin plots, pair plots & ridge plots using Python: 00:15:00 •Machine learning (BayesTextAnalyzer) using Python: 00:00:00 •Performance & Troubleshooting: 00:03:00 •Introduction: 00:01:00 •Show Empathy & Identify the Requirement: 00:03:00 •Finding the Most Suitable KPI's: 00:02:00 •Choose an Effective Visualization: 00:04:00 •Make Use of Natural Reading Pattern: 00:03:00 •Tell a Story Using Visual Cues: 00:05:00 •Avoid Chaos & Group Information: 00:02:00 •Warp Up - Storytelling with Data: 00:02:00 •Introduction: 00:03:00 •The project data: 00:04:00 •Measures vs. Calculated Columns: 00:15:00 •Automatically creating a date table in DAX: 00:08:00 •CALENDAR: 00:05:00 •Creating a complete date table with features: 00:04:00 •Creating key measure table: 00:03:00 •Aggregation functions: 00:06:00 •The different versions of COUNT: 00:14:00 •SUMX - Row based calculations: 00:09:00 •CALCULATE - The basics: 00:11:00 •Changing the context with FILTER: 00:07:00 •ALL: 00:08:00 •ALL SELECTED: 00:03:00 •ALL EXCEPT: 00:07:00 •How to go on now?: 00:03:00 •Power BI Pro vs Premium & Signing up: 00:04:00 •Exploring the interface: 00:04:00 •Discovering your workspace: 00:03:00 •Connecting Power BI Desktop & Cloud: 00:04:00 •Understanding datasets & reports: 00:03:00 •Working on reports: 00:04:00 •Updating reports from Power BI Desktop: 00:04:00 •Creating and working with workspaces: 00:07:00 •Installing & using a data gateway: 00:13:00 •Get Quick Insights: 00:03:00 •Creating dashboards: 00:04:00 •Sharing our results through Apps: 00:10:00 •Power BI Mobile App: 00:05:00 •Creating the layout for the Mobile App: 00:04:00 •Wrap up - Power BI Cloud: 00:07:00 •Introduction: 00:03:00 •Creating a Row-Level Security: 00:05:00 •Row-Level Security in the Cloud: 00:04:00 •Row-Level Security & Data Model: 00:05:00 •Dynamic Row-Level Security: 00:07:00 •Dynamic Many-to-Many RLS: 00:04:00 •Hierarchical Row-Level Security: 00:13:00 •JSON & REST API: 00:10:00 •Setting up a local MySQL database: 00:14:00 •Connecting to a MySQL database in Power BI: 00:05:00 •Connecting to a SQL database (PostgreSQL): 00:05:00 •Congratulations & next steps: 00:06:00 •The End: 00:01:00 •Resources - Data Visualization and Reporting with Power BI: 00:00:00

How Retargeting Works Certification Have you at any point perused an online store, just to have the items you seen follow you from one site to another? This is the manner by which retargeting works, and it is an incredible method to change over internet browsers to customers. Retargeting guarantees that your image gets before the individuals who have effectively communicated an interest in you again and again. Studies show that rehashed openness to brand, promotions and messages can positively affect your main concern. Truth be told, research demonstrates that 70% of individuals presented to retargeting advertisements get back to the first site to finish the exchange. This course expounds in regards to retargeting on different web stages. We start by giving you a prologue to the idea of retargeting, including its advantages and models. Then, we talk about how you can utilize Google AdWords and Analytics in your remarketing effort. We additionally survey retargeting on Facebook, furnishing you with explicit instruments you can use to contact your web guests. At long last, we talk about retargeting on different stages, like Twitter and Instagram. You Will Learn: What retargeting is and why it ought to be a critical piece of your internet advertising procedure Instructions to remarket utilizing Google Why you ought to become familiar with Facebook Pixel The different ways you can utilize Facebook Ads to contact your clients What to do on the off chance that you don't have the opportunity or experience needed to make your own retargeting efforts Advantages of Taking this Course Figure out how retargeting can improve your profit from speculation and increment your benefits Figure out how to contact web guests who may go to the opposition in the event that you don't act rapidly Improve comprehension of the necessities of your crowd Figure out how to remarket on different stages, including Facebook, Twitter and Instagram Figure out how to make your transformation rate take off

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Are you ready to elevate your career and become a trusted financial advisor? Step into a world where your skills, knowledge, and confidence soar to new heights with our Financial Advisor Skills Training course. Designed for aspiring financial advisors, this comprehensive course offers you the keys to success in the fast-paced financial industry. According to Prospects a Corporate Lawyer can earn from £30,000 to £60,000 in a year depending on qualification, experience, location and other factors. Are you ready to transform your career and become a sought-after financial advisor? Enrol in our Financial Advisor Skills Training course today and take on a journey to professional excellence. Key Features of Essential Financial Advisor Skills Training: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Course Curriculum of Essential Financial Advisor Skills Training: Module 1: Fundamentals of Finance Module 2: Vital Skills for Financial Advisors Module 3: Financial Planning Module 4: Private Wealth Management and Crafting Personal Financial Statements Module 5: Evaluation and Management of Financial Risks Module 6: Planning for Investments Module 7: Strategies for Divorce Planning Module 8: Utilising Google Analytics for Financial Advisors Learning Outcomes of Essential Financial Advisor Skills Training: Apply foundational finance principles in real-world scenarios for effective financial analysis. Demonstrate essential interpersonal skills crucial for successful financial advisory relationships. Develop comprehensive financial plans aligning with clients' individual goals and needs. Create and interpret personal financial statements for effective wealth management strategies. Evaluate and mitigate financial risks through strategic planning and risk management. Formulate investment plans using sound strategies for optimal financial growth. CPD 10 CPD hours / points Accredited by CPD Quality Standards Essential Financial Advisor Skills Training 2:50:00 1: Module 1: Fundamentals of Finance 18:00 2: Module 2: Vital Skills for Financial Advisors 23:00 3: Module 3: Financial Planning 30:00 4: Module 4: Private Wealth Management and Crafting Personal Financial Statements 16:00 5: Module 5: Evaluation and Management of Financial Risks 23:00 6: Module 6: Planning for Investments 20:00 7: Module 7: Strategies for Divorce Planning 21:00 8: Module 8: Utilising Google Analytics for Financial Advisors 18:00 9: CPD Certificate - Free 01:00 Who is this course for? This Financial Advisor Skills Training course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Financial Advisor Skills Training. Moreover, this course is ideal for: Professionals aspiring to excel in financial advisory roles. Finance graduates seeking specialized skills for advisory career opportunities. Individuals transitioning to financial advisory roles for career advancement. Established financial advisors aiming to enhance their skill set. Professionals from related fields interested in financial advisory expertise. Requirements There are no requirements needed to enrol into this Financial Advisor Skills Training course. We welcome individuals from all backgrounds and levels of experience to enrol into this Financial Advisor Skills Training course. Career path After finishing this Financial Advisor Skills Training course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Financial Advisor Skills are: Financial Advisor Wealth Manager Investment Consultant Risk Analyst Financial Planner Divorce Financial Analyst Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Are you ready to elevate your career and become a trusted financial advisor? Step into a world where your skills, knowledge, and confidence soar to new heights with our Financial Advisor Skills Training course. Designed for aspiring financial advisors, this comprehensive course offers you the keys to success in the fast-paced financial industry. According to Prospects a Corporate Lawyer can earn from £30,000 to £60,000 in a year depending on qualification, experience, location and other factors. Are you ready to transform your career and become a sought-after financial advisor? Enrol in our Financial Advisor Skills Training course today and take on a journey to professional excellence. Key Features of Essential Financial Advisor Skills Training: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Course Curriculum of Essential Financial Advisor Skills Training: Module 1: Fundamentals of Finance Module 2: Vital Skills for Financial Advisors Module 3: Financial Planning Module 4: Private Wealth Management and Crafting Personal Financial Statements Module 5: Evaluation and Management of Financial Risks Module 6: Planning for Investments Module 7: Strategies for Divorce Planning Module 8: Utilising Google Analytics for Financial Advisors Learning Outcomes of Essential Financial Advisor Skills Training: Apply foundational finance principles in real-world scenarios for effective financial analysis. Demonstrate essential interpersonal skills crucial for successful financial advisory relationships. Develop comprehensive financial plans aligning with clients' individual goals and needs. Create and interpret personal financial statements for effective wealth management strategies. Evaluate and mitigate financial risks through strategic planning and risk management. Formulate investment plans using sound strategies for optimal financial growth. CPD 10 CPD hours / points Accredited by CPD Quality Standards Essential Financial Advisor Skills Training 2:50:00 1: Module 1: Fundamentals of Finance 18:00 2: Module 2: Vital Skills for Financial Advisors 23:00 3: Module 3: Financial Planning 30:00 4: Module 4: Private Wealth Management and Crafting Personal Financial Statements 16:00 5: Module 5: Evaluation and Management of Financial Risks 23:00 6: Module 6: Planning for Investments 20:00 7: Module 7: Strategies for Divorce Planning 21:00 8: Module 8: Utilising Google Analytics for Financial Advisors 18:00 9: CPD Certificate - Free 01:00 Who is this course for? This Financial Advisor Skills Training course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Financial Advisor Skills Training. Moreover, this course is ideal for: Professionals aspiring to excel in financial advisory roles. Finance graduates seeking specialized skills for advisory career opportunities. Individuals transitioning to financial advisory roles for career advancement. Established financial advisors aiming to enhance their skill set. Professionals from related fields interested in financial advisory expertise. Requirements There are no requirements needed to enrol into this Financial Advisor Skills Training course. We welcome individuals from all backgrounds and levels of experience to enrol into this Financial Advisor Skills Training course. Career path After finishing this Financial Advisor Skills Training course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Financial Advisor Skills are: Financial Advisor Wealth Manager Investment Consultant Risk Analyst Financial Planner Divorce Financial Analyst Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Financial Advisor Training Overview Financial advisors make every effort to help clients manage money efficiently. As a financial advisor, you'll educate your clients on investments, taxes, savings accounts, insurance, mortgages, etc. Moreover, the career includes unlimited earning potential. This Financial Advisor Training course is your first step toward financial advising. Here, you'll discover the must-have skills for financial advisors. The training will take you through the essentials of financial planning and explain how to create effective personal and professional financial statements.  Then, you will learn how to perform a financial risk assessment to identify the specific risks in your business processes and manage those risks. The course will also guide you through the intriguing steps in investment planning and discuss how to help people achieve their financial goals while planning for divorce. Course Preview Learning Outcomes Discover the essential skills for a financial advisor Learn how to make personal and professional financial statements Understand what financial risk is and how to assess it Know the steps for effective investment planning Find a comprehensive guide to divorce financial planning Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted engaging and informative tutorial videos and materials Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email What Skills Will You Learn From the Course? Financial Advising Financial Statement Management Investment Planning Financial Planning Who Should Take this Financial Advisor Training? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Financial Advisor Training is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful.  Financial Advisor Training Certification After completing and passing the Financial Advisor Training successfully, you will be able to obtain a Recognised Certificate of Achievement. Learners can obtain the certificate in hard copy at £14.99 or PDF format at £11.99. Career Path​ Financial Advisor Training provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as: Financial advisor - Average salary: £40,000 - £73,000 per year Investment advisor - Average salary: £40,000 - £100,000 per year Wealth manager - Average salary: £50,000 - £120,000 per year Financial analyst - Average salary: £30,000 - £60,000 per year Investment banker - Average salary: £60,000 - £120,000 per year Financial planner - Average salary: £25,000 - £60,000 per year Module 01: Introduction to Finance Introduction to Finance 00:23:00 Module 02: Essential Skill for Financial Advisor Essential Skills for Financial Advisors 00:34:00 Module 03: Financial Planning Financial Planning 00:37:00 Module 04: Wealth Management and Guide to Make Personal Financial Statements Wealth Management and Guide to Make Personal Financial Statements 00:18:00 Module 05: Financial Risk Management and Assessment Financial Risk Management and Assessment 00:31:00 Module 06: Investment Planning Investment Planning 00:25:00 Module 07: Divorce Planning Divorce Planning 00:26:00 Module 08: Google Analytics for Financial Advisors Google Analytics for Financial Advisor 00:26:00 Recommended Materials Recommended Readings - Finance: Financial Advisor 00:00:00 Assignment Assignment - Finance: Financial Advisor 00:00:00 Order Your Certificates and Transcript Order Your Certificates and Transcripts 00:00:00

Are interested in understanding and protecting big data? Do you want to utilize any data that have been presented to you to its full extent? This Bundle Course will solve all of your problems!  Interpreting data is of immense importance when you handling data. Only then you can fully use it to your business. At the same time when you use data online, there is always a chance that your data can be stolen. Learn how to protect your information in this data bundle course. Make you own database and reap its benefits. In this course, you will know how to create your database and database user.You will then master how to import database tables since most new scripts come with a built-in installer, the scripts create all database, but when the time comes that there is no installer provided, then you have to create one manually. Upon completion of the course the students will possess a solid knowledge of data protection law, as well as an understanding of the practical implications for different organisations. Course Highlights Data Bundle Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Data Bundle Course into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Data Bundle Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Data Bundle Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Data Bundle Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Database Basics What is a Database FREE 01:00:00 Definition of Terms FREE 01:00:00 Database Users and Languages 01:00:00 Components of a Database System 01:00:00 Basic Set Concepts 01:00:00 Relations as a Database 01:00:00 Relational Database Operators 01:00:00 Database keys 01:00:00 Module 2: Understanding Big Data What Is Big Data? Hint: You're a Part of It Every Day FREE 01:00:00 Why Is Big Data Important? FREE 01:00:00 Why IBM for Big Data? 01:00:00 All About Hadoop: The Big Data Lingo Chapter 01:00:00 InfoSphere BigInsights: Analytics for Big Data at Rest 01:00:00 IBM InfoSphere Streams: Analytics for Big Data in Motion 01:00:00 Module 3: Data Protection Why Internet Marketers Need More Protection FREE 01:00:00 You Can't Be Anonymous FREE 00:15:00 Start With Basic Security Measures 01:00:00 Using Disclaimers 01:00:00 Proper Use Of Email 01:00:00 Protecting Product Rights 01:00:00 Protecting Your Website 01:00:00 Terms Of Use Or Service 00:30:00 Privacy Policy 01:00:00

Data Analysis (Beginner): Data Analysis Course Online Are you trying to get the knowledge and abilities required to excel in data analysis at the beginner level? Our Data Analysis Course (Beginner) could be your perfect option for this. The Data Analysis Course (Beginner) offers comprehensive training in data analysis methodologies and tools. The Data Analysis Course (Beginner) covers topics such as data cleaning, visualisation, and statistical analysis. Also, the Data Analysis Course (Beginner) teaches programming in Python or R. Moreover, the Data Analysis Course (Beginner) equips students with essential skills for deriving insights from data. This Data Analysis Course (Beginner) explains data manipulation and interpretation. Enrol in our Data Analysis Course (Beginner) to prepare them for careers in data analysis across various industries. Main Course: Data Analytics Course (Beginner) [ Note: Free PDF certificate as soon as completing the Data Analysis (Beginner): Data Analysis Course] Data Analysis (Beginner): Data Analysis Course This Data Analysis (Beginner): Data Analysis Training Course consists of 12 modules. Who is this course for? Data Analysis (Beginner): Data Analysis Course This Data Analysis (Beginner): Data Analysis Course is recommended for anyone looking to advance in their data analysis career. Requirements Data Analysis (Beginner): Data Analysis Course To enrol in this Data Analysis (Beginner): Data Analysis Course, students must fulfil the following requirements: Data Analysis: Good Command over English language is mandatory to enrol in our Data Analysis Course. Data Analysis: Be energetic and self-motivated to complete our Data Analysis Course. Data Analysis: Basic computer Skill is required to complete our Data Analysis Course. Data Analysis: If you want to enrol in our Data Analysis Course, you must be at least 15 years old. Career path Data Analysis (Beginner): Data Analysis Course The Data Analysis (Beginner): Data Analysis Course opens up a wide range of work prospects, especially in the UK labour market.

Master Data Science skills using Python and real time project and go from Beginner to Super Advance level

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00