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Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
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Turn Your Dreams into Reality with the Marketing Coordinator Training course. This comprehensive Marketing Coordinator online course will equip you with the knowledge and skills you need to succeed in your chosen field. Whether you're a beginner or looking to take your career to the next level, this course has covered you. Key Learning Outcomes: Understanding the core concepts and theories in your field Building your knowledge and skills through practical, hands-on learning Developing the ability to think critically and solve problems effectively Enhancing your communication skills and the ability to work effectively with others Gaining a competitive edge in your career and reaching your full potential With a flexible online format that allows you to learn at your own pace, Marketing Coordinator training course offers a convenient and accessible way to boost your career prospects. So why wait? Enrol today and take the first step towards success! Vital Component of the Marketing Coordinator course: CPD Accredited Course Unlimited Retake Exam & Tutor Support Easy Accessibility to the Course Materials 100% Learning Satisfaction Guarantee Lifetime Access & 24/7 Support Self-paced online course Modules Covers to Explore Multiple Job Positions Transform your career with the Marketing Coordinator Bundle! Perfect your skills and stand out in the employment market with our comprehensive training program. Impress potential employers and add valuable expertise to your resume. Don't wait-enrol in the Marketing Coordinator Bundle now and take the first step towards a successful and fulfilling career! Course Outline: Module 01: Introduction to Sales Module 02: Sales Growth Module 03: Sales Hypnosis Module 04: Sales Presentation Module 05: Basics of Marketing Module 06: The Marketing Process Module 07: Strategic Marketing Module 08: Marketing Environment Module 09: Market Segmentations Module 10: Consumer Buying Behaviour Module 11: Business Markets and Buying Behaviour Module 12: Marketing Research Module 13: Sales and Marketing Module 14: Leverage and Limitations Module 15: Sales Negotiations Module 16: Dealing with Customers Module 17: Communication Skills CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is the perfect fit for anyone seeking to start or advance in the Marketing Coordinator industry. Whether you're a beginner or looking to expand your knowledge, this comprehensive training will provide you with the essential skills and expertise to succeed. Requirements Join the Excitement-With this Marketing Coordinator course, there's no limit to what you can achieve. From day one, you'll be on your way to building a fulfilling career in this thriving field. No prior experience is required to enrol in this course. Career path Upon completion, you'll have the opportunity to pursue a variety of in-demand Marketing Coordinator jobs, with endless possibilities for growth and success. Certificates Certificate of completion Digital certificate - Included After successfully completing this course, you can get a CPD accredited digital PDF certificate for FREE. Certificate of completion Hard copy certificate - £10.79 After successfully completing this course, you can get CPD accredited hardcopy certificate for free. The delivery charge for the hardcopy certificate inside the UK is free, and international students need to pay £9.99 to get their hardcopy certificate.
In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: Gain a solid understanding of the fundamentals of marketing. Learn how to develop effective marketing strategies and plans. Understand consumer behaviour and market segmentation for targeted marketing. Acquire knowledge of branding, product strategy, pricing, and marketing research. Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking to enter the field. Business owners and entrepreneurs looking to enhance their marketing skills. Individuals interested in understanding the principles and strategies of marketing. Career path Marketing Coordinator: £20,000 - £30,000 per year Marketing Specialist: £25,000 - £40,000 per year Brand Manager: £30,000 - £50,000 per year Digital Marketing Manager: £35,000 - £60,000 per year Marketing Director: £50,000 - £100,000 per year
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Overview Learn about Sales and Marketing Principles from industry experts and boost your professional skill. This Sales and Marketing Principles course will enhance your skill and make you ready for the job market. You'll get expert opinions about the best practices and problems of Sales and Marketing Principles. You'll also gain the skills of Sales and Marketing Principles to excel in your job and tips to master professional skills in no time. You'll be connected with the community of Sales and Marketing Principles professionals and gain first-hand experience of Sales and Marketing Principles problem-solving. The Sales and Marketing Principles is self-paced. You can complete your course and attend the examination in your suitable schedule. After completing the Sales and Marketing Principles, you'll be provided with a CPD accredited certificate which will boost your CV and help you get your dream job. This Sales and Marketing Principles will provide you with the latest information and updates of Sales and Marketing Principles. It will keep you one step ahead of others and increase your chances of growth. Why buy this Sales and Marketing Principles? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Sales and Marketing Principles you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Sales and Marketing Principles does not require you to have any prior qualifications or experience. You can just enrol and start learning. Prerequisites This Sales and Marketing Principles was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Sales and Marketing Principles is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Sales Skills for Beginners Mindset Attitude 00:01:00 Values 00:03:00 Beliefs 00:02:00 How to Change Beliefs 00:04:00 Goals 00:06:00 Focus 00:02:00 The Extra Mile 00:03:00 Team Player 00:02:00 Accentuate the Positive 00:03:00 Be a Winner! 00:02:00 Organizational Skills Pre-call Research 00:02:00 Gaining Appointments 00:04:00 Pre-call Planning 00:04:00 Route Planning 00:04:00 Prioritizing your Time 00:02:00 Controlling the Controlable 00:03:00 Product Knowledge Know your Products 00:03:00 Features and Benefits 00:03:00 Customer Perception 00:02:00 Sales Calls Beginning Sales Calls 00:03:00 Listening & Question Listening Skills Part 1 00:07:00 Listening Skills Part 2 00:05:00 Uncovering Needs 00:05:00 Closing Sales Calls Closing a Sales Call 00:04:00 Following Up Post Call Analysis 00:05:00 Follow Up Actions 00:02:00 Onwards 00:01:00 Final Thoughts 00:01:00 Mastering Sales Techniques The Guaranteed Way to Improve Your Sales Technique The Number One Universal Killer Question in Selling 00:03:00 The Importance of Establishing the Clients Expectations 00:02:00 How to Close the Sale Without Sounding like a Salesman 00:04:00 Why People Buy and How to Get Them to Buy from Us People Buy Emotionally and Justify Logically. What to Do About It 00:04:00 Don't Assume You Know the Buyer's Priorities 00:05:00 How to Unearth the Buyer's Strategic Needs 00:03:00 The Importance of Implications 00:04:00 Why People Don't Buy and How to Counteract Any Objection Being Prepared for Objections 00:04:00 The Most Common Objections and How to Handle Them 00:04:00 How to Get People to Choose What You Want Them To 00:04:00 What Buyers Say and What They Really Mean 00:03:00 Holding a High Price What Does Value For Money Really Mean? 00:03:00 Five Proven Techniques to Save Money and Make Money 00:04:00 The Words: 'Typically', 'Realistically', 'Currently', 'Given' and 'Yet' 00:02:00 Justifying Your Price - the Power of One 00:04:00 The Final 'Killer Questions' That Allow You to Negotiate More Successfully 00:04:00 Win-Win and Increasing Average Order Value The Real Meaning of 'Win-Win' 00:04:00 The Rules for Discounting 00:03:00 How to Hold a High Price 00:04:00 How to Increase Average Order 00:03:00 The Compromise Effect 00:03:00 Sales Techniques You Need to Know All You Need to Know About Time Management 00:03:00 Recognising the Moment That Matters and the Role of 'Enough' 00:06:00 What to Do When It Starts Going Wrong 00:05:00 How to Understand Other People - Can You Clarify? 00:04:00 How to Build Your Reputation and Getting Your Client to Feel Indebted to You 00:04:00 Selling in the Long Term and Being Recommended 00:04:00
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