1064 Advertising courses

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Adobe Authorised Training. Live online course with study materials and certificate of completion included Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers. Resources Introduction to Adobe Photoshop Course Information Description Completing this course will enable you to do the following and more: Understand the concepts of non-destructive image editing Understand differences between image file types Re-size, crop and export images Create special effects using filters Confidently work with multiple Photoshop layers Perform substantial image corrections and enhancements Format and optimise images for web & social media use Add text to your images Produce banner ads for web advertising For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone who wishes to learn Photoshop from scratch or wants to improve their existing knowledge of the program. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included

About Course Creating a Social Media Strategy: Generate Sales and LeadsLearn how to create an effective social media strategy that will generate sales and leads for your business. Social media is a powerful tool for businesses of all sizes. It can help you reach new customers, build relationships with your existing audience, and drive sales. But with so many different social media platforms and strategies to choose from, it can be difficult to know where to start. In this course, you will learn how to create a social media strategy that is tailored to your specific business goals. You will learn: The importance of social media marketing The basic terminology of social media How to identify your target audience How to create posts that your audience will love How to build online relationships with your followers How to use social media to build your email list How to increase your sales with social media How to evaluate your social media advertising campaigns By the end of this course, you will have a comprehensive social media strategy that you can implement to grow your business. Who should take this course? Business owners and entrepreneurs who want to use social media to generate sales and leads Marketing professionals who want to learn how to create and implement effective social media campaigns Anyone who wants to learn more about social media marketing What Will You Learn? The importance of social media marketing The basic terminology of social media How to identify your target audience How to create posts that your audience will love How to build online relationships with your followers How to use social media to build your email list How to increase your sales with social media How to evaluate your social media advertising campaigns Course Content Introduction Introduction Why social media marketing is important Social Media Terminology Social Media Terminology Social Media Marketing Strategy How to Create an Internet Marketing System That Will Generate Sales How to Find Sources For Great Posts How to Create a Social Media Calendar Elements for the Perfect Posts How to Create Standard Social Media Messages How to Stay in Touch With Your Followers How to Evaluate Your Social Media Campaigns A course by Adonis Anastasiou Digital Marketing Expert/Trainer Audience Business owners and entrepreneurs who want to use social media to generate sales and leads Marketing professionals who want to learn how to create and implement effective social media campaigns Anyone who wants to learn more about social media marketing

Learn to use SQLite databases with Python through a hands-on approach

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Gain the skills and credentials to kick start a successful career and learn from the experts with this

Good marketing can be a game changer for a business. As a result, skilled marketing professionals are highly valued in the job market. Grasp the opportunity to build excellent expertise in marketing and increase your demand in the job market with the Marketing Analytics course. This course is designed to introduce you to the ins and outs of marketing. In this Marketing Analytics course, you will receive quality training on marketing. Here, you will learn the principles and significance of strategic marketing. The course will introduce you to the vital areas of marking segmentation, marketing environment and consumer behaviour. Furthermore, you will develop the skills needed for conducting marking research. On top of that the course will help you explore the areas of effective advertisement and sales promotion. You will also get the opportunity to learn about digital and direct marketing.  This is the perfect chance to take your skills to the next level. Enrol today and start learning!   Key Learnings  Learn the core concepts of strategic marketing Grasp a clear idea about marking environment and marketing segmentation Develop the knowledge and expertise to conduct effective market research Understand the process of successful advertising and sales promotion Receive detailed lessons on integrated marketing communication Enhance your knowledge about direct marketing and digital marketing   Why Choose to Study the Marketing Analytics with Janets: Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays   Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Assignment   Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post.   Who is this Course for? The Marketing Analytics course is perfect for developing a solid foundation in marketing. This course will be beneficial for obtaining a promising career in the marketing industry. There are no prerequisites for this course people from any study background can enrol.   Career Path Training offered by the Marketing Analytics course could potentially benefit a range of roles, but would particularly enhance careers in Marketing Analyst Marketing Executive Business Owner Course Content Module 01: Basics of Marketing Basics of Marketing 00:47:00 Module 02: The Marketing Process The Marketing Process 00:50:00 Module 03: Strategic Marketing Strategic Marketing 01:12:00 Module 04: Marketing Environment Marketing Environment 00:30:00 Module 05: Market Segmentations Market Segmentations 00:53:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:13:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:53:00 Module 08: Marketing Research Marketing Research 00:49:00 Module 09: Product Strategy Product Strategy 00:56:00 Module 10: Branding Strategy Branding Strategy 00:40:00 Module 11: Product Life Cycle Product Life Cycle 00:34:00 Module 12: Pricing Strategy Pricing Strategy 01:16:00 Module 13: Marketing Channels Marketing Channels 01:17:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:01:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:02:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:15:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:55:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Discover the world of TikTok marketing with our TikTok Social Media Marketing Course. Learn the essential strategies and techniques to harness the power of TikTok for your marketing efforts.

With such a lot of substance distributed on the web, it very well may be difficult to stand apart from the opposition. To catch the interest of your intended interest group, you need to make convincing content, pictures and recordings. This course will show you how to gather content that conveys your qualities, moves individuals to make a move and constructs your image picture. You Will Learn: Why substance showcasing is so amazing, what substance is disseminated and how it means for individuals at each phase of the purchasing cycle Instructions to think of many thoughts for viable substance Step by step instructions to make eye catching media that will lay the basis for a relationship with your perusers The most effective method to gather information on your perusers' practices and refine your substance system appropriately Advantages of Taking This Course: In the event that you work in a showcasing job, you will profit by this prologue to an advanced type of computerized advertising and how it can drive deals On the off chance that you are independently employed, this course will show you how to advance yourself and your business online in a productive, practical way In the event that you run a blog or other site as a diversion, this course will assist you with creating traffic and meet other people who share your inclinations On the off chance that you have an interest in shopper brain science, this course will furnish you with a knowledge into how contemporary buyers communicate with organizations and brands on the web

Gaining Customer Testimonials Certification Client tributes are a compelling manner by which to rouse trust in forthcoming customers, conquer questions that they may have with respect to your item or support and improve your organization's standing. Be that as it may, acquiring solid tributes requires great planning, an essential comprehension of buyer brain research and a comprehension of how a tribute ought to be organized. This course will show you how to get clear, convincing tributes from fulfilled clients. You will Learn: Why client tributes should assume a vital part in your promoting and publicizing procedure and the segments of a solid tribute When to ask a fulfilled client for a tribute The most effective method to utilize organized messages, overviews and criticism structures to assist you with ordering an extraordinary tribute Instructions to request criticism without violating the law or distorting your item Advantages of taking this Course: Entrepreneurs from all industry areas will profit by figuring out how to get tributes that will help drive future deals In the event that your work involves assembling advertising material, this course will show you how to add tributes that will tempt expected clients On the off chance that you work in after-deals or client service, this course will help you ask for and acquire valuable criticism from clients that won't just frame the reason for tributes, yet will likewise help improve your organization's items In the event that you are an entrepreneur, this course will assist you with comprehension and follow your obligations under the law concerning the utilization of tributes