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"This Professional Certificate Course in Metrics And KPIs provides a comprehensive overview of key performance indicators (KPIs) for digital marketing across various channels. Participants will learn to establish meaningful KPIs aligned with business goals, optimize campaigns using data, and navigate the impact of external factors. The course also addresses ethical considerations in setting and monitoring KPIs in the dynamic realm of digital marketing." After the successful completion of the course, you will be able to learn about the following: Key performance indicators (KPIs) for digital marketing KPI for Different Digital Channels Using data to optimize digital marketing campaigns and drive results How to establish meaningful KPIs that align with business objectives and goals The impact of external factors, on KPIs and digital marketing campaigns. The ethical considerations involved in setting and monitoring KPIs in digital marketing. This Professional Certificate Course in Metrics and KPIs offers a comprehensive understanding of key performance indicators (KPIs) for digital marketing across various channels. Participants will learn to establish meaningful KPIs aligned with business objectives, optimize campaigns using data, and navigate the impact of external factors on KPIs. The course also addresses ethical considerations in setting and monitoring digital marketing KPIs. "This Professional Certificate Course in Metrics and KPIs provides a comprehensive exploration of key performance indicators (KPIs) in digital marketing. Participants will gain insights into tailoring KPIs for diverse digital channels and leveraging data to optimize campaigns. The curriculum emphasizes establishing meaningful KPIs aligned with business objectives, considering external factors' impact, and addressing ethical considerations in KPI setting and monitoring." Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Metrics and KPIs for Digital Marketing Self-paced pre-recorded learning content on this topic. Metrics And KPIs Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Digital Marketing Professionals Business Analysts Marketing Managers Data Analysts Advertising Executives Entrepreneurs Product Managers Marketing Strategists Sales Professionals Communication Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation. After the successful completion of the course, you will be able to learn about the following, Factors driving brand identity. Brand Identity Prism. Brand relationship with Organisation. Brand Personality, Profile and Positioning. Brand relationship with employees and customers. Brand Identity, Image and Brand Value. Brand Position, Association and Differentiation. Points of Difference (POD) and Points of Parity (POP). This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Brand Identity Personality And Positioning Self-paced pre-recorded learning content on this topic. Understanding Brand Identity Personality and Positioning Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Advertising Managers Communication Managers Public Relations Managers Sales Managers Business Development Managers Entrepreneurs Small Business Owners Marketing and Branding Consultants Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now No doubt about it - natural writing skills are a big part of making it a successful copywriter. However, copywriting is as much about science as it is about art. You need to learn proven formulas that compel, convince and convert customers. You have to know how to use psychological techniques to dig deep into your audience's desires. Also, you need to discover how to perfectly blend these techniques with your natural writing skills. The problem is the world of copywriting can be a complex and murky one if you haven't a clue where to start. Luckily, you have a course for you that will meet all your requirements. Learn the secret of writing compelling copy from this comprehensive Advanced Diploma in Copywriting. This is a completely online course perfect for any individual who wants to be a successful copywriter. You will learn the key techniques to sharpen your copywriting skills in less than an hour, key secrets to writing compelling sales copies, key secrets to divert readers to take action, techniques to speed up the writing process and much more. By the end of this course, you will gain professional skill and proficiency in copywriting and will be able to write compelling sales copy for the business. BE A CONFIDENT, CLIENT-WINNING COPYWRITER IN A SHORT TIME. WITH RECIPES, FORMULAS, AND FEEDBACK FROM APEX LEARNING. Along with this Copywriting Bundle, you will get an original hardcopy certificate, transcript and a student ID card which will allow you to get discounts on things like music, food, travel, and clothes, etc. Benefits you'll get choosing Apex Learning for this Course: One payment, but lifetime access to 11 CPD courses Certificates, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home Courses are included with this Bundle? Course 1: Advanced Diploma in Copywriting Course 2: Contract Manager Diploma Course 3: Proofreading Hacks Course 4: Creative Writing Training Program for Writers Course 5: Screenwriting & Script Writing - Level 5 Course 6: Improve English Spelling, Punctuation, Grammar and Pronunciation Course 7: Writing Short Story Training Course 8: Sales: Psychology of Customers Course 9: MS Word Diploma Course 10: Digital Marketing and Advertising Level 3 Course 11: Effective Communication Skills How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) All successful companies need original and striking words emblazoned on their websites and advertisements. With training from this course, you will be more than capable of delivering that to them and forge ahead in this dynamic marketing sector. It will coach you to utilise SEO and provide 'eye-catching' content to attract consumers and clients. Gain the 'write stuff'. Become a gifted commercial writer and provide valued content for some of the country's most successful companies. Curriculum Course 1: Advanced Diploma in Copywriting Module 1: Introduction Module 2: Basics Module 3: Eye-Catching Headlines Module 4: Attention-Grabbing Advertisements Module 5: Essential Skills Module 6: Online Copywriting Module 7: Press Related Copywriting Module 8: Print Media Module 9: Mainstream Media Module 10: Other Media Module 11: How to Write Better Copy Module 12: Final Tips Course 2: Contract Manager Diploma Module 01: Introduction to Contract Management Module 02: Classification of Contracts Module 03: Contract Lifecycle - Understanding The Stages Module 04: Principles of English Contract Law Module 05: Contract Management Plan & Efficiency Module 06: Contract Manager's Roles, Responsibilities & Career Opportunities Module 07: Risks, Disputes & Supplier Relation In Contract Management Module 08: Negotiation, Variation & Changes in Contract Management Module 09: Contract Management Process Evaluation & KPI Module 10: Contract Review, Challenges and Future Course 3: Proofreading Hacks Module 01: Introduction Module 02: What's At Stake Module 03: Test Yourself Module 04: When to Proofread Module 05: The Top 5 Proofreading Methods Module 06: Tools That Help or Hinder Proofreading Module 07: Proofreading Trouble Spots Module 08: Special Proofreading Situations Module 09: Now Practice: Part One Module 10: Now Practice: Part Two Module 11: Conclusion Course 4: Creative Writing Training Program for Writers Writing Storybooks For Children Introduction Coming Up With Ideas The Mechanics of Writing Important Technical Issues Types of Children's Books Advanced Fiction Techniques Conclusion Short Stories Introduction Foreword Part One: Mindset Part Two: The Basics Part Three: Construction Time And Much More Creative Writing Fiction Horror Novel Thriller Course 5: Screenwriting & Script Writing - Level 5 Module 01: Introduction to Screenwriting Module 02: Motivation & Ideas Module 03: Research & Development Module 04: Genre Module 05: Story & Plot Module 06: Character & Dialogue Module 07: Structure & Format Module 08: Synopses, Outlines & Treatments Module 09: Drafts Module 10: Marketing Module 11: Troubleshooting Module 12: Glossary Module 13: Screenwriting and British Film Industry Module 14: Agreements Module 15: How Much Do UK Screenwriters Earn? Module 16: Greatest British Screenwriters of All Time Course 6: Improve English Spelling, Punctuation, Grammar and Pronunciation Spelling, Punctuation, Grammar & Pronunciation Introduction to the Course Basics of Grammar The Basics of Sentence Structure of Sentence Question Punctuation & Capitalisation Spelling Common Mistakes & Ways to Improve Pronunciation & Accent Introduction Where to place a stress in a world Words whose meaning changes depending on the stress Vowel Sounds Schwa Vowels before R Digraphs Pronouncing the letter R The two "TH" sounds Recap Course 7: Writing Short Story Training Introduction Foreword Part One: Mindset Part Two: The Basics Part Three: Construction Time Introduction to Scrivener Part Four: Writing Your Story Part Five: Submitting Your Work 6 Lectures Course 8: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 9: MS Word Diploma Getting Started with Word Formatting Text and Paragraphs Working More Efficiently Managing Lists Adding Tables Inserting Graphic Objects Controlling Page Appearance Preparing to Publish a Document Course 10: Digital Marketing and Advertising Level 3 Introduction General Tips & Tricks Series SEO (Search Engine Optimisation) YouTube Google Adwords Google Analytics Email Marketing Linkedin Twitter Facebook Instagram Mobile App Course 11: Effective Communication Skills Introduction To Communication - Goals & Benefits Key Principles Of Communication We are Always Communicating Fundamentals Of Communication - Part 1 Fundamentals Of Communication - Part 2 Great Communication Tips - Part 1 Great Communication Tips - Part 2 Self-Talk & Powerful Language Miscommunication Still MORE Great Tips! Part 1 Still MORE Great Tips! Part 2 Still MORE Great Tips! Part 3 Final Thoughts and Suggestions PROMO Communication (BEST) CPD 115 CPD hours / points Accredited by CPD Quality Standards Who is this course for? There is no experience or previous qualifications required for enrolment on this Copywriting (Copy). It is available to all students, of all academic backgrounds. Requirements Our Copywriting (Copy) is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. Career path Copywriting (Copy) Bundle would be beneficial for any related profession or industry such as: Newspaper editor Copywriter Publishing Proofreading business Reporter English teacher Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Advanced Diploma in Copywriting) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The de.livery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost

face to face training customised and bespoke. Online or Face to Face

Overview This comprehensive course on Marketing Online Course will deepen your understanding on this topic.After successful completion of this course you can acquire the required skills in this sector. This Marketing Online Course comes with accredited certification, which will enhance your CV and make you worthy in the job market.So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Online Course. It is available to all students, of all academic backgrounds. Requirements Our Marketing Online Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 2 sections • 18 lectures • 15:46:00 total length •Module 01: Basics of Marketing: 00:46:00 •Module 02: The Marketing Process: 00:49:00 •Module 03: Strategic Marketing: 01:11:00 •Module 04: Marketing Environment: 00:29:00 •Module 05: Market Segmentations: 00:52:00 •Module 06: Consumer Buying Behaviour: 01:12:00 •Module 07: Business Markets and Buying Behaviour: 00:52:00 •Module 08: Marketing Research: 00:48:00 •Module 09: Product Strategy: 00:55:00 •Module 10: Branding Strategy: 00:39:00 •Module 11: Product Life Cycle: 00:33:00 •Module 12: Pricing Strategy: 01:15:00 •Module 13: Marketing Channels: 01:16:00 •Module 14: Integrated Marketing Communications: 01:00:00 •Module 15: Advertising and Sales Promotion: 01:01:00 •Module 16: Personal Selling and Public Relations: 01:14:00 •Module 17: Direct and Digital Marketing: 00:54:00 •Assignment - Marketing Online Course: 00:00:00

This Professional Certificate Course in Digital Marketing Strategies provides a comprehensive overview of successful digital marketing strategies, including analyzing case studies to identify best practices. Participants will evaluate various digital marketing channels, address legal considerations, manage negative feedback, and emphasize customer engagement for effective digital marketing outcomes. After the successful completion of the course, you will be able to learn about the following: The key elements of a successful digital marketing strategy. Analyze case studies and examples of successful digital marketing strategies to identify common best practices and successful tactics. Evaluate the strengths and weaknesses of different digital marketing channels. Legal considerations in digital marketing. Dealing with negative reviews and comments. The importance of customer engagement and relationship management in digital marketing. This Professional Certificate Course in Digital Marketing Strategies provides a thorough insight into crafting successful strategies. Participants analyze case studies to identify best practices, evaluate diverse digital marketing channels, and explore legal considerations. The course also addresses managing negative feedback, emphasizing customer engagement, and relationship management in the digital marketing landscape.   This Professional Certificate Course in Digital Marketing Strategies provides a comprehensive exploration of successful strategies, analyzes case studies, and identifies best practices. Participants will evaluate digital marketing channels, navigate legal considerations, and learn effective approaches to managing negative reviews. The course emphasizes the significance of customer engagement and relationship management in achieving digital marketing success. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Digital Marketing Strategies Self-paced pre-recorded learning content on this topic. Digital Marketing Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Marketing Professionals Business Owners and Entrepreneurs Digital Marketing Managers Communication and PR Specialists Advertising Executives Social Media Managers Individuals Seeking Career Advancement in Marketing Small Business Owners E-commerce Managers Marketing Students Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Give a compliment to your career and take it to the next level. This Copywriting, Proofreading, Contract Management bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Copywriting, Proofreading, Contract Management bundle will help you stay ahead of the pack. Throughout the Copywriting, Proofreading, Contract Management programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Copywriting, Proofreading, Contract Management course, you will get 10 premium courses, an originalhardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Copywriting, Proofreading, Contract Management Bundle Consists of the following Premium courses: Course 1: Advanced Diploma in Copywriting Course 2: Contract Manager Diploma Course 3: Proofreading Hacks Course 4: Creative Writing Training Program for Writers Course 5: Screenwriting & Script Writing - Level 5 Course 6: Improve English Spelling, Punctuation, Grammar and Pronunciation Course 7: Writing Short Story Training Course 8: MS Word Diploma Course 9: Sales: Psychology of Customers Course 10: Digital Marketing and Advertising Level 3 Course 11: Effective Communication Skills Enrol now in Copywriting, Proofreading, Contract Management to advance your career, and use the premium study materials from Apex Learning. The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Copywriting, Proofreading, Contract Management expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Course Curriculum : OF Course 1: Advanced Diploma in Copywriting Module 1: Introduction Course Overview What is it ? Copywriting at a Glance Module 2: Basics of Copywriting Structure for Most Copywriting Needs Style Writing Techniques Tone of Voice Module 3: Eye-Catching Headlines Importance of Headlines Qualities of a Catchy Headline How to Write a Compelling Headline Headline Templates Module 4: Attention-Grabbing Advertisements Introduction to Advertisement Types of Ads Writing Good Ads Ad Slogans Module 5: Essential Skills Direct Mail Bullet Points Offers Guarantees Product Launch Copy Sales Letter Module 6: Online Copywriting Webpage Email Blogs Social Media E-Zine Adword Module 7: Press Related Press Release Press Ad Newspapers Newsletters Magazines Contract Publishing News Wires Module 8: Print Media Brochures Leaflets Flyers Catalogues Billboards Module 9: Mainstream Media Television Video Scripts The Infomercial Module 10: Other Media Speech Writing Presentations Business Plans Module 11: How to Write Better Copy Writing that Sells Qualities of a Great Copy Value of Punctuation Module 12: Final Tips Search Engine Optimisation Initial Steps to Writing a Copy Getting a Job as a Copywriter Certificate: PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 115 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Copywriting, Proofreading, Contract Management bundle. Requirements This Copywriting, Proofreading, Contract Management course has been designed to be fully compatible with tablets and smartphones. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included

This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, The concept of consumer buying behaviour. Consumer buying decision making process. Stages of consumer decision making. Factors influencing decision making. The influence of heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Insights Analyst Market Researcher Consumer Behaviour Specialist Marketing Strategist Consumer Behaviour Consultant Behavioural Economist Product Manager Advertising Executive Customer Experience Manager Brand Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.