58 Advertising courses in Wetherby delivered Live Online

Copywriting Level 4 Course Overview The Copywriting Level 4 course offers a comprehensive exploration of the art and science of writing persuasive, impactful copy. Designed for individuals eager to enhance their writing skills for various media, this course covers a wide range of topics, including headline creation, online and print copywriting, and crafting effective advertisements. Learners will gain valuable insights into the techniques used by professional copywriters, mastering the ability to produce compelling content across different platforms. By the end of the course, students will be equipped to create copy that captures attention, promotes engagement, and drives results. Course Description This course delves into the essentials of copywriting, focusing on both the creative and strategic aspects of the craft. Learners will explore topics such as writing eye-catching headlines, creating advertisements that resonate, and mastering the nuances of online, press, and print media copy. Through engaging modules, learners will develop critical copywriting skills, including understanding tone, style, and audience engagement, as well as learning to write for diverse media. By the end of the course, students will have the expertise needed to write clear, persuasive copy that enhances brand messaging and promotes consumer action. Copywriting Level 4 Curriculum Module 1: Introduction to Copywriting Module 2: Basics of Copywriting Module 3: Eye-Catching Headlines Module 4: Attention-Grabbing Advertisements Module 5: Essential Copywriting Skills Module 6: Online Copywriting Module 7: Press Related Copywriting Module 8: Print Media Copywriting Module 9: Copywriting for Mainstream Media Module 10: Copywriting for Other Media Module 11: How to Write Better Copy Module 12: Final Tips (See full curriculum) Who is this course for? Individuals seeking to enhance their writing skills for career growth. Professionals aiming to improve their copywriting proficiency. Beginners with an interest in marketing and advertising. Anyone aspiring to work in the field of content creation and media. Career Path Copywriter Content Writer Marketing Specialist Advertising Executive Media Consultant SEO Content Creator

Course Overview The "Photo Manipulation: Graphic Design Training" course is designed to teach you the fundamental principles of photo editing and graphic design, providing a solid foundation for creating visually striking imagery. This course covers the use of advanced tools and techniques, enabling learners to manipulate images creatively while maintaining high professional standards. Through a structured curriculum, students will explore various photo manipulation techniques, including colour correction, compositing, retouching, and applying creative effects. By the end of the course, learners will have the skills to produce high-quality graphic design work, enhancing their portfolio and expanding their career opportunities in the design field. Course Description This course delves into the core aspects of photo manipulation, equipping learners with essential skills to transform ordinary images into extraordinary works of art. Topics covered include advanced image editing tools, layer manipulation, masking, retouching techniques, and the creation of digital composites. Learners will also explore colour theory, typography, and composition, ensuring their designs are both technically proficient and aesthetically appealing. The course is structured to provide an in-depth understanding of the creative processes behind graphic design, with a focus on image enhancement and artistic expression. By the end of the course, students will be able to create complex graphic designs and refine their skills to a professional standard. Course Modules Module 01: Introduction to Photo Manipulation Overview of photo manipulation tools and techniques Key principles of image editing Understanding the graphic design process Module 02: Mastering Image Editing Tools In-depth exploration of Adobe Photoshop Working with layers, filters, and blending modes Basic and advanced selection tools Module 03: Colour Correction and Retouching Techniques for enhancing image colour Skin retouching and detail refinement Managing lighting and contrast Module 04: Compositing and Creative Effects Combining multiple images to create seamless compositions Adding special effects and textures Working with typography in designs Module 05: Final Project and Portfolio Development Applying learned techniques in a creative project Building a professional portfolio Preparing designs for various media formats (See full curriculum) Who is this course for? Individuals seeking to enhance their graphic design skills. Professionals aiming to advance their design portfolios. Beginners with an interest in photo manipulation and digital art. Anyone looking to pursue a career in creative industries such as advertising, marketing, or media. Career Path Graphic Designer Digital Media Specialist Visual Content Creator Advertising Designer Marketing and Brand Designer

Diploma in Graphic Design Course Overview The Diploma in Graphic Design provides comprehensive training in visual communication, combining essential design principles with modern digital techniques. This course equips learners with the skills to create compelling visual content across various media, including branding, advertising, and digital platforms. Learners will develop proficiency in industry-standard software, enhancing their ability to produce creative and professional designs. Emphasis is placed on creativity, conceptual thinking, and effective use of typography, colour theory, and layout design. By the end of the course, students will be confident in delivering high-quality graphic design projects that meet industry expectations, making them well-prepared to pursue roles in marketing, media, or freelance design. Course Description This course covers a broad spectrum of graphic design topics, including design theory, digital illustration, image editing, and layout composition. Learners will explore branding strategies, visual identity creation, and the fundamentals of user experience design. The structured learning experience encourages the development of critical thinking and problem-solving abilities, enabling students to communicate messages visually with impact. Students will gain familiarity with key design software and techniques to produce professional-quality work suitable for print and digital media. This diploma prepares learners for the creative demands of the design industry, fostering the technical skills and conceptual understanding necessary for career advancement or further specialised study in graphic design. Diploma in Graphic Design Curriculum Module 01: Introduction to Graphic Design Principles Module 02: Colour Theory and Typography Module 03: Digital Illustration and Vector Graphics Module 04: Image Editing and Photo Manipulation Module 05: Branding and Visual Identity Design Module 06: Layout and Composition for Print and Digital Media Module 07: User Experience and Interface Basics Module 08: Portfolio Development and Presentation Skills (See full curriculum) Who is this course for? Individuals seeking to build a career in graphic design. Professionals aiming to enhance their creative and digital design skills. Beginners with an interest in visual communication and design. Marketing and media personnel wanting to improve design knowledge. Career Path Graphic Designer Brand Identity Designer Digital Media Specialist Visual Communication Officer Marketing and Advertising Coordinator Freelance Designer

Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant

LinkedIn Marketing Masterclass Course Overview The LinkedIn Marketing Masterclass provides a comprehensive understanding of using LinkedIn as a powerful marketing tool. This course covers everything from creating an optimised LinkedIn profile to developing advanced content strategies, running targeted ad campaigns, and measuring marketing success. It aims to equip learners with the skills to enhance their personal or business brand, increase engagement, and drive traffic to their services or products. By the end of the course, learners will be confident in navigating LinkedIn’s features and tools to generate quality leads and achieve their marketing goals. Course Description This course delves into a variety of key topics, including building a strong LinkedIn presence, understanding LinkedIn’s algorithm, creating effective posts and articles, and leveraging LinkedIn’s advertising platform. Learners will also explore strategies for growing their network, using LinkedIn Analytics to track performance, and mastering the art of personal branding. Throughout the course, participants will gain expertise in developing LinkedIn-specific content strategies, using advanced targeting options for ads, and building a network that supports career or business objectives. By the end, learners will be equipped to maximise their LinkedIn efforts and achieve measurable results. LinkedIn Marketing Masterclass Curriculum: Module 01: Introduction to LinkedIn Marketing Module 02: Setting Up a Strong LinkedIn Profile Module 03: Building Your Network and Connections Module 04: Creating Compelling LinkedIn Content Module 05: Leveraging LinkedIn for Lead Generation Module 06: Using LinkedIn Ads to Boost Visibility Module 07: Understanding LinkedIn Analytics Module 08: Advanced LinkedIn Strategies for Business Growth (See full curriculum) Who is this course for? Individuals seeking to enhance their personal or business brand on LinkedIn. Professionals aiming to advance their careers or establish authority in their industry. Beginners with an interest in using LinkedIn for marketing or networking. Business owners and marketers wanting to utilise LinkedIn as a marketing channel. Career Path Social Media Manager Digital Marketing Specialist Content Strategist LinkedIn Ad Campaign Manager Brand Manager Business Development Executive

Estate Agent Diploma Course Overview The Estate Agent Diploma is designed for individuals looking to develop a comprehensive understanding of the property industry. This course covers key areas such as property law, valuation techniques, and the process of buying and selling properties. Learners will gain insight into the daily responsibilities of estate agents, including client relations, property marketing, and market analysis. The course offers a valuable foundation for those looking to enter the real estate sector, providing the knowledge required to pursue a career as an estate agent. By the end of the course, learners will be equipped with the essential skills needed to navigate the property market with confidence. Course Description This diploma course offers in-depth coverage of various aspects of estate agency work, including property laws, valuation practices, and the sale and purchase process. Learners will explore topics such as client communication, marketing strategies, and legal obligations, ensuring they have a well-rounded knowledge of the industry. The course materials are structured to provide a clear understanding of market trends, the role of estate agents, and customer service in real estate. Throughout the course, learners will gain the skills necessary to work effectively in the property sector, including key insights into the regulatory environment and professional ethics. Estate Agent Diploma Curriculum Module 01: Introduction to Estate Agency Module 02: Property Law and Regulations Module 03: Understanding Property Valuation Module 04: The Buying and Selling Process Module 05: Marketing and Advertising Properties Module 06: Client Communication and Negotiation Module 07: Managing Property Listings and Viewings Module 08: Professional Ethics and Industry Standards (See full curriculum) Who is this course for? Individuals seeking to pursue a career in estate agency. Professionals aiming to enhance their skills in property sales and management. Beginners with an interest in the property industry. Those looking to understand the legal and regulatory aspects of property transactions. Career Path Estate Agent Property Manager Lettings Agent Real Estate Consultant Property Sales Negotiator

Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant

E-Commerce: Complete Guide to Income Mastery Course Overview This comprehensive course offers a detailed guide to mastering income generation through e-commerce. It covers all essential aspects, from setting up an online store to implementing effective marketing strategies that increase sales and customer engagement. Learners will gain insight into choosing profitable niches, optimising product listings, and driving targeted traffic. The course also addresses advanced topics such as email marketing, social media advertising, and loyalty programmes to boost revenue streams. By the end of this course, participants will have a solid understanding of how to create, manage, and grow a successful e-commerce business, equipping them with the knowledge to generate sustainable online income. Course Description "E-Commerce: Complete Guide to Income Mastery" delves into the key components required to succeed in the competitive world of online retail. The curriculum explores foundational topics such as selecting the right niche and business model, alongside marketing tactics including social media campaigns and Facebook ad funnels. Learners will explore product video creation best practices and discover how to build customer loyalty through targeted programmes. The course also examines common pitfalls to avoid and introduces virtual assistant opportunities within the e-commerce sector. Designed for all levels, it provides a clear pathway to develop strategic skills for launching and scaling an online store, ensuring learners are prepared to maximise income potential in the evolving digital marketplace. E-Commerce: Complete Guide to Income Mastery Curriculum Module 01: Ecommerce Income Mastery – Overview Module 02: How to sell online step by step Module 03: Best Ecommerce Marketing Strategies Module 04: Hot Selling Ecommerce Business Ideas Module 05: Best Ecommerce Tips For Success Module 06: Best Dropshipping Product Categories to Sell Module 07: How to find the right eCommerce niche and start selling Module 08: How to drive traffic to your online store Module 09: Best Practices for highly effective eCommerce Product Videos Module 10: How to be a Virtual Assistant and start making income Module 11: Best eCommerce email marketing campaigns for higher engagement Module 12: Setting up an eCommerce loyalty program for more revenue Module 13: How to set up a Facebook ad funnel for e-commerce products Module 14: How to boost e-commerce sales using Instagram Module 15: Critical mistakes eCommerce store owners should avoid (See full curriculum) Who is this course for? Individuals seeking to build a sustainable income through e-commerce. Professionals aiming to enhance their digital marketing and sales skills. Beginners with an interest in starting an online retail business. Entrepreneurs looking to explore dropshipping and niche markets. Career Path E-commerce Store Owner Digital Marketing Specialist Social Media Manager Virtual Assistant in E-commerce Online Sales Consultant Dropshipping Business Manager