Adobe Authorised Training. Live online course with study materials and certificate of completion included Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers. Resources Introduction to Adobe Photoshop Course Information Description Completing this course will enable you to do the following and more: Understand the concepts of non-destructive image editing Understand differences between image file types Re-size, crop and export images Create special effects using filters Confidently work with multiple Photoshop layers Perform substantial image corrections and enhancements Format and optimise images for web & social media use Add text to your images Produce banner ads for web advertising For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone who wishes to learn Photoshop from scratch or wants to improve their existing knowledge of the program. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
Introduction: Social media marketing is a type of online marketing that involves creating and posting content, such as articles, images, videos, as well as paid social media ads, to increase customer engagement. Social media creates great exposure for your business, it's cost-effective and you don't have to be an expert to see success with advertising. This course aims to provide you with sufficient information to help you develop and implement a social media strategy yourself, based on the topics we will be discussing. What You Will Learn: What social media marketing entails and what the four most valuable social media platforms for business are How to analyse your target audience How to choose the appropriate social media platform for your business How to make the most of using Facebook, Instagram, Twitter and LinkedIn for business What the emerging social media marketing trends are What the benefits of social media marketing are Benefits of Taking This Course: You'll be able to identify the audience and content that works best with each social media platform Your knowledge will assist you in choosing the appropriate social media platforms for your business You will be able to efficiently set up Facebook, Instagram, Twitter and LinkedIn business accounts, and understand how the various advertising options work You will be able to better predict and incorporate emerging social media trends into your marketing strategy Your knowledge will allow you to create a specific social media strategy, tailored to your business Course Modules: Module 02: Choosing Your Social Media Platforms Module 03: Facebook and Instagram for Business Module 04: Twitter and LinkedIn for Business Module 05: Social Media Marketing Trends and Benefits
Twitter for Business Certification Twitter is a widely-used social network that offers businesses a great opportunity to promote themselves and their products to customers around the world. Every day, millions of tweets are sent and received by over 330 million active users. In this course, you will discover how to use Twitter to grow your business, advertise your products and services, and engage your target audience. You will learn how to write captivating tweets and share compelling content that will engage your followers, increasing both brand awareness and profits as a result. You Will Learn: Why most businesses can benefit from building a Twitter presence. How to compose a tweet that will be shared among your target audience, and why you should consider adding other media alongside text. How to grow your follower numbers, attract people who may become customers, and promote your Twitter account offline. How to measure the true impact of your content, and monitor your influence on Twitter. The types of advertising options offered by Twitter, how to get started with Twitter Ads, and the benefits of using Twitter's Promote Mode. Benefits of Taking This Course: If you run a business, this course will help you put together a social media marketing strategy that will widen your customer base and drive sales. If you are in a marketing role, you will benefit from this overview of Twitter and its applications in a commercial context. You will develop a broader appreciation of the role social media can play in promoting a business. You will be able to make sensible decisions with regard to the time, money and effort you are willing to invest in Twitter-based marketing. You will gain a broader appreciation of the role Twitter plays in marketing and advertising in modern commerce.
A Complete Guide for Effective LinkedIn Ads' is a comprehensive course that covers the fundamentals of setting up and managing successful LinkedIn Ads campaigns. Participants will learn to drive website traffic, utilize sponsored messages, generate leads, and effectively manage billing centers on the platform. Learning Outcomes: Understand the basics of LinkedIn Ads and their role in digital marketing. Learn how to set up LinkedIn Ads to drive targeted website traffic. Discover techniques for leveraging sponsored messages to engage with the audience. Acquire the skills to create and optimize LinkedIn Ads for lead generation. Gain proficiency in managing the billing center for efficient campaign budgeting and monitoring. Why buy this Excel VBA/Macros Foundations? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Excel VBA/Macros Foundations there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Excel VBA/Macros Foundations course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Excel VBA/Macros Foundations does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Excel VBA/Macros Foundations was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Excel VBA/Macros Foundations is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Section 01: Introduction Recording Macros vs Writing VBA 00:04:00 Understanding Objects in Excel VBA 00:07:00 Understanding VBA Syntax and Parts of Speech 00:10:00 Activating the Developer tab 00:01:00 Recording a basic Macro 00:05:00 Absolute vs Relative Macro recording 00:04:00 Section 02: Exploring the Visual Basic Environment Introduction to the Visual Basic Environment 00:02:00 The Project Explorer 00:02:00 The Properties Window 00:02:00 The Code Window 00:04:00 Immediate, Locals and Watch Window 00:03:00 Dealing with Modules 00:03:00 Comments in Excel VBA 00:01:00 Section 03: The Range Object Introduction and Changing Cell Values 00:10:00 Adding a text to a cell 00:01:00 Dealing with Named Ranges 00:03:00 Value vs Text Property 00:04:00 Row and Column properties 00:02:00 The Select Method 00:02:00 The Count Property 00:04:00 The Address Property 00:09:00 The Formula Property 00:03:00 The Number Format Property 00:07:00 The Font Property 00:08:00 Section 04: Understanding the Cells Collection Object What is the cells object? 00:06:00 Using the Cells collection to affect cells positionally within a range 00:05:00 Affecting all cells within a sheet 00:02:00 Combining Range and cells objects 00:03:00 Section 05: Working with Sheets/Worksheets Selecting Sheets 00:06:00 Adding Sheets 00:11:00 Sheets vs Worksheets 00:04:00 Copying Sheets 00:05:00 Moving Sheets 00:01:00 Deleting Sheets 00:04:00 Section 06: Understanding Variables in Excel VBA Introduction to Variables 00:06:00 Variable Data Types 00:09:00 Declaring Variables 00:14:00 Object Variables 00:08:00 Calling a procedure from Another Procedure & Variable Scope 00:03:00 Public and Private Variables 00:07:00 Declaring Constants 00:04:00 Exercises-Variables 00:06:00 Section 07: Dealing with Workbooks Referring to Workbooks-Different ways 00:04:00 Closing Workbooks 00:03:00 Adding and Saving Workbooks Part 1 - Save method 00:04:00 Adding and Saving Workbooks Part 2 - Save as method 00:10:00 Opening Workbooks 00:06:00 Section 08: Must Know Excel VBA Logic Finding the Last row 00:09:00 Finding the Last Column 00:04:00 Finding the next row 00:04:00 The WITH Statement 00:04:00 Comparison operators in Excel VBA 00:01:00 IF Statements- Simple IF Statements 00:07:00 IF THEN ELSE Structure 00:03:00 IF THEN ELSEIF Structure 00:07:00 Nested IFs 00:04:00 OR - AND logical operators 00:07:00 NOT Logical operator 00:03:00 CASE Statements Part 1 - Single Case Statements 00:09:00 CASE Statements Part 2 - Nested Case Statements 00:06:00 Case Statements-Exercise 00:01:00 GOTO and Labels 00:03:00 Section 09: Looping in Excel VBA Loops-Introduction 00:01:00 FOR NEXT Loop 00:11:00 Exit For 00:09:00 Exercise - For Next loop 00:01:00 FOR EACH Loop - Intro 00:07:00 FOR EACH Loops - More examples 00:05:00 Do Loop - Introduction 00:04:00 Do Loop Example 00:01:00 Do Until 00:02:00 Do While 00:02:00 Do while vs Do until - Movies Example 00:04:00 Exit Do Statement 00:05:00 Exercise - Do Loop 00:01:00 Section 10: Interacting with Your Users The Messagebox - Introduction 00:03:00 Messagebox -Inputs 00:07:00 Messagebox - Capturing the User's input 00:05:00 Adding a new line to your VBA Strings 00:02:00 The Inputbox - introduction 00:04:00 Inputbox - Example1 - Capturing a user's name 00:05:00 Inputbox -Employee Database Example Part 1 00:05:00 Inputbox -Employee Database Example Part 2 00:04:00 Exercise - InputBox 00:02:00 Section 11: Error Handling in Excel VBA Error Handling - Introduction 00:09:00 Different Error types in action 00:04:00 On Error Goto statement 00:04:00 Resetting the error handling Status with On Error Goto 00:02:00 The Err Object 00:07:00 Setting a Breakpoint 00:02:00 Section 12: Triggering Code with Events! Worksheet Events -Selection change 00:08:00 Worksheet Events - Worksheet Activate event 00:03:00 Worksheet Events - Deactivate event 00:02:00 Worksheet Events - Before Delete Event 00:02:00 Worksheet Events - Before Double click event 00:08:00 Worksheet Events - Before Right Click event 00:03:00 Worksheet Events - Calculate event 00:03:00 Enabling and Disabling Events 00:03:00 Worksheet events - Worksheet change event 00:11:00 Workbook Events - Follow Hyperlink event 00:02:00 Worksheet events -Exercise 00:01:00 Workbook Events - Workbook open event 00:05:00 Workbook Events - Workbook Activate event 00:02:00 Workbook Events - Workbook Before save event 00:06:00 Workbook Events - Workbook Aftersave event 00:04:00 Workbook Events - Workbook Beforeclose event 00:09:00 Workbook Events - Workbook BeforePrint event 00:03:00 Workbook Events -Workbook De-activate events 00:02:00 Workbook Events - New Chart event 00:08:00 Workbook Events -New sheet event 00:03:00 Workbook Events - Sheet calculate event 00:03:00 Workbook Events - Sheet De-activate event 00:06:00 Workbook Events - Follow Hyperlink event 00:02:00 Workbook Events - Workbook Window Activate event 00:06:00 Workbook Events - Workbook Window De-Activate event 00:02:00 Workbook Events - Window Resize event 00:02:00 Exercise- Workbook Events 00:01:00 Resources Resources - Excel VBA/Macros Foundations 00:00:00 Assignment Assignment - Excel VBA/Macros Foundations 00:00:00
Description: New to SEO? Or in need to enhance your knowledge about in SEO (search engine optimisation)? SEO is a marketing control which concentrates on growing the visibility on non-paid search engine result. If you want to know in depth about SEO or you want to implement an effective digital marketing strategy for your organisation then this is the perfect course for you. Enrol in our diploma in SEO from the comfort of your house. This course will provide you with the details on how the search engine actually works, how it can be made effective for the betterment of your business. Find out and learn comprehensive in and out about SEO in this course and put yourself ahead in your business. Who is the course for? Website owners Business owners Bloggers Anyone who wants to enhance their skills in this vital online skill Start-ups that want to understand the basics of SEO Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in SEO is a useful qualification to possess, and would be beneficial for the following careers: Search Engine Marketer Business Marketing Consultant Digital Marketer Analyst Content Marketing SEO Manager Entrepreneur Diploma in SEO What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Mock Exam Mock Exam- Diploma in SEO 00:20:00 Final Exam Final Exam- Diploma in SEO 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
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Overview This comprehensive course on Digital Marketing Starting an online E-Commerce Store will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Digital Marketing Starting an online E-Commerce Store comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Digital Marketing Starting an online E-Commerce Store. It is available to all students, of all academic backgrounds. Requirements Our Digital Marketing Starting an online E-Commerce Store is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 39 lectures • 02:31:00 total length •Introduction: 00:06:00 •Types of E-Commerce Stores: 00:04:00 •Business to Business Ecommerce: 00:04:00 •Business to Consumer Ecommerce: 00:05:00 •Ecommerce: 00:04:00 •Consumer to Business Ecommerce: 00:03:00 •B2G (also called B2A) Government / Public Administration: 00:05:00 •Types of E-Commerce Business Models: 00:04:00 •Drop Shipping: 00:04:00 •Wholesaling and Warehousing: 00:04:00 •Private Labeling and Manufacturing: 00:04:00 •White Labeling: 00:03:00 •Subscription: 00:04:00 •What You Can Sell in an E-Commerce Store: 00:03:00 •Identify or Create Products That Solve a Problem: 00:04:00 •Find Products You and Other People are Passionate About: 00:05:00 •Find Products With Branding Potential: 00:04:00 •Hop on Trends Early: 00:04:00 •Find Products that Fulfill Guilty Pleasures: 00:04:00 •Digital Marketing Strategies to Market an E-Commerce Business: 00:04:00 •Boost Product Visualization: 00:03:00 •Add Video: 00:03:00 •Automate with Chatbots: 00:05:00 •Reduce Cart Abandonment: 00:04:00 •Use Retargeting Tactics: 00:03:00 •Tips to Increase E-Commerce Online Sales: 00:04:00 •Reach in-market Shoppers with Google Shopping Ads: 00:03:00 •Remarket to Them with Display Ads: 00:04:00 •Turn Likes into sales with Shopping on Instagram: 00:04:00 •Instill Trust with Customer Reviews: 00:03:00 •Up your Cross-selling Game with Pop-ups: 00:04:00 •Incorporating Affiliate Marketing into Your E-Commerce Business: 00:04:00 •Determine if an Affiliate Program is Right for You: 00:04:00 •Find Publishers to Partner With: 00:05:00 •Review and Approve Publishers: 00:04:00 •Conduct Ongoing Review: 00:04:00 •Win new Customers with Referral Marketing (Affiliate Marketing): 00:04:00 •Review: 00:04:00 •Assignment - Digital Marketing Starting an online E-Commerce Store: 00:00:00
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