20 Ads courses in London

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Our beginners Adobe Illustrator course provides effective training in the use of Illustrator's tools to create stunning illustrations and type effects. From our London studios you will learn to design logos and printable documents, work with colours, gradients, layers, fonts, and photos to create eye-catching illustrations and text effects.

Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers.

Adobe Authorised Training. Live online course with study materials and certificate of completion included Our beginners Adobe Illustrator course provides effective training in the use of Illustrator's tools to create stunning illustrations and type effects. From our London studios you will learn to design logos and printable documents, work with colours, gradients, layers, fonts, and photos to create eye-catching illustrations and text effects. Resources Introduction to Adobe Illustrator Course Information Description Completing this course will enable you to do the following and more: Understand the concepts of non-destructive image editing Understand differences between image file types Re-size, crop and export images Create special effects using filters Confidently work with multiple Photoshop layers Perform substantial image corrections and enhancements Format and optimise images for web & social media use Add text to your images Produce banner ads for web advertising For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone looking to learn Illustrator from scratch or wanting to improve their existing knowledge of the program. Career path Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included

Adobe Authorised Training. Live online course with study materials and certificate of completion included Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers. Resources Introduction to Adobe Photoshop Course Information Description Completing this course will enable you to do the following and more: Understand the concepts of non-destructive image editing Understand differences between image file types Re-size, crop and export images Create special effects using filters Confidently work with multiple Photoshop layers Perform substantial image corrections and enhancements Format and optimise images for web & social media use Add text to your images Produce banner ads for web advertising For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone who wishes to learn Photoshop from scratch or wants to improve their existing knowledge of the program. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included

Photoshop Training Course Basics to Advanced designed for individuals of every skill level, ranging from beginners to advanced image editing professionals. Immerse yourself in the realm of potent image manipulation tools at our school in London. Personalized Photoshop courses either at our facility or directly at your location. Click here for more info: Website Duration: 20 hours. Method: Personalized 1-on-1. Schedule: Customize your learning with pre-booked sessions available Monday to Saturday, from 9 am to 7 pm. Course Title: Mastering Photoshop: From Basics to Advanced Proficiency Course Duration: 20 hours Module 1: Introduction to Photoshop (2 hours) Understanding the Photoshop interface Navigating tools and panels Basic keyboard shortcuts for efficient workflow Introduction to different file formats and their uses Module 2: Essential Tools and Techniques (3 hours) Selection tools and techniques for precise editing Working with layers: management and blending modes Understanding brushes, gradients, and patterns Introduction to basic filters and their applications Module 3: Image Editing and Retouching (4 hours) Color correction and adjustment layers Advanced retouching techniques: Healing Brush, Clone Stamp, and Content-Aware tools Removing backgrounds and unwanted elements Restoring old or damaged photographs Module 4: Advanced Photo Manipulation (3 hours) Compositing multiple images seamlessly Advanced blending modes and layer effects Creative use of masks and clipping paths Special effects: lighting, shadows, and reflections Module 5: Text and Typography (2 hours) Working with text layers and formatting options Creating custom typography and text effects Utilizing layer styles for creative text designs Text manipulation along paths and shapes Module 6: Web and UI Design (3 hours) Designing web banners, buttons, and interfaces Slicing and optimizing images for the web Creating interactive prototypes and mockups Exporting assets for web and app development Module 7: Print Design and Prepress (2 hours) Understanding color modes: CMYK vs. RGB Setting up documents for print: bleed, margins, and resolution Designing print materials: brochures, business cards, and posters Preparing files for professional printing Module 8: Project-Based Learning (1 hour) Applying learned techniques to real-world projects Instructor-led project: creating a digital artwork or advertisement Feedback and critique session for skill refinement Final presentation of completed projects Upon completion, you will: Master Photoshop Skills: Gain proficiency in fundamental and advanced Photoshop techniques, enabling professional-level image editing and creative design. Enhance Creativity: Develop creative problem-solving abilities, enabling innovative and visually appealing design solutions. Job Opportunities: Graphic Designer: Craft compelling visual content for ads, websites, and marketing materials. Photo Retoucher: Edit and enhance photographs to meet professional standards. Digital Artist: Create digital artwork and illustrations for various purposes. Web/UI/UX Designer: Design user-friendly interfaces and engaging online experiences. Marketing Content Creator: Generate eye-catching promotional visuals and social media content. Video Editor: Enhance video footage and create engaging video content for online platforms. Professional Adobe Photoshop Training in London - On-Site & Live Virtual Classes Being the industry-leading image editing software, Photoshop empowers users to manipulate images, enhance colors, and create visually striking designs. Its extensive toolkit allows for intricate adjustments, retouching, and even editing videos, graphic design, and 3D imagery. Enroll in our Photoshop course to establish a strong foundation in creative visuals, focusing on essential skills like image adjustment, composition, and common troubleshooting. For a more in-depth understanding, our Advanced course delves into advanced techniques such as color fills, text and layer styling, and creating web-ready artwork. Explore our masterclass options for advanced training and deeper insights. Both beginner courses are available in physical classrooms and online, providing flexible learning opportunities.   Holistic Design Education: Comprehensive training across diverse design fields. Industry-Experienced Instructors: Learn from seasoned professionals in the field. Flexible Learning: Accommodating schedules for busy professionals and students. Practical Projects: Hands-on projects for real-world design experience. Career-Focused Skills: Acquire industry-relevant skills for professional growth. Cutting-Edge Facilities: Access state-of-the-art technology and facilities. Personalized Training: Tailored programs to suit individual learning needs. Networking Opportunities: Connect with design professionals for valuable connections. Innovation Exploration: Explore creative trends and emerging technologies. Ongoing Support: Continuous assistance and post-course guidance.

Why Choose Photoshop Basics to Fundamentals Training Course? Our Photoshop Basics to Fundamentals Training Course offers a strong skills in Adobe Photoshop, equipping with essential skills. Learn to use layers, selection tools, layer effects, layers, masking, photos, typography, filters, and color theory. Learn features for confident Photoshop usage. Course Link Duration: 10 hrs Method: 1-on-1, Personalized attention Schedule: Tailor your own hours of your choice, available from Mon to Sat between 9 am and 7 pm Course Highlights: Master Advanced Photoshop Skills: Develop expertise in professional image editing, retouching, and manipulation techniques. Hands-on Creative Projects: Engage in practical exercises to enhance real-world design skills. Explore Special Effects: Dive into advanced topics like layer effects, filters, and blending modes for stunning visual creations. Typography and Design Mastery: Learn typography styles, layout design, and color theory for compelling compositions. Build a Professional Portfolio: Receive guidance on crafting a portfolio showcasing your Photoshop expertise. Job Opportunities: Graphic Designer: Create captivating visuals for print and digital media. Digital Artist: Craft digital artwork for various applications, from illustrations to ads. UI/UX Designer: Design user interfaces and experiences for websites and apps. Web Designer: Develop visually engaging websites with expertise in Photoshop. Marketing Content Creator: Produce marketing materials, including banners and social media visuals. Freelance Designer: Offer design services independently to diverse clients. Advertising Creative: Design impactful ad visuals for creative campaigns. Print Production Specialist: Prepare print-ready materials, ensuring high-quality results. Photography Post-Processing Specialist: Enhance and retouch photographs for professional use. Module 1: Interface and Preferences Familiarize with the Photoshop Interface Customize Panels and Toolbars to suit your workflow Explore Photoshop Preferences for optimal settings Discover different Photoshop CC Workspaces for various tasks Get started with essential Keyboard Shortcuts Module 2: Image File Formats Understand various image file formats, including PSD, JPEG, PNG, and PDF Explore File Compression and its impact on image quality Module 3: Creating a New Document Set dimensions and size for new documents Understand media units for precise design specifications Explore Color Profiles and their importance Save presets for quick document setups Module 4: Placing Images Learn about Embedded vs. Linked images Introduction to Smart Objects for non-destructive editing Master the Selection tool for precise image placement Module 5: Image Size and Resolution Save images in different formats and compression settings Learn about Image Size and Resolution for various output requirements Module 6: Layers Introduction Organize your work using Layer management Master layer tasks such as reordering, renaming, grouping, locking, and hiding Module 7: Selection Tools Explore various Selection Tools like Marquee, Magic Wand, Quick Selection, and Lasso Understand Inverse Selection and Deselect for efficient editing Module 8: Layer Effects Apply captivating Layer Effects like Drop Shadow, Stroke, and Outer Glow Save and clone Effects Styles for quick application Combine multiple effects for creative designs Module 9: Introduction to Shapes Utilize the Shapes tool for basic design elements Create Custom Shapes for unique designs Understand Color principles and use the Properties Panel for adjustments Master the Direct Selection tool for precise shape editing Create a basic poster using provided examples Module 10: Type and Typography Work with Type and explore the Character and Paragraph Panel Utilize Styles Panel for consistent text formatting Save favorite fonts for easy access Apply Effects and Layer Styles on Type for impactful typography Learn about Leading, Tracking, and Kerning for optimal text spacing Module 11: Colors Understand RGB vs. CMYK color modes Select colors using the Eyedropper tool Save colors as Swatches for reuse Create gradients using the Gradient Tool Module 12: Creating a Clipping Mask Master the concept of Clipping Masks and its usage Apply Clipping Masks to Type, Images, and Shapes Combine Layer Effects with Clipping Masks for creative designs Module 13: Introduction to Masking Understand Masking and its importance in image editing Utilize the Brush tool for creating masks Learn Masking shortcuts and use Gradient Mask for smooth transitions Module 14: Adjustment Layers Explore Color and Gradient Adjustment Layers for image enhancements Master Curves, Levels, and Hue/Saturation Adjustment Layers for precise color control Convert images to Black and White using Adjustment Layers Combine Adjustment Layer Masks for targeted edits Module 15: Image Touch Up Master various touch-up techniques, including Red Eye Removal, Spot Healing Brush, and Patch Tool Utilize Content Aware Removal for seamless object removal Restore an old photo using Clone Stamp and Dodge/Burn tools Improve portraits by removing blemishes and whitening teeth Module 16: Filters Introduction Understand Smart Objects and Filter usage for non-destructive editing Explore the Filters Gallery and experiment with Blur and Vantage filters Module 17: Blending Modes Introduction Master the concept of Blending Modes and their impact on layer overlays Understand different types of Blending Modes, including Darken, Lighten, and Overlay Master the art of working with layers in Adobe Photoshop. Skillfully utilize various selection tools for precise editing and manipulation. Apply captivating Layer Effects to enhance your designs and visuals. Understand the functionality of Adjustment Layers, Masking, and Clipping Masks for advanced editing and compositing. Acquire the techniques to touch up and restore photographs effectively. Explore typography techniques to create visually appealing text designs. Gain an introductory understanding of Filters and their creative applications. Grasp the principles of Color Theory and its practical application in design.

Why Choose Mastering Maya Basics to Intermediate Course? Click here for more info: Website Our courses cater to graphic designers, animators, and beginners, providing industry-standard animation skills. Dive into 3D animation, modeling, simulation, and rendering for film, TV, games, and ads. Duration: 20 hours Approach: 1-on-1 Sessions. Schedule: Design your own schedule by pre-booking a convenient hour of your choice, available Mon to Sat between 9 am and 7 pm. I. Introduction to Maya (1.5 hours) Understanding Maya and its Applications Navigating the Maya Interface and Basic Tools Creating and Managing Projects II. 3D Modeling (3 hours) Basics of Polygon Modeling Creating Simple and Complex 3D Shapes Organic Shape Creation using NURBS Advanced Techniques: Extrusions, Bevels, and Editable Objects III. Texturing and Materials (1.5 hours) Introduction to Texturing and Material Creation UV Unwrapping and Texture Mapping Importing and Applying Textures and Images IV. Lighting and Rendering (2 hours) Fundamental Lighting Techniques Camera Setup and Composition Rendering Images and Animations Output Options and File Formats V. Animation (4 hours) Keyframe Animation and Animation Curves Rigging and Animating Characters Motion Paths and Animation Layers Editing Animation Clips VI. Rigging (2 hours) Introduction to Rigging and Skeletons Binding Skin and Weight Maps Creating Rigging Systems for Characters VII. Special Effects (1.5 hours) Particle Systems and Dynamics Creating Fluids, Fire, and Other Effects Special Effects Editing: Explosions, Smoke, and more VIII. Advanced Modeling Techniques (1.5 hours) Complex Objects using Booleans and Deformers Modifying Curves and Surfaces Organic Shape Creation with Sculpting Tools IX. Conclusion and Next Steps (0.5 hours) Course Review Further Learning Tips and Resources Q&A and Feedback Please note: The course content and duration are flexible, tailored to match learners' needs and skill levels. Throughout the course, lifetime email support ensures you receive guidance with any challenges you face. Embark on your Autodesk Maya journey, exploring 3D modeling and animation with confidence. Additional Topics Covered: Modeling: Surfaces, Control Vertex, Polygons, Extrusion, Vertices, Edges, Bridge Tool, Combining, Smooth, Mirror Geometry, Merging Vertices, Subdivision Modeling. Deformations: Twist, Lattice, Flare, Bend. Shapes: Lines, Pen Tools. Animations: Basic Keyframes, Vertex Animation, Clusters, Path Animations, Skeletons, Bones, IK Handle Tool, Skinning. Dynamics: Fire, Lighting, Soft and Rigid Bodies, Particles, Collisions, Gravity. Fur and Paint Effects: Fur Basics, Fur Color Corrections, Paint Effects, Paint Modifier, Brush Animations. Texturing: Diffuse and Bump Maps, Reflections, Transparency, Shaders, Toon Shaders, Glow Textures. Lighting: Basic and Advanced Lights, Shadows, Special Light Effects. Camera: Free and Aim Cameras, Camera Effects, Path Animations. Fluid Effects and Ncloth: 2D and 3D Containers, Collision Effects, Gravity, Wind Effects. Rendering: Images and Animations, Render Techniques, Resolution Settings, Batch Rendering. Download Maya Maya Proficiency: Master Maya's interface, tools, and functions, advancing from basic to intermediate levels. 3D Modeling Expertise: Create diverse 3D models using polygonal and NURBS techniques, from simple shapes to intricate designs. Texturing and Rendering Skills: Apply textures, create materials, and utilize advanced rendering techniques for high-quality visuals. Animation Techniques: Understand keyframe animation, rigging, and character animation, producing engaging animations and special effects. Special Effects and Dynamics: Explore particle systems, fluid dynamics, and advanced visual effects, enhancing realism in animations. Advanced Modeling and Sculpting: Master complex modeling techniques, including Booleans, deformers, and organic shape creation through sculpting tools. Professional Portfolio: Develop a diverse portfolio showcasing 3D modeling and animation skills, ready for presentation to employers or clients. Problem-Solving Skills: Learn creative approaches to solve complex 3D challenges effectively. Collaborative Abilities: Understand team dynamics and collaboration within the 3D production pipeline. Recommended Books: "Introducing Autodesk Maya 202X" by Dariush Derakhshani and Randi L. Derakhshani: Comprehensive beginner's guide to Maya's essential tools and techniques. "Mastering Autodesk Maya 20XX" by Todd Palamar: In-depth intermediate guide covering advanced features, modeling, animation, and rendering. "Maya Character Creation: Modeling and Animation Controls" by Chris Maraffi: Focuses on character creation, covering modeling, rigging, and animation. "Maya Secrets of the Pros" by Todd Palamar: Expert tips and techniques from professional Maya artists, detailing advanced workflows and best practices. "Stop Staring: Facial Modeling and Animation Done Right" by Jason Osipa: Specialized book on facial modeling and animation, perfect for character expression enthusiasts. "The Art of 3D Computer Animation and Effects" by Isaac Kerlow: Offers foundational knowledge in 3D computer animation principles, applicable to various software, including Maya. Mastering Maya Basics to Intermediate Course Benefits: Comprehensive Skill Development: Master essential tools and techniques, from basics to intermediate, with hands-on projects mirroring real industry scenarios. Industry-Grade Proficiency: Acquire expertise in Autodesk Maya, enhancing credibility in animation, visual effects, and gaming industries. Creative Exploration: Unlock creative potential through advanced shading, lighting, dynamics, and simulations, enabling imaginative project realization. Portfolio Enhancement: Build a strong portfolio showcasing skills in 3D modeling, animation, and rendering for career advancement. Individualized Support: Receive personalized guidance and feedback, ensuring tailored learning experiences and skill refinement. Potential Jobs After Course: 3D Animator: Create lifelike character animations for films, games, and advertisements. 3D Modeler: Design detailed 3D characters, environments, and objects for various applications. Visual Effects Artist: Produce stunning visual effects for movies, TV shows, and commercials. Texture/Lighting Artist: Develop intricate textures and set the mood with expert lighting. Rigging Specialist: Rig characters and objects for realistic movement in animations. Rendering Specialist: Optimize rendering capabilities for high-quality images and animations. Game Developer: Contribute to interactive game development using Maya's features. Freelance Artist/Animator: Work independently on diverse projects, collaborating with studios and agencies. Skill Advancement: Progressive Mastery: Develop from basics to intermediate levels in Autodesk Maya, honing essential tools for stunning 3D visuals and animations. Hands-On Learning: Interactive Practice: Engage in practical projects, refining your skills in 3D modeling, advanced materials, character animation, and high-quality renders. Industry-Ready Proficiency: In-Demand Skills: Acquire proficiency in Autodesk Maya, a key software in animation and gaming, enhancing your employability. Creative Exploration: Unlock Creativity: Experiment with advanced shading, lighting, and dynamic animations, unleashing your creative potential in Maya. Flexible Support: Tailored Learning: Access recorded lessons for review, deepening your understanding, with lifetime email support for continuous guidance.