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🌟 Unlock the Power of Google AdWords with 'A Personal Tale of Google AdWords' Online Course! 🚀 Are you ready to harness the incredible potential of Google AdWords and propel your business to new heights? Dive into our exclusive online course, 'A Personal Tale of Google AdWords,' and embark on a transformative journey towards mastering the art of digital advertising!   🔍 Why Choose Our Course? 🎓 Expert Guidance: Learn from seasoned professionals with years of hands-on experience in Google AdWords. 📈 Practical Insights: Gain actionable strategies and real-world techniques to optimize your ad campaigns effectively. 🔑 Comprehensive Curriculum: Covering everything from the basics to advanced strategies, tailored for all skill levels. 💡 Insider Tips: Unlock industry secrets and best practices to maximize your ROI and drive conversions.   👨‍💻 What You'll Learn: ✅ Fundamentals of Google AdWords: Understand the platform's core principles and functionalities. ✅ Campaign Creation & Optimization: Craft compelling ads and optimize campaigns for maximum performance. ✅ Keyword Strategies: Master the art of selecting keywords that resonate with your audience. ✅ Analytics & Measurement: Utilize data-driven insights to refine and improve your advertising efforts. ✅ Advanced Tactics: Explore advanced techniques to stay ahead in the ever-evolving digital landscape.   🎯 Who Can Benefit: 🚀 Entrepreneurs looking to scale their businesses through targeted advertising. 💼 Marketing professionals seeking to enhance their digital marketing skill set. 👩‍💻 Small business owners aiming to increase online visibility and drive sales. 🌐 Anyone interested in mastering Google AdWords for personal or professional growth. 🏆 Join countless success stories and become a Google AdWords maestro! Enroll in 'A Personal Tale of Google AdWords' today and take charge of your online advertising journey. Seize this opportunity to elevate your brand and achieve remarkable results! 🌟 Limited Time Offer: Enroll now to access exclusive bonuses and kickstart your path to advertising mastery! Don't let this opportunity pass you by. Enroll today and witness the transformation in your digital marketing strategies with 'A Personal Tale of Google AdWords'! 💡🚀 Course Curriculum

It can be confusing for beginners to grasp the difference between Google Adwords and Google Adsense. They are in fact two separate programs, although they work in tandem with each other to deliver results for all parties involved.In this course You will also get a firm grasp on the basics of AdWords and adsense, how it works, which is necessary to create successful campaigns. After completing Google AdWords and adsense course, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. This course also includes detailed examples and proven strategies that have been used by professionals to run thousands of successful AdWords campaigns. Course Highlights Extended Diploma in Google Adwords and Ad-sense is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Extended Diploma in Google Adwords and Ad-sense into 28 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 14 hours, 25 minutes hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Extended Diploma in Google Adwords and Ad-sense Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Extended Diploma in Google Adwords and Ad-sense is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Extended Diploma in Google Adwords and Ad-sense is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Introduction to Google Adwords and Adsense 00:30:00 What is Google Adwords? - Explained. 00:30:00 Getting Started with Google AdWords 00:30:00 Understanding Different Types of Targeting for Adwords 00:30:00 4 Things You Should Know Before Using Google Adwords 00:30:00 Top Mistakes By Adword Users 00:30:00 Ways to Increase Conversion Rates on Adwords 00:30:00 How to Keep Google Adwords Simple 00:15:00 Using the Search Based Keyword Tool for Google Adwords 00:30:00 How to make Google Adwords Cost Effective for your Business 00:30:00 How to Stay Competitive with Google Adwords 00:15:00 How to Choose Appropriate Keywords for Google Adwords 00:30:00 Common Google Adsense Questions 00:30:00 The Ugly Truth about Google Adsense... Not so Ugly 00:15:00 Disadvantages to Google Adsense 00:30:00 AdSense Advantages 00:30:00 Getting an Adsense Ad onto Your Website 00:30:00 How to Make Money with Google Adsense 00:30:00 Finding Keywords for your Niche Market 00:15:00 How to Find a Niche Market for Keyword Marketing 00:30:00 Tricks of the Adsense Trade: Ad Placement & Design 00:30:00 The Best Formatting for your Adsense Ads 01:00:00 Why Adsense Ads Give More Value to Your Visitors 00:15:00 Make More Money with Higher Paying Keywords 01:00:00 Required Skills to Make Money with Google Adsense 00:30:00 Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 Mock Exam Mock Exam- Extended Diploma in Google Adwords and Adsense 00:20:00 Final Exam Final Exam- Extended Diploma in Google Adwords and Adsense 00:20:00

Build and publish your own Android game in a few hours with the help of this practical-based course. You will gain a working knowledge of Unity and C# while building a 3D ZigZag racing Android game from start to finish. Learning Unity Android game development will provide you with a strong background to build awesome Android games.

Description: Digital Marketing also is known as Internet Marketing is a strategy used by marketers today. Search engine optimization is a tool used by internet marketers to be more efficient in digital marketing. Google AdWords is an advertising platform by Google that is also important in internet marketing. When you learn the skills of these three, it will give you an advantage in digital marketing since Social Marketing is considered as an effective marketing strategy to reach out to your clients and potential clients. Through this course, you will learn the advanced skills, knowledge, and information about Google AdWords Social Media Marketing. Find out how to become an expert in online marketing and advertising through Google AdWords and how to optimize the search engine. Use Google AdWords to climb in your career as a social marketer. Who is the course for? Marketing professionals who want to be an expert in Social Marketing. People are interested in learning about Google AdWords, search engine optimization, and digital marketing. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Google AdWords Social Marketing course will be useful and would be beneficial for every kind of occupations and careers like: Bloggers Businessmen Entrepreneurs Marketing and Promotions Specialists Marketing Managers Marketing Professionals Sales Managers Sales and Promotions Specialists Social Media Expert Top Executives. Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 01:00:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Search Engine Optimization What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

🚀 Unlock Explosive Growth with SnapFlow: Rapid Traffic Generation! 🚀   Are you tired of watching your online presence plateau while your competitors soar to new heights? Do you dream of a steady stream of eager customers flooding your website, ready to engage with your content and convert into loyal fans? Introducing SnapFlow: Rapid Traffic Generation, the game-changing online course designed to revolutionize your digital presence and propel your business to unprecedented success!   🌐 Why SnapFlow? 🔥 Instant Impact: Discover proven strategies to drive immediate and sustained traffic to your website, making a measurable impact on your bottom line. 💡 Cutting-Edge Techniques: Stay ahead of the curve with the latest and most effective traffic generation techniques. SnapFlow keeps you updated with the ever-evolving landscape of digital marketing. 🤝 Engage and Convert: Learn how to not only attract visitors but also engage them effectively, turning casual browsers into enthusiastic customers who keep coming back for more. 📈 Scalable Success: Whether you're a seasoned entrepreneur or just starting, SnapFlow is designed to scale with your business. No matter your niche, industry, or target audience, our strategies adapt to your unique needs.   🚀 What You'll Gain: Master the Art of Social Media Domination: Leverage the power of platforms like Facebook, Instagram, and Twitter to create a buzz around your brand and drive traffic like never before. SEO Secrets Unveiled: Uncover the mysteries of search engine optimization and learn how to climb the ranks, ensuring your website is seen by the right people at the right time. Content that Converts: Craft compelling content that not only attracts attention but also converts visitors into customers, creating a sustainable revenue stream. Paid Advertising Mastery: Navigate the world of online advertising with confidence, optimizing your budget for maximum impact and return on investment. Automation for Efficiency: Discover time-saving automation tools and techniques that streamline your traffic generation efforts, allowing you to focus on what matters most - growing your business.   🌟 Ready to Catapult Your Business to New Heights? Enroll in SnapFlow: Rapid Traffic Generation Today! 🌟   Don't let another day go by with underwhelming results. Join SnapFlow and unlock the full potential of your online presence. Seize this opportunity to transform your business into a thriving, traffic-generating powerhouse! Course Curriculum Basic Overview 00:00 Snapchat App Installation 00:00 Creating Your Snapcode 00:00 Using Bitmoji to Create Your Snapcode 00:00 Creating Snap Content 00:00 Snap Camera Controls 00:00 Adding Text To a Snap 00:00 Annotations to the Snap - Part 1 00:00 Annotations to the Snap - Part 2 00:00 Annotations to the Snap - Part 3 - Video 00:00 Snapchat Send Options 00:00 Snapchat Stories - Part 1 00:00 Snapchat Stories - Part 2 00:00 Snapchat Ads Account Set Up 00:00 The Ads Platform Interface - Part 1 00:00 The Ads Platform - Part -2 00:00 Uploading Your Catalog to the Ads Platform 00:00 Advanced Create In Platform Interface 00:00 Creating Team Members 00:00 Conclusion 00:00 Advanced Overview 00:00 Snapchat Analytics 00:00 Community Filters 00:00 Snapchat Paid Filters 00:00 Shapchat Filter Ads 00:00 Snap Chat Lenses 00:00 Memories and Content 00:00 Bitmoji Merch 00:00 Multiple Ad Accounts 00:00 Story Ads 00:00 Collection Ads 00:00 Creating Snap Image Content 00:00 Creating Snap Ad Content - Video 00:00 Different Ad Attachments 00:00 Deep Link Ad Attachment 00:00 Snap Pixels 00:00 Snapchat Custom Audiences 00:00 Live Example - Branded Snap Image 00:00 Live Example - Branded Lens Creation 00:00 Live Example - Ad Creation 00:00 Conclusion 00:00

New to online marketing world? Do you want to advertise your products and services online effectively? Do you want to learn how to transform your sales using AdWords to give your business a chance to succeed? If yes, then enrol now and learn How to Drive Consistent, Reliable, High-Quality Traffic to Your Site Every Single Day with Google Ad Words! Through this course, you'll take your Google Adwords learning to the next level as you will gain all of the necessary skills and learn how to begin profiting from your Adwords campaigns. You will figure out how to make Google AdWords campaigns that will help you increase your web traffic, so you will be able to raise profit for your online business effectively. All through this thorough course, you will take in the majority of the components that go into making campaigns that express an exceptional return on each pound you spent; this starts from focusing, to research, to composing convincing ads until doing campaign enhancement. Course Highlights Google Adwords Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Adwords Diploma into 9 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 7 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Adwords Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Adwords Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Adwords Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google Adwords Diploma Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Mock Exam Mock Exam- Google Adwords Diploma 00:20:00 Final Exam Final Exam- Google Adwords Diploma 00:20:00

Course Overview Learn how you can generate more leads and boost sales with creative advertising! These days if you want to sell a product you have to be creative. Consumers are getting smarter and smarter and they're not easily impressed. Old marketing strategies do not work anymore. This Extended Diploma in Creative Advertising will help you level up your advertising game. It'll teach you the secrets of creating ads that'll sell your products and how you can become an amazing advertiser. In the course, you'll learn what advertising is, what you should emphasize on in your ads, what headlines you should use and how you can trigger an emotional response in your customers with your ads that'll compel them to buy your products. You'll also learn how you can advertise the Unique Selling Proposition (USP) of your product and use it to achieve your advertising goals. Remember, advertising is how you attract your customers. So, you better make sure you nail your advertising. Enrol today! What You Will Learn This is one of the course on creative advertising you'll find and it'll teach you everything that you need to know about this amazing topic. You'll learn: What is Advertising? How to trigger an emotional response in your customers How to advertise The Unique Selling Proposition (USP) of your product How your writing should be What to emphasize on in your ads How to create ads that your customers will believe What headline you should use The Structure of AIDA and many more Why You Should Choose This Course From iStudy Study at your own pace Full Tutor support on weekdays (Monday - Friday) Fully compatible with any device Free Printable PDF Certificate immediately after completion No prior qualifications are needed to take this course No hidden fees or exam charges CPD Qualification Standards and IAO accredited Efficient exam system, assessment, and instant results Our customer support team is always ready to help you Gain professional skills and better earning potential Certification After completing the course you'll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! Accreditation This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service.​ Enrol today and learn something new with iStudy. You'll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We're sure you'll be satisfied with this course.

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate