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Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00
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Register on the Digital Marketing : Starting An Online E-Commerce Store today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Digital Marketing : Starting An Online E-Commerce Store is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Digital Marketing : Starting An Online E-Commerce Store Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Digital Marketing : Starting an online E-Commerce Store, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Introduction to Digital Marketing Starting an Online E-Commerce Store Introduction 00:06:00 Module 01: Types of E-Commerce Stores Types of E-Commerce Stores 00:04:00 Business to Business Ecommerce 00:04:00 Business to Consumer Ecommerce 00:05:00 Ecommerce 00:04:00 Consumer to Business Ecommerce 00:03:00 B2G (also called B2A) Government / Public Administration 00:05:00 Module 02: Types of E-Commerce Business Models Types of E-Commerce Business Models 00:04:00 Drop Shipping 00:04:00 Wholesaling and Warehousing 00:04:00 Private Labeling and Manufacturing 00:04:00 White Labeling 00:03:00 Subscription 00:04:00 Module 03: What You Can Sell in an E-Commerce Store What You Can Sell in an E-Commerce Store 00:03:00 Identify or Create Products That Solve a Problem 00:04:00 Find Products You and Other People are Passionate About 00:05:00 Find Products With Branding Potential 00:04:00 Hop on Trends Early 00:04:00 Find Products that Fulfill Guilty Pleasures 00:04:00 Module 04: Digital Marketing Strategies to Market an E-Commerce Business Digital Marketing Strategies to Market an E-Commerce Business 00:04:00 Boost Product Visualization 00:03:00 Add Video 00:03:00 Automate with Chatbots 00:05:00 Reduce Cart Abandonment 00:04:00 Use Retargeting Tactics 00:03:00 Module 05: Tips to Increase E-Commerce Online Sales Tips to Increase E-Commerce Online Sales 00:04:00 Reach in-market Shoppers with Google Shopping Ads 00:03:00 Remarket to Them with Display Ads 00:04:00 Turn Likes into sales with Shopping on Instagram 00:04:00 Instill Trust with Customer Reviews 00:03:00 Up your Cross-selling Game with Pop-ups 00:04:00 Module 06: Incorporating Affiliate Marketing into Your E-Commerce Business Incorporating Affiliate Marketing into Your E-Commerce Business 00:04:00 Determine if an Affiliate Program is Right for You 00:04:00 Find Publishers to Partner With 00:05:00 Review and Approve Publishers 00:04:00 Conduct Ongoing Review 00:04:00 Win new Customers with Referral Marketing (Affiliate Marketing) 00:04:00 Module 07: Conclusion Review 00:04:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Description Register on the Digital Marketing for Beginners to Advanced today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a certificate as proof of your course completion. The Digital Marketing for Beginners to Advanced course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablets, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With This Course Receive a digital certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post. Method of Assessment You need to attend an assessment right after the completion of this course to evaluate your progression. For passing the assessment, you need to score at least 60%. After submitting your assessment, you will get feedback from our experts immediately. Who Is This Course For The course is ideal for those who already work in this sector or are aspiring professionals. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Course Content Module 01: Introduction Digital Marketing Starting an Online ECommerce Store preview 00:06:00 Module 02: Digital Marketing Starting An Online Ecommerce Store Types Of E-Commerce Store 00:04:00 Types Of E-Commerce Business Models 00:04:00 What You Can Sell In An E-Commerce Store 00:03:00 Digital Marketing Strategies 00:04:00 Tips To Increase E-Commerce Online Sales 00:04:00 Incorporating Affiliate Marketing Into Your E-Commerce Business 00:04:00 Module 03: Digital Marketing Strategies To Market An E-Commerce Business Boost Product Visualisation 00:03:00 Three Main Purposes Of Any Product Video 00:03:00 Automate With Chatbots 00:05:00 Reduce Cart Abandonment 00:04:00 Use Retargeting Tactics 00:03:00 Module 04: Incorporating Affiliate Marketing Into Your E-Commerce Business Determine If An Affiliate Program Is Right For You 00:04:00 Find Publishers To Partner With 00:05:00 Review And Approved Publishers 00:04:00 Conduct Outgoing Review 00:04:00 Win New Customers With Referral Marketing 00:04:00 Module 05: Tips To Increase E-Commerce Online Sales Reach In Market Shoppers With Google Shopping Ads 00:03:00 Remarket To Them Display Ads 00:04:00 Turn Likes Into Sales With Shopping On Instagram 00:04:00 Instill Trust With Customer Reviews 00:03:00 Up Your Cross Selling Game With Pop Ups 00:04:00 Module 06: Types Of E-Commerce Business Models Drop Shipping 00:04:00 Wholesaling And Warehousing 00:04:00 Private Labelling And Manufacturing 00:04:00 White Leveling 00:03:00 Subscription 00:04:00 Module 07: Types Of E-Commerce Store Business To Business E Commerce 00:04:00 Business To Consumer E Commerce 00:05:00 Consumer To Consumer 00:04:00 Consumer To Business E Commerce 00:03:00 B2g - Government Or Public Administration 00:05:00 Module 08: What You Can Sell In An E-Commerce Store Identify Or Create Product That Solve A Problem 00:04:00 Find Product You And Other People Are Passionate About 00:05:00 Find Products With Branding Potential 00:04:00 Hop On Trends Early 00:04:00 Find Product That Fulfill Guilty E Pleasures 00:04:00 Module 09: Conclusion Review 00:04:00 Assignment Assignment - Digital Marketing for Beginners to Advanced 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Digital Marketing for Beginners to Advanced Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Digital Marketing Course is one of the most prestigious training offered at Study Hub and is highly valued by employers for good reason. This Digital Marketing Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Digital Marketing Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At Study Hub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from Study Hub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Learning Outcomes Grasp the essentials of digital marketing from foundational concepts to advanced strategies. Dive into the intricacies of launching and managing an online e-commerce store. Explore effective digital marketing strategies tailored for e-commerce businesses. Harness the power of affiliate marketing to amplify your online presence. Implement proven tips to significantly boost online sales for e-commerce ventures. Why choose this Digital Marketing for Beginners to Advanced course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Digital Marketing for Beginners to Advanced course for? Aspiring digital marketers eager to kickstart a successful online career. Business owners and entrepreneurs aiming to enhance their e-commerce presence. Marketing enthusiasts seeking a comprehensive understanding of digital strategies. Individuals looking to monetize e-commerce ventures through effective marketing. Anyone eager to unlock the secrets of successful digital marketing in the modern era. Career path Digital Marketing Specialist: £25,000 - £40,000 E-commerce Manager: £30,000 - £50,000 Affiliate Marketing Strategist: £28,000 - £45,000 Online Sales Consultant: £25,000 - £38,000 E-commerce Business Owner: Earnings vary based on business success Digital Marketing Director: £40,000 - £70,000 Prerequisites This Digital Marketing for Beginners to Advanced does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Digital Marketing for Beginners to Advanced was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction Digital Marketing Starting an Online ECommerce Store preview 00:06:00 Module 02: Digital Marketing Starting An Online Ecommerce Store Types Of E-Commerce Store 00:04:00 Types Of E-Commerce Business Models 00:04:00 What You Can Sell In An E-Commerce Store 00:03:00 Digital Marketing Strategies 00:04:00 Tips To Increase E-Commerce Online Sales 00:04:00 Incorporating Affiliate Marketing Into Your E-Commerce Business 00:04:00 Module 03: Digital Marketing Strategies To Market An E-Commerce Business Boost Product Visualisation 00:03:00 Three Main Purposes Of Any Product Video 00:03:00 Automate With Chatbots 00:05:00 Reduce Cart Abandonment 00:04:00 Use Retargeting Tactics 00:03:00 Module 04: Incorporating Affiliate Marketing Into Your E-Commerce Business Determine If An Affiliate Program Is Right For You 00:04:00 Find Publishers To Partner With 00:05:00 Review And Approved Publishers 00:04:00 Conduct Outgoing Review 00:04:00 Win New Customers With Referral Marketing 00:04:00 Module 05: Tips To Increase E-Commerce Online Sales Reach In Market Shoppers With Google Shopping Ads 00:03:00 Remarket To Them Display Ads 00:04:00 Turn Likes Into Sales With Shopping On Instagram 00:04:00 Instill Trust With Customer Reviews 00:03:00 Up Your Cross Selling Game With Pop Ups 00:04:00 Module 06: Types Of E-Commerce Business Models Drop Shipping 00:04:00 Wholesaling And Warehousing 00:04:00 Private Labelling And Manufacturing 00:04:00 White Leveling 00:03:00 Subscription 00:04:00 Module 07: Types Of E-Commerce Store Business To Business E Commerce 00:04:00 Business To Consumer E Commerce 00:05:00 Consumer To Consumer 00:04:00 Consumer To Business E Commerce 00:03:00 B2g - Government Or Public Administration 00:05:00 Module 08: What You Can Sell In An E-Commerce Store Identify Or Create Product That Solve A Problem 00:04:00 Find Product You And Other People Are Passionate About 00:05:00 Find Products With Branding Potential 00:04:00 Hop On Trends Early 00:04:00 Find Product That Fulfill Guilty E Pleasures 00:04:00 Module 09: Conclusion Review 00:04:00 Assignment - Digital Marketing for Beginners to Advanced 02:27:00 Assignment