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Google Ads Training: Turn Profit with PPC Course

Google Ads Training: Turn Profit with PPC Course

  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • 25 hours

  • All levels

Description

Overview

Want to supercharge your business growth and turn clicks into profit with Google Ads? Look no further! Google Ads Training: Turn Profit with PPC course takes you from beginner to confident advertiser. It allows you to create and run ads that reach millions of potential customers across Google's network of websites, apps, and services. With Google Ads, you can promote your products or services, generate leads, increase sales, and grow your business.

However, Google Ads is also a complex and competitive system that requires a lot of skill and knowledge to use effectively. To succeed with Google Ads, you must learn how to create, manage, and optimise your campaigns and turn your traffic into profit.

According to statistics, Google Ads can help you:

  • Reach over 90% of internet users worldwide

  • Increase your website traffic by up to 300%

  • Increase your sales by up to 200%

  • Increase your brand awareness by up to 80%

  • Increase your return on ad spend by up to 150%

We created this course: Google Ads Training: Turn Profit with PPC. This course will teach you everything you need to know about Google Ads, from the basics to the advanced techniques. With an additional focus on crafting copy that converts, the Google Ads Training: Turn Profit with PPC course is a gateway to mastering PPC advertising on Google Ads.

Description

Google Ads is one of the most influential and popular online advertising platforms. By enrolling in our Google Ads Training: Turn Profit with PPC course, you'll start your journey to becoming a PPC expert. Start by learning the basics: creating your account, budgeting, structuring campaigns, and crafting attention-grabbing ads that convert. Dive deeper into keyword research, targeting the right audience, and using negative keywords to avoid irrelevant traffic. Boost your ad performance with powerful extensions like site links and callouts, then learn how to retarget past visitors with laser-focused remarketing campaigns. Track your success with conversion tracking, optimise your return on investment using intelligent bidding strategies, and even automate tasks with handy AdWords scripts. Finally, discover the secrets of writing ad copy that compels people to buy!

Learning Outcomes:

  • Learn the basics of Google Ads, focusing on setting up and optimising accounts efficiently.

  • Acquire skills in organising ad groups and creating appealing ads to attract your audience.

  • Understand keyword research profoundly to improve account outcomes.

  • Discover the use of negative keywords and ad extensions for better ad performance.

  • Gain expertise in remarketing and conversion tracking to boost ROI.

  • Explore advanced bidding tactics and script applications for Google Ads enhancement.

Invest in your digital marketing future and unlock the power of Google Ads. Enrol today!

Why Choose Us?

  • This course is accredited by the CPD Quality Standards.

  • Lifetime access to the whole collection of the learning materials.

  • Online test with immediate results.

  • Enroling in the course has no additional cost.

  • You can study and complete the course at your own pace.

  • Study for the course using any internet-connected device, such as a computer, tablet, or mobile device.

Certificate of Achievement

Upon successful completion, you will qualify for the UK and internationally-recognised CPD certificate and you can choose to make your achievement formal by obtaining your PDF Certificate at a cost of £4.99 and Hardcopy Certificate for £9.99.

Who Is This Course For?

  • Individuals looking to develop a comprehensive understanding of Google Ads.

  • Marketing professionals aiming to enhance their PPC advertising skills.

  • Business owners are seeking to leverage Google Ads for business growth.

  • Entrepreneurs want to drive more traffic and sales through efficient PPC campaigns.

  • Digital marketing students or recent graduates seek to add Google Ads expertise to their skill set.

  • Career changers interested in entering the digital marketing field.

Requirements

The Google Ads Training: Turn Profit with PPC course requires no prior degree or experience. All you require is English proficiency, numeracy literacy and a gadget with stable internet connection. Learn and train for a prosperous career in the thriving and fast-growing industry of Google Ads Training: Turn Profit with PPC, without any fuss.

Career Path

After finishing the Google Ads Training: Turn Profit with PPC course, you will have access to many career opportunities in the field of online advertising, such as:

  • Google Ads Specialist

  • PPC Specialist

  • Digital Marketing Manager

  • Online Advertising Manager

  • Google Ads Consultant

  • PPC Consultant

  • Online Advertising Consultant

Order Your Certificate To order CPD Quality Standard Certificate, we kindly invite you to visit the following link:

Course Curriculum

Module 01: Introduction to Google Ads

Welcome to Google Ads Masterclass!

00:13:00

Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group

00:05:00

How to Make the Most of This Course, Plus a Sneak Peek of What's to Come!

00:20:00

Google Ads Formula Calculator

00:14:00

AdWords Formula Calculator I Built For You

00:05:00

What is Google Ads?

00:12:00

Where do Google Ads Show Up?

00:13:00

Complimentary Adventure Media Account Audit (exclusions apply)

00:06:00

Module 02: Creating and Setting Up Our First Google Ads Account

Download Course Slides!

00:05:00

Creating Your First Google Ads Account

00:09:00

Understanding the Google Ads Account Hierarchy

00:08:00

Using Your Website Navigational Structure to Structure Your Google Ads Campaigns

00:20:00

Understanding Network Settings

00:14:00

Understanding Location Targeting

00:12:00

Configuring Location Targeting in Google Ads

00:10:00

Viewing Location Reports in Google Ads

00:15:00

Understanding Advanced Location Options

00:16:00

Setting and Configuring Languages

00:04:00

Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads

00:13:00

Finding Your Hourly Reports in the Google Ads Interface

00:06:00

Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit

00:06:00

Bidding Strategies: Target Search Page Location

00:06:00

Bidding Strategies: Target ROAS

00:10:00

Bidding Strategies: Target CPA

00:05:00

Bidding Strategies: Target Outranking Share

00:08:00

Bidding Strategies: Maximize Clicks

00:05:00

Bidding Strategies: Enhanced CPC Bidding

00:05:00

Bidding Strategies: Manual CPC Bidding

00:05:00

Campaign Start and End Dates

00:02:00

Introduction to Dynamic Search Ads!

00:08:00

Understanding Sitelink Extensions

00:00:00

Callout Extensions

00:05:00

Call Extensions

00:08:00

Structured Snippet Extensions

00:06:00

App Extensions

00:02:00

Message Extensions

00:09:00

Location Extensions

00:10:00

Location Setting Exercise

00:05:00

Promotion Extensions

00:00:00

Price Extensions

00:12:00

Understanding Ad Rotation Settings

00:05:00

The Basics of Ad Scheduling

00:11:00

Understanding the Basics of Device Targeting

00:15:00

Understanding Campaign URL Options

00:07:00

Module 03: Structuring Your Ad Groups Like A Professional

Ad Group Structure Basics and Organization

00:14:00

Ad Group Structure Ideas

00:07:00

Creating Our First Ad Group in Google Ads

00:09:00

Module 04: How To Write Killer Ads in Google Ads!

The Anatomy of Google Text Ads

00:07:00

Compliance in Google Text Ads

00:06:00

Requesting a Manual Review of Your Ads and Expediting the Process

00:03:00

Best Practices for Successful Text Ads

00:14:00

Real-Life Case Ad Copy Case Study: Medical Equipment Company

00:15:00

The BJ Fogg Behavioral Model

00:39:00

Creating Our First Ad in Google Ads

00:13:00

Module 05: Setting Up Your AdWords Billing

Configuring Your Billing Details in Google Ads

00:05:00

Module 06: Keywords in Depth - The Heartbeat of Your Account

Keyword Basics: Keywords vs Queries

00:09:00

The Basics of Keyword Research

00:11:00

The Basics of Keyword Planning

00:13:00

The Basics of Keyword Organization

00:07:00

Understanding Keyword Match Types

00:12:00

Keyword Match Types: Broad Match

00:09:00

Keyword Match Types: Broad Match Modified

00:06:00

Keyword Match Types: Phrase Match

00:07:00

Keyword Match Types: Exact Match

00:12:00

Keyword Match Types: Negative Match

00:12:00

Using the Search Term Report to Find Negative Keywords Part 1

00:15:00

Using the Search Term Report to Find Negative Keywords Part 2

00:17:00

Understanding Negative Keyword Lists

00:12:00

Traffic Sculpting: Negative Keywords at the Ad Group Level

00:18:00

Adding Negative Keywords at The Ad Group Level

00:09:00

Traffic Sculpting Using OPTMYZR

00:07:00

Keyword Research: Google Suggestions, Google Related Searches and Autocomplete

00:14:00

Using Additional Research Tools to Get Negative Keyword Ideas

00:12:00

Keyword Research: Using the Google Keyword Planner 1

00:20:00

Keyword Research: Using the Google Keyword Planner 2

00:16:00

Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner

00:16:00

Keyword Planning: The 6 Main Ways People Communicate With Search Engines

00:17:00

Keyword Planning: Understanding the Buyer Funnel

00:12:00

Keyword Planning: What Keywords Can Teach Us About Buying Intent

00:12:00

Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates

00:18:00

Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors

00:19:00

Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates

00:17:00

Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes

00:17:00

Keyword Organization: Formatting Keywords in Excel

00:12:00

Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure

00:12:00

Keyword Organization: Using Mergewords to Generate Keyword Lists

00:14:00

Keyword Bidding Basics: Setting Your Initial Max CPC Bids

00:20:00

Module 07: Account Structure - How To Structure Ad Groups Like A pro

Account Structure: How To Create A New Ad Group Within Your Campaign

00:07:00

Importing Your Keyword Lists From Excel Into Your New Ad Group

00:11:00

Creating Multiple, Relevant Ads For Your New Ad Groups

00:13:00

How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

00:08:00

Module 08: The Incredible Dynamics Of The AdWords Auction

Introduction To The AdWords Auction

00:20:00

Understanding Quality Score: Click Through Rate And Ad Relevancy

00:15:00

Understanding Quality Score: Landing Page Quality

00:07:00

Understanding Ad Rank and How It Is Calculated

00:12:00

When You Could Ignore Low-Quality Scores (and when you can't!)

00:09:00

Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3)

00:08:00

Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3)

00:11:00

Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3)

00:07:00

Module 09: Expanding And Refining Your Campaigns

Navigating The AdWords Dashboard

00:16:00

How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns

00:15:00

Editing The Essential Campaign Settings

00:06:00

How To Create New Campaigns That Will Improve Your Results

00:15:00

How To Use Your Website To Make The Best Campaigns Possible

00:16:00

How To Set Up Powerful Custom Schedules For Your Campaigns

00:12:00

Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

00:12:00

Module 10: Negative Keywords - Your Greatest Ally

Understanding Negative Keywords In-Depth

00:14:00

Using Broad, Phrase and Exact Match With Your Negative Keywords

00:07:00

Adding and Removing Negative Keywords and Negative Keyword Lists

00:20:00

Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions

Introduction To Ad Extensions

00:06:00

The Benefits Of Using Ad Extensions

00:08:00

Different Types Of Ad Extensions and Best Practices

00:06:00

Adding Sitelink Extensions

00:08:00

Configuring Your Sitelink Extensions For The Best Results

00:11:00

Adding Callout Extensions And Phone Extensions

00:08:00

Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss

The 5 Primary Forms Of Remarketing

00:16:00

Realizing The Benefits And Importance Of Remarketing

00:13:00

How To Create And Add Your Remarketing Tag

00:09:00

Creating Your First Remarketing Audience

00:13:00

Configuring Your Remarketing Campaign Settings

00:14:00

Module 13: Keeping Track Of Profits With Conversion Tracking

Understanding The Basics Of Conversion Tracking

00:14:00

Exploring The Different Conversion Actions Visitors Take On Your Site

00:14:00

Setting Up Conversion Tracking For Form Submissions

00:18:00

Generating And Installing Your Conversion Tracking Tag

00:09:00

Understanding The Basics Of Phone Call Tracking

00:09:00

Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

00:10:00

Module 14: Profitable Bidding Strategies

Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction

00:15:00

How To Mathematically Calculate ROI and ROAS

00:09:00

Calculating Max CPC Bids From Your Conversion Rate And Conversion Value

00:12:00

Calculating Profitable Keyword Bids Based On Revenue Per Click

00:09:00

Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

Introduction To AdWords Scripts - What Are Scripts

00:05:00

Bidding To Average Position AdWords Script (Part 1)

00:12:00

Bidding To Average Position AdWords Script (Part 2)

00:14:00

Module 16: Conclusion ... Goodbye For Now!

Conclusion

00:04:00

Module 17: Bonus Material!

Part 1 Understanding Search Queries and What We Learn From Searcher Languagage

00:18:00

Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords

00:18:00

Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads

00:23:00

Calculating Profitable Keyword Bids Based On Revenue Per Click

00:09:00

Assignment

Assignment - Google Ads Training: Turn Profit with PPC

00:00:00

Order Your Certificate

Order Your Certificate

00:00:00

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NextGen Learning
NextGen Learning
London, United Kingdom

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