Professional Certificate Course in Understanding Customer Relationship Management in London 2024

This comprehensive course is designed to offer insights into the fundamental concepts and principles of customer relationship management (CRM), encompassing its application in diverse commercial settings, the array of available CRM technologies, and the pivotal attributes characterizing CRM systems. It delves into the correlation between CRM and customer experience, explores the advantages of adopting CRM systems, and elucidates the foundational principles essential for effective CRM strategies.

Upon successful completion, participants will gain proficiency in the following areas:

1. Understanding the core concepts of customer relationship management.
2. Exploring the commercial contexts in which CRM operates.
3. Identifying various types of Customer Relationship Management Technology.
4. Comprehending the key features integral to a CRM System.
5. Analyzing the interconnectedness of CRM and Customer Experience.
6. Recognizing the primary benefits associated with CRM implementation.
7. Grasping the underlying principles that guide effective CRM practices.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• CRM Manager
• Relationship Marketing Manager
• Customer Experience Manager
• Sales Operations Manager
• Customer Retention Specialist
• Business Development Manager
• Account Manager
• Customer Success Manager
• CRM Implementation Consultant
• Marketing Automation Specialist