Description

This comprehensive course is designed to offer insights into the fundamental concepts and principles of customer relationship management (CRM), encompassing its application in diverse commercial settings, the array of available CRM technologies, and the pivotal attributes characterizing CRM systems. It delves into the correlation between CRM and customer experience, explores the advantages of adopting CRM systems, and elucidates the foundational principles essential for effective CRM strategies.

Upon successful completion, participants will gain proficiency in the following areas:

Understanding the core concepts of customer relationship management.

Exploring the commercial contexts in which CRM operates.

Identifying various types of Customer Relationship Management Technology.

Comprehending the key features integral to a CRM System.

Analyzing the interconnectedness of CRM and Customer Experience.

Recognizing the primary benefits associated with CRM implementation.

Grasping the underlying principles that guide effective CRM practices.

CRM (Customer Relationship Management) is the focal point of this course, covering its foundational concepts, principles, diverse technology types, commercial applications, and the pivotal relationship between CRM and customer experience. Additionally, the course will delve into the advantages associated with implementing a CRM system, providing a holistic comprehension of this vital business strategy.

This course aims to provide an overview of the concepts and principles of customer relationship management, the commercial contexts in which it is used, the various types of CRM technology available, and the key features of a CRM system.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Understanding Customer Relationship Management Self-paced pre-recorded learning content on this topic.

Understanding Customer Relationship Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

CRM Manager

Relationship Marketing Manager

Customer Experience Manager

Sales Operations Manager

Customer Retention Specialist

Business Development Manager

Account Manager

Customer Success Manager

CRM Implementation Consultant

Marketing Automation Specialist

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Understanding Customer Relationship Management in London 2024

By Metropolitan School of Business & Management UK

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