Institute Of Data & Marketing

I want to thank The IDM for catapulting my marketing career. I felt a failure for leaving school unqualified, anxiety went through the roof when, in 2008, an employer asked me to study with the IDM for professional qualifications. The tutors as The IDM helped me build my confidence, whilst the course structure meant I could learn-practice, learn-practice. I passed the course and became professionally qualified in marketing. Letter after my name too! The qualification is only part of what h...

Basically, a training company/portal for would-be digital marketers. I've been a passive member and supporter for c.25 years, and question the merit in/value for membership.

I am halfway through the Postgraduate Diploma and I would not recommend it to anyone. The course content is made up of text only and is riddled with errors, with much of the content copy and pasted from public blogs or articles. The assignment we have been given includes stats which do not make sense and are unrealistic, making the assignment difficult to answer without losing marks for it being unrealistic and overachieving on the objectives. I have reached out to the IDM numerous times fla...

This is a good introduction to Digital Marketing dealing with the main marketing tools. The lectures are delivered electronically and were recorded in 2016, so some of the stats in this fast-moving market are a little out. There is some feedback from a tutor but no marking or feedback on any of the practical exercises. Worse, they make little effort to help if you run into serious problems as I did with my company during the course. I could have frozen the course but kept hoping the problem w...

I have just completed the IDM's Professional Diploma in Digital Marketing. It was a lot of hard work on top of running a business, but it has been worth the effort. I learned a lot, which I'm already putting into practice. I thought the course tutor (Mike) was great, as were the facilitators, particularly Kate, Julie, Rob M and Rob T. All were experts in their field, giving with their knowledge and happy to share their own personal experiences. Thank you!