9942 Courses

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary

Duration 1 Days 6 CPD hours This course is intended for Leaders, Managers, Individuals who lead meetings This course is designed to help leaders run effective virtual meetings as well as managing their team virtually. We will explore communication styles and understanding their team as well as productivity. This course involves a lot of open discussion as well as teaching leaders how to manage the virtual workplace and run productive meetings. Defining the Virtual Workplace What does it look like? Tools available Communication strategies Understanding communication styles Leading different communication styles Building a Virtual Workplace Strategy Goals & agenda Check-ins Communication strategies Virtual Leadership Strategies Making connections & check ins Managing virtual meetings with team members Defining availability & creating schedules Open Discussion & Action Plan

Duration 0.5 Days 3 CPD hours This course is intended for This course is designed for business professionals in any functional role who need to participate in Zoom meetings and webinars, and who may also be called on to host Zoom events. Overview In this course, you will participate in and host Zoom meetings to collaborate with others. You will: Use Zoom as a meeting participant. Use Zoom to host meetings. Customize Zoom settings. Manage Zoom contacts. With people transitioning to working remotely, virtual meetings have become the norm and, as a result, the Zoom video conferencing tool is gaining attention and usage. If Zoom has become part of your professional or personal life, this course will help you be a more confident and productive Zoom user. In this course, you will participate in and host Zoom meetings, use Zoom productivity tools such as breakout rooms and contacts, and apply Zoom security and personalization. Using Zoom as a Meeting Participant Topic A: Join a Zoom Meeting Topic B: Participate in a Zoom Meeting Topic C: Collaborate in a Meeting Using Zoom to Host Meetings Topic A: Schedule a Meeting Topic B: Host a Meeting Topic C: Use Breakout Rooms Topic D: Compare Meetings and Webinars Customizing Zoom Topic A: Customize Settings in the Zoom Web Portal Topic B: Customize Zoom Desktop Client Settings Managing Zoom Contacts Topic A: Add Zoom Contacts Topic B: Chat with Zoom Contacts

A webinar about the simple stuff and how it can help get you through when everything else feels too tough.

DATE: 26th March TIME: 4pm LOCATION:Studio A We are pleased to welcome Film Buddy back for an exclusive TELEVISION SCREENWRITING mentoring session, where we will feature two wonderful guest speakers and mentors: CALEB RANSON (Around the World in 80 Days, Midsomer Murders) and JAKE RIDDELL (Waterloo Road, Young Dracula, Grantchester, Death in Paradise). They will be discussing various aspects of TV Screenwriting, including what to include in your pilot and how best to pitch your series idea. Be sure to book on if you are interested and want to learn more about professional screenwriting.

DATE: 18th June TIME: 4pm LOCATION: Studio A Join us for an afternoon discussing screenwriting and storytelling with Bob Schultz, who will focus on skills involving pitching, story development and selling yourself as a writer. Be sure to book your ticket in advance for this event!

Recordings of all past webinars run by Reel Resilience on aspects of tape and tape-recorders. for you to watch again.

Unearth critical knowledge about asbestos management, safety, and compliance with our Asbestos Awareness course. Learn to identify asbestos-containing materials, understand the associated health risks, and explore UK-specific asbestos regulations. Equip yourself with essential skills to effectively manage and dispose of asbestos-containing waste.

leadership management training course

leadership management training course