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Whether you're currently looking for a job in social media marketing, or consider yourself to already be an expert, this Social Media Marketing Professional Diploma will teach you new skills and refresh any existing knowledge in the field. The course covers everything you need to know, including the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing and market analytics. After completing this course, you will become a certified digital marketing specialist in social media and gain exclusive access to our membership network designed to connect you with peers, experts and opportunities. And because we want as many people as possible to be able to study this important course, we've designed it for both part-time and full-time students, meaning you can study at your own pace. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £69. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Social Media Marketing Professional Diploma is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Career path Training offered by the Social Media Marketing Professional Diploma could potentially benefit a range of roles, but would particularly enhance careers in Digital Marketing Social Media Management PR SEO Other social media marketing roles Course Content Social Media Marketing - Understanding Social Media Marketing Social Media Marketing-Marketing As A Business Priority Social Media Marketing-The Buyer Journey Bob's World View Social Media Marketing-Social Media Marketing And SEO Social Media Marketing-Social Media Marketing Platforms Social Media Marketing-Posting On Social Media Platforms Social Media Marketing-Social Media Posting Ideas Social Media Marketing-Creating A Social Media Marketing Post Social Media Marketing-Community Based Marketing Social Media Marketing - Building A Social Media And Content Marketing Plan Social Media Marketing - Cases Studies Creating Social Media Images Profile Image - Creating Your Social Media Profile Image Profile Image - Lighting And Posing Your Subject Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone Blogging - Copywriting For Blogs And Articles Blogging - Writing Your Copy Email Marketing - Building Your Email List Email Marketing - Using Your Email List Email Marketing - Email Copywriting Email Marketing - Email Analytics - Automations - Maintenance Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search Local SEO + SEO - Google Search And Your Position In Local Search Local SEO + SEO - Google My Business - A Strong Local SEO Factor Local SEO + SEO - Building Up Reviews - Including Google Local Reviews Local SEO + SEO - Backlinks - Understand How They Improve SEO Local SEO + SEO - On Site SEO - Improving Your Sites SEO Local SEO + SEO - Keyword Optimisation For Powerful SEO Local SEO + SEO - Local Business Online Marketing YouTube Marketing - YouTube Channel Setup And SEO YouTube Marketing - YouTube Video Launch Strategy Audio Production - Mastering Audio Production For Video And Podcasting Video Production - Mastering Video Lighting And Subject Composition Video Production - Green Screen Video Production Video Production - On Camera Presence - Getting Comfortable On Camera Video Production - Writing A Promotional Script For Your Video Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition Introduction To Vlogging Understanding Instagram Quora Marketing Pinterest Marketing Introduction To Podcasting Course Summary
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Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Marketing, Content and Sales Management bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Marketing, Content and Sales Management related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Marketing, Content and Sales Management bundle will help you build a solid foundation to become a proficient worker in the sector. This Marketing, Content and Sales Management Bundle consists of the following 30 CPD Accredited Premium courses - Course 01:Affiliate Marketing Course 02:Digital Marketing - Growth Hacking Techniques Course 03:Digital Marketing and Advertising Level 3 Course 04:Lead Generation with Attraction Marketing for Business Course 05:Social Media Marketing Training Course 06:LinkedIn Marketing & Sales Lead Generation Blueprint Course 07:Telesales Executive Training Course 08:Customer Relationship Management Course 09:Personal and Networking Skills Course 10:Effective Communication Skills Diploma Course 11:Creativity and Problem Solving Skills Course 12:Negotiation Essential Skills - Level 3 Course 13:Marketing Online Course Course 14:Strategic Planning and Analysis for Marketing Course 15:Webinar Marketing Funnel Course 16:Sales & Selling Management Course Course 17:Secrets of Successful Sales Course 18:Sales Negotiation Training Course 19:Visual Merchandising Course 20:Content Management Course 21:Content Writing & Copy Writing For SEO and Sales Course 22:Email Content Writing Course 23:Professional Email Marketing Diploma Course 24:Marketing Fundamentals Course 25:TikTok Marketing for Business Course 26:Facebook Marketing Course 27:Instagram Marketing Course 28:Property Marketing Course 29:Pinterest Marketing Course 30:Youtube Marketing Diploma 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Learning Outcome This tailor-made Marketing, Content and Sales Management bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field Course 01: Affiliate Marketing Understand the principles of affiliate marketing and its role in online business. Learn effective strategies for affiliate program selection and management. Explore techniques for building and nurturing relationships with affiliate partners. Analyze key performance indicators (KPIs) to evaluate the success of affiliate marketing campaigns. Develop practical skills for creating compelling affiliate content that resonates with target audiences. Course 02: Digital Marketing - Growth Hacking Techniques Master growth hacking techniques to accelerate digital marketing efforts. Explore innovative strategies for customer acquisition and retention. Learn how to leverage data analytics for informed decision-making in digital marketing. Implement A/B testing and other optimization methods to enhance campaign performance. Understand the ethical considerations and potential challenges associated with growth hacking in the digital landscape. Course 03: Digital Marketing and Advertising Level 3 Gain a comprehensive understanding of digital marketing and advertising concepts. Explore advanced targeting methods for digital advertising campaigns. Analyze case studies to understand successful digital marketing and advertising campaigns. Learn to create and execute effective digital advertising strategies across various platforms. Understand the legal and ethical considerations in digital marketing and advertising. Course 04: Lead Generation with Attraction Marketing for Business Develop proficiency in attraction marketing techniques for lead generation. Explore strategies to create engaging and valuable content to attract potential leads. Understand the psychology behind consumer attraction and decision-making. Learn to implement lead scoring systems for efficient lead management. Analyze and optimize attraction marketing campaigns for maximum lead conversion. Course 05: Social Media Marketing Training Gain a comprehensive understanding of social media platforms and their audiences. Develop strategies for creating engaging and shareable content on social media. Learn effective community management techniques to build a loyal online following. Utilize social media analytics to measure the impact and ROI of marketing efforts. Explore the latest trends and updates in social media marketing across different platforms. Course 06: LinkedIn Marketing & Sales Lead Generation Blueprint Optimise LinkedIn profiles for professional visibility. Utilise advanced lead generation strategies on the LinkedIn platform. Implement effective outreach tactics for B2B marketing and sales. Analyse LinkedIn analytics to measure campaign success. Create a comprehensive blueprint for LinkedIn marketing and sales lead generation. Course 07: Telesales Executive Training Develop effective communication skills for telesales. Learn proven techniques for building rapport and trust over the phone. Understand objection handling and negotiation in telesales. Explore compliance and ethical considerations in telesales practices. Master the art of closing deals through telesales. Course 08: Customer Relationship Management Understand the fundamentals and importance of customer relationship management (CRM). Implement CRM systems for efficient customer data management. Learn strategies for building and maintaining customer loyalty. Analyse customer behaviour data to enhance business strategies. Develop skills to handle customer feedback and resolve issues effectively. Course 09: Personal and Networking Skills Develop effective personal branding strategies. Enhance networking skills for professional and personal growth. Master the art of effective communication in networking settings. Learn to build and nurture professional relationships. Understand the role of emotional intelligence in personal and networking success. Course 10: Effective Communication Skills Diploma Develop clear and concise communication skills for various contexts. Improve listening skills for better understanding and response. Master written communication techniques for business and personal scenarios. Explore non-verbal communication and its impact on effective communication. Understand cultural sensitivity and diversity in communication. Course 11: Creativity and Problem Solving Skills Cultivate creative thinking techniques for problem-solving. Explore methods to overcome creative blocks and foster innovation. Understand the psychology of creativity and its application in various fields. Develop strategies for collaborative problem-solving in professional settings. Apply creative problem-solving skills to real-world scenarios. Course 12: Negotiation Essential Skills - Level 3 Master advanced negotiation techniques for business and personal situations. Understand the principles of principled negotiation and win-win outcomes. Explore the psychology of negotiation and persuasion. Develop strategies for effective conflict resolution through negotiation. Enhance skills in preparing, conducting, and concluding successful negotiations. Course 13: Marketing Online Course Gain a comprehensive understanding of online marketing fundamentals. Explore digital marketing channels, including SEO, SEM, and content marketing. Learn effective online advertising strategies and campaign management. Understand the role of analytics in measuring online marketing success. Develop a strategic online marketing plan for business growth. Course 14: Strategic Planning and Analysis for Marketing Understand the importance of strategic planning in marketing. Analyse market trends and conduct competitor analysis. Develop strategic marketing plans aligned with organisational goals. Implement SWOT analysis and other tools for effective planning. Learn to adapt marketing strategies in response to changing market conditions. Course 15: Webinar Marketing Funnel Master the art of creating and hosting effective webinars. Develop strategies to attract, engage, and convert webinar participants. Understand webinar analytics and measure the success of marketing funnels. Create compelling webinar content for different audience segments. Optimise webinar marketing funnels for lead generation and conversion. Course 16: Sales & Selling Management Course Understand the principles of effective sales management. Develop sales strategies for different market segments. Explore techniques for building and managing a successful sales team. Learn to analyse sales performance and implement improvements. Understand the ethical considerations in sales and selling management. Course 17: Secrets of Successful Sales Master the art of persuasive sales techniques. Develop effective closing strategies for different sales scenarios. Understand customer psychology and buying motivations. Learn objection handling and negotiation skills for successful sales. Apply ethical practices for long-term customer relationships. Course 18: Sales Negotiation Training Understand the dynamics of negotiation in sales. Develop advanced negotiation skills for complex sales scenarios. Learn to navigate objections and challenges during sales negotiations. Explore strategies for achieving win-win outcomes in sales. Apply negotiation tactics to enhance overall sales performance. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 19: Visual Merchandising Understand the principles of effective visual merchandising. Learn to create visually appealing and cohesive displays. Explore techniques to attract and engage customers through visual elements. Understand the role of visual merchandising in branding and marketing. Apply principles of colour, layout, and space in visual merchandising. Course 20: Content Management Gain proficiency in content management systems (CMS). Learn to create and organise digital content effectively. Explore strategies for content distribution and syndication. Understand the importance of content governance and compliance. Develop skills for maintaining and updating content for optimal performance. Course 21: Content Writing & Copywriting For SEO and Sales Develop writing skills for effective content creation and copywriting. Understand the principles of SEO writing to enhance online visibility. Learn persuasive copywriting techniques to drive sales and conversions. Explore content planning and strategy for different marketing goals. Apply best practices in writing content that resonates with target audiences. Course 22: Email Content Writing Master the art of writing compelling and engaging email content. Develop strategies for effective email copywriting and storytelling. Understand the psychology of email recipients for impactful communication. Learn to create personalised and targeted email campaigns. Analyse email metrics to improve the effectiveness of content. Course 23: Professional Email Marketing Diploma Gain comprehensive knowledge of email marketing fundamentals. Develop proficiency in email marketing strategy and campaign planning. Explore segmentation and automation for targeted email campaigns. Understand regulatory compliance and ethical considerations in email marketing. Analyse email marketing metrics for continuous improvement. Course 24: Marketing Fundamentals Understand the foundational concepts and principles of marketing. Explore the marketing mix: product, price, place, and promotion. Learn market segmentation and targeting strategies. Understand consumer behaviour and the decision-making process. Apply marketing fundamentals to create effective marketing plans. Course 25: TikTok Marketing for Business Gain insights into the TikTok platform and its audience. Develop strategies for creating engaging and shareable content on TikTok. Understand TikTok's advertising features and options. Learn to leverage TikTok influencers for business promotion. Analyse TikTok analytics to measure the success of marketing efforts. Course 26: Facebook Marketing Gain a comprehensive understanding of Facebook's marketing features. Develop strategies for creating engaging content on the Facebook platform. Explore Facebook advertising options and campaign management. Understand Facebook analytics for measuring campaign performance. Learn to leverage Facebook insights for audience targeting. Course 27: Instagram Marketing Understand Instagram's role in a comprehensive marketing strategy. Develop visually appealing content for Instagram marketing. Explore Instagram advertising features and sponsored content. Learn effective hashtag strategies and community engagement on Instagram. Analyse Instagram analytics for continuous improvement. Course 28: Property Marketing Gain insights into property marketing strategies for different markets. Explore online and offline channels for property promotion. Understand the legal and ethical considerations in property marketing. Learn to create visually appealing property listings and marketing materials. Develop strategies for effective communication with potential buyers and sellers. Course 29: Pinterest Marketing Understand the role of Pinterest in a visual marketing strategy. Develop strategies for creating pinnable and shareable content on Pinterest. Explore Pinterest advertising options for business promotion. Requirements Course 30: Youtube Marketing Diploma Gain a comprehensive understanding of YouTube as a marketing platform. Develop strategies for creating and optimising YouTube channel content. Explore YouTube advertising options and campaign management. Learn to analyse YouTube analytics for measuring video performance. Understand the role of storytelling and engagement in successful YouTube marketing. To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Marketing, Content and Sales Management Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.
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