Better Business Cases™ Foundation: Virtual In-House Training Better Business Cases™ is based on the Five Case Model - which is the UK government's best practice approach to structuring spending proposals and making effective business decisions. Using this best practice approach will allow organizations to reduce unnecessary spending and improve the decision-making process which gives you a greater chance of securing necessary funding and support for initiatives. The goal of the foundation course is to enable participants to work effectively with a team to develop a strong business case in their work environment. What You Will Learn At the end of this program, you will be able to: Describe the philosophy and the underlying rationale of the Five Case Model Identify different types of business case, their purpose, who is responsible for them Recognize when the different types are required in the development of a spending proposal Develop the business case in relation to other recognized and recommended best practices for programme and project management Overview of the Five Case Model Five key components of a business case and the order in which they are presented Three key stages in the development of a spending proposal Definition of a programme / project and the key differences between programmes and projects Purpose of a Business Justification Case (BJC) and in what circumstances it should be considered Purpose of a Strategic Outline Case (SOC) Purpose of an Outline Business Case (OBC) Purpose of a Full Business Case (FBC) Relationship between policies, strategies, programmes, and projects and their deliverables Developing the Strategic Case Purpose and core content of a Strategic Case Purpose of SMART robust spending objectives and the key objectives for spend: economy, efficiency, effectiveness, re-procurement, and statutory or regulatory compliance Four main categories of benefits criteria and the parties involved in their development Three key categories of risk Purpose of identifying constraints and dependencies Difference between direct and indirect benefits Developing the Economic Case Purpose and core content of an Economic Case Purpose of critical success factors and the key critical success factors based upon the Five Case Model Purpose of the long list options and how to generate options and undertake SWOT analysis Minimum of four short-list options, how they are derived, and what they should include (Reference Project / Public Sector Comparator [PSC]) Difference between the preferred way forward and the preferred option Purpose, objectives, key participants, and outputs of Workshop Stage 2 - identifying and assessing the options Rules that should be followed for the treatment of costs and benefits Key differences between economic appraisals and financial appraisals Factors considered when selecting the preferred option Developing the Commercial Case Purpose and core content of a Commercial Case Guiding principles when apportioning risk between the contractual parties Purpose of payment mechanisms Purpose of Step 9 in the development framework: Contracting for the deal Developing the Financial Case Purpose and core content of a Financial Case The financial statements required for all projects The possible impacts to consider Developing the Management Case Purpose and core content of a Management Case Purpose of a programme / project management strategy, framework, and plan Purpose of a change management strategy, framework, and plan Purpose of a benefits realization strategy, framework, and register / plan Purpose of a risk management strategy, framework and register / plan Purpose of a post programme / project evaluation strategy, framework, and plan
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With the global financial markets in such turmoil, many people are looking for security in ways they may not have considered previously. This Business Starting Up course is designed for students who want to learn the skills and knowledge required to develop a business start-up. It is crucial that you create an effective plan that will allow you to test your product or service and make any necessary changes and improvements. It all starts with developing a successful business idea. This Business Starting Up course comprises several modules that will look into a different aspects of this subject. It will provide learners with an understanding of the initial processes and requirements of a Business Starting Up, as well as knowledge of the first steps in Business Starting Up, including marketing, legal, and financial requirements, as well as an understanding of how to write a business plan. Learning Outcomes After completing this Business Starting Up course, you will be able to: Understand the steps for a business start-up. Understand what is required of you to start your own business. Polish your business idea. Build your competitive advantages. Increase self-awareness and aid personal development. Develop a Start-up Business Plan. Why Choose Business START-UP Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Business Starting Up Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Business Starting Up course. Other courses are included with Business Starting Up Bundle Course Course 01: Business Starting Up Course 02: Minute Taking Course Course 03: Level 7 Diploma in Facilities Management Course Course 04: Level 5 Diploma in Business Analysis Course 05: Level 5 Diploma in Risk Management Course Course 06: Level 7 Business Management Course Course 07: Level 7 Diploma in Leadership and Management Course Course 08: Level 2 Certificate in Business Management Course 09: Level 7 Diploma in Operations Management Others Included in this Business Starting Up Bundle Course Free 9 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Detailed course curriculum of the Business Starting Up Course: Module 1: Fundamental Steps for a Business Start-up Basic Requirements of an Entrepreneur Identify the Type and Field of Business that is More Suitable for You Identify Your Skills and Creativity Related to New Business Opportunities Analyse the Commercial Potential of a Business Opportunity Module 2: Strategic Thinking about New Business Solving a Problem Beating the Deadlines Finding Products in Short Supply Opportunities Created by News or Events Investigating the Internet Thinking Start-to-finish Niche Strategies Demographic Trends Rethink Assumptions Module 3: The Best Business Ideas for You Case Study Screen Your Ideas List Field Study SWOT Analysis Module 4: Developing a Start-up Business Plan Introduction of Start-up Business Plan Executive Summary Company Description Products & Services Marketing Plan Operational Plan Management & Organisation Startup Expenses & Capitalization Financial Plan Assessment Method After completing each module of the Business Starting Up, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this Business Starting Up course, you will be entitled to a Certificate of Completion from Training Tale. Who is this course for? Business Start-up This Business Starting Up course is ideal for anyone who wants to start up his own business. Requirements Business Start-up Students who intend to enrol in this Business Starting Up course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path Business Start-up Upon successful completion of this Business Starting Up course, you may choose to become a: Business Owner Entrepreneur Business Analyst Business and Enterprise Advisor Business Development Executive Certificates Certificate of completion Digital certificate - Included
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Enter the exciting world of commerce with our "Business (Development, Management and Marketing)" course bundle. This remarkable package consists of 3 QLS-endorsed courses - 'Business Development', 'Business Management', and 'Marketing Strategies for Business', each offering a prestigious hardcopy certificate upon completion. But the journey doesn't end there! We've included 5 CPD QS accredited courses covering key areas of business - 'Diploma in Business Analysis', 'Business Plan', 'Basic Business Finance', 'Digital Marketing Business Tips', and 'Basic Business Communication Skills'. Together, these eight courses provide comprehensive theoretical knowledge, laying the groundwork for your success in the business sphere. Key Features of the Business (Development, Management and Marketing) Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Business (Development, Management and Marketing) bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: Business Development QLS Course 02: Business Management QLS Course 03: Marketing Strategies for Business 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Diploma in Business Analysis Course 02: Business Plan Course 03: Basic Business Finance Course 04: Digital Marketing Business Tips Course 05: Basic Business Communication Skills In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Convenient Online Learning: Our Business (Development, Management and Marketing) courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Learning Outcomes: Develop a comprehensive understanding of business development and management. Master the intricacies of marketing strategies for business success. Gain theoretical knowledge on conducting effective business analysis. Learn to develop compelling business plans that attract investment. Understand the basics of business finance to ensure financial health. Obtain insights into digital marketing tactics for today's digital era. This bundle is a comprehensive collection of courses that have been meticulously designed to provide you with a well-rounded education in Business (Development, Management and Marketing). With a combination of 3 QLS-endorsed courses and 5 CPD QS-accredited courses, this bundle offers you the perfect balance of essential knowledge and valuable skills. What's more, we are proud to offer free hardcopy certificates for each course within the bundle, giving you the recognition you deserve. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Career path Business Development Manager - £30,000-£70,000 Marketing Manager - £25,000-£60,000 Project Manager - £25,000-£60,000 Operations Manager - £25,000-£50,000 Sales Manager - £25,000-£50,000 Brand Manager - £25,000-£45,000 Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included
Highlights of the Course Course Type: Online Learning Duration: 14 hours 42 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? 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The skills and knowledge that you will gain through studying this business strategies and planning course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective business administration and business management practice and equip you with the essential skills, confidence and competence to assist you in the business administration and business management industry. You'll gain a solid understanding of the core competencies required to drive a successful career in business administration and business management. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business administrator or business manager or for people who are aspiring to specialise in business administration and business management. Enrol in this business strategies and planning course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive business strategies and planning course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this business administration and business management can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. 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Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Welcome - How to Get The Most Out of The Course Learn Business Fundamentals and Create Your Own Business Plan Today 00:03:00 Getting Started - How to Use Our\Course 00:01:00 Quickfire Strategy Quiz How Much Do You Know About Your Business Strategy 00:02:00 Quickfire Strategy Quiz - My âAnswersâ 00:09:00 How to Get The Most From This Course 00:08:00 Using The Course Map Matrix 00:06:00 Guide to The Course Assignments 00:03:00 Download All Course Materials Here 00:02:00 Business Fundamentals: Connecting Business Strategy to The Business plan Section Introduction: Connecting Business Strategy to The Business Plan 00:01:00 Business Strategy to Business Plan 00:04:00 What Do You Mean by Business Strategy 00:02:00 What is a Business Plan 00:05:00 What Do We Mean by Corporate Strategy 00:07:00 Should You Be Creating Shareholder Value 00:07:00 Introduction to Strategic Management 00:06:00 Business Fundamentals: The Value of Strategic Analysis Section Introduction: The Value of Strategic Analysis 00:01:00 Strategic Analysis - The First Step 00:02:00 What is Strategic Analysis 00:05:00 Frameworks for Strategic Analysis 00:10:00 Strategic Analysis Frameworks Case Study: Apple 00:11:00 Business Fundamentals: Frameworks and Theories Business Strategists Must Know Section Introduction: Frameworks and Theories Business Strategists Must Know 00:01:00 Why are These Business Models Important 00:02:00 The Story of The Hedgehog and The Fox 00:02:00 Why are Management Theories Useful in Business Strategy 00:09:00 SWOT Analysis 00:04:00 Introduction to Michael Porter's Five Forces Model 00:05:00 Lafley and Martin Five Step Strategy Model 00:06:00 The 5Cs Model 00:06:00 What is PEST or Broad Factors Analysis 00:05:00 PESTEL Analysis 00:05:00 Ansoff Matrix 00:06:00 Value Chain 00:04:00 Business Model Synthesis 00:08:00 Black Swan Events - Coronavirus 00:05:00 Critical Evaluation of Leadership Section Introduction: Critical Evaluation of Leadership 00:01:00 Vision and Leadership - Starting at The Top 00:05:00 What Skills are We Looking for in Management 00:06:00 What is The Purpose of a Vision Statement 00:03:00 Products and Services and Competitive Advantage Section Introduction: Products Services and Competitive Advantage 00:01:00 What Do We Mean By Products and Services 00:03:00 Why Product Differentiation is Critical 00:05:00 Product Diversification in Business Strategy 00:05:00 How Does Quality Management Fit into Your Business Strategy 00:04:00 What Do We Mean By Competitive Advantage 00:06:00 Bowman's Strategic Clock - Strategic Positioning 00:08:00 Products, Services and Technology in The Business Plan 00:06:00 Competition - Know Your Enemy Section Introduction: Competition - Know Your Enemy 00:02:00 Competitor Analysis 00:05:00 BCG Matrix 00:06:00 Competitors and Competitive Forces 00:10:00 Competitive Intensity 00:08:00 Industry Life Cycle 00:04:00 Competition - Business Plan Tie In 00:02:00 External Strategic Analysis - Industry, Markets and Competition Section Introduction: Industry, Markets and Competition 00:02:00 What Do We Mean By External Strategic Analysis 00:09:00 How Does Industry Analysis Help 00:05:00 Conducting PEST or Broad Factors External Analysis 00:10:00 What are The Business and Funding Life Cycles 00:10:00 Value Chains: Connecting Companies to Their External Environment 00:08:00 Addressing The Total Addressable Market (TAM) 00:05:00 Market Segmentation: Choosing Customers 00:07:00 Bargaining Power of Suppliers 00:05:00 Bargaining Power of Customers/Buyers 00:05:00 Business Plan: Industry, Markets and Competition 00:03:00 Internal Strategic Analysis - Operations and Customer Management Section Introduction - Operations and Customer Management 00:02:00 What are Business Operations 00:02:00 Strategic Analysis With The Business Model Canvas 00:13:00 How Can Corporate Structure Impact Strategy 00:07:00 Organisational Development 00:03:00 Reviewing The Operations of The Firm 00:03:00 Click and Mortar - Online Meets Offline 00:05:00 eCommerce Business Models 00:06:00 Internal Strategic Analysis - Business Plan Tie In 00:04:00 Six Minute Strategist SWOT Assignment Section Introduction: Six Minute Strategist SWOT Assignment 00:01:00 Customer Value Proposition Section Introduction: Customer Value Proposition 00:02:00 Understanding The Customer Value Proposition 00:03:00 Positioning Your Firm in The Market 00:04:00 What Do We Mean By a Profit Model 00:04:00 Hax's Delta Model 00:09:00 Switching Costs and Customer Strategy 00:03:00 Managing The Customer Experience 00:04:00 What is The Customer Journey 00:06:00 Customers, Customer Value and The Business Plan 00:03:00 Sales and Marketing Strategy Section Introduction: Sales and Marketing 00:02:00 The 5 Ps of Marketing 00:05:00 How Can You Plan Your Marketing 00:11:00 Push Marketing Strategy 00:03:00 Pull Marketing Strategy 00:04:00 Understanding AIDA 00:07:00 Progressive Sequence of 9 Agreements 00:07:00 Pricing Strategies 00:10:00 Sales and Marketing in The Business Plan 00:05:00 Digital Business Strategy Transformation Section Introduction: Digital Business Strategy Transformation 00:01:00 Why Do You Need a Digital Strategy Blueprint 00:07:00 What Skills and Assets Do You Need to Be a Digital Entrepreneur 00:06:00 Digital Strategy Blueprint Overview 00:18:00 Digital Strategy - Customer Centric Transformation 00:07:00 Digital Strategy - Customer Experience Transformation 00:05:00 Digital Strategy - Customer Channel Transformation 00:06:00 Digital Strategy - Digital Skills Transformation 00:03:00 Digital Strategy - Tools and Resources 00:02:00 Understanding Financial Statements Section Introduction: Understanding Financial Statements 00:02:00 Overview of Financial Statements 00:02:00 GAAP: Accruals vs Cash Accounting 00:05:00 Income Statement or Profit and Loss Account 00:08:00 Cash Flow Statement 00:06:00 Cash Flow Metrics Explained 00:09:00 Case Study - Apple Financial Statements 00:04:00 Financial Statements in The Business Plan 00:06:00 Finance: Strategic Financial Analysis Section Introduction: Strategic Financial Analysis 00:01:00 What is Financial Analysis 00:11:00 Income Statement Profitability Ratios 00:04:00 Balance Sheet Ratio Analysis 00:12:00 Cash Flow Statement Analysis 00:05:00 Valuation Ratios 00:04:00 Finance: Financial Analysis - Case Study and Assignment Section Introduction: Financial Analysis - Case Study and Assignment 00:01:00 Apple Inc Financial Analysis - Solution 00:02:00 Discussion of Measurements of Growth Analysis 00:05:00 Discussion of Measures of Profitability Analysis 00:06:00 Discussion of Trading Performance Analysis 00:03:00 Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:11:00 Future Business Strategy Analyser Assignment Section Introduction: Future Business Strategy Analyser Assignment 00:01:00 Goal Setting and Financial Performance Section Introduction: Goal Setting and Performance Management 00:01:00 Introduction to Goal Setting 00:03:00 What Do We Mean By Smart Goals 00:03:00 Key Performance Indicators 00:04:00 Strategic Dashboards 00:07:00 Corporate Performance Management 00:04:00 Objectives and Key Results 00:04:00 Year Over Year Performance 00:03:00 Business Fundamentals: Growth Strategies Section Introduction: Growth Strategies 00:01:00 Organic vs Inorganic 00:03:00 The Advantage of First Mover Advantage 00:04:00 The Importance of Scalability 00:03:00 Merger and Acquisitions Growth Strategies 00:10:00 Buy and Build Growth Strategy 00:08:00 Negative Growth- Company Recovery Strategies 00:09:00 Post Coronavirus Strategies 00:06:00 Growth Strategies Business Plan Tie In 00:03:00 Valuation, Funding, Exits and Returns Section Introduction: Valuation, Funding, Exits and Returns 00:02:00 Valuation and Funding - A Consequence of Our Business Strategy 00:04:00 How to Value a Company 00:10:00 Sources of Equity Funding 00:08:00 What is a Pre-Money Valuation 00:05:00 How to Create a Pitch Deck for Investors 00:06:00 Sources and Uses of Funds in The Business Plan 00:02:00 What is a Cap Table 00:05:00 Exit Strategies and Returns 00:09:00 Transaction Cost Management 00:01:00 Risk Assessment Section Introduction: Risk Assessment 00:01:00 Risk Assessment - Strategic Plan Summary 00:02:00 Business Plan Synthesis Section Introduction: Business Plan Synthesis 00:03:00 Business Plan Synthesis 00:03:00 Business Plan - Executive Summary 00:02:00 Business Plan - History and Background 00:02:00 Business Plan - Management Summary 00:04:00 Business Plan Appendicies 00:03:00 Key Questions Check List 00:01:00 Business Plan Refinement: Types of Businesses 00:01:00 Summary and Wrap Up Summary and Wrap up 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This learning stream will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.
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What amount of time would you say you are spending on marketing your business? An hour a day? A day a week? 95% of your day? All the more essentially, do you even know whether every one of those efforts is paying off? In this course, I will show you step by step how to build a successful marketing plan that will GUARANTEE that you're marketing endeavours are rewarded consistently The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions. While this simple knowledge is essential in the decision-making process, it may not provide you with all the facts you need to achieve marketing results. A marketing strategy will help you define business goals and develop activities to meet them. In this course, you will learn to create a Winning Marketing Plan, and you'll be off and running with marketing that you KNOW will work, in no time. Course Highlights Accredited Training in Successful Marketing Plan Creation is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Accredited Training in Successful Marketing Plan Creation into 18 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 10 hours, 15 minutes hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Accredited Training in Successful Marketing Plan Creation Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Accredited Training in Successful Marketing Plan Creation is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Accredited Training in Successful Marketing Plan Creation is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module-01 Introduction 00:15:00 About Successful Marketing Plan 00:30:00 Review the Business Plan 01:00:00 Why Do You Do Comparative Studies? 00:15:00 Research Methods For Business 00:30:00 Identify Your Business Plan 00:30:00 Module-02 How To Evaluate Market Demand For Your Product? 01:00:00 Consumer Trends In Business 00:30:00 Retail & Distribution Trends 00:30:00 Marketing and Pricing 00:15:00 Analysing Your Competition 01:00:00 Set Sales Objectives 00:30:00 Module-03 Defining Your Market 00:30:00 Positioning Your Product 01:00:00 Building A Marketing Strategy 01:00:00 The Importance of Brand Naming and Packaging 00:15:00 How To Create And Implement Successfully Business Plan 00:15:00 Evaluation Your Business Plan 00:30:00 Mock Exam Final Exam