861 Courses

What you'll learn Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job Attract and engage customers through digital marketing channels like search and email Measure marketing performance through analytics and present insights Build e-commerce stores, analyze online performance, and grow customer loyalty

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This comprehensive online course offers in-depth insights into the world of crowdfunding. From understanding different types of crowdfunding to creating an effective pitch and achieving success, participants will gain the knowledge and skills needed to navigate the crowdfunding landscape. The course also covers specific areas like equity crowdfunding and real estate crowdfunding. Learning Outcomes:Gain a clear understanding of crowdfunding and its significance.Explore the various types of crowdfunding models.Identify suitable crowdfunding platforms for your project.Learn how to prepare for a successful crowdfunding campaign.Develop strategies to launch and promote your crowdfunding project.Create an impactful pitch that resonates with potential backers.Understand post-launch strategies and project management.Explore specialized forms of crowdfunding like equity and real estate. Why buy this Online Crowdfunding Training?Unlimited access to the course for foreverDigital Certificate, Transcript, student ID all included in the priceAbsolutely no hidden feesDirectly receive CPD accredited qualifications after course completionReceive one to one assistance on every weekday from professionalsImmediately receive the PDF certificate after passingReceive the original copies of your certificate and transcript on the next working dayEasily learn the skills and knowledge from the comfort of your home CertificationAfter studying the course materials of the Online Crowdfunding Training there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for?This Online Crowdfunding Training course is ideal forEntrepreneurs and startup founders looking for funding alternatives.Non-profit organizations and individuals seeking funds for social causes.Creative professionals aiming to finance their artistic projects.Business professionals interested in understanding crowdfunding trends. PrerequisitesThis Online Crowdfunding Training does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Online Crowdfunding Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career pathCrowdfunding Manager - Average Salary: £25,000 - £35,000 per year.Digital Marketing Specialist - Average Salary: £28,000 - £40,000 per year.Fundraising Coordinator - Average Salary: £24,000 - £32,000 per year.Project Manager (Crowdfunding Projects) - Average Salary: £30,000 - £45,000 per year.Entrepreneurial Advisor - Average Salary: £35,000 - £50,000 per year. Course Curriculum Online Crowdfunding Training Module 1: Introduction to Crowdfunding 00:15:00 Module 2: Why Crowdfunding 00:15:00 Module 3: Different Types of Crowdfunding 00:28:00 Module 4: Crowdfunding Platforms 00:15:00 Module 5: Preparing for Your Crowdfunding Adventure 00:12:00 Module 6: Getting Your Crowdfunding Project Off of the Ground 00:20:00 Module 7: Creating an Effective Pitch 00:45:00 Module 8: After Launch, What Now? 00:15:00 Module 9: Equity Crowdfunding 00:24:00 Module 10: Real Estate Crowdfunding 00:20:00 Module 11: How to Achieve Crowdfunding Success 00:08:00 Assignment Assignment - Online Crowdfunding Training 00:00:00

We explore digital assets to identify business requirements, thoroughly understand business needs, and implement appropriate strategies accordingly. Through thorough market research and competitor analysis, we will craft a customized strategy to elevate your business’s marketing performance on search engines.

Duration 1 Days 6 CPD hours This course is intended for This class is designed for administrators preparing to take the Salesforce Marketing Cloud Administrator exam who are able to configure Marketing Cloud products using industry and product best practices. You should be generally familiar with data structure in subscriber data management. You should also be able to thoroughly navigate Setup, troubleshoot account configuration, and manage user requests. Overview When you complete this course, you will be able to: Recall exam objectives. Discuss product features and functionality covered on the exam. Assess your exam readiness by answering practice questions. Familiarize yourself with additional resources necessary to prepare for the exam. Take the next step in your career and become a Salesforce Certified Marketing Cloud Administrator. In this 1-day, expert-led certification prep class, boost your exam readiness with a detailed exam overview, exam resources, and practice exam questions to test your knowledge. This course includes a voucher to sit for the Salesforce Marketing Cloud Administrator exam. Course Outline Exam Overview Digital Marketing Proficiency Review Governance and Compliance in Relation to Digital Marketing Review Security Best Practices for Date, Permissions, and PII Review Marketing Cloud Product Inventory and Offerings Subscriber Data Management Review the Contact Model Review Data Quality Evaluation Review Preference and Profile Center Setup Review Business Units, Users, and Security Configuration Review Integrations Configuration Review Features in Setup Home Review Marketing Cloud Extension Products Channel Management Review Mobile Studio Configuration Review Email Studio Configuration Review Social Studio and Advertising Configuration Review Journey Builder Concepts and Use Cases Maintenance Review Data Extraction and Report Generation Solutions Review Monitoring and System Availability Review Additional Marketing Cloud Product Benefits Practice Exam and Wrap-up Complete a Practice Exam Review Next Steps

Duration 3 Days 18 CPD hours This course is intended for This course is most suited for IT professionals who have a need to understand the current requirements and core competences for managing IT in mission-critical environments. Overview After completion of the course the participant will be able to: 1. Provide guidance and implementation for IT strategy as set by senior IT and business management 2. Select and manage staff, implement training programs, career plan development and job rotation programs 3. Select, evaluate and negotiate vendors using RFI, RFP and selection criteria 4. Provide guidance for developing, testing and implementing business applications 5. Manage and/or assist in IT project management 6. Design and implement service management processes for incident, problem and change management 7. Understand the need for business continuity and design the business continuity plan 8. Review and implement information security practices and controls 9. Assist and initiate risk management practices 10. Understand and select new technologies such as cloud computing, big data, Internet of Things and social media to support business change demands 11. Select strategies for information management 12. Measure and improve quality of IT services CITS is designed to teach the skills, knowledge and competencies required of the modern IT specialist working at the senior professional, team-leader, supervisor or management level in IT management. IT Strategy The need for Information Technology Enterprise architecture Service catalogue Service level management Sustainable development IT Organisation Personnel need Roles and responsibilities Sourcing Selection process Hiring staff Managing staff Career planning Training / job rotation Performance appraisal Staff departures Vendor Selection / Management The importance of vendors Vendor selection Request For Information (RFI) Request For Proposal (RFP) Proposal evaluation Vendor reference checks Contract negotiation Contract management Vendor management Re-compete vendors Project Management Methodologies Project organisation Starting up / initiating Planning / initiation a project Risk Quality Scope Work / Product Breakdown Structure PERT diagram / Gantt chart Cost Communication Application Management Software Development Life Cycle (SDLC) Software Quality Assurance (SQA) Requirements Development Testing Adoption (implementation) Maintenance Service Management Incident management Problem management Change management Business Continuity Management Standards and guidelines Objectives Context Interested parties Scope Roles and responsibilities Resources and competences Awareness and communication Documentation Business Impact Analysis Risk Management Guidelines Context establishment Identification Analysis Evaluation Treatment Communication Monitoring and control Information Security Management Standards Confidentiality Integrity Availability Controls types Guideline for controls selection Control categories Information security awareness Security incident response Information and Knowledge Management Information management Data management Information management - technologies Business intelligence Data management - technologies Best practices in data governance Pitfalls in data governance Business Change Management Business change Frameworks, models and techniques Needs identification Cloud computing Social media / digital marketing Big data Internet of Things (IoT) Quality Management Standards, guidelines and frameworks Objectives Activities Services review Customer feedback Customer survey Key Performance Indicators (KPI) Metrics Scorecards and reports Quality register Exam Actual course outline may vary depending on offering center. Contact your sales representative for more information.

Duration 2 Days 12 CPD hours This course is intended for This course is relevant to anyone who needs to work with and understand data including: Business Analysts, Data Analysts, Reporting and BI professionals Marketing and Digital Marketing professionals Digital, Web, e-Commerce, Social media and Mobile channel professionals Business managers who need to interpret analytical output to inform managerial decisions Overview This course will cover the basic theory of data visualization along with practical skills for creating compelling visualizations, reports and dashboards from data using Tableau. Outcome: After attending this course delegates will understand - How to move from business questions to great data visualizations and beyond How to apply the fundamentals of data visualization to create informative charts How to choose the right visualization type for the job at hand How to design and develop basic dashboards in Tableau that people will love to use by doing the following: Reading data sources into Tableau Setting up the roles and data types for your analysis Creating new data fields using a range of calculation types Creating the following types of charts - cross tabs, pie and bar charts, geographic maps, dual axis and combo charts, heat maps, highlight tables, tree maps and scatter plots Creating Dashboards that delight using the all of the features available in Tableau. The use of analytics, statistics and data science in business has grown massively in recent years. Harnessing the power of data is opening actionable insights in diverse industries from banking to tourism. From Business Questions to Data Visualisation and Beyond The first step in any data analysis project is to move from a business question to data analysis and then on to a complete solution. This section will examine this conversion emphasizing: The use of data visualization to address a business need The data analytics process ? from business questions to developed dashboards Introduction to Tableau ? Part 1 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Introduction to Tableau ? Part 2 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Key Components of Good Data Visualisation and The Visualisation Zoo In this section the following topics will be covered: Colour theory Graphical perception & communication Choosing the right chart for the right job Data Exploration with Tableau Exploring data to answer business questions is one of the key uses of applying good data visualization techniques within Tableau. In this section we will apply the data visualization theory from the previous section within Tableau to uncover trends within the data to answer specific business questions. The types of charts that will be covered are: Cross Tabs Pie and bar charts Geographic maps Dual axis and combo charts with different mark types Heat maps Highlight tables Tree maps Scatter plots Introduction to Building Dashboards with Tableau In this section, we will implement the full process from business question to final basic dashboard in Tableau: Introduction to good dashboard design Building dashboards in Tableau

Duration 4 Days 24 CPD hours This course is intended for This course is ideal for email digital marketers responsible for managing the email channel for their organization, Salesforce Admins responsible for supporting users when Marketing Cloud Connect is installed, and customers who will be connecting their Salesforce org to Marketing Cloud using Marketing Cloud Connect. Overview When you complete this course, you will be able to: Explain Marketing Cloud Connect. Connect a Marketing Cloud account to a Salesforce org. Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content. Create an email in Content Builder. Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in Marketing Cloud and Sales and Service Clouds. Automate sending emails using a Triggered Email, Automation Studio, and Journey Builder. Configure Synchronized CRM Sources to bring CRM data into Marketing Cloud. Segment data using Reports, Filter Activity, and Query Activity. Create journeys using Salesforce Activities in Journey Builder. Review tracking data in Marketing Cloud and Sales and Service Clouds. Create analytics reports in Marketing Cloud. Create and customize Marketing Cloud reports in Sales and Service Clouds. Create a dashboard based on Marketing Cloud reports. Unify and analyze your data in one place with Marketing Cloud Connect. In this 4-day class, you'll learn how to link your Marketing, Sales, and Service Clouds to seamlessly engage with your customers. Discover how to segment Salesforce data to create personalized, targeted emails. Track and report on those emails to see what resonates most with your customers so you can strengthen your relationships with them. Salesforce Marketing Cloud Overview Review the Customer Success Platform Get to Know Marketing Cloud Marketing Cloud Connect Review Marketing Cloud Connect Review the Various Ways to Connect the Clouds Marketing Cloud Connect Configuration Explore How to Connect the Clouds Review the Prerequisites for Marketing Cloud Connect Review Salesforce Terminology Connect a Marketing Cloud Account to a Salesforce Org Review Prework Personalized Digital Marketing Review What Functionality Can Be Accomplished in Each Cloud Create a Personalized Email Leveraging Salesforce CRM Data Using Content Builder Use Testing Tools Send a Marketing Cloud Email Manually to a Lead, Contact, Report, and Campaign Automate the Sending of an Email via a Triggered Email, Automation Studio, and Journey Builder Understand What Happens When an Email Is Sent Understand Subscriber Statuses Synchronized CRM Data Explain How and Why to Bring Salesforce CRM Data into Marketing Cloud Synchronize Data Sources in Contact Builder Create Segments Using Filters and the Query Activity Create a Salesforce Data Extension for Sending Create a Journey Using Synchronized Data Sources Test a Journey Journey Builder Explain Sales and Service Cloud Activities Create a Journey Using Sales and Service Cloud Activities Tracking and Reporting Understand the Tracking Data Available in Marketing Cloud Create and Automate Tracking Reports in Marketing Cloud Understand the Tracking Data Available in Sales and Service Cloud Create and Customize Marketing Cloud Reports in Sales and Service Cloud Create a Dashboard for Marketing Cloud Tracking Reports Additional course details: Nexus Humans Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Become a Certified Digital Leader Designed for: IT managers and business managers Consultants Project managers Key take aways from this leadership course (non-technical): Be comfortable with digital trends and technologies Leverage digital for your business Organise digital and manage digital transformation successfully Module 1 - Digital concepts Digital building blocks Digital lifecycle Big Data strategy Module 2 - Digital strategy Strategy Golden triangle of digital transformation Opportunity analysis Module 3 - Digital marketing Advertising Funnels E-commerce Module 4 - Digital economy Competitive landscape Influencers Legislation Module 5 - Digital finance Digital investments Defining budgets for digital ROI of digital marketing Module 6 - Information risks Information security concepts AI risks Privacy and Intellectual Property Module 7 - Organising digital Organisational design Iterative approaches Module 8 - Leading the digital workforce Digital mindset Robots & human workforce Industry 4.0 Module 9 - Leading Digital Transformation programmes Product development & Innovation Programme management Organisational change Case studies 3 business cases

In the fast-paced world of business, there's an untold story of pain and frustration that resonates with countless aspiring marketers. It's the narrative of launching a product or service into a crowded market, only to watch it disappear into obscurity. The agony of crafting clever advertising campaigns that seem to fall on deaf ears and the frustration of not understanding the intricate dance of consumer behaviour.  Marketing is the lifeblood of any successful business as it’s the bridge that connects your offerings to the world, the art of making your business thrive. Your journey to becoming a marketing maestro begins with our comprehensive Marketing course. In this marketing course, you'll delve deep into the multifaceted realm of marketing, from the basics to the intricacies of branding, consumer behaviour, and market segmentation. You'll learn how to navigate the ever-changing marketing environment, conduct effective research, and craft compelling product and pricing strategies.  Our comprehensive course equips you with the knowledge and skills to master these critical aspects, to not only enhance your own business endeavours but also be a valuable asset in the marketing world. Join our Marketing course now, and take the first steps to conquer the world of marketing! Goals By the end of this, you will be able to: Grasp the fundamentals of marketing, understanding its core concepts and principles. Gain proficiency in the marketing process, from strategizing to implementation and evaluation. Develop strategic marketing skills, enabling you to create effective marketing plans and campaigns. Analyse the marketing environment and adapt strategies to changing market dynamics. Master market segmentation techniques for precise targeting of customer segments. Comprehend consumer buying behaviour, influencing marketing strategies and customer engagement. Understand business markets and buying behaviour, aiding B2B marketing decisions. Learn marketing research methods for informed decision-making and market insights. Craft product and branding strategies that enhance brand recognition and customer loyalty. Acquire pricing, marketing channels, and integrated marketing communication strategies for successful product promotion. Who is this course for? Aspiring marketers looking to build a solid foundation in marketing concepts and practices. Students and recent graduates seeking to enhance their knowledge of marketing to boost their career prospects. Anyone interested in understanding how businesses operate and how they connect with their target audiences. Individuals looking to explore consumer behaviour and the psychology behind buying decisions. Those interested in the intricacies of branding, advertising, and promotion to create a strong market presence. Career path Marketing Coordinator Marketing Manager Digital Marketing Specialist Market Research Analyst Brand Manager Advertising Executive Sales Manager Product Manager