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1533 Courses

Advertising and Marketing Course

4.7(160)

By Janets

The Advertising and Marketing Course begins by introducing you to the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact. Mostly particularly, you will learn what it was like for SS+K to go through these steps with MSNBC. You will learn methods for marketing a product or service, as well as the benefits of radio and print ads. You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Advertising and Marketing Course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is designed by industry experts so you don't have to worry about the quality. Most importantly, this course does not require any experience or qualification to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Course Content Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:15:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam - Advertising and Marketing Course 00:30:00 Final Exam Final Exam - Advertising and Marketing Course 00:30:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Advertising and Marketing Course
Delivered Online On Demand44 hours
£25

40-minute Zoom Interior Decor Colour Consultation

By FLOCK interiors

This is a great way to get instant colour palette ideas for a room in your home. FLOCKS zoom consultation process is extremely simple. Nikki will help you identify your colour preference whilst answering any questions plus suggest the best colour palette for your space. After the call, you'll receive a presentation specially tailored to you and your home decor needs. All paint colours suggested will be referenced and free samples will be posted out.

40-minute Zoom Interior Decor Colour Consultation
Delivered OnlineFlexible Dates
£80

Dog Training - Become A Dog Trainer - Dog Training Career

By iStudy UK

The Dog Training - Become A Dog Trainer - Dog Training Career course is an insightful teaching program that will quickly take you from being just an animal-lover to a potential dog trainer. You will be amazed to learn that the course lectures have been prepared and presented by Sharon Bolt, who is a prolific dog behaviour expert. She was the featured trainer in the BBC Documentary 'Britain's Most Embarrassing Pets' and has had a regular slot on BBC Radio since 2008. Surely, her vast experience will help you better in understanding the right way to train your dog. What you'll learn Learn what the walk really means to a dog and why it's vital that you get this area right. Easy and very successful techniques you can do before you leave the house that makes a remarkable difference to your walk. Calm, kind and confident methods you can do during the walk, when your dog pulls, that will give them the message they need to walk calmly by your side. Learn simple and easy methods that will get your dog to come back when called when they are off the leash. Know how to stop a dog from barking at the front door or window by using a command. Learn how to gently stop a dog barking in the back garden/yard when you say. Know why the postman/mailman makes dog barking so much worse and how to have a calm and happy dog when the mail is delivered. Know simple methods that integrate dogs who are aggressive with other dogs. Recognize dominant and submissive signals that prevent dog attacks from happening. Understand the 3 different types of dog aggression. How to stop a dog from jumping up. How to communicate you're in charge during feeding time. How to stop food aggression and stealing food. How to stop dogs barking, chewing, panting and pacing when left alone. Understand dog language and know what dogs are really saying. Know what to look for when choosing a good breeder. Recognize the characteristics to look for when choosing the right puppy for you. How to best introduce your puppy to an existing dog. Learn how to overcome first night crying and howling. Know the best way to toilet train your puppy. How to stop biting and chewing. How to best socialize your puppy in order to get a well-balanced dog. Perform dog training methods that are easy to do and get quick results. Know how to get dogs to pay attention to you and respond favourably to your commands. Communicate to dogs in a language they understand. The answers to 10 commonly asked dog training questions. The answers to 10 frequently asked puppy training questions. Know what to include in a confirmation agreement with a dog training client. What to include during a dog training consultation. Know what to do if you forget to tell your customer something during a consultation and still look professional. Know what to do if you don't know the answer to a question and still look knowledgeable. Learn what to include in an agreement letter to a client after a dog training consultation. Learn how to leave a dog training consultation on an upbeat and positive note ensuring your customer is happy with the information and service they've received. Know how to run a professional dog training business. Who is this course for: This course is for people who dream of working with dogs and would like to start building a dog training business in their spare time. It's also for people who already work in the dog industry, such as dog walkers, groomers, pet sitters etc. who would like to add 'professional dog trainer' to their services. Also, this course is for people who are already dog trainers who would like to add more knowledge and dog training methods to their tool kit. This course is designed for people who would like more in-depth dog training knowledge so that they can best support their dogs. Throughout the course, you'll learn dog training methods using positive reinforcement techniques combined with the pack leader theory. The methods are kind and gentle and get great results fast! Requirements: You must have a desire to become a professional dog trainer, to work with dogs and to make a difference in the world. This course will be extremely beneficial for someone who already works in the dog industry who would like to add 'professional dog trainer' to their services, or people who would like to learn more in-depth information about canine behaviour to best support their dogs. The Proof Is In The Pudding Why Getting 2, 8 Week Old Parson Terrier Puppies Changed My Life And My Career! FREE 00:03:00 Here's What You'll Get From This Course Here's What You'll Get From This Course... 00:04:00 Feeding Time - Aggression and Stealing Food How To Communicate You're In Charge During Feeding Time 00:10:00 How To Stop Food Aggression And Stealing Food 00:08:00 This Dog Is A Professional At Stealing Food, You'll Be Amazed At What He Does! 00:04:00 The Right Way To Greet A Dog And Stop Jumping Up How You Greet Your Dog Says So Much More Than Hello - Here's Why 00:12:00 It's Not As Difficult As You May Think To Do And Makes The World Of Difference 00:05:00 Help! What When Visitors Come Round And Get Jumped On? Here's What To Do... 00:05:00 Here's The Right Way For Guests To Enter Your Home And Stop Jumping Up 00:02:00 Separation Anxiety How To Stop Dogs Barking, Chewing, Panting And Pacing When Left Alone 00:13:00 The Time To Get This Right Is When They Are A Puppy - Here's How To Do It 00:02:00 Can You Resolve Separation In Dogs Of All Ages? Yes! Here's How... 00:02:00 Dog Language - What They're Really Saying! Is Your Dog Trying To Calm You Down?! Find Out Here... 00:09:00 This ONE Technique Works Like Magic With Numerous Unwanted Behaviours 00:10:00 The 3 F's For Dogs And Top Tips 00:11:00 The Answers To 10 Popular Dog Questions You Are Likely To Be Asked Read This First As It Will Really Help You With The Following Videos 00:20:00 Here's The Answers To Frequently Asked Dog Training Questions Numbers 1 and 2 00:09:00 Here's The Answers To Commonly Asked Dog Training Questions Numbers 3 and 4 00:09:00 Here's The Answers To Frequently Asked Dog Training Questions Numbers 5 and 6 00:06:00 Here's The Answers To Top Dog Training Questions 7 and 8 00:09:00 Here's The Answers To Commonly Asked Dog Training Questions 9 and 10 00:08:00 The Answers To 10 Common Puppy Training Questions That You'll Likely To Be Asked Read This First As It Will Really Help You With The Following Videos 00:25:00 Here's The Answers To Commonly Asked Puppy Training Questions Numbers 1 and 2 00:10:00 Here's The Answers To Popular Puppy Training Questions 3 and 4 00:05:00 Here's The Answers To Common Puppy Training Questions Numbers 5 and 6 00:07:00 Here's The Answers To Popular Puppy Training Questions Numbers 7 and 8 00:06:00 Here' The Answers To Common Puppy Training Questions Numbers 9 and 10 00:09:00 Dog Training Consultations With Clients Someone Has Said Yes To A Dog Training Consultation With You - Here's What To Do 00:09:00 Dog Training Consultation Form 00:20:00 Dog Training Confirmation Letter Template - Page 1 00:05:00 Dog Training Confirmation Letter Template - Page 2 00:05:00 Top Tips Of What To Include During Your Dog Training Consultation 00:14:00 Top Tips Of What To Include During A Dog Training Consultation Handout 00:05:00 **Bonus Video** A Demonstration Of A Real-Life Dog Training Consultation 00:22:00 Agreement Letters To Be Signed After The Consultation 00:06:00 Agreement Letter Template - The One You Sign And Leave With Your Client 00:05:00 Agreement Letter Template - The One Your Client Signs And You Keep 00:05:00 How To Leave A Consultation On A High 00:02:00 The Best 'Feel Good' Dog Poem Ever! 00:05:00 Bonus Videos Here's How To Integrate Dogs Who Do Not Like Travelling In Cars 00:15:00 Here's How To Best Work With Dogs Who Chase Joggers & Cyclists 00:07:00 How To Best Work With Dogs Who Are Fearful Of Children 00:05:00 Mock Exam Mock Exam- Dog Training - Become A Dog Trainer - Dog Training Career 00:20:00 Final Exam Final Exam- Dog Training - Become A Dog Trainer - Dog Training Career 00:20:00

Dog Training - Become A Dog Trainer - Dog Training Career
Delivered Online On Demand6 hours 33 minutes
£25

Certificate in Google Adwords

4.7(160)

By Janets

Register on the Certificate in Google Adwords today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Certificate in Google Adwords is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Certificate in Google Adwords Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Certificate in Google Adwords, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:11:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Drive results with the Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:01:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Certificate in Google Adwords
Delivered Online On Demand13 hours 1 minutes
£25

Advertising Copywriter

4.5(3)

By Studyhub UK

Overview Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess. The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements.  Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm? Learning Outcomes Understand the foundational concepts and principles underlying effective copywriting. Apply marketing strategies to produce persuasive and sale-driven advertising copy. Utilise a systematic 9-step approach to simplify and enhance the copywriting process. Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention. Master various copywriting formulas and techniques to consistently produce high-quality advertisements. Why buy this Advertising Copywriter course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Advertising Copywriter course for? Beginners keen on understanding the intricacies of advertising copywriting. Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy. Writers wishing to transition into the advertising realm and harness the power of persuasive text. Business owners seeking to improve their brand's message and influence their target audience. Content creators looking to elevate their writing and produce impactful advertisement content. Prerequisites This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Advertising Copywriter: Average Salary £25,000 - £45,000. Content Strategist: Average Salary £30,000 - £50,000. Brand Strategist: Average Salary £35,000 - £55,000. Marketing Manager: Average Salary £40,000 - £60,000. Headline Specialist: Average Salary £28,000 - £48,000. Creative Director: Average Salary £60,000 - £100,000. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Advertising Copywriter 00:00:00 Assignment Assignment - Advertising Copywriter 00:00:00

Advertising Copywriter
Delivered Online On Demand4 hours 24 minutes
£10.99

Level 2 course in Health and Safety in the Workplace - CIEH Accredited

By CIEH - Chartered Institute of Environmental Health

Elevate your career and ensure workplace safety with our Level 2 Health and Safety in the Workplace e-Learning course, proudly offered and accredited by the Chartered Institute of Environmental Health (CIEH). As the gold standard in health and safety training, this certification from CIEH not only enhances your professional credibility but also assures that you receive the most current and comprehensive education in the field. Tailored for individuals in facilities, catering, care, logistics, warehousing, and light construction, this course covers crucial topics from health and safety legislation to risk assessment and prevention strategies. With the option to purchase a detailed course book and flexible payment methods including PayPal and guest checkout for international learners, embarking on this accredited journey ensures you are equipped with the knowledge and best practices to maintain a safe and healthy work environment. The Level 2 Health and Safety in the Workplace e-Learning course is ideal for anyone responsible for health and safety across sectors such as facilities, catering, care, logistics/warehousing and light construction. Key health and safety legislation, safety management processes, risk assessment and prevention is covered in this course.  Course module topics include:  • Health and safety matters • A safe workplace • Working safely • Vehicles, noise and heights • Manual handling • Fire and electrics • COSHH • When things go wrong   A Level 2 Health and Safety – A Good Practice Guide course book is available. If you wish to purchase a subject course book, you will need to contact our Contact Centre by email or by calling +44 (0)20 7827 5800 to process your order and ensure delivery of your course materials. Payment for each course is made via Paypal using a payment card, however please note that you do not need to have a Paypal account to do this. If this is the case please select the ‘PayPal Guest Checkout’ option. If you are purchasing the course from outside the UK, you will also need to contact the Contact Centre to process the correct Value Added Tax (VAT) amount for your region.

Level 2 course in Health and Safety in the Workplace - CIEH Accredited
Delivered Online On Demand2 hours
£34.20

Fast Track to Scala Programming Essentials for OO / Java Developers (TTSCL2104)

By Nexus Human

Duration 4 Days 24 CPD hours This course is intended for This course is geared for experienced skilled Java developers, software developers, data scientists, machine learning experts or others who wish to transtion their coding skills to Scala, learning how to code in Scala and apply it in a practical way. This is not a basic class. Overview Working in a hands-on learning environment led by our expert instructor you'll: Get comfortable with Scala's core principles and unique features, helping you navigate the language confidently and boosting your programming skills. Discover the power of functional programming and learn techniques that will make your code more efficient, maintainable, and enjoyable to write. Become proficient in creating dynamic web applications using the Play Framework, and easily connect to databases with the user-friendly Slick library. Master concurrency programming with Akka, empowering you to build scalable and fault-tolerant applications that excel in performance. Enhance your testing skills using ScalaTest and ScalaCheck, ensuring the reliability and quality of your Scala applications, while having fun in the process. Explore the fascinating world of generative AI and GPT technologies, and learn how to integrate them into your projects, adding a touch of innovation and intelligence to your Scala solutions. If your team requires different topics, additional skills or a custom approach, our team will collaborate with you to adjust the course to focus on your specific learning objectives and goals. Discover the power of Scala programming in our comprehensive, hands-on technical training course designed specifically for experienced object-oriented (OO) developers. Scala is a versatile programming language that combines the best of both OO and functional programming paradigms, making it ideal for a wide range of projects, from web applications to big data processing and machine learning. By mastering Scala, you'll be able to develop more efficient, scalable, and maintainable applications. Fast Track to Scala Programming for OO / Java Developers is a four day hands-on course covers the core principles of Scala, functional programming, web application development, database connectivity, concurrency programming, testing, and interoperability between Scala and Java. Additionally, you'll explore cutting-edge generative AI and GPT technologies, learning how to integrate them into your Scala applications for intelligent suggestions or automation. Throughout the course you?ll explore the latest tools and best practices in the Scala ecosystem, gaining valuable knowledge and experience that can be directly applied to your day-to-day work. With 50% of the course content dedicated to hands-on labs, you'll gain practical experience applying the concepts you've learned across various projects, such as building functional web applications, connecting to databases, designing modular components, and implementing concurrency. Upon completing the course, you'll have a solid understanding of the language and its features, empowering you to confidently apply your new skills in data science and machine learning projects. You'll exit well-prepared to create efficient, scalable, and maintainable Scala applications, regardless of the complexity of your projects. Introduction to Scala Scala features and benefits Comparing Scala with Java and other OO languages Installing Scala and setting up the development environment Object-Oriented Programming in Scala Classes and objects Traits, mixins, and inheritance Companion objects and factories Encapsulation and polymorphism Functional Programming Basics Pure functions and referential transparency Higher-order functions and currying Immutability and persistent data structures Pattern matching and recursion Having Fun with Functional Data Structures Lists, sets, and maps in Scala Folding and reducing operations Stream processing and lazy evaluation For-comprehensions Building Web Applications in Functional Style Introduction to Play Framework Functional web routing and request handling JSON handling with Play-JSON Middleware and functional composition Connecting to a Database Introduction to Slick library Database configuration and setup Querying and updating with Slick Transactions and error handling Building Scalable and Extensible Components Modular architecture and design patterns Dependency injection with MacWire Type classes and type-level programming Implicit parameters and conversions Concurrency Programming & Akka Introduction to Akka framework and Actor model Actor systems and message passing Futures and Promises Supervision and fault tolerance Building Confidence with Testing Introduction to ScalaTest and ScalaCheck Unit testing and property-based testing Test-driven development in Scala Mocking and integration testing Interoperability between Scala and Java Calling Java code from Scala Using Java libraries in Scala projects Converting Java collections to Scala collections Writing Scala code that can be called from Java Using Generative AI and GPT Technologies in Scala Programming Overview of GPT and generative AI Integrating GPT with Scala applications Use cases and practical examples Additional course details: Nexus Humans Fast Track to Scala Programming Essentials for OO / Java Developers (TTSCL2104) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Fast Track to Scala Programming Essentials for OO / Java Developers (TTSCL2104) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Fast Track to Scala Programming Essentials for OO / Java Developers  (TTSCL2104)
Delivered OnlineFlexible Dates
Price on Enquiry

Professional Chef: UK Cooking, HACCP, Food Hygiene, Hospitality & Catering Management

5.0(1)

By Course Gate

Advance your culinary and hospitality career with our diploma bundle. Includes training in professional cooking, HACCP Level 3 food safety, food hygiene for catering, advanced gastronomy, and restaurant management. Ideal for chefs, managers, and food safety experts.

Professional Chef: UK Cooking, HACCP, Food Hygiene, Hospitality & Catering Management
Delivered Online On Demand13 hours
£49

Marketing Level 7 at QLS Advanced Diploma

By NextGen Learning

Did You Know? The World of Marketing Holds Fascinating Secrets! Fact 1: The first television ad aired in 1941 and cost just $9. Today, digital marketing dominates, with over $350 billion spent globally in 2021. Fact 2: An average person encounters between 6,000 to 10,000 ads every single day. Fact 3: Emotions, not rational thoughts, drive 95% of purchasing decisions. These astonishing facts highlight the immense and ever-growing power of marketing. Our comprehensive Marketing Course is your gateway to mastering this influential realm. Why QLS Endorsed Level 7 Marketing Matters: Executive-level skills: Level 7 takes you beyond the basics, equipping you with the strategic vision and analytical prowess to lead marketing campaigns and shape corporate direction. Future-proof your career: The marketing landscape is constantly evolving, and Level 7 ensures you're ahead of the curve, with expertise in cutting-edge trends like personalisation, and omnichannel marketing. Open doors to opportunity: A QLS Endorsed Level 7 qualification is recognised and respected by employers worldwide, giving you a distinctive edge in the job market. QLS Endorsement: Your Mark of Excellence The QLS Endorsement isn't just a fancy feather in your cap; it's a guarantee of quality and rigour. This internationally recognised badge tells employers you've met the highest standards in marketing education, making you a highly sought-after talent. With our Marketing Course, you're not just learning; you're preparing to make an impact. Join us and turn these fascinating facts into your professional reality. Enrol Now! Unleash Your Marketing Mojo: Craft Winning Strategies: Go beyond tactics and delve into the core principles of strategic marketing, understanding how to analyze markets, segment audiences, and develop data-driven campaigns. Become a Branding Guru: Master the art of building powerful brands that resonate with customers and drive loyalty. Channel Your Inner Data Ninja: Learn to harness the power of market research and analytics to make informed decisions and track campaign performance. Content that Converts: Craft compelling content across all channels, from social media to email marketing to traditional advertising, ensuring your message reaches and engages your target audience. Metrics Mastery: Understand how to measure the success of your marketing efforts and use data to continuously improve your strategies. Quality Licence Scheme Endorsed Certificate of Achievement: Upon successful completion of this Marketing course, you will be eligible to order QLS Endorsed Hardcopy Certificate titled 'Advanced Diploma in Marketing at QLS Level 7'. £129 GBP for addresses within the UK. Please note that delivery within the UK is free of charge. Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. CPD 180 CPD hours / points Accredited by CPD Quality Standards 1. Marketing 101 28:51 1: 1. Marketing 101 28:51 2. Marketing Steps 35:55 2: 2. Marketing Steps 35:55 3. Marketing Strategy 50:31 3: 3. Marketing Strategy 50:31 4. Marketing Context 21:18 4: 4. Marketing Context 21:18 5. Targeting the Right Segments 39:53 5: 5. Targeting the Right Segments 39:53 6. Consumer Purchasing 57:31 6: 6. Consumer Purchasing 57:31 7. Business Markets & Business Needs 37:40 7: 7. Business Markets & Business Needs 37:40 8. Market Analysis 38:52 8: 8. Market Analysis 38:52 9. Product Tactics - Product Portfolio 43:21 9: 9. Product Tactics - Product Portfolio 43:21 10. Brand Tactics 31:59 10: 10. Brand Tactics 31:59 11. Managing Your Product's Journey 23:49 11: 11. Managing Your Product's Journey 23:49 12. Pricing Tactics - Setting the Right Value 1:00:20 12: 12. Pricing Tactics - Setting the Right Value 1:00:20 13. Reaching Your Audience Choosing the Best Paths 53:31 13: 13. Reaching Your Audience Choosing the Best Paths 53:31 14. Unified Marketing 47:56 14: 14. Unified Marketing 47:56 15. Ads and Promos 48:07 15: 15. Ads and Promos 48:07 16. Sales and PR 1:00:48 16: 16. Sales and PR 1:00:48 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 17: 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 Order Your CPD Quality Standard Certificate (Optional) 01:00 18: Order Your CPD Quality Standard Certificate (Optional) 01:00 PDF Order Your QLS Endorsed Certificate (Optional) 01:00 19: Order Your QLS Endorsed Certificate (Optional) 01:00 PDF Who is this course for? Beginners curious about the world of marketing. Professionals looking to update their marketing skills. Entrepreneurs aiming to grow their business. Anyone with a passion for understanding market trends and consumer behaviour. Requirements Learners do not require any prior qualifications to enrol on this Marketing Level 7 QLS Endorsed course. Career path Marketing Manager Brand Manager Market Research Analyst Marketing Communications Manager Public Relations (PR) Manager Advertising Manager E-commerce Manager Digital Marketing Specialist Certificates CPD Quality Standard Certificate Digital certificate - £4.99 CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99

Marketing Level 7 at QLS Advanced Diploma
Delivered Online On Demand6 days
£12.99

ROCK Solid®️- Financial Basics Programme for Business Owners

By Peace Together Money Coaching

A six-week self study finance course brought to you by award-winning Financial Adviser and Money Coach Claire Sweet

ROCK Solid®️- Financial Basics Programme for Business Owners
Delivered Online On Demand6 weeks
£295