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🚀 Unlock the Power of Persuasion: Crafting a Dynamic Marketing Strategy for Impactful Results 🚀   Are you tired of marketing efforts that fall flat, leaving you wondering where you went wrong? It's time to elevate your game and transform your approach with our groundbreaking online course: 'Crafting a Dynamic Marketing Strategy for Impactful Results.'   🌟 Module 1: Introduction - Lay the Foundation for Success Dive into the fundamentals of effective marketing. Understand the psychology behind consumer behavior and learn how to connect with your audience on a deeper level. Uncover the secrets to building a brand that not only stands out but leaves a lasting impression. 📈 Module 2: Build a Strategic Marketing Plan - Your Roadmap to Success Crafting a marketing plan is an art, and in this module, you'll become a master strategist. From setting SMART goals to identifying your target audience, you'll develop a comprehensive plan tailored to your unique business. Explore the latest digital marketing trends and discover how to leverage them for maximum impact. 💡 Module 3: Workshop - Hands-On Application of Knowledge Theory is great, but application is key. Join our hands-on workshop where you'll put your newly acquired skills to the test. Receive personalized feedback from industry experts, fine-tune your strategies, and leave with a polished marketing plan ready to propel your business to new heights.   🔥 What You'll Gain: ✅ A deep understanding of consumer psychology ✅ Proven techniques to build a standout brand ✅ A strategic marketing plan tailored to your business ✅ Knowledge of the latest digital marketing trends ✅ Hands-on experience and personalized feedback   🌐 Why Choose Our Course?   🎓 Expert Instructors: Learn from seasoned professionals with a track record of success in the marketing world.   🚀 Practical Insights: Gain real-world insights and practical strategies that you can implement immediately.   🤝 Community Support: Join a vibrant community of like-minded individuals, share experiences, and network for future collaborations.   🏆 Transform your marketing efforts and achieve impactful results! Enroll now in 'Crafting a Dynamic Marketing Strategy for Impactful Results' and position your business for success in today's competitive landscape. Don't miss out on this opportunity to revolutionize your marketing game! 🚀🌟 Course Curriculum Module 1- Introduction Strategic Marketing Plan Explained 00:00 Module 2- Build a Strategic Marketing Plan Choosing a Marketing Program 00:00 Case Study Product and Services Businesses 00:00 Evaluate Your Marketing Mix 00:00 Objectives, Tactics, and Assumptions about your marketing program 00:00 Common Mistakes 00:00 Module 3- Workshop Workshop - Create Your Marketing Action Plan 00:00

Mastering marketing in today’s digital age means staying ahead of shifting consumer behaviours, evolving platforms, and increasingly savvy audiences. The Marketing Executive Strategies Course is crafted for those seeking to build confident, informed marketing decisions grounded in insight and strategy. This course walks through the essentials—from foundational marketing principles to advanced strategic planning techniques—designed to strengthen your command of modern marketing approaches. With 36 detailed modules, the course explores everything from branding and market segmentation to digital communications and competitor analysis. Whether you're refining your marketing approach or developing strategies from the ground up, this course offers a structured path through the full marketing landscape. Each module builds logically on the last, giving you a coherent understanding of how the various parts of a marketing strategy come together. This is a flexible, online learning experience built for professionals who prefer to study at their own pace, with content designed to keep you engaged and thinking strategically. Key Benefits Accredited by CPD Instant e-certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Curriculum Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Module 18: What is Marketing? Module 19: Common Marketing Types (I) Module 20: Common Marketing Types (II) Module 21: The Marketing Mix Module 22: Communicating the Right Way Module 23: Customer Communications Module 24: Marketing Goals Module 25: The Marketing Funnel Module 26: Marketing Mistakes (I) Module 27: Marketing Mistakes (II) Module 28: An Introduction to Strategic Planning Module 29: Development of a Strategic Plan Module 30: Strategic Planning for Marketing Module 31: Strategic and Marketing Analysis Module 32: Internal Analysis Module 33: External Analysis Module 34: Market Segmentation, Targeting and Positioning Module 35: Approaches to Customer Analysis Module 36: Approaches to Competitor Analysis Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%. Certificate Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Marketing Executive Strategies training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing Executive Strategies training. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate