1161 Courses

Navigating the global marketplace requires a clear understanding of the import and export landscape, and this course provides precisely that. Designed to equip learners with the essential knowledge to manage international trade effectively, the curriculum covers everything from organising operations to handling crucial documentation. Whether you’re exploring product selection or managing shipping procedures, this course offers insights into each step of the process, helping you develop a strong foundation for your import/export venture. Through focused modules on marketing strategies, customer targeting, and supply chain management, you’ll gain a well-rounded view of how goods move across borders and how to optimise each phase for success. This CPD-accredited course is ideal for anyone looking to deepen their understanding of international trading principles and practices, all delivered in an accessible and straightforward format. Perfect for those seeking to expand their business horizons or enhance their professional expertise in global commerce. Course Curriculum: Module 01: Introduction to Import Export Module 02: Organising the Import Export Operation Module 03: Products for Your Import Export Business Module 04: Target the Marketing and Find Your Customers Module 05: Searching, Marketing, and Distribution Module 06: Documentation and Supply Chain Management Module 07: Pricing, Payment and Shipping Procedure Module 08: Necessary Tools for Trading Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing Import/Export - CPD Accredited course. For each test, the pass mark will be set to 60%. Accredited Certificate After successfully completing this Import/Export - CPD Accredited course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express. CPD 10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Import/Export - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Import/Export - CPD Accredited training.

🚀 Unlock the Power of Facebook Ads for Unstoppable Marketing Success! 🎯 Are you ready to take your marketing strategies to the next level and harness the immense potential of Facebook Ads? Look no further! Introducing our comprehensive online course: 'Utilize Facebook Ads for Marketing Mastery.'   🔥 Why Choose This Course? With over 2.8 billion active users, Facebook offers an unparalleled platform for reaching your target audience. This course is your definitive guide to leveraging Facebook Ads effectively, whether you're a novice or an experienced marketer looking to refine your skills.   💡 What You'll Learn: ✅ Step-by-step guidance on setting up and optimizing Facebook Ad campaigns. ✅ Strategies to identify and target your ideal audience for maximum engagement and conversions. ✅ Advanced tactics to create compelling ad creatives that captivate and convert. ✅ Techniques to analyze metrics and fine-tune your ads for exceptional ROI. ✅ Proven methods to scale your campaigns and skyrocket your business growth.   🎓 Course Highlights: 🚀 Expert-led modules designed for all levels of expertise. 📈 Real-world case studies and practical examples for hands-on learning. 💬 Interactive Q&A sessions to address your specific queries. 🔑 Insider tips and industry secrets shared by seasoned marketing professionals. 🏆 Certification upon completion to showcase your expertise.   🌟 Join thousands of successful marketers who have transformed their businesses using our actionable strategies and unparalleled insights. 📢 Limited Time Offer: Enroll now to secure your spot and embark on your journey toward mastering Facebook Ads for unparalleled marketing success! 👉 Don't miss out! Seize this opportunity to dominate the digital landscape with targeted, high-converting Facebook Ads. Enroll today and watch your business soar to new heights! [Enroll Now Button] 🌐 Visit our website for more information and testimonials from our thriving community of successful marketers. Let's elevate your marketing game together!   Course Curriculum Module 1-Thank You For Enrolling! How Is The Class Setup For Your Maximum Return Thank You For Enrolling! How Is The Class Setup For Your Maximum Return 00:00 Module 2-Best Facebook Marketing Strategy For 2017 Best Facebook Marketing Strategy For 2017 00:00 Module 3-Best Easy Facebook Marketing Strategy For 2017 Best Easy Facebook Marketing Strategy For 2017 00:00 Module 4-Best Facebook Messaging Strategy For 2017 Best Facebook Messaging Strategy For 2017 00:00 module 5-Within 5 Minutes, Positive Replies Come Back Within 5 Minutes, Positive Replies Come Back 00:00 Module 6-The Best Facebook Marketing Happens With My Profile The Best Facebook Marketing Happens With My Profile 00:00 Module 7-Facebook Groups Are Powerful For Networking And Learning Facebook Groups Are Powerful For Networking And Learning 00:00 Module 8-What Works Best For Marketing With Facebook Pages What Works Best For Marketing With Facebook Pages 00:00 Module 9-Facebook Page Insights Tutorial Facebook Page Insights Tutorial 00:00 Module 10-Facebook Page Post Creation Tutorial Facebook Page Post Creation Tutorial 00:00 Module 11-Facebook Page Profile Picture And Cover Photo Creation Facebook Page Profile Picture And Cover Photo Creation 00:00 Module 12-Facebook Page Profile Picture And Cover Photo Creation Facebook Page Profile Picture And Cover Photo Creation 00:00 Module 13-Start Learning About Facebook Ads Here Start Learning About Facebook Ads Here 00:00 Module 14-The Best Facebook Ad I Ever Created On 10,000 Tested The Best Facebook Ad I Ever Created On 10,000 Tested 00:00 Module 15-Scaling Up The Best Facebook Ad I Ever Created Scaling Up The Best Facebook Ad I Ever Created 00:00 Module 16-How I Analyze And Improve My Ads Over Time How I Analyze And Improve My Ads Over Time 00:00 Module 17-Getting A Facebook Ad Mainstream And Expanding Targeting Getting A Facebook Ad Mainstream And Expanding Targeting 00:00 Module 18-Making An Ideal Offer For Facebook Ads Making An Ideal Offer For Facebook Ads 00:00 Module 19-Facebook Ads Tutorial From August 2016 Facebook Ads Tutorial From August 2016 00:00 Module 20-Facebook Ads Power Editor Tutorial Draft Lesson 00:00 Module-21 Boosting A Post With A Page Post Engagement Ad Boosting A Post With A Page Post Engagement Ad 00:00 Module 22-Why I Took A Month Off Of Advertising On Facebook Why I Took A Month Off Of Advertising On Facebook 00:00 Module 23-The Benefits Of Taking A Break From Facebook Ads The Benefits Of Taking A Break From Facebook Ads 00:00 Module 24-The Best I Can Do Is Make A Business I Would Enjoy Working With As A Customer The Best I Can Do Is Make A Business I Would Enjoy Working With As A Customer 00:00 Module 25-7.2 Million Views On My Most Viral Video On Facebook 7.2 Million Views On My Most Viral Video On Facebook 00:00 Module 26-Give And Take On Facebook Give And Take On Facebook 00:00 Module 27-Live Questions And Answers About Facebook, Youtube, And Working Online Live Questions And Answers About Facebook, Youtube, And Working Online 00:00 Module 28-Start Listening To My Facebook Marketing And Advertising Audio Lectures Here Start Listening To My Facebook Marketing And Advertising Audio Lectures Here 00:00 Module 29-Starting With Why! Starting With Why! 00:00 Module 30-Understand How You Act As A User And You Will See What You Can Do As A Giver! Understand How You Act As A User And You Will See What You Can Do As A Giver! 00:00 Module-31 All Feedback Received Is Helpful! All Feedback Received Is Helpful! 00:00 Module 32-What Works On You Might Work On Others! What Works On You Might Work On Others! 00:00 Module 33-What Is Working The Very Best Today For Me On Facebook What Is Working The Very Best Today For Me On Facebook 00:00 Module 34-Lipstick On A Pig! Lipstick On A Pig! 00:00 Module 35-Case Study With A Shop Owner Case Study With A Shop Owner 00:00 Module 36-What Is The Most Powerful Way To Use Facebook For Getting Organic Reach What Is The Most Powerful Way To Use Facebook For Getting Organic Reach 00:00 Module 37-Video Is The Most Powerful Form Of Communication Online Today Video Is The Most Powerful Form Of Communication Online Today 00:00 Module 38-How To Make Magnificent Videos On Facebook! How To Make Magnificent Videos On Facebook! 00:00 Module 39-The Power Of Producing Videos Daily! The Power Of Producing Videos Daily! 00:00 Module 40-How Easy Is It To Start Making Videos On Facebook How Easy Is It To Start Making Videos On Facebook 00:00 Module 41-Branding On Facebook Branding On Facebook 00:00 Home 42-The Importance Of Knowing Exactly Who The Potential Client Is The Importance Of Knowing Exactly Who The Potential Client Is 00:00 Module 43-Personal Facebook Profiles Have Amazing Power! Personal Facebook Profiles Have Amazing Power! 00:00 Module 44-My Personal Profile Helped Me Start And Grow My Business First My Personal Profile Helped Me Start And Grow My Business First 00:00 Module 45-Working At The Right Pace Working At The Right Pace 00:00 M0dule 46-How To Know If I Am Working On The Right Pace! How To Know If I Am Working On The Right Pace! 00:00 Module 47-Facebook Groups Are The Easiest Way To Reach The Newsfeed Facebook Groups Are The Easiest Way To Reach The Newsfeed 00:00 Module 48-Facebook Groups Help Make Personal Connections And Are Great For Learning! Facebook Groups Help Make Personal Connections And Are Great For Learning! 00:00 Module 49-Facebook Pages And Advertising Explained Facebook Pages And Advertising Explained 00:00 Module 50-Your First Facebook Page Likes Should Be Friends And Family Your First Facebook Page Likes Should Be Friends And Family 00:00 Module 51-My Ideal Facebook Marketing And Advertising Strategy My Ideal Facebook Marketing And Advertising Strategy 00:00 Module 52-Daily Progress Rather Than Perfection! Daily Progress Rather Than Perfection! 00:00 Module 53-Alternatives To Making Videos Alternatives To Making Videos 00:00 Module 54-The Best Tips And Tricks I Know For Facebook The Best Tips And Tricks I Know For Facebook 00:00

This course offers a deep dive into the core aspects of housing management, property legislation, and land management, with a particular focus on property marketing strategies. Designed for individuals keen to enhance their understanding of the property industry, it provides essential knowledge on managing properties efficiently, navigating the complexities of property laws, and grasping the nuances of land management. In an ever-changing property market, understanding these areas is vital for anyone seeking to excel in this field. Through this course, you’ll gain insights into the fundamental principles of property marketing, including strategies to effectively promote and manage properties in a competitive market. The course focuses on the intersection of law and land management, giving you the ability to assess legal frameworks, navigate the intricacies of land ownership, and apply key marketing techniques. Whether you’re new to the industry or looking to deepen your existing knowledge, this course equips you with the tools needed to stay ahead in property management and marketing. Key Features of this bundle: CPD Accredited Course Instant PDF certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases To become successful in your profession, you must have a specific set of Housing Management, Property Legislation, Land Management with Property Marketing skills to succeed in today's competitive world. In this in-depth Housing Management, Property Legislation, Land Management with Property Marketingtraining course, you will develop the most in-demand Housing Management, Property Legislation, Land Management with Property Marketing skills to kickstart your career, as well as upgrade your existing knowledge & skills. Course Curriculum Course 01: Property Management Training Course 02: Social Housing Management Course 03: Property Development Diploma Course 04: Property Marketing and Negotiation Course 05: Property Law and Taxation Course 06: Residential Property Sales Course 07: Land Management Course 08: Mortgage Advisor Course Course 09: Contract Manager Course 10: Document Control Accreditation This courses are CPD accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). CPD 100 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is ideal for all employees or anyone who genuinely wishes to learn more about Housing Management, Property Legislation, Land Management with Property Marketing basics. Requirements No prior degree or experience is required to enrol in this course. Career path This Housing Management, Property Legislation, Land Management with Property Marketing Course will help you to explore avariety of career paths in the related industry. Certificates Digital certificate Digital certificate - Included Hardcopy Certificate Hard copy certificate - Included Hardcopy Certificate (UK Delivery): For those who wish to have a physical token of their achievement, we offer a high-quality, printed certificate. This hardcopy certificate is also provided free of charge. However, please note that delivery fees apply. If your shipping address is within the United Kingdom, the delivery fee will be only £3.99. Hardcopy Certificate (International Delivery): For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.  Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.

Email Marketing for Beginners Course Overview This introductory course provides learners with a comprehensive understanding of email marketing, designed to equip them with the foundational skills necessary for effective campaigns. Covering key aspects of email list building, copywriting, and automation, the course offers practical insights into how email marketing drives engagement and conversions. By the end of the course, learners will gain confidence in creating and managing email campaigns, using analytics to measure their success, and maintaining an organised and responsive email list. Course Description In this course, learners will explore the essential components of email marketing, starting with a broad overview of online marketing strategies. The course then focuses on the art of building and using an email list, followed by crafting compelling email copy that resonates with audiences. Learners will gain knowledge in email analytics and automation tools, helping them streamline campaigns for better efficiency and results. Additionally, maintaining an email list through surveys will be covered, ensuring it remains relevant and responsive. Upon completion, learners will be proficient in setting up, managing, and optimising email marketing campaigns. Email Marketing for Beginners Curriculum Module 01: Introduction to the Course Module 02: Online Marketing – An Overview Module 03: Building Your Email List Module 04: Using Your Email List Module 05: Email Copywriting Module 06: Email Analytics & Automation Module 07: Maintaining Your Email List Using Surveys Module 08: Summary (See full curriculum) Who is this course for? Individuals seeking to understand the fundamentals of email marketing. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in online marketing and customer engagement. Entrepreneurs looking to improve their customer communication strategies. Career Path Digital Marketing Specialist Email Marketing Manager Content Marketing Strategist Marketing Campaign Coordinator Communications Officer

Content Marketing Level 2 Course Overview Take your digital content strategy to the next level with our Content Marketing Level 2 course — a hands-on, instructor-led training designed for learners who want to deepen their understanding of content creation, video production, SEO, email marketing, and social media management. Whether you're a budding marketer, small business owner, or creative professional, this course equips you with the practical tools and techniques needed to build authority, attract an audience, and drive conversions. From optimising blog articles for SEO to scheduling your posts using HootSuite, this course covers it all with real-time examples and actionable strategies. Learn at your own pace, develop career-ready skills, and earn a CPD-accredited certificate to showcase your growth in the competitive digital marketing space. Extra Included: Lifetime Access Free Student ID Card Learning Outcome Understand the step-by-step process of planning and outlining high-quality content Learn tools and best practices for recording professional video and audio Discover cost-effective ways to create a high-quality content background Master email marketing strategies like Soap Opera and Seinfeld sequences Optimise articles for SEO using readability tools and real-time analysis Explore content syndication through social platforms with HootSuite Get hands-on experience managing and automating your social media posts Learn how to outsource content tasks efficiently through Fiverr Why Choose This Course This course offers a well-rounded and practical learning experience in content marketing, delivered by industry professionals. Whether you're working solo or part of a team, the flexible, online structure of this course ensures you can study anywhere, anytime. With expert-led tutorials and real-world tools, you’ll build the confidence to plan, create, optimise, and distribute content that truly connects with your audience. Who is this Content Marketing Level 2 Course for? This course is ideal for digital marketers, content creators, small business owners, and aspiring freelancers looking to enhance their online presence. It’s also perfect for professionals who want to expand their content marketing skills to include SEO, email strategies, and social media automation — all within one streamlined course. Entry Requirements There are no formal entry requirements for this course. Anyone with an interest in content marketing can enrol. Accredited Certification After successfully completing the course, you can get a UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. For the PDF certificate, you’ll need to pay £9.99. You can get the hard copy for 15.99, which will reach your doorstep by post.

Digital Product Management Course Overview: The Digital Product Management course is designed to provide learners with a comprehensive understanding of managing digital products throughout their lifecycle. Covering key areas such as market analysis, strategy development, and product marketing, this course equips learners with essential skills to succeed in the fast-paced digital landscape. It explores core concepts of product management, offering a thorough introduction to the tools and processes involved in delivering successful digital products. Learners will gain the knowledge necessary to effectively manage a digital product from conception to launch, ultimately enhancing their career prospects in digital product management. Course Description: This course dives deep into the intricacies of digital product management, beginning with the basics and progressing through advanced concepts. Learners will explore market research, customer analysis, and strategy formulation to ensure product success. Modules also cover the creation of product roadmaps, understanding different development methodologies, and the use of analytics to measure product performance. Legal considerations and marketing strategies are also key components, offering a well-rounded understanding of the product management process. By the end of the course, learners will have the expertise needed to manage a digital product from ideation to its eventual market entry and beyond. Digital Product Management Curriculum: Module 01: Basics of Digital Product Management Module 02: Understanding Market and Customers Module 03: Strategy Development Module 04: Roadmap Module 05: Development Methodologies Module 06: Analytics and Metrics Module 07: Marketing Module 08: Legal Aspects (See full curriculum) Who is this course for? Individuals seeking to build a career in digital product management. Professionals aiming to enhance their product management skills. Beginners with an interest in managing digital products or services. Those looking to transition into a digital-focused career. Career Path: Digital Product Manager Product Development Manager Digital Marketing Specialist Project Manager in Tech Companies Product Strategist E-commerce Manager

Elevate language learning with our EAL Teaching Assistant program. Unlock the potential of English as an Additional Language students through tailored support and engaging activities. Our trained assistants facilitate effective language acquisition, fostering a positive and inclusive learning environment. Explore a rewarding career path in education and make a lasting impact on students' language development. Join us in creating a supportive space where every learner thrives in mastering English proficiency.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate